Crystal Pools & Spas
Crystal Pools & Spas is a family-owned Bountiful, Utah retailer and contractor selling hot tubs, swim spas, saunas, fiberglass and gunite pools, and pool hardscaping. Founded by Heidi and Dave Shippen, it serves residential homeowners across Northern Utah's Davis, Salt Lake, and Weber counties.
- Company typePrivate
- Founded-
- HeadquartersBountiful, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Crystal Pools & Spas does
Crystal Pools & Spas is a family-owned retail, installation, and contracting business headquartered in Bountiful, Utah, founded by co-owners Heidi and Dave Shippen. Dave Shippen brings 30 years of general contracting experience and 20 years as a licensed builder, and the company has operated for more than 25 years with a single physical showroom at 425 W. 500 S, Bountiful, UT 84010. The firm sells directly to residential homeowners across Northern Utah (Davis, Salt Lake, and Weber counties) and employs between 1 and 10 people.
The product portfolio spans hot tubs (Marquis, Aspen, Strong, Passion, Dream Maker), swim spas (Marquis, Aspen, Four Winds, Passion), saunas (Finnleo, Auroom, Finsauna, Saunum, Haljas, NorthStar), fiberglass pools (Leisure Pools, San Juan Pools, Latham Pools), custom gunite pools, pool hardscaping and outdoor living installations, and a consumables/accessories line (chemicals, equipment, nets, skimmers). Authorized dealer relationships with multiple manufacturers underpin the assortment; the company is a Coast Spas Premier Dealer for more than 10 years and holds Pentair and Marquis Spas certifications.
The business operates a direct-to-consumer retail model with a showroom-led sales motion. Pricing is quote-based and not publicly disclosed, and financing is offered to customers. Marketing is concentrated on the company website (including a blog and city-specific community pages), the in-showroom test-soak experience, and word-of-mouth referrals. Revenue is generated from hardware sales, recurring maintenance and repair services, and seasonal opening/closing contracts, with no disclosed financials, outside equity investment, or institutional ownership.
Crystal Pools & Spas firmographics
Firmographics- Name
- Crystal Pools & Spas
- Legal name
- Crystal Pools and Spas
- Website
- https://crystalutah.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crystal Pools & Spas is a family-owned Bountiful, Utah retailer and contractor selling hot tubs, swim spas, saunas, fiberglass and gunite pools, and pool hardscaping. Founded by Heidi and Dave Shippen, it serves residential homeowners across Northern Utah's Davis, Salt Lake, and Weber counties.
- Ownership category
- akta.pro rank
Crystal Pools & Spas industry classification
Industry- Product category
- Pool and Spa Retail
- akta.pro primary industry
- Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)
- akta.pro secondary industries
- Water Testing & Chemical Balancing (HSAIALAB), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Spa/Hot Tub Cleaning & Maintenance (HSAIALAG)
Keywords
Where Crystal Pools & Spas is headquartered
LocationHeadquarters
- HQ city
- Bountiful
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crystal Pools & Spas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Revenue from selling hot tubs, swim spas, saunas, fiberglass pools, gunite pools, and pool hardscaping/outdoor living products. Products sold include various brands such as Marquis, Aspen, Strong, Passion Spas, Leisure Pools, San Juan Pools, Latham Pools, Four Winds, and Finnleo.
- Services and Maintenance: Professional pool and hot tub maintenance, repair, and seasonal opening/closing services. Includes water balancing, equipment inspection, and troubleshooting services.
- Supplies: Sales of pool and spa supplies including chemicals (chlorine, algaecide, bromine, pH balancers, shock), accessories (nets, brushes, skimmers, pool floats, toys, games), and equipment (variable-speed pumps, heaters, filters).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hot tub, spa, sauna, and pool products with varying price points based on brand, size, and features |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Crystal Pools & Spas product offering
Product offeringCore offering
Crystal Pools & Spas is a Bountiful, Utah-based retailer and contractor that sells hot tubs, swim spas, saunas, fiberglass pools, and custom gunite pools from multiple brand partners, and provides professional installation, hardscaping and outdoor living design, and ongoing pool and hot tub maintenance and repair services for residential customers across Northern Utah.
Product overview
Crystal Pools & Spas is a pool and spa retailer and contractor based in Bountiful, Utah, offering a diverse portfolio of outdoor living products and services. The company operates as a multi-brand dealer for hot tubs (Marquis, Aspen, Strong, Passion Spas, Dream Maker), swim spas (Marquis, Aspen, Four Winds, Passion), and saunas (Finnleo, Auroom, Finsauna, Saunum, Haljas, NorthStar). For pools, they provide fiberglass pools from Leisure Pools, San Juan Pools, and Latham Pools, as well as custom gunite pools. The product line is complemented by pool hardscaping and outdoor living services, professional maintenance and repair services, and a comprehensive selection of pool and hot tub supplies including chemicals, equipment, and accessories. The company serves the Northern Utah area including Salt Lake County, Davis County, and Weber County.
Differentiator
Problem solved
Functional benefit
Products and services
- Hot Tubs Portable hot tubs from brands including Marquis, Aspen, Strong, Passion Spas, and Dream Maker, sold to residential customers for hydrotherapy, relaxation, and backyard entertainment, with professional delivery and installation.
- Swim Spas Hybrid swim-spa products combining swimming, fitness, and hydrotherapy from brands such as Marquis, Aspen, Four Winds, and Passion Spas, sold to residential customers for year-round exercise and relaxation.
- Saunas Indoor and outdoor traditional and infrared saunas from brands including Finnleo, Auroom, Finsauna, Saunum, Haljas, and NorthStar, sold to residential customers for health, relaxation, and detoxification.
- Fiberglass Pools Pre-manufactured fiberglass pools from authorized brands Leisure Pools, San Juan Pools, and Latham Pools, sold and installed for residential customers seeking durable, low-maintenance backyard pools.
- Gunite Pools Custom-built gunite pools constructed on-site with steel-rebar reinforced foundations in any shape or design, including features such as sunken seating, tanning ledges, beach entries, waterfalls, slides, and bubblers, delivered as full backyard pool projects.
- Pool Hardscaping & Outdoor Living Design and build services for patios, decks, walkways, retaining walls, outdoor kitchens, fireplaces, fire pits, gazebos, pergolas, arbors, and poolscapes, offered alongside pool construction for residential customers.
- Pool & Hot Tub Maintenance and Repair Services Professional maintenance, repair, water balancing, equipment inspection, troubleshooting, and seasonal opening/closing services for pools and hot tubs, including routine service packages, delivered to residential customers.
- Pool & Hot Tub Supplies Retail pool and spa care supplies including chemicals (chlorine, shock, algaecide, sanitizers, bromine, pH balancers), accessories (nets, brushes, skimmers, floats, toys, games), and equipment (variable-speed pumps, heaters, filters), plus pool and spa education classes.
Companies that use Crystal Pools & Spas
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Crystal Pools & Spas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crystal Pools & Spas partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Coast SpascoreCrystal Pools & Spas has been a Coast Spas Premier Dealer for more than 10 years, representing one of their longest-standing dealer relationships. Coast Spas finely crafted hot tubs provide users with ultimate relaxation experiences.
- Marquis SpascoreCrystal Pools & Spas is certified in Marquis Spas products, offering these quality hot tubs to their customers alongside their other premium spa brands.
- Leisure PoolscoreCrystal Pools & Spas is an authorized dealer of Leisure Pools fiberglass pools, offering their premium fiberglass pool designs to Utah homeowners.
- San Juan PoolscoreCrystal Pools & Spas is an authorized dealer of San Juan Pools, offering their custom fiberglass pool designs known for innovation, ingenuity, and creativity in pool technology.
- Latham PoolscoreCrystal Pools & Spas is an authorized Latham Pools dealer, offering their fiberglass swimming pools known for being the easiest to maintain with strongest, most durable materials.
- Aspen SpascoreCrystal Pools & Spas offers Aspen Spas products, which have over 27 years of experience building hot tubs with high-quality materials designed to last while remaining environmentally conscious.
- Passion SpascoreCrystal Pools & Spas offers Passion Spas, featuring ergonomic designs with unique jet and massage packages for maximum comfort and enjoyment.
- Strong SpascoreCrystal Pools & Spas offers Strong Spas, which are custom-built with rigorous quality control processes and committed to energy-efficient designs and advanced hydrotherapy systems.
- Four Winds SpascoreCrystal Pools & Spas offers Four Winds Swim Spas, hybrid products between swimming pools and heated spas that can be used year-round for exercising or relaxing.
- FinnleocoreCrystal Pools & Spas offers Finnleo saunas, providing customers with quality sauna products for their indoor and outdoor sauna needs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Crystal Pools & Spas competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Crystal Pools & Spas social profiles
Digital presenceCrystal Pools & Spas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crystal Pools & Spas leadership team
Management profileNumber of profiles
Profiles2 records
Crystal Pools & Spas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crystal Pools & Spas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crystal Pools & Spas
What does Crystal Pools & Spas do?
Crystal Pools & Spas is a Bountiful, Utah-based retailer and contractor that sells hot tubs, swim spas, saunas, fiberglass pools, and custom gunite pools from multiple brand partners, and provides professional installation, hardscaping and outdoor living design, and ongoing pool and hot tub maintenance and repair services for residential customers across Northern Utah.
Is Crystal Pools & Spas a public or private company?
Crystal Pools & Spas is a private company. It is classified as family owned and is currently operating.
When was Crystal Pools & Spas founded?
Crystal Pools & Spas was founded in -1. It employs 1 to 10 people.
Where is Crystal Pools & Spas based?
Crystal Pools & Spas is headquartered in Bountiful, United States, in the North America region.
How does Crystal Pools & Spas make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are services and Maintenance and supplies.
Does Crystal Pools & Spas have an API?
No public API is recorded for Crystal Pools & Spas.
What industry is Crystal Pools & Spas in?
Crystal Pools & Spas's product category is Pool and Spa Retail. Its primary akta.pro industry code is CRAIAIAK, Pools, Spas & Hot Tubs Retail (Chemicals, Accessories), with a secondary code of HSAIALAB, Water Testing & Chemical Balancing.