Kratki

What Kratki does

Kratki is a Polish manufacturer and direct-to-consumer retailer of wood-burning stoves, fireplace inserts, and heating products, founded in 1998 and headquartered in Jedlińsk, Poland. The company operates an integrated manufacturing-and-retail model with a broad catalog of 428 wood-burning stoves across steel (348 SKUs), cast iron (57), and tiled (30) variants, complemented by fireplace inserts, bioethanol fireplaces, central heating boilers, flue and ventilation systems, garden heating products, and accessories. Kratki serves residential homeowners as its primary segment, with secondary business-to-business channels for architects/designers and resellers, and ships to 50+ countries via a multilingual e-commerce platform supporting 25+ languages.

The company's underlying technology centers on European-certified heating solutions, including Ecodesign-compliant combustion (410 of 428 wood-burning stove products), BImSchV 2 emissions compliance (368 products), and 7-star Flamme Verte efficiency labeling (150 products). Proprietary or differentiated features include water jacket technology that integrates wood-burning units with central heating systems, modular fireplace kits using glass-fiber reinforced lightweight concrete for DIY assembly, and the premium KRATKI PRO sub-brand offering sinter quartz finishes, Black Thermotec coating, and recuperation compatibility. Revenue is generated from hardware sales (stoves, fireplaces, accessories, spare parts), optional professional installation services, and complementary heat pump offerings through an LG THERMA V partnership; payment processing spans global methods (PayPal, Visa, Mastercard, Klarna, Apple Pay, Google Pay) and Polish systems (Blik, Autopay). The company is privately held under the legal entity Kratki.pl Marek Bal, with no disclosed institutional investors, funding rounds, or revenue figures.

Name

Kratki

Legal name

Kratki.pl Marek Bal

Website

https://kratki.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kratki is a Polish manufacturer and direct-to-consumer retailer of wood-burning stoves, fireplace inserts, and home heating products, serving residential homeowners, architects, and resellers across 50+ countries through a multilingual e-commerce platform.

Ownership category

akta.pro rank

Product category

Fireplaces and Wood-Burning Stoves

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

akta.pro secondary industry

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)

Keywords

• Wood burning stoves
• Fireplace inserts
• Central heating boilers
• Bioethanol fireplaces
• Garden heating products

Headquarters

HQ city

Jedlinsk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fireplace and Stove Sales: Direct sales of manufactured fireplaces, wood-burning stoves, fireplace inserts, and related heating products through e-commerce platform
2. Accessories and Spare Parts: Sales of fireplace accessories including ventilation grilles, flue systems, spare parts, glass, controllers, and decorative elements
3. Installation Services: Optional professional assembly and installation services for fireplaces offered to customers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kratki manufactures and directly sells modern fireplaces, wood-burning stoves (steel, cast iron, tiled), fireplace inserts, central heating boilers, bioethanol fireplaces, and garden heating products such as gas patio heaters and fire pits. The company sells primarily through its own e-commerce platform at kratki.com and offers optional professional installation services.

Product overview

Kratki is a manufacturer and direct seller of modern fireplaces and wood-burning stoves. The product portfolio is organized as a multi-category offering centered around home heating solutions. The core product lines include wood burning stoves (available in steel, cast iron, and tiled variants with power ranges from 4-11 kW), fireplace inserts (traditional, water heating, and gas-fired), central heating boilers, bioethanol fireplaces, and garden heating products (gas patio heaters, fire pits). Supporting the main heating products are flue and ventilation systems, ventilation grilles in multiple series, and comprehensive accessories. The premium KRATKI PRO sub-brand encompasses both stove series (BJORN, ERIK, KARI, TORA, etc.) and fireplace series (NB Pro, Lucy Pro, etc.). The company also offers modular fireplace kits for self-assembly using prefabricated lightweight concrete modules. Products are sold direct-to-consumer through the e-commerce platform with optional installation services.

Differentiator

Problem solved

Functional benefit

Brands

• KRATKI PRO: Premium product line featuring advanced fireplace and stove models with enhanced technical parameters and precision workmanship

Products and services

• Wood Burning Stoves Freestanding heating appliances available in steel, cast iron, and tiled materials with power ratings from 4-11 kW. Styles include modern, retro, Scandinavian, and small log burners, sold direct to residential homeowners and dealers.
• Fireplace Inserts Built-in fireplace units for home heating including cast iron, steel, and tiled options. Types include traditional wood burning, water heating, boiler fireplaces, modular fireplaces, and gas fireplaces.
• Central Heating Boilers Modern pellet stoves and central heating systems with advanced technology for comfortable home heating applications.
• Bioethanol Fireplaces Eco-friendly fireplaces using bioethanol fuel, available in freestanding, table-top, wall-mounted, corner, built-in, portal, and outdoor configurations. Suitable for spaces without chimney infrastructure.
• Garden Heating Outdoor heating products including gas patio heaters (Patio, Patio Slim, Patio Mini, Patio Light, Patio Horizontal, Umbrella models), fire pits, fire pit BBQs, and gas fire pits for residential outdoor use.
• Flue and Ventilation Systems Complete chimney and ventilation solutions including flue liners, external flue systems, balanced flue chimneys, ventilation ducts, recuperation systems, heat pumps (including LG THERMA V integration), and climatization products.
• KRATKI PRO Series Premium product line of wood-burning stoves and fireplace inserts featuring enhanced technical parameters, sinter quartz finishes, Black Thermotec coating, and recuperation compatibility. Includes stove series (AMBLER Pro, BJORN Pro, ENYO Pro, ERIK Pro, HATI Pro, INGA Pro, K11 Pro, KARI Pro, REN Pro, RUNA Pro, SKADI Pro, SVEN Pro, TOFA Pro, TORA Pro) and fireplace series (MB Pro, NB Pro, VN Pro, Leo Pro, Zosia Pro, Lucy Pro, Nadia Pro).
• Modular Fireplace NBC 500/500 Modular fireplace system made from lightweight concrete (glass fiber reinforced) with modern design and luxurious aesthetics, including sintered stone cladding options (FOKOS GRAFITE) and lift-up door mechanisms. Designed for DIY assembly similar to furniture assembly.
• Ventilation Grilles Grilles for ventilation systems available in multiple series (ABC, Floor, Fresh, Herb, Luft, Mila, Hunter, Oscar, Retro, Rustic, Tunnel, Venus, Wind) with various shapes, types, and colors for fireplace and HVAC applications.
• Fireplace Accessories Comprehensive accessories including accumulation discs, doors, decorative elements, water exchangers, glass, controllers, spare parts, electronic handles, and bespoke products (custom glass, grilles, steel frames).
• Professional Installation Service Optional professional assembly and installation services offered to customers for fireplaces purchased through the Kratki e-commerce platform.

Quantifiable outcome

• Shipping within 3 working days for most products
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heta: Danish wood stove and fireplace manufacturer. Directly comparable product mix (steel/cast iron stoves, fireplace inserts) and European market focus.
• Contura: Swedish manufacturer of wood-burning stoves and fireplace inserts. Comparable in Scandinavian design-led positioning, Ecodesign-compliant product line, and pan-European dealer distribution.
• Hwam: Danish designer wood stove brand with patented combustion technology. Comparable product category, premium positioning, and Northern European customer base.
• Edilkamin: Italian manufacturer of pellet stoves, fireplaces, and wood stoves. Comparable in heating-equipment manufacturing, multi-fuel portfolio (pellet/wood/gas), and Mediterranean + European distribution.
• Jøtul: Norwegian heritage manufacturer of cast-iron wood stoves and fireplaces with a similar product portfolio (steel/cast iron stoves and inserts) and strong European dealer network. Directly comparable in product category, target customer, and B2B + D2C channels.
• Spartherm: German manufacturer of premium fireplace inserts and stoves, including water-bearing and gas units. Highly comparable to Kratki PRO on technical features, materials, and European dealer/architect channel.
• Morsø: Danish heritage wood stove brand with strong design identity. Comparable in cast-iron stove manufacturing, premium positioning, and European/international distribution.
• Dovre: Belgian-Norwegian wood stove and fireplace manufacturer. Comparable in cast-iron stove heritage, Ecodesign-compliant portfolio, and European dealer network.

Broad incumbents

• Enders Colsman: German outdoor heating, grill, and fireplace/campfire brand. Comparable on Kratki's garden heating and fire-pit BBQ product lines; broader outdoor-living portfolio.

Regional players

• Termovana: Polish fireplace and wood stove manufacturer — domestic competitor with similar product portfolio and channel mix; illustrates competitive density in Kratki's home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCU9pTxKeCE99Uhu8fMuiOnw
• Facebookfacebook.com/kratkipl
• Instagraminstagram.com/explore/locations/120214438018364/kratkipl-kominki
• Xx.com/kratkipl
• Pinterestnl.pinterest.com/kratkipl
• LinkedInlinkedin.com/company/kratkipl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kratki