Newday

What Newday does

Newday AS is a privately held Norwegian investment company founded in 2020 by Trond Stensrud and Bjørn Petter Garder, the former owners who built Simployer from NOK 30 million to NOK 400 million in revenue before selling to Ferd in 2020. The firm operates as an active growth investor that deploys its own capital — rather than managing third-party funds — into Norwegian small and medium-sized companies with demonstrated growth potential, with a stated preference for businesses where technology is or will become a significant part of the operating model. Newday is 80% owned by Colligo AS (which manages approximately NOK 1.5 billion across five focus areas) and 20% owned by Chrima AS, and is headquartered at Rosenholm Campus in Trollåsen, Norway. The investment approach combines equity capital with operational involvement, strategic planning, organizational development, and professionalization support, structured around a four-step process covering ambition alignment, strategy development, business development, and predictability.

The firm's product is its investment and active ownership service, delivered directly to portfolio company founders through partner roles held by the founders and a four-member advisory board covering technology/strategy, corporate law and M&A, finance, and commercial/brand development. Newday generates returns through equity value creation and eventual exits, and reinvests realized proceeds into new portfolio holdings; specific investment terms, fees, and pricing are not publicly disclosed and are negotiated directly with prospective partners.

As of October 2023, Newday has disclosed three portfolio investments: TotalCtrl (FoodTech, inventory management to reduce food waste; invested September 2022 alongside NOK 7.5 million of EU financing), Tidypay (majority-owned January 2023; a payment service provider certified in 32 European countries offering mobile POS, terminal, and SoftPOS solutions), and Tenix (NOK 10 million equity investment October 2023; smart bus and EV charging software for Norway, Sweden, and broader Europe). The portfolio spans FoodTech, FinTech, and CleanTech/smart mobility, indicating a deliberate horizontal diversification across technology-enabled Norwegian SMBs rather than concentration in a single vertical.

Name

Newday

Legal name

Newday AS

Website

https://newday.no

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Viken

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Investment Returns: Newday generates returns through equity investments in Norwegian growth companies. They invest their own capital and reinvest profits from successful exits (such as the Ferd/Simployer sale) into new portfolio companies. Returns are realized through value creation in portfolio companies and eventual exits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Newday is a Norwegian private growth investment company that invests its own equity capital in small and medium-sized Norwegian companies with growth potential, particularly those where technology is or will become a significant part of the business model. Beyond capital, Newday provides active ownership support including strategic guidance, operational expertise, organizational development, and access to its professional network. Portfolio investments include TotalCtrl (FoodTech), Tidypay (FinTech), and Tenix (smart mobility/charging).

Product overview

Newday is an active growth investment company that invests its own capital in Norwegian small and medium-sized companies with growth potential, particularly where technology is or will become a significant part of the business model. Newday provides not only capital but also operational experience, networks, and expertise in strategic and operational business development. The company focuses on active ownership alongside existing owners and founders, working closely with portfolio companies including TotalCtrl (FoodTech/inventory management), Tidypay (FinTech/payment services), and Tenix (smart mobility/charging solutions).

Differentiator

Problem solved

Functional benefit

Products and services

• Active Growth Equity Investment with Active Ownership Equity capital investment in Norwegian SMBs with growth potential combined with hands-on active ownership, operational expertise, strategic guidance, organizational development support, and network access. Invested using own capital rather than third-party fund management.

Quantifiable outcome

• Simployer grew from NOK 30 million to NOK 400 million in turnover under founders' leadership
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Verdane: Nordic growth investor backing technology-enabled businesses. Comparable to Newday in its preference for founder-aligned, technology-enabled growth companies in Northern Europe, though Verdane operates across multiple geographies.
• Summa Equity: Nordic thematic PE firm investing in growth companies across the Nordics. Comparable as a Nordic growth-equity investor with a thematic lens, though operating at meaningfully larger scale than Newday.
• Idékapital: Norwegian VC and growth capital firm focused on technology-enabled SMBs. Directly comparable because Idékapital co-invested with Newday in Tenix and shares a similar Norwegian, technology-tilted growth equity mandate at comparable ticket sizes.
• Alliance Venture: Norwegian early-to-growth stage VC investing in technology-enabled Nordic companies. Comparable given similar Norwegian roots, technology focus, and SMB growth-equity mandate.
• Reiten & Co: Norwegian PE firm investing in Norwegian SMBs as active owners alongside founders. Highly comparable given similar Norwegian focus, active-ownership philosophy, and SMB growth-equity ticket sizes.
• Viking Venture: Nordic growth investor focused on B2B technology companies. Comparable given the shared focus on technology-enabled Nordic SMBs requiring both capital and operational scaling support.

Regional players

• Herkules Capital: Nordic PE firm with a primary focus on the Nordics. Comparable as a Nordic mid-market growth/buyout investor, though typically operating at larger ticket sizes than Newday.

Broad incumbents

• Kistefos AS: Norwegian family-owned investment company with diversified holdings. Comparable as a Norwegian long-term active owner, though operating across far more sectors and at significantly larger scale than Newday.
• Ferd: Norwegian family-owned investment company with a diversified portfolio. Comparable as a Norwegian active-owner investor—and notably the buyer of Simployer—but materially larger and broader than Newday, making it an incumbent rather than a direct competitor.

Emerging players

• SNÖ Ventures: Norwegian early-stage VC backing Nordic technology startups. Comparable in Norwegian tech-focused investing but at an earlier stage than Newday's growth-stage mandate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/newdaynorge

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newday