Guardian Training & Consulting

What Guardian Training & Consulting does

Guardian Training & Consulting is a private, founder-owned firearms and medical training services company headquartered in Fountain Hills, Arizona, founded by Josh Logan (Director of Training) and Karen Logan (CEO). The company delivers instructor-led courses spanning concealed carry certification, pistol/rifle/carbine/red-dot/low-light firearms training, less-lethal defense (pepper spray, TASER), scenario-based use-of-force simulation, and tactical medical training (Stop the Bleed, CPR, Practical Tactical Medicine), plus advanced instructor development programs for current and aspiring firearms instructors. Its two notable technical components are a mobile use-of-force simulator deployable to homes, businesses, churches, or other venues, and the proprietary PREVAIL Guardian Assessment, a color-coded readiness test measuring shooter accuracy, time, and weapon handling.

The business operates on a multi-stream revenue model: (i) group training classes priced from $49 (Arizona CCW certification) to $150+ (Date Night), (ii) hourly private/concierge lessons, (iii) mobile simulator deployment for enterprise and institutional buyers, and (iv) e-commerce sales of North American Rescue bleeding control kits and tourniquets, USCCA textbooks, and branded apparel/merchandise priced $14.99-$999.99. Distribution combines direct website booking, an Arizona venue network (C2 Tactical, Cowtown, Team Room Tactical, Skaggs, American Legion Post 69, Desert Wind Harley Davidson), and national channels via Staccato Ranch (TX) and Staccato Vegas (NV). Customers span civilian concealed-carry permit holders, women firearms students, real estate professionals, tactical-medicine learners, and law enforcement agencies, with training credentialing through USCCA, NRA LE, AZPOST, and IADLEST NCP.

Name

Guardian Training & Consulting

Legal name

Guardian Training & Consulting

Website

https://gtctrain.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Guardian Training & Consulting is a Fountain Hills, Arizona-based private firearms and medical training company offering concealed carry certification, scenario-based use-of-force simulation, and instructor development for civilians, law enforcement agencies, and women shooters across Arizona, Texas, and Nevada.

Ownership category

akta.pro rank

Product category

Firearms and Tactical Training Services

NAICS

Technical and Trade Schools (61151), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Armed Security & Firearms Training & Qualification (BPAKAOAB)

akta.pro secondary industries

Private Security, Guarding & Patrol Training (EDAOAMAF), Executive Protection (Close Protection) Training & Certification (BPAKAOAC), Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH)

Keywords

• Firearms training services
• Concealed carry certification
• Law enforcement training
• Tactical medicine courses
• Instructor development programs

Headquarters

HQ city

Fountain Hills

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Training Classes: Revenue from group training classes including concealed carry courses, firearms courses, medical training, and law enforcement programs. Classes offered at various locations across Arizona.
2. Private Lessons: One-on-one instruction with certified instructors in firearms, tactics, and medical training. Hourly lessons available for personalized training.
3. E-commerce Product Sales: Sale of training equipment, apparel, and educational materials through online shop. Products include bleeding control kits, tourniquets, textbooks, and branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Guardian Training & Consulting delivers instructor-led firearms, medical, and law enforcement training services through group classes, private concierge lessons, and mobile simulator deployments. The company offers concealed carry certification, advanced firearms/tactics courses, Stop the Bleed and CPR medical training, less lethal defense (pepper spray, TASER), and USCCA/NRA-certified instructor development programs. Retail products including branded apparel, NAR bleeding control kits, and USCCA textbooks are sold through their own e-commerce shop.

Product overview

Guardian Training & Consulting is a firearms and medical training services company offering a comprehensive portfolio of instructor-led training courses and retail products. The core offerings include concealed carry certification courses, firearms training (pistol, rifle, carbine, red dot, lowlight), medical training (Stop the Bleed, CPR, tactical medicine), less lethal defense (pepper spray, TASER), simulator-based use-of-force training, and advanced instructor development programs. The company operates from Fountain Hills, Arizona, and serves both civilian and law enforcement clients. Retail products include branded apparel (hats, hoodies, t-shirts), training materials (USCCA textbooks), and medical/tactical supplies (bleeding control kits, tourniquets). The training delivery model includes group classes, private concierge lessons, and specialized courses at partner venues like Staccato Ranch and Staccato Vegas.

Differentiator

Problem solved

Functional benefit

Products and services

• Arizona Concealed Carry Course A 4-hour certification course covering Arizona and multi-state concealed carry laws, use-of-force laws, self-defense concepts, and law enforcement interaction protocols, available across the Phoenix metro area.
• Less Lethal Defense Training Courses covering pepper spray deployment and TASER device usage for personal protection, including SABRE and ASP products; pepper spray $75 (2-hour), TASER $110 (2.5-hour), bundle $166.50.
• USCCA Instructor Course Certification course enabling instructors to teach USCCA's Concealed Carry and Home Defense Fundamentals curriculum.
• Use Of Force Simulation Scenario-based training using mobile simulator technology for split-second decision-making in critical incidents from home invasions to active shooter scenarios, deployable to any venue.
• Realtor Safety Seminar Safety training designed for real estate professionals covering physical and cyber security, self-defense options, and 911 protocols.
• Women's Basic Firearms Course Entry-level course introducing handgun safety, clearing procedures, and seven fundamentals of safe and accurate shooting.
• Women's Intermediate Firearms Course Intermediate course covering semi-automatic vs revolver differences, holster options for concealed carry, and color codes of awareness.
• Women's Advanced Firearms Course Advanced course covering defensive techniques, drawing from holster/handbag, reload methods, cover/concealment, and shooting on the move.
• Countering the Mass Shooter Threat Course analyzing data from 48 mass shootings since Columbine to determine deterrence, mitigation, and defense strategies.
• Personal & Home-Protection Plan USCCA-powered course covering criminal mindset, awareness, physical security, home defense plans, and cyber security.
• Violent Encounters & Their Aftermath USCCA-powered course on stress physiology, psychological changes during violent encounters, and trauma/personal stories from veteran/former police officer.
• Practical Tactical Medicine Scenario-based course testing bleeding control and emergency technique knowledge using role-players in various injury scenarios.
• CPR Courses Cardiopulmonary resuscitation training courses for emergency response situations.
• Stop The Bleed Course Course teaching bleeding control techniques with free bleeding control kit included upon purchase.
• Shooting at the Speed of Efficiency – Pistol Performance-focused pistol course based on the Deliberate Practice Model, IADLEST NCP-certified and taught to law enforcement agencies and at ILEETA/IALEFI conferences.
• PREVAIL Guardian Assessment Rigorous concealed carry readiness test with color-coded levels (White through Black), measuring accuracy, time, and weapon handling under strict standards.
• Guardian Rifleman Course Fundamental rifle course covering AR-15 nomenclature, zeroing, and tech talk on optics, lights, lasers, and slings.
• Guardian Defensive Carbine Course Intermediate/advanced course covering positional shooting, manipulations, moving/shooting, team drills, and pistol transitions.
• AR-15 Maintenance Class Comprehensive guide to AR-15 disassembly, cleaning, reassembly, and bolt-on parts installation.
• Guardian Pistol Red Dot Course Course assisting handgun operators in transitioning to Red Dot Sights, covering zeroing, presentation, and environmental drills.
• Guardian Lowlight Pistol Course Intermediate/advanced course covering flashlight applications, low-light tactics, weapon-mounted lights, and judgmental use-of-force scenarios.
• Glock Maintenance Class Comprehensive Glock maintenance course covering complete disassembly, cleaning, and reassembly beyond basic field maintenance.
• Guardian Structure Movement Class Tactics and movement course for solo and team navigation of interior structures in photopic environments.
• Date Night with Guardian Informal edutainment event at $150 per couple combining live-fire range time with simulator sessions for couples at any skill level.
• Law Enforcement Training Training for law enforcement officers covering firearms, tactics, active shooter response, and medical skills with NRA LE, AZPOST, and IADLEST certification opportunities.
• Guardian Courses at Staccato Training courses conducted at Staccato Ranch (Texas) and Staccato Vegas (Nevada) for tactical teams and armed professionals nationwide.
• Instructor Development Courses Advanced programs for certified instructors covering teaching methodology, coaching techniques, safety leadership, and Socratic teaching methods.
• Concierge/Private Training One-on-one training with certified instructors covering firearms, medical, simulator, and concealed carry courses, available via hourly private lessons and gift cards.
• Home Security Inspections Assessment and consultation service for home security improvements and recommendations.
• Advanced Bleeding Control Twin Pack Two public access bleeding control kits with BCD configuration, packaged in ruggedized nylon bag, retailed via the company shop.
• NAR – Advanced Public Access Individual Bleeding Control Station – Nylon Advanced bleeding control station for public access, packaged in nylon carry bag, retailed via the company shop.
• NAR – Combat Application Tourniquet – Black or Orange Official tourniquet of the U.S. Army with Single Routing Buckle for faster application, retailed via the company shop.
• NAR – Guardian Advanced Bleeding Control Kit – Ziplock Bag Guardian-branded advanced bleeding control kit including C-A-T Tourniquet, ETD bandage, QuikClot Combat Gauze, and trauma supplies.
• USCCA Concealed Carry and Home Defense Fundamentals Textbook Official USCCA textbook covering conflict avoidance, handgun basics, shooting fundamentals, and use-of-force law, retailed at $35.00 each.
• Men's Guardian Tri-Blend T-Shirt Premium tri-blend t-shirt (50% polyester, 25% cotton, 25% rayon) with Guardian logo and American flag on sleeve, retailed at $24.99.
• Guardian Hat – Black or Blue – Non-Structured Trucker Hat Legacy trucker hat available in distressed black or blue with Guardian logo, retailed at $21.95.
• Guardian Midweight Hoodie – Black Cotton-blend fleece midweight hoodie with front pouch pocket and adjustable drawstring hood, retailed at $49.99.
• E-Gift Cards for Private Lessons Electronic gift cards redeemable for hourly private lessons with Guardian Training & Consulting covering firearms, medical, and simulator instruction.

Quantifiable outcome

• Lowest homicide totals in 45 years achieved by Chicago Police Department under leadership of instructor Jody Weis during his tenure as Superintendent
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• United States Concealed Carry Association (USCCA)coreStrategic or Co-development PartnerUSCCA is a primary certification partner for Guardian's concealed carry and instructor courses. Guardian offers USCCA-certified instructor courses and uses USCCA curriculum for concealed carry training.
• International Law Enforcement Educators and Trainers Association (ILEETA)coreGTM or Marketing PartnerILEETA is an international organization for law enforcement educators and trainers. Guardian is an active member and presenter at ILEETA conferences and events.
• International Association of Law Enforcement Firearms Instructors (IALEFI)coreGTM or Marketing PartnerIALEFI is a professional association for law enforcement firearms instructors. Guardian presents at annual IALEFI conferences and is an active member organization.
• NRA Law Enforcement DivisioncoreStrategic or Co-development PartnerGuardian is an NRA Law Enforcement Affiliate Organization offering NRA Law Enforcement Instructor Development Schools. Guardian's NRA LE Staff Firearms Instructor is 1 of only 32 nationwide.
• International Association of Directors of Law Enforcement Standards and Training (IADLEST)coreStrategic or Co-development PartnerIADLEST certifies Guardian's 'Shooting at the Speed of Efficiency' course nationally through their National Certification Program (NCP) for POST/CEU credit recognition across multiple states.
• AZPOST (Arizona Peace Officer Standards and Training)coreStrategic or Co-development PartnerAZPOST provides certification approval for Guardian's law enforcement training courses, ensuring accredited continuing education for Arizona officers.
• National Law Enforcement Firearms Instructors Association (NLEFIA)minorGTM or Marketing PartnerGuardian is a Life Member of NLEFIA and actively participates in the organization's training community.
• Staccato Ranch (Texas) & Staccato Vegas (Nevada)minorChannel Partner/ Reseller/ DistributorGuardian conducts training courses at Staccato's dedicated firearms training facilities in Texas and Nevada, reaching tactical teams and armed professionals nationwide.
• Ohio Tactical Officers AssociationminorGTM or Marketing PartnerGuardian presents at Ohio Tactical Officers Association events and training programs.
• Michigan Tactical Officers AssociationminorGTM or Marketing PartnerGuardian presents at Michigan Tactical Officers Association conferences and training events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SureFire Institute: SureFire Institute offers low-light tactics, flashlight/weapon-mounted-light training, and firearms courses tied to the SureFire product ecosystem. It directly competes with Guardian’s Lowlight Pistol Course and use-of-force simulator offerings for civilian and professional defensive shooters.
• USCCA (United States Concealed Carry Association): USCCA is the dominant concealed-carry training and certification organization in the U.S., offering its own curriculum through certified instructors nationwide. Guardian is a USCCA certification partner teaching USCCA-aligned courses, making them direct peers in concealed carry training for civilian self-defense.
• Gunsite Academy: Gunsite is one of the most recognized premium firearms training academies in the U.S., founded by Jeff Cooper and offering defensive pistol, rifle, shotgun, and instructor courses. It serves a similar mix of civilians, law enforcement, and military professionals with comparable curriculum depth.
• Magpul Dynamics: Magpul Dynamics, founded by Chris Costa, offers premium tactical firearms and combatives training, often taught at partner ranges. It competes for civilian and professional defensive training spend at a comparable price and curriculum tier to Guardian.
• 88 Tactical: 88 Tactical is a multi-discipline firearms and tactical training facility in Omaha, NE, offering defensive shooting, medical, and tactical courses under one roof. It targets the same civilian and law enforcement segments as Guardian with comparable full-spectrum curriculum.
• Thunder Ranch: Thunder Ranch, founded by Clint Smith, is a tactical training organization offering firearms and tactics courses to civilians, law enforcement, and military. Its curriculum emphasis on defensive mindset and instructor development closely parallels Guardian’s value proposition.
• SIG Sauer Academy: SIG Sauer Academy operates a premium firearms training facility in Epping, NH offering pistol, rifle, carbine, red-dot, low-light, and defensive tactics courses. It targets the same civilian and law enforcement segments as Guardian with overlapping curriculum and price points.

Regional players

• Range USA: Range USA operates indoor shooting ranges with affiliated training programs across multiple U.S. states, serving recreational and defensive shooters in markets adjacent to Guardian’s Phoenix metro footprint. It is a competing retail channel for firearms training and concealed carry certification.

Broad incumbents

• NRA Training: NRA Training is the largest firearms training organization in the U.S., delivering courses nationwide through certified instructors and offering its own Basic Pistol, Personal Protection, and instructor development curricula. Guardian is an NRA LE Affiliate Organization, making them both partner and broad competitor for civilian and law enforcement training share.
• Smith & Wesson Academy: Smith & Wesson Academy, operated by the firearms manufacturer, offers training at its Springfield, MA facility for civilians, law enforcement, and military. It competes in the same defensive and tactical training market with a broader brand portfolio and manufacturer backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GuardianTrainingConsulting
• LinkedInlinkedin.com/company/guardian-training-consulting
• Facebookfacebook.com/gtctrain

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guardian Training & Consulting