BetterTouchTool
BetterTouchTool is a macOS desktop utility, developed by a single Munich-based developer, that lets individual Mac power users customize trackpad gestures, Touch Bar controls, keyboard shortcuts, and input-device automations beyond native macOS capabilities, distributed via direct self-serve download.
- Company typePrivate
- Founded2013
- HeadquartersMünchen, Germany
- Headcount—
- GTM typeB2C
- OfferingSoftware
BetterTouchTool firmographics
Firmographics- Name
- BetterTouchTool
- Legal name
- Andreas Hegenberg
- Website
- https://boastr.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- BetterTouchTool is a macOS desktop utility, developed by a single Munich-based developer, that lets individual Mac power users customize trackpad gestures, Touch Bar controls, keyboard shortcuts, and input-device automations beyond native macOS capabilities, distributed via direct self-serve download.
- Ownership category
- akta.pro rank
BetterTouchTool industry classification
Industry- Product category
- Desktop Productivity Software
- NAICS
- Other Computer Related Services (541519)
- SIC
- Computer Peripheral Equipment, Nec (3577), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Whiteboarding & Visual Collaboration (BPAMAMAI)
Keywords
Where BetterTouchTool is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
BetterTouchTool business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations
Revenue model
- Software License Sales: BetterTouchTool is sold as a paid application. Legacy versions (pre-February 2018) are available for free under a Free Legacy License. Current paid versions provide full functionality with ongoing updates and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Legacy License - for versions released before February 2018 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
BetterTouchTool product offering
Product offeringCore offering
BetterTouchTool is a paid macOS productivity application that allows users to extensively customize input devices including Magic Trackpads, Magic Mouse, keyboards, and the MacBook Touch Bar. Users create custom gestures, shortcuts, and workflow automations that go beyond the customization options natively provided by macOS. Legacy versions released before February 2018 remain available for free under a Free Legacy License.
Differentiator
Problem solved
Functional benefit
Products and services
- BetterTouchTool A productivity application for macOS that enables extensive customization of input devices including Magic Trackpads, Magic Mouse, keyboards, and MacBook Touch Bars. Users can create custom gestures, keyboard shortcuts, and workflow automations to extend Mac productivity beyond native macOS capabilities. Distributed as a paid application with the final legacy release (v2.342) available for free use under a Free Legacy License.
Companies that use BetterTouchTool
Customer profileSegments1 record
Ideal customer profiles1 record
BetterTouchTool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BetterTouchTool partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- folivora.AI GmbHcoreAndreas Hegenberg founded folivora.AI GmbH after developing BetterTouchTool and other apps. This represents the successor entity where BetterTouchTool development continues under a new company structure.
Scale indicators1 record
BetterTouchTool competitors and assessment
Company assessmentDirect peers
- BetterSnapTool: Companion macOS window-management app also created by Andreas Hegenberg and distributed via the same boastr.net site — same founder, same PLG model, same input-customization category.
- Keyboard Maestro: macOS automation and input-customization utility for power users, offering macros, hot keys, and gestures — directly overlapping with BetterTouchTool's gesture/shortcut customization value proposition.
- Magnet: macOS window-snap utility triggered by keyboard shortcuts and gestures, sold one-time to Mac power users — competes for the gesture/shortcut customization share of wallet.
- Hammerspoon: macOS automation framework targeting power users via Lua scripting of windows, hotkeys, and input devices — competes for the same 'Mac power user' persona as BetterTouchTool.
- Divvy: macOS window-management utility using keyboard shortcuts and grid-based gestures — competing for the same Mac power-user productivity-customization spend as BetterTouchTool.
- Bartender: macOS menu-bar organization utility from a single developer, sold as a paid one-time license to power users — same PLG, sole-developer, niche macOS utility model as BetterTouchTool.
- Moom: macOS window-management and keyboard/gesture-driven control utility for power users — same persona, same deep macOS input customization theme as BetterTouchTool.
- Karabiner-Elements: Open-source macOS keyboard customization tool that remaps keys and creates per-application shortcuts — a direct competitor for the keyboard-shortcut customization segment of BetterTouchTool.
Broad incumbents
- Alfred: Established macOS productivity launcher with workflows, hotkeys, and clipboard features — broader productivity suite that overlaps with BetterTouchTool's input-customization use cases.
Emerging players
- TextExpander: Cross-platform text-expansion and snippet tool with heavy keyboard-shortcut usage — overlaps with BetterTouchTool's productivity-shortcut customization for power-user workflows.
Market position
Customer concentration
BetterTouchTool social profiles
Digital presenceBetterTouchTool financial estimates
Financial estimateRevenue estimate
Valuation estimate
BetterTouchTool leadership team
Management profileNumber of profiles
Profiles1 record
BetterTouchTool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BetterTouchTool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BetterTouchTool
What does BetterTouchTool do?
BetterTouchTool is a paid macOS productivity application that allows users to extensively customize input devices including Magic Trackpads, Magic Mouse, keyboards, and the MacBook Touch Bar. Users create custom gestures, shortcuts, and workflow automations that go beyond the customization options natively provided by macOS. Legacy versions released before February 2018 remain available for free under a Free Legacy License.
Is BetterTouchTool a public or private company?
BetterTouchTool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BetterTouchTool founded?
BetterTouchTool was founded in 2013.
Where is BetterTouchTool based?
BetterTouchTool is headquartered in München, Germany, in the Europe region.
How does BetterTouchTool make money?
One revenue line is on record: software License Sales.
Who are BetterTouchTool's main competitors?
Direct peers on record are BetterSnapTool, Keyboard Maestro, Magnet, Hammerspoon, Divvy, Bartender, Moom and Karabiner-Elements. Alfred is listed as a broad incumbent. TextExpander is listed as an emerging player.
Does BetterTouchTool have an API?
No public API is recorded for BetterTouchTool.
What industry is BetterTouchTool in?
BetterTouchTool's product category is Desktop Productivity Software. Its primary akta.pro industry code is BPAMAMAI, Whiteboarding & Visual Collaboration. Its NAICS code is 541519 and its SIC code is 3577.