7 Insurance

What 7 Insurance does

7 Insurance is one of four operating brands under 7 Servicing LLC, a credit union service organization (CUSO) headquartered in Knoxville, Tennessee. The broader 7 platform provides home mortgage origination, title and closing services, mortgage loan servicing, and insurance products — including the 7 Insurance line covering auto, home, renters, business, travel, and emergency medical coverage — primarily to credit union members across East and Southeast Tennessee. The company is cooperatively owned by credit unions, with Travis Morrow serving as President of the mortgage division and a leadership team spanning servicing operations, investor accounting, and loss mitigation.

The technology stack is built on Black Knight's LoanSphere servicing and origination platforms, supplemented by 7's own borrower-facing portals (Loan App Elite), an online Title Order Form, and the 7 Title Agent One mobile application for closing-cost calculations. Mortgage servicing is retained in-house rather than sold after closing, generating a recurring revenue line alongside transactional revenue from mortgage origination fees, title examinations, title insurance, and closing services. Insurance is distributed through credit union partnerships on a recurring commission basis.

The go-to-market is a hybrid of credit union referral partnerships (the dominant channel) and direct-to-consumer digital access. Credit unions offer 7's products to their members under co-branded arrangements, and the company provides custom-branded servicing and mortgage solutions to its credit union partners. Physical offices in Knoxville, Powell, and Morristown support in-person title closings, and mobile closing agents travel to borrower-preferred locations. The company holds NMLS registrations for both mortgage (189965) and servicing (2480420), and operates with 11-50 employees across the integrated business.

Name

7 Insurance

Legal name

7 Servicing LLC

Website

https://7.coop

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

7 Insurance is a Tennessee-based credit union service organization (CUSO) brand offering auto, home, renters, business, travel, and emergency medical insurance alongside mortgage, title, and loan servicing products. It primarily serves credit union members across East Tennessee through institutional partnerships.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Full-Coverage Personal Auto Insurance (FSAJAAAF)

akta.pro secondary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

Keywords

• Insurance agency services
• Property and casualty insurance
• Personal lines insurance
• Commercial insurance coverage
• Travel medical insurance

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Lending: Mortgage origination and lending services provided to credit union members and individual borrowers. Revenue generated from interest on mortgage loans and origination fees.
2. Title Services: Full-service title company providing title examinations, title insurance, closing services, and document preparation for residential and commercial real estate transactions in East Tennessee.
3. Insurance Products: Insurance policies offered through credit union partnerships, providing coverage options to members for homes and related financial protection.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

7 Insurance provides personal and commercial insurance products — including auto, home, renters, business, travel, and emergency medical coverage — to credit union members, primarily in East Tennessee. The company operates as the insurance division of 7, a credit union service organization (CUSO), distributing policies through credit union partnerships and direct channels such as phone and its Powell, TN office.

Product overview

7 is a credit union service organization (CUSO) offering an integrated financial services portfolio. The company operates four core products: 7 Mortgage (home mortgage origination and lending), 7 Title (title and closing services for real estate transactions), 7 Insurance (insurance policies), and 7 Servicing (mortgage loan servicing). These products are designed to work together to serve credit union members throughout the home buying and ownership journey, from mortgage application through title services to ongoing loan servicing and insurance coverage.

Differentiator

Problem solved

Functional benefit

Brands

• 7 Title Agent One: Real Estate's #1 Closing Cost mobile application
• Loan App Elite

Products and services

• Auto Insurance

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Black KnightcoreTechnology or IntegrationSuperior online servicing powered by Black Knight technology. 7 Servicing uses Black Knight's servicing digital platform to provide mortgage servicing services to credit union partners, enabling online account access, payment processing, and servicing operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CUNA Mutual Group: Insurance and financial services provider serving credit unions and their members with commercial and consumer protection products. Directly comparable to 7 Insurance as a credit-union-focused insurance intermediary operating within the cooperative ecosystem.
• TruStage: Insurance provider (formerly CUNA Mutual's consumer brand) offering auto, home, life, and identity protection products specifically to credit union members. Directly comparable to 7 Insurance as an embedded insurance distributor serving the credit-union-member channel.
• CU Members Mortgage: Credit-union-owned CUSO providing mortgage origination and servicing exclusively through partner credit unions. Directly comparable to the broader 7 CUSO's credit-union distribution model and member-focused origination approach.
• WFG National Title Insurance Company: National title insurance underwriter working extensively with credit unions and mortgage lenders. Comparable to 7 Title's title insurance and closing services for credit-union-member real estate closings.
• LoanStream Mortgage: Outsourced mortgage services company providing origination, processing, and call-center support to banks and credit unions. Comparable to broader 7's integrated mortgage/title/insurance offering for credit union partners.
• State National Companies: Insurance services provider focused on credit unions, lenders, and consumer finance clients. Comparable to 7 Insurance as a niche insurance intermediary embedded in the credit union ecosystem.
• Members Mortgage Company: Credit-union-affiliated residential mortgage services provider with a credit-union-partner-led origination model. Comparable to 7 Mortgage/7 Insurance's CUSO-style positioning and member-channel distribution.

Broad incumbents

• GEICO: National personal auto and home insurance carrier with broad direct-to-consumer distribution. Comparable to 7 Insurance as a large incumbent in personal auto and homeowners — 7 Insurance's core personal lines products.
• First American Financial Corporation: Large national title insurance and settlement services provider with broader P&C and mortgage analytics capabilities. Comparable as a broad incumbent in the title/escrow space where 7 Title competes for East Tennessee real estate closings.

Emerging players

• Lemonade: Insurtech offering direct-to-consumer home, renters, and auto insurance with a digital-first model. Represents an emerging competitive threat to traditional insurance brokers like 7 Insurance competing for the same member wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/_7Title
• Facebookfacebook.com/7InsuranceAgency
• LinkedInlinkedin.com/company/7-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7 Insurance