Praesto

Restaurant Management Softwarepraestoapp.com

Praesto is a Milan-based SaaS platform that enables independent restaurants to accept dine-in QR code orders and commission-free delivery orders via a web browser, without app downloads or proprietary hardware, for a flat $29.99/month subscription.

Company typePrivate
Founded2015
HeadquartersMilan, Italy
Headcount1–10
GTM typeB2B
OfferingSoftware

What Praesto does

Praesto is a Milan-based SaaS company founded in 2015 that operates a web-based QR code ordering platform for independent restaurants. The core product allows restaurant guests to scan a table-side QR code, browse a digital menu, and place orders directly through a web browser — no app download required — with orders syncing in real time to a kitchen dashboard accessible on any smartphone, tablet, or laptop. The platform is hardware-free by design, working alongside a restaurant's existing POS system, payment terminals, or cash, deliberately avoiding forced vendor lock-in.

The company's product surface has expanded beyond the core QR ordering system into several integrated modules: a branded commission-free Delivery Website for direct online orders, an automated Google Review Booster that prompts post-order reviews, a Chef's Recommendations feature for highlighting high-margin dishes, and a real-time sales analytics dashboard covering peak hours and item-level performance. The platform supports 23 languages, signaling a deliberate self-serve global distribution push across European and Latin American markets without country-specific sales operations.

Praesto operates a single all-inclusive subscription plan at $29.99 + VAT per month with unlimited orders, no transaction or commission fees, and a 14-day free trial requiring no credit card. Go-to-market is fully product-led and self-serve — restaurant operators discover Praesto through organic SEO and blog content marketing, sign up directly on the dashboard, and activate without sales intervention. Operational infrastructure is lean and outsourced: Polar.sh acts as Merchant of Record for global billing and tax compliance, Resend handles transactional email, and PostHog provides product analytics. The company is privately held with 1-10 employees, no disclosed funding rounds, no named investors, and no disclosed management team.

Praesto firmographics

Firmographics

Name: Praesto
Legal name: Praesto
Website: http://www.praestoapp.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 1–10 employees
Short description: Praesto is a Milan-based SaaS platform that enables independent restaurants to accept dine-in QR code orders and commission-free delivery orders via a web browser, without app downloads or proprietary hardware, for a flat $29.99/month subscription.
Ownership category
akta.pro rank

Praesto industry classification

Industry

Product category: Restaurant Management Software
NAICS: Software Publishers (513210)
SIC: Services-Prepackaged Software (7372)
akta.pro industry: PRIMARYBPAMAIAK
Restaurant Reservations & Dining Booking Platforms
Business & Public Services/Web, Mobile & Digital Platforms/Travel, Mobility & Booking Platforms
SECONDARYTHALADAH
Restaurant/Table Reservation & Booking Engines
Travel & Hospitality/Travel Technology & Distribution Services/Central Reservation Systems (CRS) & Booking Engines
SECONDARYCRAFAFAJ
Corporate/Office Catering & Group Ordering Platforms
Consumer Products & Retail/E-commerce & Marketplaces/Grocery & On-demand Delivery Commerce

Keywords

QR code ordering
Restaurant digital menu
Commission-free delivery
Restaurant ordering platform
Contactless ordering software

Where Praesto is headquartered

Location

Headquarters

HQ city: Milan
HQ country: Italy
HQ region: Europe

Markets served

Praesto business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

Monthly Subscription: Single all-inclusive SaaS subscription at $29.99 + VAT per month. Includes unlimited QR dine-in orders, commission-free delivery system, real-time menu updates, automated review booster, and analytics. No transaction or commission fees on orders. No contracts required.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	All-Inclusive Plan - Single tier covering all features

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Praesto product offering

Product offering

Core offering

Praesto provides a QR-code-based digital menu and ordering SaaS platform for restaurants that lets guests scan a table QR code, browse menus, and place dine-in or delivery orders directly from their mobile browser without downloading an app. The platform routes orders in real time to a kitchen dashboard, includes a branded commission-free delivery website, automated Google Review requests, chef-recommended upsells, and a real-time sales analytics dashboard, all bundled in a single monthly subscription.

Product overview

Praesto is a unified commission-free SaaS restaurant technology platform built around a core QR code ordering system. The platform combines a digital menu and QR code ordering system (QR Code Menu & Digital Ordering System) as its centerpiece, supplemented by a branded Delivery Website module for commission-free delivery orders. Additional modules include the Google Review Booster for automated reputation management, Chef's Recommendations for menu engineering and upselling, and a Real-Time Analytics Dashboard for operational insights. All components are accessed through the central Praesto Dashboard, which serves as the command center for order management and restaurant operations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

+24% Orders
+2 more outcomes

Companies that use Praesto

Customer profile

Segments3 records

Ideal customer profiles3 records

Praesto technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature7 records

Praesto partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Praesto competitors and assessment

Company assessment

Direct peers

Bbot: Bbot provides contactless QR code menu, online ordering, and pay-at-table solutions for restaurants and bars. A direct competitor in the hardware-free, web-based QR ordering space targeting independents.
Toast: Toast is a leading restaurant technology platform offering POS, online ordering, QR code/digital menu ordering, and kitchen display systems for SMB and enterprise restaurants. Directly competes with Praesto in digital dine-in ordering and POS-integrated workflows for independent restaurants.
Lightspeed Restaurant: Lightspeed Restaurant offers a cloud POS with integrated online ordering, QR menus, and table-side ordering for full-service and QSR operators. Serves the same independent and mid-market restaurant segment as Praesto, with comparable dine-in digital ordering capabilities.
ChowNow: ChowNow is a commission-free direct online ordering platform for independent restaurants, emphasizing branded ordering websites with no marketplace fees. Closely comparable to Praesto's commission-free Delivery Website module and value proposition.
Olo: Olo provides digital ordering, dispatch, and guest engagement SaaS for restaurant brands including direct online ordering, contactless dine-in, and delivery. Serves the same digital ordering use cases as Praesto but skews to enterprise/chain brands rather than independents.

Broad incumbents

Square for Restaurants: Square (Block) provides POS hardware, software, online ordering, and payment processing widely used by small and independent restaurants. Overlaps with Praesto in QR/digital ordering and POS-integrated ordering, but as part of a much broader commerce and payments portfolio.
Deliverect: Deliverect is a delivery management platform that integrates restaurant POS systems with multiple third-party delivery marketplaces and direct ordering channels. Adjacent to Praesto's commission-free direct delivery approach, but focused on aggregator integration rather than disintermediation.
OpenTable: OpenTable is the dominant restaurant reservation and guest management platform, with broader dine-in guest experience tools. Comparable to Praesto in the table-side/dining booking category, though OpenTable is reservation-centric while Praesto is ordering-centric.
Resy (American Express): Resy is a restaurant reservation platform owned by American Express, offering table booking and guest management tools with payment integration. Operates in the dining booking space like Praesto but focused on reservations rather than table-side digital ordering.

Emerging players

GloriaFood: GloriaFood offers a free online ordering system and QR code menu builder for restaurants, including a commission-free delivery website. Comparable to Praesto's no-commission, low-cost positioning aimed at price-sensitive independents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Praesto financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Praesto leadership team

Management profile

Number of profiles

Praesto funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Praesto M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Praesto

What does Praesto do?

Is Praesto a public or private company?

Praesto is a private company. It is classified as unknown and is currently operating.

When was Praesto founded?

Praesto was founded in 2015. It employs 1 to 10 people.

Where is Praesto based?

Praesto is headquartered in Milan, Italy, in the Europe region.

How does Praesto make money?

One revenue line is on record: monthly Subscription.

Who are Praesto's main competitors?

Direct peers on record are Bbot, Toast, Lightspeed Restaurant, ChowNow and Olo. Broad incumbents are Square for Restaurants, Deliverect, OpenTable and Resy (American Express). GloriaFood is listed as an emerging player.

Does Praesto have an API?

No public API is recorded for Praesto.

What industry is Praesto in?

Praesto's product category is Restaurant Management Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of THALADAH, Restaurant/Table Reservation & Booking Engines. Its NAICS code is 513210 and its SIC code is 7372.