Tracks
TRACKS Employment Services is a non-profit, government-funded employment services organization established in 1986, serving job seekers and employers in Ontario's South Georgian Bay region through Employment Ontario programming.
- Company typePrivate
- Founded1986
- HeadquartersCollingwood, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Tracks does
TRACKS Employment Services (legal name: TRACKS Employment and Resource Services of Georgian Bay Incorporated) is a non-profit organization established in 1986 and headquartered in Collingwood, Ontario. It provides free employment services to job seekers, employers, and individuals across the South Georgian Bay region, including Collingwood, Clearview, Wasaga Beach, and the Town of Blue Mountains. The organization operates as a designated Employment Ontario service provider and is also a delivery partner for the Better Jobs Ontario program, funded through provincial government contracts and grants.
The organization's core service offerings include employment counseling, job matching, pre-employment preparation through an 8-week program, skills training, and workforce development support. TRACKS also maintains a partnership with Serco for its customer service framework and has achieved PIPEDA compliance certification for data privacy. Its technology stack is minimal — primarily a website and basic participant tracking systems — with no disclosed proprietary platforms or AI-driven tools. The organization operates with 11-50 employees and relies on its long-standing community relationships and government designations as its primary competitive differentiators.
TRACKS generates no direct revenue from the individuals it serves; instead, it is funded through Employment Ontario and other government program grants. Its customer base consists of individual job seekers (B2C) and local employers in the Georgian Triangle area (B2B community relationships). The business model is service-delivery driven rather than revenue-generating, making it a social enterprise rather than a commercial venture. Its competitive moat is rooted in its regulatory designation as an Employment Ontario provider and its 38-year history of community integration in a defined geographic market.
Tracks firmographics
Firmographics- Name
- Tracks
- Legal name
- TRACKS Employment and Resource Services of Georgian Bay Incorporated
- Website
- https://tracks.on.ca
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TRACKS Employment Services is a non-profit, government-funded employment services organization established in 1986, serving job seekers and employers in Ontario's South Georgian Bay region through Employment Ontario programming.
- Ownership category
- akta.pro rank
Tracks industry classification
Industry- Product category
- Employment Services
- NAICS
- Employment Placement Agencies (561311), Vocational Rehabilitation Services (6243), Employment Services (5613)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Public Workforce Development Programs (WIOA/One-Stop Career Centers) (EDAAAOAA)
- akta.pro secondary industries
- Job Placement, Matching & Career Navigation Services (EDAAAOAL), Employment & Job Readiness Support Services (BPAGAEAJ), Workforce Support Services & Case Management (Coaching, Wraparound) (EDAAAOAK)
Keywords
Where Tracks is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Tracks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Government-Funded Employment Services: TRACKS is a not-for-profit community-based agency that provides free employment services to job seekers and employers. The organization receives funding through Employment Ontario programs, including Better Jobs Ontario, Employment Services, Canada Ontario Job Grant, and the federal Opportunities Program. All services are provided at no charge to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free services for all eligible clients |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Tracks product offering
Product offeringCore offering
TRACKS Employment Services is a community-based not-for-profit organization providing free employment counseling, career planning, job search assistance, and employer recruitment services to residents of the South Georgian Bay region in Ontario. As a designated one-stop resource centre for Employment Ontario, the organization delivers programs including Better Jobs Ontario, Employment Services, the Canada Ontario Job Grant, and the federal Opportunities Program, connecting job seekers (adults, newcomers, persons with disabilities, students, and youth) with local employers through workshops, job fairs, an online job board, and direct counseling. All services are provided at no charge, fully funded through government contracts.
Product overview
TRACKS Employment Services is a single, unified non-profit employment service organization offering a comprehensive suite of free programs for job seekers and employers in the South Georgian Bay area. The core offerings include Employment Services (counseling, job search support, resume preparation), the Better Jobs Ontario training program, 8-week Pre-Employment Programs, Apprenticeship Information Services, Employer Services (recruitment, job fairs, job board), and an Education & Training Links resource directory. The organization connects unemployed and underemployed individuals with employers through job matching, placement, and retention support. All services are provided at no charge to clients, funded through Employment Ontario and government contracts.
Differentiator
Problem solved
Functional benefit
Companies that use Tracks
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Tracks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tracks partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and secondary.
- Employment OntariocoreOfficial provincial government program providing funding and program framework. TRACKS delivers Employment Ontario programs including Better Jobs Ontario, Employment Services, and Canada Ontario Job Grant. The organization is a designated service provider for Employment Ontario services in the Georgian Triangle region.
- SercocoreSerco is referenced in the Customer Service Charter as the organization providing the framework for customer service standards. Serco monitors and improves service delivery in partnership with service delivery partners like TRACKS.
- Skilled Trades OntariocoreProvincial organization overseeing skilled trades and apprenticeships. TRACKS provides apprenticeship information and connects job seekers with apprenticeship opportunities through this partnership.
- Skills OntariosecondaryOrganization promoting skilled trades careers to youth. TRACKS connects job seekers and employers with Skills Ontario resources and programs.
- Skills CanadasecondaryNational organization providing career opportunities information in skilled trades. TRACKS provides links to Skills Canada resources for job seekers exploring trades careers.
- Canada-Ontario Job Grant ProgramcoreFederal-provincial funding program for employer-driven training. TRACKS helps employers access this program to train new and existing employees.
- Better Jobs OntariocoreProvincial program supporting laid-off individuals with skills training. TRACKS delivers this program helping unemployed individuals get training for new careers.
- Opportunities ProgramsecondaryFederal program for eligible participants. TRACKS office offers this program in addition to provincial Employment Ontario programs.
- Georgian CollegesecondaryLocal community college. TRACKS provides links to Georgian College programs and helps job seekers access educational and training opportunities.
- Apprenticesearch.comsecondaryOnline platform for apprenticeship opportunities across Canada. TRACKS directs job seekers to this resource for finding apprenticeship sponsors and opportunities.
- Red Seal ProgramsecondaryNational endorsement program for skilled trades. TRACKS helps apprentices understand how Red Seal certification can advance their careers.
Scale indicators2 records
Recent moves6 records
Expansion highlights2 records
Tracks competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tracks social profiles
Digital presenceTracks compliance and trust
Trust signalCompliance1 record
Tracks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tracks leadership team
Management profileNumber of profiles
Profiles2 records
Tracks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tracks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tracks
What does Tracks do?
TRACKS Employment Services is a community-based not-for-profit organization providing free employment counseling, career planning, job search assistance, and employer recruitment services to residents of the South Georgian Bay region in Ontario. As a designated one-stop resource centre for Employment Ontario, the organization delivers programs including Better Jobs Ontario, Employment Services, the Canada Ontario Job Grant, and the federal Opportunities Program, connecting job seekers (adults, newcomers, persons with disabilities, students, and youth) with local employers through workshops, job fairs, an online job board, and direct counseling. All services are provided at no charge, fully funded through government contracts.
Is Tracks a public or private company?
Tracks is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Tracks founded?
Tracks was founded in 1986. It employs 11 to 50 people.
Where is Tracks based?
Tracks is headquartered in Collingwood, Canada, in the North America region.
How does Tracks make money?
One revenue line is on record: government-Funded Employment Services.
Does Tracks have an API?
No public API is recorded for Tracks.
What industry is Tracks in?
Tracks's product category is Employment Services. Its primary akta.pro industry code is EDAAAOAA, Public Workforce Development Programs (WIOA/One-Stop Career Centers), with a secondary code of EDAAAOAL, Job Placement, Matching & Career Navigation Services. Its NAICS code is 561311 and its SIC code is 7361.