Orbis

What Orbis does

Orbis is a Japanese beauty brand founded in June 1984 and headquartered in Tokyo (Shinagawa ward), with 1,087 employees as of December 2025 and ¥110 million in registered capital. The company sells skincare, nutritional supplements, and body-wear products through an integrated omnichannel stack consisting of 93 directly operated retail stores nationwide, a proprietary e-commerce platform at orbis.co.jp, a mobile app, mail-order catalog, and experiential SKINCARE LOUNGE facilities. Its flagship product line, ORBIS U and the premium ORBIS U.dot series, is positioned around the company's registered SMART AGING® philosophy — emphasizing the skin's inherent regenerative capacity rather than anti-aging rhetoric.

The company's technology and product development rests on a science-based approach developed in collaboration with group affiliate Pola Chemical Industries, focusing on formulation efficacy, sensory experience, and removal of unnecessary ingredients. Core innovations include the ORBIS OFF CREAM cleansing concept based on a "5cm per second" application speed insight and ORBIS THE CLEANSING OIL, described as the company's first oil-format cleanser since founding. Under its 2018 "second founding" rebrand, Orbis transitioned from general mail-order to a focused beauty brand model anchored by the ORBIS YOU product family.

The revenue model is a hybrid DTC structure: direct e-commerce and catalog sales generate recurring subscription-like reorders, while physical stores drive higher-value one-time purchases including nutritional supplements and body wear. Distribution is served by fulfillment centers in Kazo (Saitama) and Nishinomiya (Hyogo). The company is governed as an independent publicly listed Japanese corporation under President and Representative Director Yume Yamaguchi (山口裕絵), with a board including outside directors and auditors and dedicated executive officers for CRM/Media, Brand Design, Fulfillment/BtoB, and HR/Digital Transformation.

Name

Orbis

Legal name

オルビス株式会社

Website

https://corp.orbis.co.jp

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Orbis is a Japanese skincare, supplements, and body-wear beauty brand founded in 1984, serving consumers through 93 directly operated stores, e-commerce, app, and catalog under its SMART AGING® philosophy.

Ownership category

akta.pro rank

Headquarters

HQ city

Hiratsuka

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D, Infrastructure

Revenue model

1. Cosmetics Direct Sales: Sale of skincare and beauty products through e-commerce, catalog, and app. Core revenue stream with focus on direct customer relationships.
2. Physical Retail Store Sales: 93 directly operated stores nationwide as of December 2025, providing in-person beauty consultations and product sales.
3. Nutritional Supplements: Sale of dietary/nutritional supplement products as part of overall beauty wellness offering.
4. Body Wear Products: Body garment products developed and sold as part of the beauty and wellness lifestyle brand.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Orbis is a Japanese beauty brand that develops, manufactures, and sells skincare products, nutritional supplements, and body wear through a direct-marketing multi-channel model — combining its own e-commerce app/website, 93 directly operated retail stores, and catalog sales — under the proprietary Smart Aging® philosophy of enhancing each customer's natural beauty as they age.

Product overview

ORBIS operates as a beauty brand centered on skincare, offering a diverse product portfolio that includes quasi-drug skincare products (医薬部外品), nutritional supplements, and body wear. The core product lineup centers on the ORBIS U and ORBIS U DOT anti-aging skincare series, complemented by cleansing products like OFF CREAM and THE CLEANSING OIL. Products are distributed through multi-channel retail including app, e-commerce, physical stores, and catalogs, with direct marketing as a core strength. The brand's philosophy 'SMART AGING®' guides product development, emphasizing scientifically-designed comfort in formulations.

Differentiator

Problem solved

Functional benefit

Brands

• ORBIS U (オルビスユー): Initial aging care series for adult skin experiencing dryness and lack of firmness. Rebranding symbol representing brand philosophy and evolution.
• ORBIS U.dot (オルビスユードット)
• ORBIS OFF CREAM (オルビス オフクリーム)
• ORBIS THE CLEANSING OIL (オルビス ザ クレンジングオイル)
• Mr. (ミスター)
• Clearful (クリアフル)
• HELENUS
• ORBIS IS
• CLEANENCE
• COCOMOGU (コكومグ)
• SKINCARE LOUNGE BY ORBIS

Products and services

• ORBIS U Orbis's signature aging-care skincare series positioned as a first step in Smart Aging® skincare, formulated around 0% formulation design philosophy (no fragrance, no mineral oil, no parabens, no alcohol, no artificial color).
• ORBIS U.dot Premium-positioned aging-care skincare series expanding on the ORBIS U lineup with more concentrated active formulations targeting visible signs of skin aging.
• ORBIS OFF CREAM Cleansing/makeup-removal cream that lifts impurities and makeup from the skin without scrubbing.
• ORBIS THE CLEANSING OIL Hero cleansing oil that quickly dissolves makeup and impurities, including waterproof mascara, while leaving skin moisturized.
• Nutritional Supplements Beauty-from-within supplements sold under the Orbis brand, designed to complement topical skincare routines.
• Body Wear Body-shaping and innerwear products sold alongside skincare as part of Orbis's broader beauty and well-being portfolio.
• Clearful Sub-brand focused on pore care skincare, addressing blackheads, enlarged pores, and uneven skin texture.
• CLEANENCE Men's skincare sub-brand formulated specifically for male skin conditions and concerns.
• Mr. Men's grooming sub-brand offering basic skincare and grooming products targeted at male consumers.
• ORBIS IS Sub-brand offering skincare products positioned around simplicity and individual beauty routines.
• HELENUS Sub-brand offering specialized skincare products within the Orbis portfolio.
• COCOMOGU Sub-brand offering skincare and beauty products within the Orbis portfolio.
• SKINCARE LOUNGE BY ORBIS Brand experience and consultation facility operated by Orbis to provide personalized skincare advice and let customers sample and trial products.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 公益財団法人オイスカ (Public Interest Foundation OICA) and 山梨各市 (Yamanashi Prefecture Municipalities)coreStrategic or Co-development Partner · 1 January 2012Collaborative satoyama (rural mountain village) regeneration project starting 2012. Activities include biodiversity conservation, sediment collapse prevention, water purification, CO2 absorption, and environmental education for local elementary school students. The '甲州市・オルビスの森' (Kochi City ORBIS Forest) serves as a model for human-nature coexistence.
• SEMA (緊急災害対応アライアンス)minorStrategic or Co-development PartnerEmergency disaster response alliance that Orbis participates in as a corporate member, contributing to large-scale disaster relief efforts across Japan.
• NGO PartnersminorStrategic or Co-development PartnerVarious NGO partnerships for medical support and parenting assistance in disaster-affected areas, complementing SEMA alliance activities.
• ポーラ化成工業 (Pola Chemical Industries)coreTechnology or IntegrationGroup company providing latest research knowledge and expertise in formulation development. Collaboration enables Orbis to leverage cutting-edge skincare science and technology in product development, combining Pola Chemical's research capabilities with Orbis's customer insight and direct marketing strength.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pola: Sister brand within the same Pola Orbis Holdings group, offering premium skincare with similar direct marketing and retail store distribution model in Japan. Direct comparison as both target the Japanese skincare consumer with multi-channel approaches.
• DHC: Major Japanese direct-marketing cosmetics company with strong catalog and e-commerce sales. Competes directly with Orbis in the multi-channel skincare space with focus on affordable functional products.
• Decorté (Kosé): Kosé's flagship prestige skincare brand with strong focus on aging care and scientific formulation. Direct competitor in the premium anti-aging segment where Orbis U DOT competes.
• FANCL: Japanese skincare company specializing in additive-free cosmetics with strong direct marketing heritage. Closely comparable in DTC model, Japanese market focus, and science-backed skincare positioning targeting health-conscious consumers.
• IPSA (Shiseido): Shiseido subsidiary offering personalized skincare with strong DTC and counter sales. Comparable in personalized consultation approach and science-driven product positioning targeting adult skincare concerns.
• Albion: Premium Japanese skincare brand with selective distribution through department store counters and direct sales. Comparable in prestige positioning and science-backed formulation approach targeting adult skincare concerns.
• Hada Labo (Rohto Pharmaceutical): Japanese skincare brand owned by Rohto Pharmaceutical with hyaluronic acid-focused product line. Competes in the functional skincare category with strong drugstore and mass distribution presence.

Broad incumbents

• Shiseido: Japan's largest cosmetics company with extensive skincare portfolio including SHISEIDO, ELIXIR, HADA SENKA, and IPSA. Competes across all price points and channels including prestige skincare where Orbis U DOT is positioned.
• Kosé: Major Japanese cosmetics group with brands including DECORTÉ, Sekkisei, and Cocorosie. Direct competitor in prestige skincare segment with comparable multi-channel distribution including department stores and direct sales.

Regional players

• Atrix (Kao): Kao Corporation's skincare portfolio including Curel and est, competing in Japanese skincare with similar emphasis on functional ingredients and aging care. Comparable in market presence though Kao's primary skincare focus differs from Orbis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ORBIS_JP
• YouTubeyoutube.com/channel/UCsgPwSO3BD7-E30eQSG3l5g
• Facebookfacebook.com/orbis.jp
• Instagraminstagram.com/orbis_jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbis