Animalia

What Animalia does

Animalia AS is a Norwegian private limited company (org. nr. 919 117 060) operating as the neutral knowledge and development center for the country's meat and egg production industry. Headquartered in Oslo at Lørenveien 38, with an additional pilot plant facility at Økern Torgvei 13, the organization employs 51–100 staff and covers the entire value chain from animal health and breeding through feeding, slaughter classification, processing, and sustainable consumption. Its service portfolio spans veterinary advisory (Helsetjenester for storfe, sau, geit, fjørfe), digital livestock management portals (Dyrehelseportalen, Sauekontrollen, Geitekontrollen, Storfe, Ingris), the annual 'Kjøttets tilstand' publication, the GoMorning digital magazine, training courses via kurs.animalia.no, an online product store, and statistical data services. Core technology is not explicitly disclosed; platforms appear to be proprietary web applications with member authentication (Min Side, Kterm) and an offline-capable sheep monitoring system at sau.animalia.no.

Animalia's business model combines publicly funded research (notably the MetanHub methane-reduction project funded through the 2024–2028 agricultural agreement and the Fremtidsfôr consortium targeting 70% Norwegian feed by 2034 with Innovasjon Norge support), industry-funded advisory, portal subscriptions and data services for livestock producers, course fees, and publication sales. It serves Norwegian livestock producers across cattle, sheep, pig, and poultry; cooperatives (Nortura, Tine, Felleskjøpet Agri, Norgesfør, Norsk Kylling, Fiskå Mølle); breeding organizations (Geno, TYR, NSG); academic and research institutions (NMBU, NIBIO); and the broader food industry seeking sustainability and nutrition expertise. The organization is structurally embedded in national agricultural policy, with senior leadership including Ola Nafstad (Assistant Director, Sustainability and Livestock Production), Ole Alvseike (Head of R&D and Innovation), and specialized veterinarians and PhD-level researchers. Animalia holds no parent company, has no disclosed funding rounds, and reports no subsidiaries.

Name

Animalia

Legal name

Animalia AS

Website

https://animalia.no

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Animalia AS is a Norwegian knowledge and development center that provides advisory services, digital livestock management tools, statistical reporting, and applied research across the entire meat and egg production value chain for Norwegian producers, cooperatives, and food industry stakeholders.

Ownership category

akta.pro rank

Product category

Livestock industry advisory services

NAICS

Veterinary Services (54194)

SIC

Agricultural Services (700)

akta.pro primary industry

Food Animal (Bovine/Dairy/Beef) Veterinary Services (HLAMABAA)

akta.pro secondary industries

Regulatory, Certification & Compliance Veterinary Services (Health Papers, QA Programs) (AFACADAJ), Animal Welfare Auditing, Compliance & Certification Services (Non-testing Lab) (AFAEALAN), Reproductive Health & Herd Fertility Programs (Preg Checks, Calving/Lambing Support) (AFACALAG), Animal Husbandry, Dairy & Livestock Management (EDAOAOAD), Animal Health Policy, Standards & International Coordination (e.g., WOAH/FAO) (HLAMAJAO)

Keywords

• Livestock advisory services
• Animal health services
• Meat industry statistics
• Sustainable feed production
• Meat classification services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels2 records

Marketing channels5 records

Core offering

Animalia is a Norwegian knowledge and development center that provides advisory services, animal health services, meat classification, statistics, research and development, and professional training across the entire meat and egg production value chain. It operates digital portals for livestock monitoring, publishes an annual industry report (Kjøttets tilstand), and delivers expertise on animal welfare, sustainability, nutrition, and climate impact to Norwegian livestock producers.

Product overview

Animalia is a Norwegian knowledge and advisory organization serving the meat and egg industry. It operates a portfolio of digital services including the annual publication 'Kjøttets tilstand' (State of Meat), multiple web portals for livestock health monitoring (Dyrehelseportalen, Sauekontrollen), online training courses, an e-commerce store, and statistical data services. The organization provides advisory services on sustainability, climate, and animal health, including participation in the Klimasmart landbruk initiative with its climate calculator tool. Animalia also publishes GoMorning, a digital professional magazine covering industry topics. Core services focus on supporting Norwegian livestock production through the entire value chain from animal health to sustainable production practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Kjøttets tilstand (State of Meat) Annual status report for the Norwegian meat and egg industry containing professional articles and statistics on central aspects of Norwegian egg and meat production.
• Dyrehelseportalen (Animal Health Portal) Web portal providing health services and information for livestock including cattle, sheep, goats, and poultry.
• Sauekontrollen (Sheep Control) Monitoring and control system for sheep health and production with offline capability for Norwegian sheep farmers.
• Kurs (Courses) Training and educational courses on nutrition, sustainability, climate, environment, and animal production offered through a dedicated course platform.
• Nettbutikk (Online Store) Online store selling Animalia publications and products to industry stakeholders.
• Statistikk (Statistics) Digital statistical data service providing statistics on Norwegian meat and egg production.
• GoMorning (Digital Magazine) Digital professional magazine providing industry insights and technical articles covering sustainability, environment, climate, animal health, and nutrition for the meat and egg production industry.
• Helsetjenester (Animal Health Services) Veterinary health services and advisory support for cattle, sheep, goats, and poultry producers across Norway.
• Klimakalkulator (Climate Calculator) Farm-level climate emissions calculator tool developed as part of the Klimasmart landbruk project to help Norwegian farmers measure and reduce greenhouse gas emissions.
• ListWare (Listeria Compliance Solution) Compliance solution addressing new and stricter listeria requirements being introduced in Norway and the EU from July 1, 2026, for the meat production industry.

Quantifiable outcome

• Agricultural sector accounts for 9.7% of Norway's total greenhouse gas emissions, reduced by 10.4% compared to 1990
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• NCE Heidner BioclustercoreStrategic or Co-development Partner · 1 January 2024Leads the Fremtidsfôr (Future Feed) project focused on increasing Norwegian feed production and sustainability. Animalia participates as one of the key agricultural organizations working to achieve 70% Norwegian feed ingredients in livestock feed by 2034.
• Felleskjøpet FôrutviklingcoreStrategic or Co-development PartnerFeed development company participating in Fremtidsfôr project. Collaborates on developing sustainable Norwegian feed ingredients.
• NorturacoreStrategic or Co-development PartnerMajor Norwegian meat cooperative and Fremtidsfôr project participant working on sustainable feed supply chains.
• TinecoreStrategic or Co-development PartnerDairy cooperative participating in Fremtidsfôr project. Contributes expertise on sustainability and feed resource utilization.
• Felleskjøpet AgricoreStrategic or Co-development PartnerAgricultural cooperative and Fremtidsfôr project partner focusing on Norwegian feed production expansion.
• NorgesfôrcoreStrategic or Co-development PartnerFeed company and Fremtidsfôr project participant working on sustainable feed solutions.
• Felleskjøpet Rogaland AgderminorStrategic or Co-development PartnerRegional feed company participating in Fremtidsfôr project.
• Kjøtt- og fjørfebransjens LandsforbundcoreStrategic or Co-development PartnerMeat and poultry industry association and Fremtidsfôr project participant representing the industry.
• Norsk KyllingcoreStrategic or Co-development PartnerPoultry company and Fremtidsfôr project participant contributing to sustainable feed development.
• Fiskå MøllecoreStrategic or Co-development PartnerFeed mill company and Fremtidsfôr project participant working on Norwegian feed production.
• MetanHubcoreStrategic or Co-development PartnerResearch project funded through agricultural agreement (2024-2028) building knowledge on methane reduction from Norwegian ruminants. Animalia leads work on methane inhibitors for suckler cows and sheep. Goal: implement methane inhibitors for all ruminants by 2027.
• NIBIOcoreStrategic or Co-development PartnerNorwegian Institute for Bioeconomy Research. Key research partner on agricultural land use, carbon sequestration, and sustainable food production studies.
• NMBU (Norwegian University of Life Sciences)coreStrategic or Co-development PartnerAcademic partner in research on sustainable meat technology, ruminant nutrition, and climate impact. Collaborates on master's level meat technology education.
• GenocoreStrategic or Co-development PartnerNorwegian cattle breeding organization. Uses greenfeed technology to measure methane emissions and breeds for reduced emissions alongside health and fertility traits.
• TYRcoreStrategic or Co-development PartnerBeef cattle breeding organization. Works on breeding for improved feed efficiency which correlates with lower methane emissions.
• Norsk Sau og Geit (NSG)coreStrategic or Co-development PartnerSheep and goat breeding organization. Has conducted methane measurements on over 7300 NKS ewes and includes methane in breeding goals.
• NewTools ProjectminorStrategic or Co-development PartnerResearch project (2021-2025) funded by Research Council of Norway developing scoring systems for nutritional quality and climate/environmental impact of food. Animalia participates in work packages 1 and 5.
• Klimasmart LandbrukcoreStrategic or Co-development PartnerMulti-stakeholder project developing climate calculation tools and advisory services for Norwegian farms. Owned by Norges Bondelag, Norsk Landbruksrådgivning, Nortura, TINE and Felleskjøpet Agri.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Danish Agriculture & Food Council: Denmark's trade and knowledge body representing farmers and food companies, including meat and egg value chains. Similar neutral industry-advocate role with R&D, sustainability, and advisory functions to Animalia.
• Meat & Livestock Australia (MLA): Australian producer-funded R&D and marketing body for the red meat and livestock industry. Closely parallels Animalia's levy-funded knowledge centre model covering animal health, sustainability, genetics, and industry statistics.
• Agriculture and Horticulture Development Board (AHDB): UK statutory levy board funding applied research, knowledge exchange, and market intelligence across livestock sectors. Mirrors Animalia's combination of advisory services, statistics publications, and digital farmer tools.
• Quality Meat Scotland (QMS): Scottish red meat industry body delivering quality assurance, market development, and knowledge exchange to producers. Comparable to Animalia's whole-chain assurance, classification, and producer advisory remit.
• Bord Bia: Irish state food board promoting meat, dairy and other food categories with sustainability, quality, and marketing programmes. Comparable breadth in producer advisory, sustainability metrics, and industry data for the meat sector.
• Beef + Lamb New Zealand: New Zealand farmer-funded organisation investing in research, genetics, and market development for sheep and beef. Overlaps with Animalia on ruminant production economics, breeding, and farmer advisory.

Emerging players

• Wageningen Livestock Research: Dutch applied research institute on livestock systems, nutrition, welfare and emissions. Comparable to Animalia's R&D depth on sustainable animal production, though operating within a university structure rather than an industry body.
• Livestock Improvement Corporation (LIC): New Zealand farmer-owned co-operative providing genetics, herd recording and digital tools to dairy farmers. Overlaps with Animalia on breeding values, methane breeding goals, and farm-level data infrastructure.

Broad incumbents

• Trouw Nutrition: Global animal nutrition company (Nutreco subsidiary) operating feed advisory, premixes, and digital farm tools. Adjacent to Animalia's nutrition and feed optimisation work, but commercial rather than industry-funded.

Regional players

• Interbev (France): French inter-professional association for the cattle, sheep, goat, pig and equine meat sectors. Similar whole-chain mandate covering sustainability, animal welfare, and producer services — focused on the French market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/animalia.norge
• LinkedInlinkedin.com/company/animalia-norwegian-meat-and-poultry-research-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animalia