Lone Rock Resources

What Lone Rock Resources does

Lone Rock Resources is a privately-held timberland management company founded in 1950 by the Sohn family and headquartered in Roseburg, Oregon. The company stewards 150,000+ acres of working forestland across southwest Oregon — spanning the Cascade foothills, the Rogue and Umpqua river valleys, and the Pacific coast — with regional offices in Roseburg, Central Point (Medford), and Myrtle Point. Core operations include sustainable timber harvesting, silviculture, logging through subsidiary Lone Rock Timber Companies, and large-scale forest restoration (up to one million seedlings planted annually since the 1970s). Lands and operations have been certified by the Sustainable Forestry Initiative (SFI) since January 2016.

The company generates revenue from two primary streams: direct timber sales — predominantly Douglas-fir for construction applications — to established Pacific Northwest mills, and managed timberland investment partnerships for investors seeking long-term, inflation-resistant returns. Under a diversification strategy initiated in 2008 when CFO Toby Luther became the first non-family CEO, Lone Rock has expanded into real estate, natural gas, the wine industry, and hospitality, including the January 2021 acquisition of Abby's Legendary Pizza. Total headcount is 51-100 employees across three offices.

Historically, the Sohn family pioneered the industry's first fully computerized sawmill and developed and patented 3-D scanning technology for log recovery — now a global standard in production mills. The company operates a relationship-driven go-to-market: enterprise direct sales to PNW mills for timber, direct investor engagement for capital partnerships, and free public recreation access (hiking, biking, birdwatching, photography, hunting) on managed forestlands. Customer segments span investment partners (primary), timber buyers/mills, recreation users, and local Oregon communities, with the company supporting 100+ non-profit partners annually. Pricing is not publicly disclosed and is negotiated bilaterally.

Name

Lone Rock Resources

Legal name

Lone Rock Resources

Website

https://lonerockresources.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Lone Rock Resources is a privately-held, family-founded timberland management company managing 150,000+ acres of working forestland in southwest Oregon, generating revenue from direct timber sales to Pacific Northwest mills and managed timberland investment partnerships for institutional and individual investors.

Ownership category

akta.pro rank

Product category

Timberland Management

NAICS

Timber Tract Operations (113110), Timber Tract Operations (1131)

SIC

Forestry (800)

akta.pro primary industry

Timberland & Forest Asset Management (IMAMAJAA)

akta.pro secondary industries

Timberland Asset Management (Institutional/Private) (AFAMAKAA), Natural Resources — Timberland (FSAAAKAH), Timberland Carbon & Natural Capital Project Development (Offsets/REDD+) (AFAMAKAH), Forest Management & Silviculture Services (Cruising, Planning, Compliance) (IMAMAAAD)

Keywords

• Sustainable forestry
• Timberland management
• Timber sales
• Forest stewardship
• Timberland investment

Headquarters

HQ city

Roseburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Timber Sales: Sale of harvested timber products from managed working forestlands to mills and markets. The company manages diverse timberlands producing timber for construction materials including the preferred building material for homes, apartments, offices, and multi-story buildings.
2. Timber Investment & Partnership Management: Managing timberland investments on behalf of investment partners. The company cultivates relationships with investors seeking long-term durable returns from timberland assets, balancing ecological stewardship with economic growth.
3. Diversified Holdings Revenue: The company has diversified holdings including real estate, natural gas, the wine industry, and Abby's Pizza, generating additional revenue streams beyond core timber operations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Lone Rock Resources manages 150,000+ acres of diverse timberlands in southwest Oregon, producing and selling sustainable timber products (primarily Douglas-fir) to Pacific Northwest mills for construction materials. The company also manages timberland investment partnerships for investors seeking long-term, sustainable returns from working forestlands, balancing ecological stewardship with economic growth.

Product overview

Lone Rock Resources is a timberland management company that manages approximately 150,000+ acres of diverse timberlands in southwest Oregon. The company operates as a single, unified offering focused on sustainable forestry management, offering timberland stewardship, logging operations, recreation access, and investment partnership services. The company does not maintain a multi-product or platform-based product architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Lone Rock Timber Companies: Timber management and logging operations division of Lone Rock Resources, led by President Joe Newton.

Products and services

• Timberland Management & Stewardship Services Sustainable management of 150,000+ acres of diverse working forestlands spanning the Cascades, Rogue and Umpqua rivers, and Pacific coast of southwest Oregon. Encompasses planting (up to 1 million seedlings per year), silviculture, harvest administration, wildlife habitat conservation, wildfire preparedness, and water quality protection under SFI-certified climate-smart forestry practices.
• Timber Sales Sale of harvested timber products from managed working forestlands to Pacific Northwest mills and timber buyers, primarily Douglas-fir and other species used as construction materials for homes, apartments, offices, and multi-story buildings.
• Timberland Investment Partnerships

Quantifiable outcome

• Carbon sequestration equivalent to over 4 million passenger car emissions annually
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Sustainable Forestry Initiative (SFI)coreStrategic or Co-development Partner · 1 January 2016In 2016, Lone Rock Resources obtained SFI certification for economic, environmental and social sustainability. SFI is an independent certification program promoting sustainable forest management including measures to protect water quality, biodiversity, wildlife habitat, species at risk, and Forests with Exceptional Conservation Value.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Roseburg Forest Products: Major Oregon-based forest products manufacturer and timberland owner headquartered in the same region as Lone Rock. Comparable as a downstream customer for Lone Rock's timber sales and as a regional incumbent in Oregon forestry.

Direct peers

• Hancock Natural Resource Group: Subsidiary of Manulife Investment Management managing timberland investments for institutional clients across the U.S., including the Pacific Northwest. Directly comparable as a third-party timberland investment manager combining asset stewardship with climate-focused investment mandates.
• Molpus Woodlands Group: Timberland investment management organization operating across the U.S. South and Pacific Northwest. Comparable to Lone Rock's institutional timberland management and SFI-certified stewardship model.
• Atlas Holdings (formerly The Campbell Group): Timberland investment management firm (formerly The Campbell Group, now under Atlas Holdings) with significant Pacific Northwest operations. Directly comparable as a third-party timberland investment manager serving institutional clients.
• Forest Investment Associates: One of the largest timberland investment management organizations in the U.S., managing timber assets on behalf of institutional investors. Closely comparable to Lone Rock's investment-partnership business model, though at much greater AUM scale and geographic breadth.
• Greenwood Resources: Pacific Northwest-focused timberland investment manager with operations in Oregon and Washington. Closely comparable geographically and as a sustainable-forestry-focused investment manager for institutional capital.
• Westervelt Company: Family-owned timberland and forest products company operating primarily in the U.S. South and Pacific Northwest. Comparable as a multi-generation, privately held timber operator with stewardship-focused positioning similar to Lone Rock.

Broad incumbents

• Potlatch Deltic: Timber REIT owning and managing approximately 2.2 million acres of timberland in the U.S. South and Pacific Northwest. Closely comparable business model combining timberland ownership, harvest operations, and real estate, with public-market financial transparency Lone Rock lacks.
• Rayonier: Timber REIT with approximately 2.7 million acres of timberland, including Pacific Northwest operations. Comparable as a publicly traded timberland owner and manager offering yield-oriented exposure to timber prices.
• Weyerhaeuser: One of the world's largest private owners of timberlands and a timber REIT with significant Pacific Northwest holdings. Comparable as a broad incumbent in sustainable timberland management, though it operates at vastly greater scale and across multiple regions.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lone-rock-timber-management-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lone Rock Resources