OTP Osiguranje

What OTP Osiguranje does

OTP Osiguranje ADO Beograd is a Serbian life and supplementary health insurance company that operates as a wholly-owned subsidiary of Hungarian financial conglomerate OTP Group. Founded in 2009 as Societe Generale osiguranje, the entity was acquired by OTP Group in September 2019 alongside Societe Generale Banka Srbija and Sogelease, and was subsequently rebranded to its current name. The company is headquartered in Novi Beograd, Belgrade, with a small workforce of 11-50 employees, and serves exclusively individual retail consumers across Serbia.

The product portfolio is anchored on life insurance and bundled supplementary health coverage. Core life offerings include My Support (Moja podrška), a risk life insurance product for family protection in case of death, and My Savings (Moja štednja), an endowment policy combining coverage with savings accumulation. Supplementary health products include My Prevention (Moja preventiva), which provides access to a private healthcare network for preventive checkups bundled with a 120,000 RSD life component, and My Security (Moja sigurnost), covering bone fractures and rehabilitation at a 203 RSD monthly premium with a 100,000 RSD insured sum and 24/7 medical hotline. Additional products include Insurance with Overdraft, which links life coverage to OTP bank overdraft facilities, and Premijica, an affordable life policy designed for broad accessibility. The company reports an 88% claims settlement ratio.

OTP Osiguranje distributes exclusively through OTP banka Srbija's branch network under an integrated bancassurance model, in which bank advisors act as insurance agents during routine customer interactions. As of end-2023, the company reported 205,000 active insurance contracts and 152,000 active clients. The business operates on a recurring premium model with customizable billing cadences (monthly, quarterly, semi-annually, annually, or single payment), and claims can be reported at any OTP Bank branch or directly at the OTP Osiguranje headquarters. The company is GDPR and Serbian Personal Data Protection Law compliant, with dedicated data protection and complaints infrastructure.

Name

OTP Osiguranje

Legal name

OTP Osiguranje ADO Beograd

Website

https://otposiguranje.rs

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

OTP Osiguranje is a Serbian life and supplementary health insurer, wholly owned by OTP Group, distributing its products exclusively through OTP banka Srbija's branch network to retail consumers across Serbia under an integrated bancassurance model.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Managed Care / Network-Based Group Health Plans (Carrier Network Products) (FSAIAFAO)

Keywords

• Life insurance
• Health insurance
• Bancassurance services
• Endowment insurance
• Supplementary health coverage

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Life Insurance Premiums: Recurring premium payments from life insurance policies including term life insurance and endowment insurance with savings element. Premiums can be paid monthly, quarterly, semi-annually, annually, or as a single payment. The insured sum is calculated based on age, sex, health status, premium amount, and duration.
2. Additional Health Insurance Premiums: Monthly premium payments for supplementary health insurance products such as My Security and My Prevention packages. These provide coverage for bone fractures, rehabilitation, preventive checkups, and supplementary health services.
3. Insurance Claim Payments: The company processes and pays insurance claims including death benefits, survival benefits, surrender values, and disability payments. Claims settlement ratio reported at 88%.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

OTP Osiguranje is a Serbian insurance company that sells life insurance policies (risk life insurance and endowment insurance with a savings element) and supplementary health insurance products (covering bone fractures, rehabilitation, preventive checkups, and 24/7 medical advice). All products are distributed exclusively through OTP banka Srbija branches via an integrated bancassurance model, with premiums collected on monthly, quarterly, semi-annual, annual, or single-payment schedules.

Product overview

OTP Osiguranje operates as an insurance company within the OTP Group, offering a portfolio of life insurance and additional health insurance products distributed primarily through OTP Banka Srbija. The core life insurance offerings include My Support (risk life insurance for family protection) and My Savings (endowment insurance combining protection with savings accumulation). Additional health insurance products include My Prevention (preventive healthcare checkups) and My Security (bone fracture and rehabilitation coverage). Products are offered as both standalone policies and supplementary coverage linked to banking products like credits and overdrafts.

Differentiator

Problem solved

Functional benefit

Products and services

• My Support (Moja podrška) Risk life insurance product providing financial protection for family in case of the insured person's death. Insured sum and premium duration are customizable to individual needs. Targeted at individual retail customers seeking family protection.
• My Savings (Moja štednja) Endowment life insurance with a savings element that secures future financial stability while protecting family, combining insurance coverage with savings accumulation. For individual retail customers seeking both protection and long-term savings.
• Insurance with Overdraft (Osiguranje uz dozvoljeni minus) Life insurance product linked to overdraft facilities, protecting borrowers against outstanding balances in case of death or disability. For OTP banka Srbija overdraft customers.
• Premium (Premijica) Affordable life insurance option designed for broad accessibility with flexible premium payments. Targeted at price-sensitive individual customers seeking basic life coverage.
• My Prevention (Moja preventiva) Additional health insurance package providing access to private healthcare network for preventive medical checkups without waiting periods or medical questionnaires. Includes unlimited examinations and diagnostic methods, dentist and ophthalmologist access, and bundled life insurance with 120,000 RSD insured sum. For individual retail customers seeking preventive care and basic life cover.
• My Security (Moja sigurnost) Additional health insurance covering bone fractures and rehabilitation with 100,000 RSD insured sum, monthly premium of 203 RSD. Includes 'Doctor on phone' 24/7 medical advice service and death benefit. For individual retail customers seeking affordable accident-related coverage.

Quantifiable outcome

• 88% of claims are paid out successfully
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OTP banka SrbijacoreChannel Partner/ Reseller/ DistributorOTP Osiguranje distributes all insurance products exclusively through OTP banka Srbija, which acts as the primary insurance agent. The integrated bank-insurance model allows OTP Bank's branch network to offer life insurance and additional health insurance products to the bank's existing customer base. OTP Osiguranje provides life insurance services through OTP banka Srbija.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• NN (Nationale-Nederlanden) Srbija: ING-derived life and pension insurer active in Serbia with bancassurance-style distribution and savings-led products. Comparable product mix and customer profile to OTP Osiguranje.
• Allianz Srbija: Global insurance leader's Serbian life and P&C subsidiary. Comparable in life and supplementary health offerings, with broader global scale and brand reach than OTP Osiguranje.
• MetLife (CEE regional business): Global life insurance leader with Serbian operations focused on protection and savings products. Comparable in life insurance product design and bancassurance distribution.

Direct peers

• DDOR osiguranje: One of the largest Serbian insurance groups offering life and non-life coverage domestically. Directly comparable in product mix, market, and customer base to OTP Osiguranje.
• Grawe osiguranje: Austrian Grawe Group's Serbian life insurer, traditionally focused on endowment and savings products. Closely comparable to OTP Osiguranje's My Savings proposition.
• Triglav osiguranje: Slovenian Triglav Group's Serbian subsidiary offering life and non-life coverage through tied agents and partner banks. Comparable in size and CEE regional parentage.
• Wiener Städtische osiguranje (VIG): Vienna Insurance Group's Serbian life and non-life subsidiary. Competes with OTP Osiguranje for similar retail and bank-distributed insurance customers in Serbia.
• Generali Osiguranje Srbija: Generali Group's Serbian life and non-life subsidiary. Competes head-to-head with OTP Osiguranje in life insurance and supplementary health in the Serbian market.
• UNIQA osiguranje: Austrian-headquartered UNIQA's Serbian operation offering life and health products through bank and agent channels. Directly comparable in bancassurance-style distribution.
• Dunav osiguranje: Largest domestic Serbian insurer with both life and non-life lines, including a large tied-agent network. Closest large-scale domestic competitor to OTP Osiguranje.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTP Osiguranje