Be Rich
Be Rich Limited is a Bangladesh-based digital brokerage house founded in 2007, serving 100,000+ retail investors and Non-Resident Bangladeshis through web and mobile trading platforms on the Chittagong and Dhaka Stock Exchanges, holding the country's first BSEC-approved market maker license.
- Company typePrivate
- Founded2007
- HeadquartersChittagong, Bangladesh
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Be Rich does
Be Rich Limited is a privately held Bangladesh-based stock brokerage house founded in 2007, operating as a member broker of both the Chittagong Stock Exchange (CSE) and Dhaka Stock Exchange (DSE). The company serves retail investors in Bangladesh and Non-Resident Bangladeshis (NRBs) through a digital-first brokerage proposition, including a web trading platform and Android/iOS mobile applications under the "Be Rich App" brand. The company has been recognized as the No. 1 Stock Brokerage House of Bangladesh for Internet Trading and secured 2nd position overall for FY 2021-2022.
The firm's core technology stack is a self-developed trading platform with mobile and web frontends, electronic fund transfer capability integrating bKash, Nagad, City Bank, Midland Bank, BRAC Bank, and card networks, plus a network of physical Digital Booths across Bangladesh (Sylhet, Sandwip, Chatkhil, Patiya, Boalkhali) operating under BSEC approval. Supporting services include BO (Beneficial Owner) account opening and management as a Central Depository Bangladesh Ltd (CDBL) depository participant, IPO application processing, and dedicated portfolio management. The company holds the first market maker license ever approved by BSEC under the 2017 Market Maker Rules, with a minimum paid-up capital requirement of Tk 10 crore.
Revenue is generated from transaction-based brokerage commissions on CSE and DSE trades, IPO application processing fees, recurring annual BO account maintenance fees (Tk 450/year) and CDBL fees (Tk 150/year), market making P&L, and payment processing spreads. The company is founder-controlled, with Md. Shamsul Islam, FCA as Chairman and Kazi Rafiqul Hasan as Managing Director, both serving since 2007. No external institutional investors or PE/VC backing is disclosed. The company has scaled to 100,000+ investors served and 100+ support staff across 11 physical locations (Chattogram headquarters, Dhaka, Cox's Bazar, and digital booths).
Be Rich firmographics
Firmographics- Name
- Be Rich
- Legal name
- Be Rich Limited
- Website
- https://berichbd.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Be Rich Limited is a Bangladesh-based digital brokerage house founded in 2007, serving 100,000+ retail investors and Non-Resident Bangladeshis through web and mobile trading platforms on the Chittagong and Dhaka Stock Exchanges, holding the country's first BSEC-approved market maker license.
- Ownership category
- akta.pro rank
Be Rich industry classification
Industry- Product category
- Securities Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)
Keywords
Where Be Rich is headquartered
LocationHeadquarters
- HQ city
- Chittagong
- HQ country
- Bangladesh
- HQ region
- Asia
Offices11 records
Markets served
Be Rich business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Brokerage Services: Commission-based brokerage services for buy/sell transactions on CSE and DSE exchanges, including BO account management and portfolio management
- IPO Application Services: Processing IPO applications and subscriptions for clients, handling application submission to exchanges
- BO Account Services: Depository participant services including BO account opening, demat/remat, custodian services, annual maintenance fees
- Market Making: First approved market maker in Bangladesh stock market, providing liquidity by always being ready to buy and sell securities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | BO Account Annual Maintenance Fee |
| Subscription | Annual | CDBL Annual Fee |
| Transaction based/ take rate | Pay-as-you-go | Card Payment Processing |
| Transaction based/ take rate | Pay-as-you-go | bKash/Nagad Payment |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Be Rich product offering
Product offeringCore offering
Be Rich Limited is a Bangladesh stock brokerage house that provides online stock trading through its web and mobile platforms, along with brokerage account services (account opening, buying and selling securities, and portfolio management), IPO application services, and Depository Participant (DP) services. It also operates Digital Booths as physical service points in multiple locations and is the first approved market maker under the Bangladesh Securities and Exchange Commission (BSEC).
Product overview
Be Rich Limited operates as a comprehensive digital brokerage platform for the Bangladesh capital market. The core offering consists of an online stock trading platform and Be Rich Mobile Trading App (available on Android and iOS), which enable investors to trade on the Chittagong Stock Exchange and Dhaka Stock Exchange. The platform is supported by brokerage services (account management, share trading, portfolio management), IPO application services (money receive, application submission, result publication), and DP services (BO account opening, demat/remat, pledging, custodian). These are delivered through multiple channels including web trading, mobile apps, and a network of Digital Booths across Bangladesh. Additional features include electronic fund transfer with SMS/email confirmation, dedicated portfolio management, and real-time market information dashboards. The company holds market maker status for the Bangladesh stock market and claims to be the No. 1 internet trading brokerage house.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Stock Trading Platform (Web and Mobile)
Quantifiable outcome
- First market maker in Bangladesh stock market - provides liquidity by always being ready to buy and sell securities
Companies that use Be Rich
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Be Rich technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Be Rich partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Bangladesh Securities and Exchange Commission (BSEC)coreRegulatory authority that granted Be Rich Limited the first market maker approval for Bangladesh stock market under BSEC Market Maker Rules, 2017. Minimum paid-up capital requirement of Tk 10 crore.
- Chittagong Stock Exchange Limited (CSE)coreMember broker of CSE providing trading services on the Chittagong Stock Exchange. Founder Md. Shamsul Islam was also a shareholder director of CSE.
- Dhaka Stock Exchange Limited (DSE)coreMember broker with official DSE Trading Right and Broker-Dealer license for providing services on Dhaka Stock Exchange.
- Central Depository Bangladesh Ltd (CDBL)coreDepository participant for BO account management, demat/remat services, and securities custody. CDBL fee: Tk 150 for annual maintenance.
- City Bank LtdminorBank partner for account deposits: Account Name: BE RICH LTD, Account Number: 3101140278001, Branch: AGRABAD BRANCH, Routing Number: 225150135
- Midland Bank LtdminorBank partner for account deposits: Account Number: 0031090000543, Routing Number: 285150133
- BRAC Bank LimitedminorBank partner for account deposits: Account Number: 2061590710001, Routing Number: 060150132
- bKashminorMobile payment gateway partner for depositing funds. Charges applicable for online payment.
- NagadminorMobile payment gateway partner for depositing funds. Maximum Tk 875,000 for cash payment through Nagad.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Be Rich competitors and assessment
Company assessmentBroad incumbents
- Interactive Brokers: Global multi-asset broker with a self-directed platform model that Be Rich's retail product resembles. Useful as a benchmark for product/technology expectations in self-directed trading, though operating in very different regulatory and geographic markets.
- Robinhood Markets: US retail broker that pioneered mobile-first, self-directed trading. Be Rich's mobile app + web + low-touch onboarding model mirrors Robinhood's PLG approach in Bangladesh's emerging-market context.
Direct peers
- EBL Securities Limited: East Bank Securities, subsidiary of EBL, provides DSE/CSE brokerage and online trading for retail and institutional clients in Bangladesh. Direct competitor offering similar retail trading and DP services.
- BRAC EPL Stock Brokerage: A leading Bangladesh broker (part of BRAC Group) offering online trading on DSE/CSE with retail focus and strong brand recognition. Direct competitor in internet-based retail brokerage in Bangladesh.
- LankaBangla Securities: One of the largest broker-dealers in Bangladesh, a member of DSE and CSE offering retail and institutional brokerage, margin financing, and online trading. Directly competes with Be Rich in Bangladesh retail brokerage and provides a useful scale benchmark.
- NCC Securities: Brokerage arm of NCC Bank, offering retail brokerage and online trading on DSE/CSE in Bangladesh. Comparable retail-focused peer with bank-affiliated distribution.
- IDLC Securities Limited: Subsidiary of IDLC Finance, one of the largest non-bank financial institutions in Bangladesh; offers retail brokerage, margin, and online trading services. Comparable retail brokerage peer with stronger institutional backing.
- Uttara Bank Securities: Brokerage arm of Uttara Bank, one of Bangladesh's largest private banks, providing DSE/CSE trading and DP services. Direct competitor leveraging a parent-bank distribution advantage.
Regional players
- Shenwan Hongyuan Securities (Bangladesh) / Dream Securities: Several Chinese-affiliated and regional brokers operate Bangladesh brokerage subsidiaries focused on cross-border trading and NRB flows. They compete for the same NRB segment Be Rich targets, though they typically focus on institutional rather than retail clients.
Others
- Chittagong Stock Exchange (CSE): One of the two exchanges Be Rich operates on; a key infrastructure partner and revenue driver. Not a competitor but a critical ecosystem participant whose membership rules shape Be Rich's go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Be Rich social profiles
Digital presenceBe Rich financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be Rich leadership team
Management profileNumber of profiles
Profiles2 records
Be Rich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be Rich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be Rich
What does Be Rich do?
Be Rich Limited is a Bangladesh stock brokerage house that provides online stock trading through its web and mobile platforms, along with brokerage account services (account opening, buying and selling securities, and portfolio management), IPO application services, and Depository Participant (DP) services. It also operates Digital Booths as physical service points in multiple locations and is the first approved market maker under the Bangladesh Securities and Exchange Commission (BSEC).
Is Be Rich a public or private company?
Be Rich is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Be Rich founded?
Be Rich was founded in 2007. It employs 51 to 100 people.
Where is Be Rich based?
Be Rich is headquartered in Chittagong, Bangladesh, in the Asia region.
How does Be Rich make money?
Four revenue lines are on record. Brokerage Services are the primary driver. The others are IPO Application Services, BO Account Services and market Making.
Who are Be Rich's main competitors?
Broad incumbents on record are Interactive Brokers and Robinhood Markets. Direct peers are EBL Securities Limited, BRAC EPL Stock Brokerage, LankaBangla Securities, NCC Securities, IDLC Securities Limited and Uttara Bank Securities. Shenwan Hongyuan Securities (Bangladesh) / Dream Securities is listed as a regional player. Chittagong Stock Exchange (CSE) is listed as an others.
Does Be Rich have an API?
No public API is recorded for Be Rich.
What industry is Be Rich in?
Be Rich's product category is Securities Brokerage. Its primary akta.pro industry code is FSAAAAAI, Execution-Only / Self-Directed Investing Platforms. Its NAICS code is 5231 and its SIC code is 6200.