Austin Human Resource Management Association

What Austin Human Resource Management Association does

Austin Human Resource Management Association (Austin SHRM, also DBA AHRMA) is a non-profit professional membership association founded in 1950 and based in Austin, Texas, operating as a local chapter affiliated with the national Society for Human Resource Management (SHRM). The organization serves HR professionals, workforce readiness candidates (including veterans via the Military B.R.I.D.G.E. Program), sole-practitioner HR departments, and corporate partners in the Greater Austin metropolitan area. Its core offering is an annual professional membership that grants access to monthly meetings, networking events, certification preparation, continuing education credits, scholarships, mentorship, and DEI&B programming, delivered through the Wild Apricot membership management platform with Google, Microsoft, and Apple SSO support.

The business model rests on three revenue streams: recurring membership dues (annual subscription), one-time conference and event registration (notably the 2026 Annual Conference and SHRM Certification Boot Camps), and recurring corporate sponsorships and partnership packages (meeting sponsorships, networking sponsorships, mentorship sponsorships, and promotional e-blasts). Pricing is not publicly disclosed on the website. The organization distributes services through direct self-serve online enrollment, in-person events at Austin venues including the AT&T Hotel and Conference Center and Norris Conference Center, and partnership channels aimed at employer buyers.

The platform architecture is minimal: Austin SHRM does not operate proprietary technology beyond its website, which runs on Wild Apricot, a SOC 2 Type 2 certified membership SaaS product that handles authentication, event registration, and content management. Recognition includes the 2025 SHRM Champion designation, 2025 HRCI Recertification Provider status, and the 2023 SHRM ExcelBadge-CH-Platinum award, alongside Greater Austin Chamber of Commerce membership. The organization's strategic positioning centers on being a high-value local node in the national SHRM credentialing and HR professional development ecosystem rather than a technology-driven enterprise.

Name

Austin Human Resource Management Association

Legal name

Austin Human Resource Management Association

Website

https://austinhumanresource.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Austin SHRM is a non-profit professional HR membership association founded in 1950, serving HR professionals, veterans, and employers in the Austin, Texas area through certification prep, networking events, and development programs as a local chapter of the national Society for Human Resource Management.

Ownership category

akta.pro rank

Product category

Professional HR Association

NAICS

Professional Organizations (81392), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Resources (HR) & Talent (SHRM/HRCI) Certifications (EDAAANAE)

akta.pro secondary industry

Human Resources & Talent (SHRM/HRCI Recertification) (EDAAALAN)

Keywords

• HR professional association
• Professional membership
• Certification boot camps
• HR conferences events
• Workforce readiness programs

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual and ongoing membership fees for HR professionals joining Austin SHRM, offering access to networking events, professional development resources, certification programs, and SHRM member benefits.
2. Conference and Event Registration: Revenue generated from the annual conference, monthly meetings, certification boot camps, and welcome receptions. Events include the 2026 Annual Conference scheduled for August 2026.
3. Sponsorships and Partnerships: Corporate sponsorships including meeting sponsorships, networking sponsorship, mentorship program sponsorship, and promotional e-blast opportunities for partners looking to reach the HR professional community.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Austin SHRM is a non-profit professional association that provides HR practitioners in the Greater Austin area with annual membership, monthly chapter meetings, an annual conference, SHRM/HRCI certification boot camps, mentoring, DEI&B programs, scholarships, and a Military B.R.I.D.G.E. veteran transition program. Membership is the core offering, supported by separately priced events, certification prep, and sponsorship opportunities for strategic employer partners.

Product overview

Austin SHRM is a professional association chapter that operates as a platform-plus-modules organization offering a comprehensive suite of HR professional development services. The core product is the Austin SHRM Membership program, which provides access to networking, certifications, and resources. This is supplemented by major programs including the 2026 Annual Conference, SHRM Certification Boot Camp, Mentoring Program, Military B.R.I.D.G.E. Program for veterans, S.O.A.R. career resources, Scholarship Programs (Zimmerman and Mary E Evins), Diversity, Equity, Inclusion & Belonging initiatives, Certification Study Groups, Stepping Stones professional development, HR Dept. of One support, and Workforce Readiness Programs. The organization also provides access to HR Professionals Magazine and hosts regular monthly meetings for continuous learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Austin SHRM Membership Annual professional membership program for HR practitioners in the Austin area, providing access to monthly chapter meetings, networking events, professional development resources, certification preparation, mentorship programs, scholarships, and a community of HR leaders.
• 2026 Annual Conference Annual professional conference featuring keynote speakers, breakout sessions, certification boot camps, and networking opportunities for HR professionals in the Austin area.
• SHRM Certification Boot Camp Intensive multi-day certification preparation program helping HR professionals prepare for SHRM certification exams (SHRM-CP and SHRM-SCP).
• Mentoring Program Structured mentorship initiative connecting experienced HR professionals with emerging talent for career guidance and professional development.
• Military B.R.I.D.G.E. Program Career transition program helping military veterans and their spouses transition into HR professional roles through resources, networking, and employer connections.
• S.O.A.R. - Strategic Opportunities And Resources Career resources platform providing job opportunities, skill development materials, and strategic career guidance for HR professionals.
• Scholarship Programs (Zimmerman and Mary E Evins) Financial assistance programs including the Zimmerman Scholarship and Mary E Evins Scholarship for Professional Development, supporting HR professional education and career advancement.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SHRM (Society for Human Resource Management)coreStrategic or Co-development PartnerNational affiliation with SHRM provides Austin SHRM with standardized HR credentials (SHRM-CP and SHRM-SCP), national brand recognition, member benefit guides, and access to SHRM Foundation resources including scholarships and professional development programs.
• SHRM FoundationcoreStrategic or Co-development PartnerPartnership with SHRM Foundation provides access to scholarships and professional development funding for Austin SHRM members and prospective HR professionals.
• HR Certification Institute (HRCI)coreTechnology or IntegrationHRCI recertification provider status allows Austin SHRM to offer continuing education credits for HR professionals maintaining their HRCI certifications (SPHR, PHR, etc.).
• Greater Austin Chamber of CommerceminorStrategic or Co-development PartnerActive membership in the Chamber of Commerce connects Austin SHRM with the broader Austin business community for networking, advocacy, and workforce development initiatives.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• WorldatWork: Nonprofit professional association focused on compensation, benefits, total rewards, and HR — a comparable membership-based professional development body serving overlapping HR personas with similar certification, conference, and chapter-style programming.
• Houston SHRM: Another large Texas SHRM chapter serving the Houston HR professional community with the same affiliation structure, programming mix (monthly meetings, annual conference, certification prep), and revenue model — a near-clone peer for benchmarking chapter-level KPIs.
• International Association of Business Communicators (IABC): Global professional association for business communicators. Closely analogous in nonprofit membership model, chapter structure, certification programs, and conference-driven revenue — a structurally comparable peer.
• Association for Talent Development (ATD): Professional association for talent development and learning professionals with overlapping HR audience. Operates with similar membership, certification (CPLP), local chapters, and conference-driven model — directly comparable in structure and revenue mix.
• DallasHR: Dallas-area SHRM-affiliated chapter offering comparable membership, events, and certification programming to HR professionals. Closely comparable in scale, structure, and Texas-market dynamics.
• San Antonio Human Resource Management Association (SAHRMA): SHRM chapter serving San Antonio HR professionals with equivalent membership, conference, and certification-prep offerings. Provides a regional peer reference point for chapter-level operating benchmarks.
• HR Certification Institute (HRCI): Credentialing body that issues PHR/SPHR/GPHR certifications and partners with Austin SHRM for recertification programming. Highly comparable operating model (membership-adjacent, certification-anchored, continuing-education dependent).

Others

• Greater Austin Chamber of Commerce: Local business membership organization that Austin SHRM partners with and overlaps in audience (Austin employers and HR leaders). Not a direct competitor, but a closely adjacent ecosystem participant.
• SHRM Foundation: Philanthropic arm of SHRM that funds scholarships and workforce development programs used by Austin SHRM members. An enabling/ecosystem partner rather than a competitor, but materially relevant given joint scholarship programming.

Broad incumbents

• Society for Human Resource Management (SHRM): National parent organization and largest HR professional association in the US. Austin SHRM is a chapter affiliate; SHRM sets credentialing frameworks (SHRM-CP/SCP), national brand standards, and provides shared resources — making it the dominant incumbent in the same professional category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ahrma
• Facebookfacebook.com/weareaustinhr
• LinkedInlinkedin.com/company/austin-human-resource-management-association-ahrma-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austin Human Resource Management Association