KXSC Radio

What KXSC Radio does

KXSC Radio is the University of Southern California's independent student-run radio station, operating from 3607 Trousdale Parkway on the USC campus in Los Angeles, California. Founded in 1975, the station produces continuous music programming across indie, alternative, electronic, hip-hop, and other genres, supplemented by an editorial blog of album reviews, show reviews, album anniversaries, and artist features, a recurring print/digital zine ('Works Cited'), and a weekly newsletter. Content archives on the site extend back to at least 2007, and recent posts dated December 2025 indicate ongoing active operations.

The technical platform combines traditional FM/AM broadcast with a website livestream, a Mixcloud on-demand archive of past broadcasts, and a curated Spotify 'New Adds' playlist. Distribution is community-led, relying on student DJs and interns to drive discovery, with secondary reach through Instagram, Twitter/X, YouTube, and email. There is no proprietary AI, mobile application, or commercial product beyond the broadcast itself.

The business model is non-commercial. KXSC operates as a student organization funded by donations routed through the USC Ignite giving platform, with no advertising inventory, paid subscriptions, or contract revenue. A 2024 partnership with EV charging company Ampure for the LA Auto Show's Electric Avenue represents the station's only documented branded-content collaboration. The station is privately held, has no parent company, no institutional investors, and no funding history; headcount of 51–100 primarily reflects volunteer student DJs and staff rather than paid employees.

Name

KXSC Radio

Legal name

KXSC Radio

Website

https://kxsc.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

KXSC Radio is USC's independent student-run radio station in Los Angeles, providing indie and alternative music broadcasting, a music journalism blog, a recurring zine, a newsletter, and multi-channel streaming for USC students and the broader LA music community.

Ownership category

akta.pro rank

Product category

College Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• College radio broadcasting
• Music journalism reviews
• Student radio station
• Independent music curation
• Online radio livestream

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: KXSC operates as a non-commercial student organization and raises funds through donations to support operations, events, and programming.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

KXSC Radio operates USC's independent student-run radio station, broadcasting alternative, indie, and diverse music programming via terrestrial radio and online livestream. Beyond on-air programming, the station produces music journalism content including album reviews, show reviews, artist features, and "New Adds" playlists published on its blog. It also publishes the "Works Cited" zine, a weekly email newsletter, and maintains an on-demand archive of prior shows on Mixcloud alongside a curated Spotify playlist.

Product overview

KXSC Radio is USC's Independent Student Radio station offering a unified broadcasting platform featuring live radio streams, curated music content, and print/digital publications. The station's core product is its live radio broadcast supplemented by a blog featuring album reviews, show reviews, and music journalism; the 'Works Cited' zine publication; a weekly newsletter; and an archive of recordings on Mixcloud. All offerings center on music discovery and independent music curation across diverse genres.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AmpureminorGTM or Marketing Partner · 1 January 2024KXSC Radio was invited to curate content for the 2024 LA Auto Show's Electric Avenue Powered by Ampure. Ampure, a California-based pioneer in electric vehicle charging technology, served as the Official EV Charging Partner and title sponsor of the event's Electric Avenue.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KXSC
• YouTubeyoutube.com/user/KXSCradio/videos
• Instagraminstagram.com/kxscradio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KXSC Radio