MENA Food Safety Associates

What MENA Food Safety Associates does

MENA Food Safety Associates (MEFOSA), legally MEFOSA SARL, is a privately held food-safety and quality-assurance consulting firm founded in 2005 and headquartered in Hamra, Beirut, Lebanon, with a regional office in Dubai, UAE. The company delivers professional services across food-safety consultation, auditing, training (HACCP, GMP, ISO 22000, FSMA PCQI, CODEX), HACCP implementation, traceability systems, and project execution for NGOs, government, and international organizations such as WHO and ACTED. MEFOSA also acts as a regional distributor/representative for more than 50 international food-safety technology brands — including Eurofins, Biotecon, Tecnosoft, Palintest, HyServe, OxyMist, Dickson, Novasina, VITO, and Link Testing — bundling hardware such as PCR detection kits, temperature data loggers, microbial/ATP hygiene monitors, water-quality instruments, and bio-disinfection systems with its advisory offerings.

The firm's revenue model is multi-stream professional services plus hardware/trading: (i) consulting engagements for food processors, hospitals, restaurants, and agricultural clients seeking compliance with international standards and USA/EU market access; (ii) recurring training through MEFOSA Academy; (iii) project-based contracts with governments and development organizations; (iv) institutional sales of food-safety testing equipment; and (v) commercial representation (trading) for represented brands in MENA. Go-to-market is sales-led and consultation-driven, with free consultations offered via the company website, supplemented by content marketing (publications, case studies, blog), training events, and franchise/joint-venture programs extending reach across MENA and Africa. MEFOSA serves a diversified mix of food-processing manufacturers, healthcare facilities, hospitality operators, agricultural producers, and development-sector clients in the Middle East.

Name

MENA Food Safety Associates

Legal name

MEFOSA SARL

Website

https://mefosa.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MENA Food Safety Associates (MEFOSA) is a Lebanon-headquartered food-safety consulting, auditing, and training firm with a regional Dubai office, serving food processors, hospitals, restaurants, and NGOs across the MENA region and distributing international food-safety testing technologies.

Ownership category

akta.pro rank

Product category

Food Safety Consulting

SIC

Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro industry

PRIMARYAFALADAC

Regulatory Consulting & Compliance Program Management (FDA/USDA/EFSA)

Agriculture & Food Production/Food Safety, Testing & Certification/Regulatory Compliance Testing & Consulting (FDA/USDA/EFSA, HACCP)

SECONDARYAFALADAA

Regulatory Compliance Testing (Microbiological, Chemical, Allergen)

Agriculture & Food Production/Food Safety, Testing & Certification/Regulatory Compliance Testing & Consulting (FDA/USDA/EFSA, HACCP)

SECONDARYAFALACAI

Integrated Management System Certification (Food Safety + Quality/Environment/OHS)

Agriculture & Food Production/Food Safety, Testing & Certification/Food Safety Certification Bodies (ISO 22000, FSSC 22000, BRCGS, SQF)

SECONDARYAFALADAE

Import/Export & Border Compliance Support (FSVP, Prior Notice, Health Certificates)

Agriculture & Food Production/Food Safety, Testing & Certification/Regulatory Compliance Testing & Consulting (FDA/USDA/EFSA, HACCP)

SECONDARYBPADAJAJ

Food Safety, Quality Standards & Regulatory Capacity Building

Business & Public Services/International Organizations & Development/Food Security & Nutrition Programs

Keywords

• Food safety consulting
• HACCP implementation
• Food safety auditing
• Regulatory compliance training
• Food traceability solutions

Headquarters

HQ city

Hamra

HQ country

Lebanon

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Food safety consultation services for companies seeking market access and competitive edge through quality and safety compliance
2. Training Programs: Ongoing training services including ISO 22000, HACCP, FSMA PCQI, and specialized food safety courses
3. Projects: Implementation projects for NGOs, government agencies, and international organizations on food safety system improvements
4. Institutional Sales: Sales of food safety testing technologies and equipment to institutions
5. Trading: Commercial representation for food safety technology brands in MENA region

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MEFOSA provides professional food safety consulting, auditing, and training services across the MENA region, specializing in HACCP, GMP, ISO 22000, CODEX, and WTO compliance. The firm also distributes food safety testing and monitoring technologies from international partners to institutional buyers, and delivers project-based consulting for NGOs and government agencies on food safety system improvements.

Product overview

MEFOSA (MENA Food Safety Associates) is a food safety and security consultancy company headquartered in Beirut, Lebanon with an additional office in Dubai, UAE. The company operates as a comprehensive food safety service provider offering consulting, auditing, training, and technology distribution services. Their core offerings include food safety consultation, HACCP implementation, and compliance with international standards (WTO, CODEX, FDA, EU directives). MEFOSA distributes a portfolio of specialized food safety technology solutions including: Eurofins rapid test systems (immunoassay, lateral flow, ELISA), Biotecon PCR-based detection technologies, Novasina water activity instruments, Tecnosoft and Dickson temperature data loggers, HyServe microbial monitoring equipment, OxyMist disinfection systems, Palintest water testing solutions, VITO oil quality testers, and Link Testing packaging quality control systems. The company also offers institutional services through franchising and joint venture programs across the MENA region and Africa, supported by training programs under MEFOSA Academy. This is not a software platform but rather a consulting firm with associated technology product distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Safety Consultation Services Expert consultation on food safety requirements, market access strategy, and compliance with international standards including WTO and CODEX requirements. Targeted at food-related businesses, healthcare facilities, and NGOs needing food safety expertise.
• Food Safety Audits and Training Training and auditing services covering HACCP, GMP, ISO 22000, CODEX, and food safety requirements aligned with USA/EU directives and laws. Delivered to food processors, manufacturers, and food service operators.
• HACCP Implementation Services Implementation services for Hazard Analysis Critical Control Point (HACCP) food safety management systems, including documentation, system design, and verification for food processing and manufacturing clients.
• Traceability Solutions Food traceability systems and solutions to track products through the supply chain, ensuring procedures and practices meet WTO and CODEX requirements for quality and safety verification.
• Institutional Sales of Food Safety Technology

Quantifiable outcome

• Enables compliance with international food safety standards for export to USA/EU markets
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• ACTEDcoreStrategic or Co-development Partner · 31 May 2017Partnership for urban agriculture assessment project in Beirut. MEFOSA executed the project for ACTED examining outcome, safety and acceptability of urban agriculture compared to traditional farming practices. Project valued at $20,000 USD.
• Eurofins AbraxiscoreTechnology or IntegrationTechnology partner for rapid environmental, food, and life sciences test systems. Products include immunochemistry, ELISA, lateral flow tests, and magnetic particle assays for testing alagal toxins, pesticides, mycotoxins, and bacterial toxins.
• BioteconcoreTechnology or IntegrationPartner for real-time PCR-based rapid detection technologies including sample preparation and DNA extraction. Focus on molecular and microbiological methods for food, beverage, and pharmaceutical industries.
• TecnosoftcoreTechnology or IntegrationTemperature data loggers and monitoring solutions for cold chain, sterilization, pasteurization, and logistics. Products include USB data loggers compliant with FDA 21 CFR Part 11 and HACCP standards.
• PalintestcoreTechnology or IntegrationWater quality testing solutions including Kemio platform, photometers, Wagtech portable test kits, and electrochemical meters for packaging, food and beverage industries.
• HyServecoreTechnology or IntegrationMicrobial monitoring solutions including Lumitester for hygiene monitoring, Milk Checker for mastitis detection, EC Blue for water quality, and allergen test kits.
• OxyMistcoreTechnology or IntegrationBio-disinfection systems including Active Oxygen Sterilization systems, nano disinfection nebulizers, and food-grade hydrogen peroxide disinfectants for hospitals, clinics, and food production areas.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Intertek: Global TIC firm with food safety testing, auditing, and certification services. Comparable to MEFOSA in providing regulatory compliance support and quality assurance for food exporters, albeit at much larger scale.
• Eurofins Scientific: World-leading food testing laboratory network with comprehensive microbiological, chemical, and allergen testing services. MEFOSA is itself a Eurofins distribution partner; Eurofins represents the upstream scale benchmark MEFOSA's consulting work channels into.
• Bureau Veritas: Global TIC firm with a significant Agri-Food vertical covering food safety audits, certification (FSSC 22000, BRCGS, SQF), testing, and supply chain verification. Overlaps with MEFOSA's core service lines at larger scale.
• SGS: World's largest testing, inspection, and certification firm with extensive food safety services including audits, testing, and certification. Broader scope than MEFOSA but directly competes for the same food processor clients seeking international market access.

Direct peers

• LRQA (Lloyd's Register Quality Assurance): Food safety assurance and certification provider offering auditing, training, and supply chain assurance. Comparable to MEFOSA in delivering ISO 22000 / FSSC 22000 audits and HACCP/GMP consulting to food manufacturers.
• Mérieux NutriSciences: Specialized food testing, auditing, and consulting firm serving food producers globally. Highly comparable to MEFOSA in combining food safety consulting, laboratory analytics, and supply chain advisory.
• TÜV SÜD: Provides food safety audits, FSSC 22000 / ISO 22000 certification, and training worldwide. Overlaps directly with MEFOSA on HACCP implementation, GMP compliance, and certification program management for food processors.
• DNV (Det Norske Veritas): Independent assurance and certification body with a strong food safety practice including ISO 22000, FSSC 22000, and BRCGS. Directly competes with MEFOSA in food safety management system certification and training.
• NSF International: Global food safety certification, auditing, and training body. Directly comparable to MEFOSA in delivering HACCP/ISO/GFSI-aligned audits and training, though at much larger scale and broader geographic reach.

Emerging players

• AsureQuality: Specialized food quality and assurance provider focused on the agri-food supply chain with auditing, testing, and certification services. Highly comparable specialist model to MEFOSA, though operating in different regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Mefosa_SARL
• Facebookfacebook.com/mefosa.foodsafety
• LinkedInlinkedin.com/company/mefosafoodsafety

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MENA Food Safety Associates