Maui Electric Company

What Maui Electric Company does

Maui Electric Company is a regulated electricity distribution utility serving all of Maui County in the State of Hawaii, including the islands of Maui, Molokai, and Lanai. Operating under exclusive franchise authority granted by the Hawaii Public Utilities Commission, the company generates, transmits, and distributes electricity to residential, commercial, and industrial customers and operates the only grid infrastructure in its service territory. Maui Electric is a wholly owned subsidiary of Hawaiian Electric Company, Inc., itself a subsidiary of Hawaiian Electric Industries, Inc. (NYSE: HEI), with operational support shared across Oahu and Hawaii Island affiliates.

Core operations combine conventional generation, transmission, and distribution assets with a layer of smart-grid and customer-facing programs. Notable technical components include Smart Renewable Energy Export and Non-Export programs, a Shared Solar subscription product, advanced rate design, integrated grid planning, and advanced metering infrastructure supporting distributed energy resource integration. Safety and resilience offerings center on Public Safety Power Shutoff, a 2026-27 Wildfire Mitigation Plan, and real-time outage-mapping tools for Maui County. Customer-facing digital distribution spans an online account management portal (eservice.hawaiianelectric.com), a free mobile app, customer service centers, and an Especially for Contractors partner network.

Revenue is collected under regulated electricity distribution rates approved by the Hawaii Public Utilities Commission, billed monthly to residential and business customers on a usage-based, recurring basis. A secondary revenue layer comes from clean energy, EV, and demand response programs (e.g., Shift and Save, Power Partnership Programs, Bring Your Own Device Plus, Fast Charging, Solar Water Heating). Customer segments include residential customers (primary), business accounts (primary), vulnerable populations with payment or medical-assistance needs, EV owners, and renewable-energy customers with rooftop solar or battery systems. Pricing uses standard residential rate schedules with time-of-use options and decoupling mechanisms to align utility incentives with energy efficiency goals.

Name

Maui Electric Company

Legal name

Hawaiian Electric Company, Inc.

Website

https://mauielectric.com

Company type

Public

Founded year

1921

Operating status

Operating

Headcount range

251–500 employees

Short description

Maui Electric Company is the regulated electricity distribution utility serving Maui County, including the islands of Maui, Molokai, and Lanai, operating as a wholly owned subsidiary of Hawaiian Electric Company (NYSE: HE). It generates, transmits, and distributes electricity to residential, commercial, and industrial customers under exclusive franchise authority from the Hawaii Public Utilities Commission.

Ownership category

akta.pro rank

Product category

Electric Utility Services

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112), Electric Bulk Power Transmission and Control (221121)

SIC

Electric Services (4911), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Electric Distribution System Owners (Wires-Only Companies) (EUADABAI)

akta.pro secondary industries

Substations, Transformers & Grid Step-Up Facilities (EHV Substations, GSU Transformers) (EUAMAFAE), Asset Management & Owner’s Engineering (Lifecycle Strategy, Budgeting, Technical Due Diligence) (EUAMAGAJ)

Keywords

• Electric utility services
• Renewable energy programs
• Electric vehicle charging
• Grid modernization
• Energy efficiency solutions

Headquarters

HQ city

Kahului

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Electricity Distribution Services: As a regulated utility, Maui Electric Company generates revenue through regulated electricity distribution rates approved by the Hawaii Public Utilities Commission. Revenue is collected from residential, commercial, and industrial customers based on electricity consumption volumes and applicable rate schedules.
2. Clean Energy Programs: Revenue generated through various clean energy programs including solar water heating incentives, electric vehicle charging infrastructure, and demand response programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Maui Electric Company is a regulated electric utility that generates, transmits, and distributes electricity to residential, commercial, and industrial customers across Maui County (the islands of Maui, Molokai, and Lanai). The company also offers renewable energy interconnection programs, electric vehicle infrastructure and rate options, energy efficiency tools, and wildfire safety services. It operates as a wholly-owned subsidiary of Hawaiian Electric Company, Inc., which is in turn a subsidiary of the publicly traded Hawaiian Electric Industries, Inc. (HEI).

Product overview

Maui Electric Company (as part of Hawaiian Electric) provides a comprehensive suite of energy products and services across Hawaii, including Maui, Oahu, and Hawaii Island. The offering consists of customer-facing digital platforms (Online Account Management, Mobile App), electric vehicle programs (The Electric Garage, Fast Charging), renewable energy options (Smart Renewable Energy Export, Smart Renewable Energy Non-Export, Shared Solar), energy efficiency tools (Shift and Save, Energy Savings Toolkit, Solar Water Heating), customer incentive programs (Bring Your Own Device Plus, Power Partnership Programs), grid modernization technologies, and safety services including wildfire mitigation (Public Safety Power Shutoff, 2026-27 Wildfire Mitigation Plan). These products work together to serve residential and business customers with energy generation, delivery, billing, and conservation needs.

Differentiator

Problem solved

Functional benefit

Brands

• The Electric Kitchen: Community education program featuring recipes and energy-saving tips
• The Electric Garage
• Smart Renewable Energy Programs

Products and services

• The Electric Garage Electric vehicle information hub providing resources on EV adoption, charging infrastructure, rates, and enrollment options for customers transitioning to electric transportation.
• Smart Renewable Energy Export Program allowing customers to export excess renewable energy generated from their systems back to the grid.
• Smart Renewable Energy Non-Export Program for customers with renewable energy systems that do not export power to the grid, serving self-consumption needs.
• Shared Solar Community solar program enabling customers who cannot install rooftop solar to subscribe to solar energy credits from shared solar facilities.
• Bring Your Own Device Plus Customer incentive program allowing customers to connect eligible devices (such as batteries or smart thermostats) to earn incentives for grid participation.
• Power Partnership Programs Programs offering incentives for commercial and industrial customers to manage energy usage and reduce demand during peak periods.
• Shift and Save Energy-saving program encouraging customers to shift energy usage to off-peak hours to reduce costs and grid strain.
• Energy Savings Toolkit Online resource providing tools and information to help customers calculate and reduce their energy consumption.
• Solar Water Heating Program promoting solar water heating systems as an energy-efficient alternative to traditional water heating methods.
• Online Account Management Customer portal enabling users to manage their electric accounts, view and pay bills, access billing history, and enroll in services online.
• Mobile App Free mobile application providing customers easy access to account information, billing, payment options, and outage reporting on mobile devices.
• Fast Charging Electric vehicle fast charging infrastructure and information service for EV owners requiring rapid charging solutions.
• Power Outage Maps Real-time outage mapping services for Oahu, Maui County, and Hawaii Island enabling customers to view and report power outages by location.
• Public Safety Power Shutoff Wildfire mitigation program allowing utility to proactively shut off power during high fire-risk conditions to protect public safety.
• Grid Modernization Technologies Advanced rate design strategy and grid modernization initiatives including advanced metering infrastructure and smart grid technologies.
• Competitive Bidding for System Resources Platform allowing developers and energy providers to bid on supplying power generation resources to the utility.
• Business Account Services Dedicated service offering for commercial and industrial electricity customers, including business rate plans, electrical service upgrades, power quality services, and demand response programs.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Consolidated Edison: Large vertically-integrated investor-owned utility operating in a geographically constrained service territory (New York City and Westchester). Comparable as a regulated monopoly investing heavily in grid modernization, electrification, and clean energy under state regulatory oversight.
• Duke Energy: Large multi-state vertically-integrated investor-owned utility pursuing aggressive coal retirement and renewable transition. Comparable as a regulated utility navigating similar capital allocation, regulatory rate-case, and grid modernization challenges.
• Edison International (Southern California Edison): California investor-owned utility with parallel exposure to wildfire mitigation capex, regulatory rate-case uncertainty, and large-scale renewable integration mandates. Comparable as a regulated monopoly pursuing aggressive clean energy transitions under PUC oversight.
• DTE Energy: Mid-sized regulated investor-owned utility in Michigan with comparable vertically-integrated generation, transmission, and distribution operations. Relevant peer for utility-level clean energy transition economics and grid investment benchmarking.
• NextEra Energy: Largest U.S. renewable energy generator and owner of Florida Power & Light. Relevant for benchmarking utility-scale renewable integration, battery storage deployment, and clean energy program design that Maui Electric is implementing at island scale.
• Pacific Gas and Electric Company: Large California investor-owned utility with comparable wildfire liability exposure, PSPS programs, and aggressive grid modernization and electrification initiatives. Relevant peer for understanding wildfire-driven risk and regulatory dynamics facing island utilities.
• Southern Company: Large vertically-integrated utility holding company with regulated subsidiaries across the Southeast. Comparable scale and regulated-monopoly business model, including fuel-cost exposure, regulatory oversight, and large-scale generation transition planning.

Direct peers

• Kauai Island Utility Cooperative: Member-owned electric cooperative serving the island of Kauai, Hawaii. Highly comparable as another island-scale regulated utility in Hawaii navigating similar renewable integration, wildfire, and high-cost-fuel challenges, though operating under a cooperative rather than investor-owned structure.
• Hawaii Electric Light Company: Wholly-owned sister subsidiary of Maui Electric under Hawaiian Electric Industries, serving Hawaii Island. Operates under the same PUC regulatory framework, shares corporate services, and runs identical clean energy and customer programs—the closest operational peer.
• Hawaiian Electric Company: Parent operating company serving Oahu under the same regulated utility framework, shared corporate functions, digital platforms, and renewable energy program infrastructure. Directly comparable vertically-integrated island utility with identical regulatory and operational model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hwnelectric
• Facebookfacebook.com/HawaiianElectric

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maui Electric Company