Bielmar
Polish employee- and farmer-owned manufacturer of vegetable fats, margarines, and cold-pressed rapeseed oil serving Polish retail, bakery/confectionery B2B buyers, and export markets under brands including Śniadaniowa, Beskidzki, and Palma.
- Company typePrivate
- Founded1994
- HeadquartersBielsko-biala, Poland
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bielmar does
Zakłady Tłuszczowe "Bielmar" Sp. z o.o. is a Polish employee- and supplier-owned manufacturer of vegetable fats, margarines, and cold-pressed rapeseed oil, headquartered in Bielsko-Biała. The current legal entity was registered in 1994 from the privatization of the state-owned Bielskie Zakłady Przemysłu Tłuszczowego; the underlying plant has operated continuously since 1945 and traces its oil-pressing tradition to 1926. Ownership is held by current and former employees, rapeseed growers, and product distributors, with no external private equity or venture capital involvement disclosed.
Bielmar operates an integrated production chain at a single Bielsko-Biała site covering rapeseed warehousing, deep-pressing, refining, and margarine manufacturing. Its proprietary deep-pressing technology (prasy głębokiego tłoczenia), introduced in 2005, eliminates the chemical solvent-extraction stage and is the central technical differentiator. Two in-house laboratories (analytical and microbiological) provide QC across the production flow. The portfolio is organized into culinary products (Palma, Bielska, Zwykła, Mleczny Smak), spreadable consumer margarines (Śniadaniowa, Górskie Premium, Słoneczna, Miss Kromeczki, Beskidzki Miks), vegetable oils under the Beskidzki brand (0.5L–5L formats), a professional B2B line for bakeries and confectioneries (Palma Premium, Bielska Premium, Koneser Classic/Gold, Margaryna Beskidzka series, palm oil-free and liquid margarines, Koneser Gold 100% palm frying fat with a 220°C smoke point), an animal feed stream (rapeseed press cake), and private label production. Recent extensions include Beskidzki Majonez (2024, 74% oil content) and Beskidzki Ketchup.
Revenue is generated through four channels: branded consumer goods via Polish grocery retail, dedicated B2B sales of bulk-format (10kg blocks, 10kg pails, 10L formats) margarines/fats/oils to bakeries, confectioneries, and food manufacturers, an export department serving international markets, and private-label manufacturing for retailers. The business is BRC Global Standard for Food certified (margarine and vegetable fat production) and sources non-GMO-certified rapeseed from verified domestic farmers under crop-to-purchase supervision. Reported annual turnover was 250 million PLN as of 2014 with approximately 350 employees; the company currently self-reports 101–250 employees and remains privately held with no public financials.
Bielmar firmographics
Firmographics- Name
- Bielmar
- Legal name
- Zakłady Tłuszczowe "Bielmar" Sp. z o.o.
- Website
- https://bielmar.pl
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Polish employee- and farmer-owned manufacturer of vegetable fats, margarines, and cold-pressed rapeseed oil serving Polish retail, bakery/confectionery B2B buyers, and export markets under brands including Śniadaniowa, Beskidzki, and Palma.
- Ownership category
- akta.pro rank
Bielmar industry classification
Industry- Product category
- Edible Oils and Fats
- NAICS
- Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225), Soybean and Other Oilseed Processing (311224)
- SIC
- Fats & Oils (2070), Food And Kindred Products (2000)
- akta.pro industry
- Edible Oil Packaging, Bottling & Private Label ManufacturingAgriculture & Food Production/Food Processing & Manufacturing/Edible Oils, Fats & Margarine ManufacturingBakery & Confectionery Fats (CBR/CBS/CBE, Coating & Filling Fats)Agriculture & Food Production/Food Ingredients & Additives/Fats & Oils Ingredients (Edible Oils, Specialty Fats, Lipid Systems)Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed)Agriculture & Food Production/Food Processing & Manufacturing/Edible Oils, Fats & Margarine Manufacturing
Keywords
Where Bielmar is headquartered
LocationHeadquarters
- HQ city
- Bielsko-biala
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Bielmar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consumer Margarine and Spread Sales: Sale of branded margarine and spread products under consumer brands (Śniadaniowa, Górskie, Miss Kromeczki, Beskidzki Miks, Słoneczna, Roślinna) through retail grocery channels in Poland.
- Culinary Fats and Oils: Sale of culinary margarines (Palma, Bielska, Zwykła) and vegetable oils (Beskidzki rapeseed oil) to retail and professional customers. Beskidzki brand expanded to include mayonnaise (Majonez Beskidzki, 74% oil content).
- Professional/Industrial Ingredients: Sale of bulk-format margarines, vegetable fats, and frying oils to professional customers in the bakery, confectionery, and food processing industries. Products sold in 10kg blocks, 10kg buckets, and 10L formats.
- Rapeseed Meal / Animal Feed: Rapeseed press cake (makuch rzepakowy), a by-product of oil pressing, sold as animal feed supplement for pigs, cattle, sheep, and poultry. Sold in loose/bulk form.
- Private Label Manufacturing: The company manufactures and supplies products under retailer own brands, offered in various packaging formats (round, square, rectangular, cube, bottle) for spreads, culinary fats, and oils.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Bielmar product offering
Product offeringCore offering
Zakłady Tłuszczowe "Bielmar" Sp. z o.o. manufactures and sells vegetable fats, margarines, and rapeseed oil-based products. Its portfolio includes consumer table-spread margarines (e.g., Śniadaniowa, Palma, Bielska, Miss Kromeczki), culinary margarines for baking and frying, deep-pressed rapeseed oil (Beskidzki), and an expanding line of professional bakery and confectionery fats (KONESER, Margaryna Beskidzka series) sold in bulk formats. The company also sells animal feed (rapeseed press cake) and produces private label products for retailers.
Product overview
Zakłady Tłuszczowe Bielmar is a Polish food manufacturing company producing margarines, vegetable fats, vegetable oils, mayonnaise, ketchup, and animal feeds. The product portfolio is organized into five main categories: (1) Culinary products (Palma, Palma Bez Laktozy, Bielska, Zwykła, Mleczny Smak) for baking, frying, and cooking; (2) Spreadable products including the Śniadaniowa brand family (Klasyczna, Maślany Smak, butter flavor variants), Słoneczna, Górskie Premium, Beskidzki Miks, Miss Kromeczki, and Roślinna for bread spreading; (3) Vegetable oils under the Beskidzki brand in multiple formats (0.5L-5L); (4) Professional products for bakery and confectionery industry (Palma Premium, Bielska Premium, KONESER Classic line, Margaryna Beskidzka series, Margaryna Roślinna, palm oil-free options, liquid margarine, frying fats); (5) Animal feed (rapeseed cake). Beskidzki Majonez (mayonnaise) and Beskidzki Ketchup are recent additions expanding the brand portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Śniadaniowa: One of Poland's most popular lines of bread-spreading fats, known for its consistent quality and universal product portfolio.
- Beskidzki
- Palma
- Bielska
- Koneser
- Koneser Gold
- Margaryna Roślinna
- Miss Kromeczki
- Słoneczna
- Górskie Premium
Products and services
- Śniadaniowa (table spreads) One of Poland's most popular lines of bread-spreading margarines for household consumers, available in multiple variants (Klasyczna, Maślany Smak, butter flavor, cream flavor). Sources of omega-3 and vitamins A, D, E. Sold through Polish retail grocery chains.
- Palma (culinary margarine) Margarine for baking, frying and cooking, especially shortcrust pastry and slab cakes. Available in 250g blocks, 500g packages, 8kg cartons (16x500g cubes), 10kg blocks, plus lactose-free and premium professional variants. Contains rapeseed, sunflower, and palm oils with acidified milk.
- Bielska (culinary and professional margarine) Culinary fat for baking, frying and cooking, with a professional version (Bielska Premium) and 10kg block format aimed at creams and confectionery masses. 250g consumer block; no preservatives, no powdered milk; uses acidified milk with no trans fats.
- Beskidzki (rapeseed oil) Rapeseed oil pressed from high-quality double-improved seeds (GMO-free), deep-pressed without chemical extraction and refined. Source of omega-3 fatty acids and vitamins E and K. Available in 0.5L, 1L, 3L, and 5L bottles, including a 5L professional format with 365-day shelf life.
- Beskidzki Majonez (mayonnaise) Mayonnaise made with Beskidzki rapeseed oil (74% oil content), containing omega-3 and high in vitamins E and K. Produced without preservatives or thickening agents, with eggs from free-range hens. 400ml jars. Launched in 2024 as part of the Beskidzki brand portfolio expansion.
- Beskidzki Ketchup Ketchup product under the Beskidzki brand, expanding the brand portfolio from oil into culinary condiments.
- KONESER (professional bakery and confectionery line) Professional line of margarines and vegetable fats for bakery and confectionery applications, including KONESER Classic confectionery margarines (70-80%), KONESER Classic vegetable fat 70%, and KONESER Gold 100% palm frying fat (220°C smoke point). Sold in 10kg blocks to bakeries, confectioneries and HORECA.
- Margaryna Beskidzka (professional bakery margarine series) Professional bakery margarine series with 82.5%, 80%, 70%, and 60% fat content levels, with added milk fat and excellent aeration properties. Used across bakery and confectionery applications including yeast doughs, choux cakes, and puff pastry.
- Margaryna Roślinna (vegetable margarine, 10kg bucket) Margarine based on rapeseed and sunflower oils with added acidified milk, sold in 10kg buckets for professional/industrial use. Source of vitamins A, D, E and omega-3 acids, with no powdered milk.
- Margaryna bezpalmowa (palm oil-free professional margarine) Palm oil-free professional margarines based on rapeseed oil, including a soft 80% variant for bakery and semi-confectionery and an 80% KSR variant for biscuit-fat baked products. High vitamin E content, source of omega-3.
- Margaryna płynna 80% (liquid margarine) Liquid margarine in emulsion form, 80% fat, specialized for choux pastry applications. Source of omega-3 and vitamin E.
- Słoneczna (sunflower-based margarine) 80% margarine produced on a sunflower oil base, an excellent source of essential fatty acids (EFAs) without added salt.
- Górskie Premium (fat mix) Fat mix with 82% fat content (73.8% vegetable fat combined with 8.2% milk fat) for an enhanced buttery taste, positioned as a premium spreadable product.
- Beskidzki Miks Ekstra Maślany Smak (fat mix) Fat mix with exceptional buttery flavor for spreading, 54% fat content with 6% milk fat.
- Miss Kromeczki (light margarine) Light margarine with fat content reduced by half (40%). Dairy-free and suitable for vegans.
- Zwykła (culinary margarine) Culinary margarine suitable for baking, frying, and cooking. No preservatives or powdered milk. 250g block.
- Mleczny Smak (culinary margarine with milky taste) Culinary margarine with a milky taste for baking, frying, and cooking.
- Makuch rzepakowy (rapeseed press cake / animal feed) By-product from mechanical pressing of rapeseed, sold loose/bulk as a protein and energy supplement for animal feed rations for pigs, cattle, sheep, and poultry. 7.5-10% fat content, high protein and energy value.
- Private label margarine, fat and oil manufacturing Contract manufacturing of margarines, culinary fats, and oils under retailer own brands, offered in multiple packaging formats (round, square, rectangular, cube, bottle). Pricing negotiated per contract.
Quantifiable outcome
- Products have long shelf life due to strict hygiene and quality control regimes
- +2 more outcomes
Companies that use Bielmar
Customer profileSegments3 records
Ideal customer profiles4 records
Bielmar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bielmar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BKS BOSTIK ZGO (Women's Volleyball Team)minorBeskidzki brand (a Bielmar brand) sponsors the BKS BOSTIK ZGO women's volleyball team for the 2024/2025 season. The team won the Polish Super Cup at the start of the season. The sponsorship is a brand visibility and marketing initiative to reach consumers through sports.
Scale indicators2 records
Recent moves12 records
Expansion highlights6 records
Bielmar competitors and assessment
Company assessmentBroad incumbents
- Bunge Limited: Global agribusiness with extensive oilseed processing and edible oils operations, operating a major margarine plant in Kruszwica, Poland. Competes directly with Bielmar in Polish retail margarine and vegetable oils, and via IOI Loders Croklaan in specialty fats.
- Kerry Group: Irish taste and nutrition company with a meaningful bakery and confectionery fats segment as part of its broader portfolio. Competes with Bielmar's Koneser and Beskidzka lines in European bakery and confectionery ingredients.
- ADM (Archer Daniels Midland): Global food processing and ingredient company with extensive oilseed crushing, refined oils, and specialty lipid operations. Comparable at the commodity oil and ingredient supply layer where Bielmar's professional ingredients compete.
- Cargill: Global food ingredients and agricultural commodities company with substantial European edible oils, oilseed processing, and specialty fats operations. Comparable to Bielmar across both consumer oils and B2B fat ingredient channels.
Direct peers
- AAK: Swedish-Danish specialty oils and fats company supplying tailored lipid solutions to bakery, dairy, and food industries globally. Highly comparable to Bielmar's Koneser and Margaryna Beskidzka professional specialty fats line and the Beskidzki rapeseed oil platform.
- Upfield: World's largest plant-based spreads company, owning Flora, Rama, Blue Band, and Country Crock. Direct global competitor to Bielmar's Śniadaniowa, Palma, and Bielska consumer margarine brands in European retail.
- IOI Loders Croklaan: Specialty fats and oils producer serving confectionery, bakery, and infant nutrition applications, now part of Bunge. Closely comparable to Bielmar's Koneser specialty fats portfolio and palm-based frying fat offerings.
- Vandemoortele: Belgian food group producing margarines, culinary fats, and bakery products for both retail and professional bakeries. Direct competitor across Bielmar's consumer margarine and professional bakery/confectionery fats segments.
- Puratos: Belgian bakery, patisserie, and chocolate ingredients group with a significant specialty fats portfolio for bakery and confectionery applications. Direct competitor in the Central European professional bakery ingredients market.
Regional players
- Komagra: Polish rapeseed processing company producing edible oils and rapeseed-based protein/feed products for domestic and export markets. Regional competitor to Bielmar in Polish rapeseed oil processing and animal feed by-product channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bielmar social profiles
Digital presenceBielmar compliance and trust
Trust signalCompliance1 record
Bielmar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bielmar leadership team
Management profileNumber of profiles
Profiles7 records
Bielmar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bielmar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bielmar
What does Bielmar do?
Zakłady Tłuszczowe "Bielmar" Sp. z o.o. manufactures and sells vegetable fats, margarines, and rapeseed oil-based products. Its portfolio includes consumer table-spread margarines (e.g., Śniadaniowa, Palma, Bielska, Miss Kromeczki), culinary margarines for baking and frying, deep-pressed rapeseed oil (Beskidzki), and an expanding line of professional bakery and confectionery fats (KONESER, Margaryna Beskidzka series) sold in bulk formats. The company also sells animal feed (rapeseed press cake) and produces private label products for retailers.
Is Bielmar a public or private company?
Bielmar is a private company. It is classified as management employee owned and is currently operating.
When was Bielmar founded?
Bielmar was founded in 1994. It employs 101 to 250 people.
Where is Bielmar based?
Bielmar is headquartered in Bielsko-biala, Poland, in the Europe region.
How does Bielmar make money?
Five revenue lines are on record. Consumer Margarine and Spread Sales are the primary driver. The others are culinary Fats and Oils, professional/Industrial Ingredients, rapeseed Meal / Animal Feed and private Label Manufacturing.
Who are Bielmar's main competitors?
Broad incumbents on record are Bunge Limited, Kerry Group, ADM (Archer Daniels Midland) and Cargill. Direct peers are AAK, Upfield, IOI Loders Croklaan, Vandemoortele and Puratos. Komagra is listed as a regional player.
Does Bielmar have an API?
No public API is recorded for Bielmar.
What industry is Bielmar in?
Bielmar's product category is Edible Oils and Fats. Its primary akta.pro industry code is AFAKAEAJ, Edible Oil Packaging, Bottling & Private Label Manufacturing, with a secondary code of AFAJALAG, Bakery & Confectionery Fats (CBR/CBS/CBE, Coating & Filling Fats). Its NAICS code is 31122 and its SIC code is 2070.