What Dassy does

Dassy, legally Georges Dassy & Fils s.a., is a Belgian industrial equipment distributor and service company headquartered in Namur, founded in 1976 and operating as a privately held family-owned Société anonyme. The company sells a broad catalog of mechanical and electrical components — bearings (including the ENDURO Bearings sub-brand specializing in high-precision bicycle and industrial applications), electric motors, pumps, ventilation fans, transformers, speed variators, power transmission components, sealing solutions, and electrical installation equipment — totaling more than 10,000 SKUs across eleven major categories.

The company's underlying technology revolves around distribution of precision-engineered components, with notable specialization in ENDURO MAX-type bearings that provide 35-40% higher load capacity than standard radial bearings through a custom slot-ground race design, dual-lip labyrinth seals, Japanese Grade 10 balls, and optional Si3N4 ceramic hybrids. Service capabilities include an in-house workshop for motor rewinding and pump/fan repair, plus qualified field technicians performing on-site installation and troubleshooting at industrial sites.

Dassy generates revenue through two streams: one-time product sales (B2C via dassy.be e-commerce with unit pricing in EUR including VAT, and B2B via physical store and field relationships) and professional services (motor rewinding, repair, and on-site installation). Go-to-market is hybrid, combining direct-to-consumer e-commerce supporting multiple payment methods (Bancontact, Mastercard, Visa, iDEAL, PayPal) with a physical storefront and enterprise field service. Customers span industrial professionals (quarries, factories, concrete plants, workshops), bicycle OEM brands (Orbea, Santa Cruz, Trek, Yeti, Transition, Rocky Mountain, BMC, Atherton), and individual consumers. Geographic focus is limited to Wallonia, Belgium.

Name

Dassy

Legal name

Georges Dassy & Fils s.a.

Website

https://dassy.be

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Dassy (Georges Dassy & Fils s.a.) is a Belgian family-owned industrial equipment distributor based in Namur, selling bearings, motors, pumps, fans, transformers, and sealing components alongside motor repair and on-site installation services to industrial professionals, bicycle OEMs, and individual consumers since 1976.

Ownership category

akta.pro rank

Headquarters

HQ city

Namur

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Product Sales: One-time sale of industrial equipment including bearings, motors, pumps, fans, transformers, transmission components, and sealing products through e-commerce and physical store.
2. Repair Services: Motor rewinding and repair services performed in workshop, including on-site installation and maintenance services at customer locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Georges Dassy & Fils s.a. (Dassy) is an industrial equipment distributor and technical service provider based in Namur, Belgium. The company sells a catalog of more than 10,000 mechanical and electrical components — bearings (including the ENDURO Bearings sub-brand), electric motors, pumps, ventilation fans, transformers, speed variators, power transmission components, sealing products, and electrical installation equipment — via its own e-commerce site and a physical store. It also offers in-house motor rewinding and repair services and on-site installation and maintenance at customer industrial facilities.

Product overview

Georges Dassy & Fils s.a. is an industrial equipment distributor based in Namur, Belgium, offering a comprehensive range of mechanical and electrical components. The core product portfolio centers on bearings (including the ENDURO Bearings sub-brand specializing in high-performance bicycle bearings), electric motors, ventilation equipment, pumps, transformers, speed variators, power transmission components, sealing solutions, and electrical installation equipment. The company operates both as a physical store open to professionals and individuals and as an e-commerce platform. Dassy's service offering includes workshop-based motor rewinding and repair, as well as on-site installation and maintenance services across various industrial sectors including quarries, factories, and concrete plants. The ENDURO Bearings brand represents a specialized sub-portfolio focused on precision bearings for cycling applications, featuring MAX-type designs with enhanced load capacity, various materials (steel, stainless, ceramic-hybrid, XD-15), and multiple seal configurations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bearings (Roulements) Ball bearings, roller bearings, rigid ball bearings, angular contact bearings, self-aligning ball bearings, and bearing accessories supplied in high-carbon chromium steel, 440C stainless steel, ceramic-hybrid, and XD-15 variants. Includes the ENDURO Bearings sub-brand specialized for bicycle and industrial applications. Sourced for industrial professionals and individual consumers requiring replacement or OEM bearing components.
• Electric Motors (Moteurs) Single-phase motors, three-phase (triphasé) motors, and roller shutter motors for industrial and residential applications. Targeted at industrial professionals and individual consumers.
• Pumps (Pompage) Surface pumps, submersible pumps, lifting pumps (relevage), cooling pumps, pool pumps, wastewater treatment pumps, oil transfer pumps, food-grade liquid pumps, and related accessories. Targeted at industrial professionals, contractors, and individual consumers.
• Ventilation (Ventilateurs) Axial fans, compact axial fans, centrifugal fans (single and double inlet, belt-driven and motor-integrated), radial fans, duct fans, tangential fans, and condenser motors. Targeted at industrial professionals and individual consumers.
• Transformers (Transformateurs) Standard transformers and autotransformers for voltage conversion in industrial and residential applications. Targeted at industrial professionals and individual consumers.
• Power Transmission Components (Transmissions) V-belts (courroies), trapezoidal pulleys (poulie trapézoïdale), chains (chaînes), couplings (accouplement), hubs (moyeux), and cylindrical clamping elements (éléments de serrage cylindriques). Targeted at industrial professionals and individual consumers.
• Sealing Products (Etanchéité) Sealing rings (bagues d'étanchéité), joint sheets (feuilles de joints), sealing braid/packing (tresse d'étanchéité), and VK sealing products. Targeted at industrial professionals and individual consumers.
• Electrical Installation Equipment (Installation) Capacitors, industrial installation components, and protection/cut-off devices. Targeted at industrial professionals and individual consumers.
• ENDURO Bearings Specialized bearing brand for bicycle and demanding industrial applications. Includes MAX-type suspension pivot bearings (35-40% higher load capacity), wheel hub bearings, headset bearings (angular contact), pedal bearings, miniature bearings, and steering bearings. Available in high-carbon chromium steel, 440C stainless steel, ceramic-hybrid, and XD-15 variants with ceramic or stainless balls. Features ABEC-3 and ABEC-5 precision ratings, LLB/LLU labyrinth seals, Black Oxide coating options, and Solid Lube variants. Supplied to bicycle OEMs including Orbea, Santa Cruz, Trek, Yeti, Transition, Rocky Mountain, BMC, and Atherton.
• Motor Rewinding and Repair Services (Bobinage et réparation) Workshop-based services including electric motor rewinding and repair of pumps, hydrophore groups, motors, and fans. Includes technical advice and problem-solving. Serves both industrial professionals and individual consumers at the Namur facility.
• On-site Installation and Maintenance (Montage et dépannage sur site) Field service operation with qualified technicians performing on-site mounting, installation, troubleshooting, and maintenance services at quarries, factories, concrete plants, and various workshops. Targeted at industrial professionals.
• Miscellaneous Accessories and Tools (DIVERS) Various miscellaneous accessories (Accessoires divers) and tools (Outillage) for industrial applications. Targeted at industrial professionals and individual consumers.

Quantifiable outcome

• 35-40% increased load capacity with MAX-type bearings vs standard radial bearings
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

One partnership is on record.

• Enduro BearingscoreTechnology or IntegrationAuthorized distributor of Enduro Bearings products, a specialized bearing manufacturer known for innovative MAX-type designs providing 35-40% more load capacity. Enduro specializes in high-performance bearings for demanding applications including mountain bike pivots, hubs, and industrial uses.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Würth: Global leader in fasteners, tools, and industrial supplies with strong field sales and on-site service. Comparable through Dassy's industrial customer base, accessory/tool offering, and combination of catalog distribution with on-site service.
• SKF: World's largest bearing manufacturer and industrial solutions provider. Comparable through overlapping product category (bearings) and industrial MRO customer base, though operating primarily as an upstream manufacturer rather than a distributor like Dassy.

Direct peers

• ERIKS: European industrial service provider specializing in seals, bearings, power transmission, and flow technology. Highly comparable to Dassy's sealing, bearing, and pump offerings, and similarly combines product distribution with technical/service expertise.
• McMaster-Carr: Catalog-based industrial components distributor with extensive SKU breadth and e-commerce strength. Comparable to Dassy's broad product range and self-service online purchasing motion, though at vastly greater scale and limited to North America.
• Motion Industries: Leading distributor of bearings, power transmission, motors, and industrial MRO supplies with strong field service capabilities. Directly comparable to Dassy's bearings/transmissions/motors offering and its on-site maintenance service model.
• RS Components: Large pan-European distributor of industrial MRO components including bearings, motors, pumps, and tools. Directly comparable to Dassy in product breadth and customer mix (B2B professionals and smaller buyers), though operating at far greater scale and geographic reach.
• 123bearing: Online-first European bearing specialist with extensive catalog and DTC shipping. Directly comparable to Dassy's bearing-led product line and e-commerce motion, but with a pure-play, broader-geography digital model.

Regional players

• Cromwell Tools: UK-based industrial and MRO supplies distributor serving European markets with bearings, tools, and maintenance products. Comparable to Dassy in industrial product mix and B2B customer base, though operating across the UK rather than Belgium.
• Bearing Service: US-based bearing and power transmission specialist with technical support and field engineering. Comparable to Dassy's bearings/transmissions focus and service-led B2B approach, though serving a different geography.

Others

• Enduro Bearings: Manufacturer of high-performance bicycle and industrial bearings. Directly comparable technology supplier — Dassy is an authorized Enduro distributor, and the brands share the same premium cycling OEM customers (Trek, Santa Cruz, etc.).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Georges-Dassy-Fils-1145772405450909

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dassy