Heartsafety Solutions

What Heartsafety Solutions does

Heartsafety Solutions, founded in 2006 by former firefighter and paramedic David Greville, is an Ireland-focused supplier of automated external defibrillators (AEDs), intelligent storage cabinets, and connected monitoring services, headquartered at Airton Business Park in Dublin. The company distributes and supports a multi-vendor AED portfolio — HeartSine Samaritan PAD 350P and 500P, Physio-Control Lifepak CR2, and accessories from Cardiac Science, Zoll, and Primedic — alongside the HeartSine Gateway and AIVIA indoor and outdoor cabinets that connect via WiFi or SigFox (with claimed 99% Ireland coverage) to AiviaNet and Stryker's LIFELINKcentral platforms for 24/7 fleet readiness monitoring. Hardware is paired with a recurring services stack including Pad-Pak consumable replacements on a four-year cycle, accredited first aid and IOSH training (with 12,500 people trained annually), and occupational health and safety consulting delivered as a Total Care Package for SMEs.

The business operates a consultative, sales-led go-to-market with e-commerce purchasing and phone-based enterprise support, augmented by high-visibility community and sports partnerships (GAA, FAI, Rescue Organisation Ireland) that have placed 5,000+ AEDs across Irish towns, sports clubs, schools, workplaces, and community facilities, with 40+ documented lives saved. Revenue is generated through a mix of one-time hardware sales (AEDs €939-€1,650, cabinets ~€395), annual subscription monitoring services, training course fees, and recurring Pad-Pak consumable revenue. The company is privately held with no disclosed institutional investors and a thin management bench anchored by Managing Director David Greville and a small consulting/training team.

Name

Heartsafety Solutions

Legal name

Heartsafety Solutions

Website

https://hearts.ie

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartsafety Solutions is an Ireland-based distributor and service provider of AED defibrillators, intelligent storage cabinets, and connected monitoring, serving workplaces, sports clubs, schools, and SMEs with hardware, training, and OHS consulting since 2006.

Ownership category

akta.pro rank

Product category

Emergency Cardiac Safety Equipment and Training

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Home Health Equipment Rental (532283)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)

Keywords

• Automated external defibrillators
• AED remote monitoring
• First aid training
• Occupational health safety consulting
• AED storage cabinets

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. AED Defibrillator Sales: Sale of automated external defibrillator units including HeartSine Samaritan PAD series and Lifepak CR2 models, along with accessories and replacement parts.
2. Connected Monitoring Subscriptions: Annual subscription services for remote AED monitoring via SigFox network (Aivianet) and WiFi/cellular connectivity (LIFELINKcentral), providing real-time status alerts and fleet management.
3. Health and Safety Training: Accredited first aid training courses including blended first aid response, IOSH health & safety training, and various workplace safety courses.
4. Consulting Services: Occupational health and safety consultancy including risk assessments, safety statement development, compliance audits, and total care packages for SMEs.
5. AED Storage Units: Sale of intelligent AED storage cabinets including indoor and outdoor models with monitoring capabilities.
6. Replacement Parts and Consumables: Replacement Pad-Pak units (battery/pads cartridges) for HeartSine devices with 4-year lifespan.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Heartsafety Solutions distributes and supports automated external defibrillators (HeartSine Samaritan PAD 350P/500P, Physio-Control Lifepak CR2), intelligent AED storage cabinets (AIVIA indoor/outdoor) and connected monitoring subscriptions (LIFELINKcentral, AiviaNet via WiFi/SigFox) for organisations in Ireland. It complements hardware sales with accredited first aid and health & safety training courses and an occupational health & safety Total Care consulting package for SMEs.

Product overview

Heartsafety Solutions offers a portfolio of connected medical devices and services for cardiac safety. The core offering consists of semi-automatic defibrillators (HeartSine Samaritan PAD 350P and 500P, Physio-Control Lifepak CR2) with remote monitoring capabilities. These AEDs connect via WiFi/Gateway to LIFELINKcentral (for HeartSine/Lifepak) or via SigFox to AiviaNet (for Aivia cabinets) for real-time status monitoring and alerts. The ecosystem includes intelligent storage cabinets (AIVIA 100W/200W), replacement Pad-Pak cartridges, accessories, and replacement parts. Supporting services include AED rentals, accredited first aid and health & safety training, and occupational health & safety consulting.

Differentiator

Problem solved

Functional benefit

Brands

• Connected: Self-monitoring AED units and cabinets providing remote supervision through internet connectivity for real-time monitoring and automatic notifications.

Products and services

• HeartSine Samaritan PAD 350P Semi-Automatic AED Semi-automatic defibrillator with 2-button operation, voice prompts and visual icons; 1.1kg, IP56 rated, 8-year warranty, single Pad-Pak battery/pads cartridge with 4-year life. Optional WiFi monitoring via HeartSine Gateway. Targeted at Irish workplaces, community facilities, schools and sports organisations seeking an easy-to-use AED.
• HeartSine Samaritan PAD 500P Semi-Automatic AED with CPR Advisor Semi-automatic defibrillator featuring patented CPR Advisor with Impedance Cardiography that provides real-time voice feedback ("Push Harder"/"Push Faster") on CPR compression effectiveness. 1.1kg, 8-year warranty, single Pad-Pak cartridge, optional WiFi monitoring via HeartSine Gateway. For organisations that want CPR quality feedback during a rescue.
• Physio-Control Lifepak CR2 Semi-Automatic AED with WiFi Connected semi-automatic defibrillator with cprINSIGHT rhythm analysis during CPR (reduces hands-off time), ClearVoice adaptive prompting and SCOPE biphasic waveform. WiFi or 3G connectivity to LIFELINKcentral for fleet monitoring. Pads compatible with ambulance service defibrillators. For organisations needing the fastest time-to-shock and ambulance-compatible pads.
• AIVIA 100W Indoor Intelligent AED Wall Cabinet Battery-powered indoor AED wall cabinet with alarm that connects to the SigFox IoT network (99% Ireland coverage) and sends email alerts for cabinet door open, AED removal, battery/pads expiring and self-test failures via AiviaNet software. Requires annual subscription. For workplaces and community facilities needing visible, monitored AED storage.
• AIVIA 200W Intelligent Outdoor AED Cabinet Outdoor intelligent cabinet for AED storage with environmental monitoring and connectivity via the SigFox network for remote readiness alerts. For sports grounds, golf clubs and community sites needing weather-protected public access AEDs.
• Connected AED Monitoring Service Recurring monitoring subscription that connects AEDs to LIFELINKcentral (for HeartSine/Lifepak via WiFi) or AiviaNet (for Aivia cabinets via SigFox) for 24/7 fleet-level visibility. Provides real-time email alerts for battery/pads expiration, self-test failures, temperature issues, cabinet door events and AED removal. Annual billing. For organisations with one or 100+ AEDs needing always-rescue-ready assurance.
• Accredited First Aid and Health & Safety Training Courses Accredited training courses including blended First Aid Response, IOSH health & safety, Heartsaver/CFR, manual handling and RTITB-accredited workplace training. Delivered to individuals and corporate cohorts. For employers, community groups, schools and sports organisations needing certified first aiders and safety-trained staff.
• Occupational Health & Safety Consulting - Total Care Package

Quantifiable outcome

• 5,000+ AED units deployed in Ireland with 40+ lives saved
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Citizens Save Lives AssociationminorStrategic or Co-development Partner · 11 November 2023Citizens Save Lives Ass. Ltd. (Dublin) and German association Citizens Save Lives e.V. launched a 2:1 double life protection campaign for business and home. HeartSafety hosts their free app for uploading and searching AED locations worldwide.
• RTITBcoreStrategic or Co-development Partner · 7 October 2022Dublin-based training provider Heartsafety Solutions partnered with RTITB, the UK's leading accrediting body for forklift operator training, to expand their training accreditation portfolio.
• FAI (Football Association of Ireland)coreStrategic or Co-development Partner · 8 June 2022FAI launched phase 3 of the Mrs Brown's Boys/FAI Heartcare Programme - a grassroots defibrillator programme placing AEDs in football facilities across Ireland.
• GAA (Gaelic Athletic Association)coreStrategic or Co-development Partner · 1 January 2007HeartSafety launched the GAA National Defibrillator programme in 2007, which resulted in the placement of AEDs in most towns and villages around Ireland.
• Stryker (HeartSine, Physio-Control)coreTechnology or IntegrationHeartSafety distributes Stryker-owned AED brands including HeartSine Samaritan PAD and Lifepak CR2. Products connect to Stryker's LIFELINKcentral monitoring platform. Stryker's Forward Hearts programme donates free PADs to survivors.
• AiviacoreTechnology or IntegrationAivia intelligent cabinets connect to all leading AED brands using SigFox network for 99% Ireland coverage. AiviaNet software provides comprehensive AED monitoring dashboard.
• SigFox NetworkcoreTechnology or IntegrationSigFox network provides 99% coverage in Ireland for connected AED monitoring through Aivia intelligent cabinets, enabling nationwide connectivity for remote AED management.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ZOLL Medical: Manufacturer of AED Plus, AED Pro, and Rescue Ready AEDs that competes head-to-head with the HeartSine and Lifepak units Heartsafety sells, and offers its own connected readiness monitoring. ZOLL also owns Cardiac Science, giving it a multi-brand portfolio overlapping Heartsafety's.
• Defibtech: US-based AED manufacturer (Lifeline VIEW, CR2) competing in the same semi-automatic defibrillator category as HeartSine and Lifepak. Comparable on product form factor, target customer (workplaces, schools, sports), and connected-monitoring roadmap.
• Cardiac Science: Manufacturer of Powerheart AEDs, one of the brands Heartsafety distributes. After the ZOLL acquisition, Cardiac Science continues as a branded AED line and is a directly comparable peer in connected AED hardware.
• HeartSine Technologies (legacy): Belfast-based original HeartSine brand, now part of Stryker, that created the Samaritan PAD and Pad-Pak consumable ecosystem that Heartsafety resells. Closest heritage peer given shared product DNA and Northern Ireland footprint.

Broad incumbents

• Philips HeartStart: Sells HeartStart Home and FRx AEDs through its global healthcare channel. Broad incumbent in the defibrillator market and a direct competitor on workplace and community AED sales in Ireland and globally.
• Stryker (HeartSine & Physio-Control): Global medical device company that owns the HeartSine and Physio-Control/Lifepak AED brands Heartsafety distributes, and operates the LIFELINKcentral monitoring platform. Direct upstream supplier and technology partner, as well as a broad incumbent competing indirectly via its own Forward Hearts programme and direct hospital sales force.

Emerging players

• Mindray: Global medical device company whose BeneHeart AED series targets the same semi-automatic AED category as HeartSine/Lifepak, with growing international distribution. An emerging competitor on price and connected features.
• CU Medical Systems: Korean manufacturer of i-PAD AEDs that competes in the public-access AED space across Europe and competes with HeartSine/Philips on value-tier SKUs.

Regional players

• AED Authority (Cardio Partners): US AED distributor and connected-monitoring service provider (formerly AED Authority/Cardio Partners) offering multi-brand AED sales plus program management. Comparable business model (multi-brand distribution + monitoring + training) but US-focused rather than competing in Ireland.
• SafeLane Global / Marleton: UK-based distributor offering AEDs, first-aid training, and health & safety services overlapping Heartsafety's bundle of hardware, monitoring, and training. Comparable GTM (consultative sales to workplaces and community venues) but UK-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/heartsafety
• Facebookfacebook.com/hearts.ie
• LinkedInlinkedin.com/company/heartsafety-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartsafety Solutions