City Ambulance of Eureka

What City Ambulance of Eureka does

City Ambulance of Eureka, Inc. is a private emergency medical services (EMS) provider headquartered in Eureka, California, operating as a subsidiary of Cal-Ore/REACH, itself part of Global Medical Response (GMR) following the 2019 sale by the Sundquist family. The company has provided 911 emergency response, Basic Life Support (BLS) and Advanced Life Support (ALS) ambulance transport, and interfacility hospital-to-hospital transports continuously since its 1975 re-founding, with roots going back to a 1958 predecessor. It serves Humboldt County (its core market), Lake County (added in 2021 for interfacility transports), northern Mendocino County, and southern Trinity County, covering over 3,500 square miles of rural and mountainous Northern California terrain from four stations in Eureka, Fortuna, Garberville, and Scotia.

The operating platform is built around a computer-aided dispatch (CAD) system integrated with a fiber optic communications center that was upgraded in 2020, enabling fully electronic dispatch across the service area. The company works alongside more than 32 first responder agencies, many of them small rural fire departments, and staffs paramedics on every 911 unit — a standard the company has maintained since 1997. Service is delivered 24/7 through 911 dispatch, hospital-to-hospital referrals, and a public standby-request channel for community events staffed by EMTs or paramedics. There is no consumer-facing app, no published API, and no disclosed AI/ML component.

City Ambulance generates revenue primarily through contracted 911 emergency response and interfacility transport billing, supplemented by transaction-based event standby fees. Patient billing is processed through insurance, Medicare/Medicaid, and direct self-pay, with a centralized billing line (1-800-913-9106) routed through the GMR corporate address ([email protected]). No pricing is publicly disclosed and no enterprise customers, named logos, or contracted commercial accounts are identified, reflecting the operator's dependence on its government-franchise model within a single regional geography.

Name

City Ambulance of Eureka

Legal name

City Ambulance of Eureka, Inc.

Website

https://cityambulance.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

City Ambulance of Eureka is a California 911 emergency medical services provider covering over 3,500 square miles across Humboldt, Lake, northern Mendocino, and southern Trinity counties from four stations, operating as a subsidiary of Global Medical Response since 2019.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (62191), Ambulance Services (621910)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Emergency Medical Services (EMS) Operations & Dispatch (HLAJAGAC)

akta.pro secondary industries

Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC), Disaster Medical Assistance & Field Care (DMAT/Field Hospitals) (HLAJAGAE), Emergency Traffic Control & Scene Management (Lane Closures, Detours, TTC) (TLAJAJAG)

Keywords

• Emergency medical services
• Ground ambulance transport
• 911 emergency response
• Interfacility medical transport
• Advanced life support

Headquarters

HQ city

Eureka

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Emergency Medical Services: Revenue generated through 911 emergency response services and hospital-to-hospital patient transports. The company operates as a contracted EMS provider serving Humboldt County and expanded regions.
2. Event Standby Services: Provides ambulance standbys for community events with EMTs or paramedics on standby for emergencies, offered through a non-contracted standby request form.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

City Ambulance of Eureka provides ground ambulance and emergency medical services, including 911 emergency response, Advanced Life Support (ALS) and Basic Life Support (BLS) ambulance transport, hospital-to-hospital and interfacility transfers, and community event standby coverage, operating from four stations across Humboldt, Lake, northern Mendocino, and southern Trinity counties in Northern California.

Product overview

City Ambulance of Eureka provides a unified emergency medical services (EMS) offering through multiple service stations across the North Coast region. The company's core portfolio consists of Basic Life Support (BLS) Ambulance and Advanced Life Support (ALS) Ambulance services, supplemented by community event standbys and special event coverage. All services operate from stations in Eureka, Fortuna, Scotia, and Garberville, serving Humboldt County, Lake County, and northern Mendocino County. The company is one of the largest EMS providers in the region, covering over 3,500 square miles of challenging rural and mountainous terrain. Services are available 24/7 for 911 emergencies and interfacility hospital transports.

Differentiator

Problem solved

Functional benefit

Products and services

• 911 Emergency Ambulance Response Primary 911 ground ambulance response for medical emergencies across more than 3,500 square miles of California's North Coast, serving county EMS agencies and municipal 911 dispatch.
• Advanced Life Support (ALS) Ambulance ALS ambulance transport staffed with advanced clinicians for high-acuity patients requiring advanced life support interventions during transport.
• Basic Life Support (BLS) Ambulance BLS ambulance transport staffed with EMTs for non-critical and routine medical transport needs.
• Hospital-to-Hospital and Interfacility Transports Scheduled and urgent interfacility medical transport between hospitals and care facilities, with ALS and BLS units matched to patient acuity.
• Community Event Standbys Standby ambulance and medical coverage for community events, races, festivals, and public gatherings across the service area.

Quantifiable outcome

• Transported over 100 patients in three days during the 1992 Cape Mendocino Earthquake
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ProTransport-1: ProTransport-1 is a California-based ambulance operator providing BLS/ALS, interfacility, and event standby services statewide. It competes in the same California EMS labor pool and for similar non-emergency transport contracts in adjacent markets.
• Falck USA: Falck is a multinational ambulance and EMS operator with significant California presence (notably San Diego County and parts of Northern California). It is the most relevant non-GMR competitor bidding for the same county 911 and interfacility transport contracts City Ambulance holds or pursues.
• Royal Ambulance: Royal Ambulance is a privately held California ambulance operator focused on BLS/ALS interfacility and event standby services across the Bay Area and expanding throughout California. Comparable in scale and a likely bidder for the same interfacility contracts City Ambulance is targeting in Lake County.
• REMSA (Regional Emergency Medical Services Authority): REMSA is a Washoe County, Nevada-based 911 ambulance provider combined with a community health program — an integrated EMS model analogous to City Ambulance's interfacility-plus-911 mix. Comparable in mission and operating scope.
• Lifeline Emergency Medical Services: Lifeline EMS (Brian Williams, dba Lifeline EMS) is a California ambulance operator providing BLS and ALS services statewide. Comparable mid-sized private California ambulance operator competing in similar transport segments.

Broad incumbents

• American Medical Response (AMR): AMR is the largest U.S. ambulance services provider (also a subsidiary of Global Medical Response, City Ambulance's parent). It competes directly for county 911 and interfacility contracts across California and serves as the most directly relevant scale benchmark for City Ambulance's market.

Regional players

• NORCAL Ambulance: NORCAL Ambulance provides 911, BLS, and ALS services across Northern California counties, including some overlapping service geography. It is the closest mid-sized independent competitor to City Ambulance within the same regional footprint.
• King-American Ambulance: King-American Ambulance provides 911 and interfacility ambulance services in San Francisco and surrounding Bay Area counties. While not geographically overlapping, it is a directly comparable California EMS operator facing the same regulatory and reimbursement environment.
• Medic Ambulance (Solano County): Medic Ambulance is a Northern California 911 ambulance provider serving Solano County and adjacent areas. Comparable in service mix (911 response, interfacility transports) and California regulatory environment, making it a strong operational and contract-pricing reference point for City Ambulance.

Others

• Cal-Ore/REACH Air Medical: Cal-Ore/REACH is the direct acquirer of City Ambulance and a fellow GMR subsidiary providing air-ambulance and critical-care transport in Northern California and the Pacific Northwest. Sister-company status makes it both a complementary service provider and a potential chokepoint for interfacility transfers in the same service territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CityAmbulanceofEureka
• Instagraminstagram.com/cityambulanceeureka

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Ambulance of Eureka