KXSC Radio
KXSC Radio is USC's independent student-run radio station in Los Angeles, providing indie and alternative music broadcasting, a music journalism blog, a recurring zine, a newsletter, and multi-channel streaming for USC students and the broader LA music community.
- Company typePrivate
- Founded1975
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What KXSC Radio does
KXSC Radio is the University of Southern California's independent student-run radio station, operating from 3607 Trousdale Parkway on the USC campus in Los Angeles, California. Founded in 1975, the station produces continuous music programming across indie, alternative, electronic, hip-hop, and other genres, supplemented by an editorial blog of album reviews, show reviews, album anniversaries, and artist features, a recurring print/digital zine ('Works Cited'), and a weekly newsletter. Content archives on the site extend back to at least 2007, and recent posts dated December 2025 indicate ongoing active operations.
The technical platform combines traditional FM/AM broadcast with a website livestream, a Mixcloud on-demand archive of past broadcasts, and a curated Spotify 'New Adds' playlist. Distribution is community-led, relying on student DJs and interns to drive discovery, with secondary reach through Instagram, Twitter/X, YouTube, and email. There is no proprietary AI, mobile application, or commercial product beyond the broadcast itself.
The business model is non-commercial. KXSC operates as a student organization funded by donations routed through the USC Ignite giving platform, with no advertising inventory, paid subscriptions, or contract revenue. A 2024 partnership with EV charging company Ampure for the LA Auto Show's Electric Avenue represents the station's only documented branded-content collaboration. The station is privately held, has no parent company, no institutional investors, and no funding history; headcount of 51–100 primarily reflects volunteer student DJs and staff rather than paid employees.
KXSC Radio firmographics
Firmographics- Name
- KXSC Radio
- Legal name
- KXSC Radio
- Website
- https://kxsc.org
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KXSC Radio is USC's independent student-run radio station in Los Angeles, providing indie and alternative music broadcasting, a music journalism blog, a recurring zine, a newsletter, and multi-channel streaming for USC students and the broader LA music community.
- Ownership category
- akta.pro rank
KXSC Radio industry classification
Industry- Product category
- College Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where KXSC Radio is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KXSC Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: KXSC operates as a non-commercial student organization and raises funds through donations to support operations, events, and programming.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
KXSC Radio product offering
Product offeringCore offering
KXSC Radio operates USC's independent student-run radio station, broadcasting alternative, indie, and diverse music programming via terrestrial radio and online livestream. Beyond on-air programming, the station produces music journalism content including album reviews, show reviews, artist features, and "New Adds" playlists published on its blog. It also publishes the "Works Cited" zine, a weekly email newsletter, and maintains an on-demand archive of prior shows on Mixcloud alongside a curated Spotify playlist.
Product overview
KXSC Radio is USC's Independent Student Radio station offering a unified broadcasting platform featuring live radio streams, curated music content, and print/digital publications. The station's core product is its live radio broadcast supplemented by a blog featuring album reviews, show reviews, and music journalism; the 'Works Cited' zine publication; a weekly newsletter; and an archive of recordings on Mixcloud. All offerings center on music discovery and independent music curation across diverse genres.
Differentiator
Problem solved
Functional benefit
Companies that use KXSC Radio
Customer profileSegments2 records
Ideal customer profiles3 records
KXSC Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KXSC Radio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmpureminorKXSC Radio was invited to curate content for the 2024 LA Auto Show's Electric Avenue Powered by Ampure. Ampure, a California-based pioneer in electric vehicle charging technology, served as the Official EV Charging Partner and title sponsor of the event's Electric Avenue.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
KXSC Radio competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
KXSC Radio social profiles
Digital presenceKXSC Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
KXSC Radio leadership team
Management profileNumber of profiles
KXSC Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KXSC Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KXSC Radio
What does KXSC Radio do?
KXSC Radio operates USC's independent student-run radio station, broadcasting alternative, indie, and diverse music programming via terrestrial radio and online livestream. Beyond on-air programming, the station produces music journalism content including album reviews, show reviews, artist features, and "New Adds" playlists published on its blog. It also publishes the "Works Cited" zine, a weekly email newsletter, and maintains an on-demand archive of prior shows on Mixcloud alongside a curated Spotify playlist.
Is KXSC Radio a public or private company?
KXSC Radio is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was KXSC Radio founded?
KXSC Radio was founded in 1975. It employs 51 to 100 people.
Where is KXSC Radio based?
KXSC Radio is headquartered in Los Angeles, United States, in the North America region.
How does KXSC Radio make money?
One revenue line is on record: donations and Fundraising.
Does KXSC Radio have an API?
No public API is recorded for KXSC Radio.
What industry is KXSC Radio in?
KXSC Radio's product category is College Radio Broadcasting. Its primary akta.pro industry code is MPABACAH, University/Educational Local Stations (College Radio, Campus TV), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 4832.