Promosport

What Promosport does

Promosport is a Greek sports marketing and management services firm founded in 1998 and headquartered at M. Botsari 11 in Nea Irakleio, Athens. The company operates as a boutique B2B agency (1–10 employees) providing advertising rights acquisition and sale, sponsorship consulting and negotiation, sports event organization, public relations, promotional campaign design, and athlete representation. Its client base is concentrated among Greek professional sports organizations: five Superleague/Football League football clubs (AEK Athens, Asteras Tripolis, Panionios, Atromitos, Lamia) for perimeter advertising at home matches; the Hellenic Basketball Federation (EOK) under an exclusive arrangement covering the Greek Cup and Greek National Basketball Team home games; and the Hellenic Volleyball Federation (EOPE) and the Association of Paid Volleyball Players (ESSAP) for beach volleyball, indoor volleyball, and snow volley sponsorship rights.

The business model is professional services and licensing/royalties combined: Promosport purchases advertising rights from teams and federations, repackages them into sponsorship offerings, and sells them to corporate advertisers, charging fees or commissions on the transactions. It also earns event organization revenue through management fees for the competitions it runs (beach volley, snow volley, and other athletic events). GTM is direct B2B sales into Greek sports organizations and advertisers through established industry relationships rather than a tech-enabled channel. There is no proprietary software platform; the offering is an integrated suite of relationship-driven services, with no apps, APIs, or technology products disclosed.

Revenue figures are not publicly disclosed, the company is privately held with no venture funding, and the most recent dated news item on the website is January 31, 2019, though the photo gallery references activity through 2026, indicating continuing operations. Financial statements (Ισολογισμοί) are published on the website for years 2011 through 2014-2015. No AI, automation, or data platform capabilities are mentioned in any source.

Name

Promosport

Legal name

Promosport

Website

https://promosport.gr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Promosport is a Greek boutique sports marketing agency, founded in 1998 and based in Athens, providing advertising rights sales, sponsorship consulting, event organization, and PR services to Greek football clubs, the Hellenic Basketball Federation, and volleyball federations.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAKAKAB

Sports Marketing, Sponsorship Sales & Activation

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYMPAKAMAC

Athlete Marketing, Endorsement & Sponsorship Representation

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Athlete Representation & Agency Services

SECONDARYMPAAABAO

Sponsorship & Sports Media Rights Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

SECONDARYMPAKAKAC

Sports Event Promotion & Tournament Operations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

Keywords

• Sports marketing services
• Advertising rights management
• Sponsorship consulting
• Sports event organization
• Athlete representation

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising Rights Sales: Purchase and sale of advertising rights for sports events including perimeter advertising, sponsorship packages, and media rights across football, basketball, volleyball, and beach volleyball competitions in Greece.
2. Event Organization: Organization of sports events including beach volley, snow volley, and other athletic competitions. Revenue generated through event management fees and associated sponsorship rights.
3. Sponsorship Consulting: Consulting, negotiation, and implementation services for sponsorship deals between sports organizations and corporate sponsors.

Distribution channels1 record

Marketing channels1 record

Core offering

Promosport provides comprehensive sports marketing and management services, including the purchase and sale of advertising rights (perimeter, TV/media), sponsorship consulting and negotiation, organization of sports events such as beach volley and snow volley, design and execution of promotional campaigns, public relations, and athlete representation. The company serves Greek professional sports clubs, national federations, advertisers, and athletes through a single integrated service offering rather than discrete packaged products.

Product overview

PROMOSPORT is a sports marketing and management services company founded in 1998, offering a unified suite of integrated services rather than a software product. The company operates as a single integrated service offering that encompasses consulting, advertising rights transactions (buying/selling), sports event organization, sponsorship services, promotional action design, public relations, and athlete representation. The company collaborates with sports federations, teams, athletes, sponsors, and media to execute sports marketing programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Marketing & Management Services Comprehensive sports marketing and management services covering advertising rights acquisition and sales, sponsorship consulting and negotiation, event organization, promotional campaign design, public relations, and athlete representation, sold to Greek sports organizations, sponsors, media, and suppliers as an integrated service offering.
• Advertising Rights (Purchase and Sale) Purchase and sale of advertising rights for sports events including perimeter advertising, sponsorship packages, and media rights across football (Greek Superleague, Football League, Cup), basketball (EOK, Greek Cup, Greek National Team), volleyball, and beach volleyball competitions in Greece.
• Sports Event Organization Organization of sports events including beach volley, snow volley, and other athletic competitions in Greece, with revenue generated through event management fees and associated sponsorship rights.
• Sponsorship Consulting Consulting, negotiation, and implementation services for sponsorship deals between Greek sports organizations (clubs and federations) and corporate sponsors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and flagship.

• PAE AEK (AEK Athens FC)coreStrategic or Co-development PartnerPromosport holds advertising rights for all home matches of AEK Athens in Superleague and Football League for Championship and Cup competitions.
• PAE Asteras TripoliscoreStrategic or Co-development PartnerPromosport holds advertising rights for all home matches of Asteras Tripolis in Superleague and Football League for Championship and Cup competitions.
• PAE PanionioscoreStrategic or Co-development PartnerPromosport holds advertising rights for all home matches of Panionios in Superleague and Football League for Championship and Cup competitions.
• PAE Atromitos AthenscoreStrategic or Co-development PartnerPromosport holds advertising rights for all home matches of Atromitos Athens in Superleague and Football League for Championship and Cup competitions.
• PAE LamiacoreStrategic or Co-development PartnerPromosport holds advertising rights for all home matches of Lamia in Superleague and Football League for Championship and Cup competitions.
• EOK (Hellenic Basketball Federation)flagshipStrategic or Co-development PartnerExclusive collaboration with EOK for basketball sponsorship rights. Promosport has exclusive sponsorship and advertising rights for the Greek Cup Men's competition and all home games of the Greek National Basketball Team including qualifiers and international tournaments.
• EOPE (Hellenic Volleyball Federation)coreStrategic or Co-development PartnerCollaboration with EOPE for sponsorship rights of Panhellenic Beach Volleyball Championships for Men & Women (Masters) and Under-20 age categories (Juniors).
• ESSAP (Association of Paid Volleyball Players)coreStrategic or Co-development PartnerCollaboration with ESSAP for volleyball sponsorship coordination alongside EOPE.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Infront Sports & Media: Sports media and marketing company handling media rights distribution, sponsorship sales, and event organization for federations and leagues worldwide. Comparable business model to Promosport's advertising/TV rights and event operations business.
• Excel Sports Management: Sports management and marketing agency focused on athlete representation, endorsement negotiation, and brand partnerships — comparable to Promosport's athlete marketing and sponsorship representation services.
• Wasserman: Sports marketing and talent representation firm with expertise in sponsorship sales, athlete management, and consulting for brands, leagues, and federations — a comparable full-service sports marketing competitor.
• Lagardère Sports (now SPORTFIVE): Historical sports marketing division of Lagardère (merged into SPORTFIVE) operating sponsorship, media rights, and event services across European football and basketball — closely aligned with Promosport's sports marketing and rights brokerage model.
• CAA Sports (TKO Group): Sports division of Creative Artists Agency focused on athlete representation, sponsorship sales, and league/federation advisory — directly comparable to Promosport's athlete and property representation work.
• SPORTFIVE: Global sports marketing agency specializing in sponsorship sales, advertising/media rights, and event activation for football leagues, federations, and clubs. Directly comparable to Promosport's core offering at a much larger international scale.
• Octagon: International sports marketing agency with sponsorship consulting, athlete and property representation, and event management services — a direct functional peer to Promosport's integrated sports marketing model.

Broad incumbents

• Mediapro: Major sports media-rights distributor and event organizer with a strong European football presence. Comparable to Promosport's advertising and TV rights trading activities, particularly in Mediterranean markets.
• IMG (Endeavor): Global sports and entertainment powerhouse offering athlete representation, event management, licensing, and sponsorship services. Overlaps with Promosport across most service lines but at vastly greater scale and geographic breadth.

Others

• Nielsen Sports (Repucom): Sports research and data provider offering sponsorship valuation, audience measurement, and rights consulting. Functions as an enabling/analytics partner to agencies like Promosport rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PromosportGR
• LinkedInlinkedin.com/company/promosportgr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promosport