PIMO

What PIMO does

PIMO is an independent, founder-controlled advertising and communications agency headquartered in Ashrafieh, Beirut, Lebanon, founded in 1985 and operating under the 'Age of Real' creative positioning. It delivers full-service advertising, brand creation, media planning and buying, digital and influencer marketing, PR events, and experiential activations to enterprise clients across Lebanon, Jordan, and Iraq. Its named client base is anchored by Unilever's regional brand portfolio (LUX, TRESemmé, Sunsilk, OMO, Lipton, Clear, Clearblue) and includes additional multinational and regional accounts such as Bio-Oil, Magnum/Wall's, ZainTech, World Vision Lebanon, and the Lebanese Ministry of Industry.

The agency's service portfolio is organized into three pillars — Real Insight (vision engineering, creative insight generation, strategic planning), Real Experience (workshops, social experiments, PR events), and Real Impact (brand creation, ad campaigns, media planning/buying, digital and influencer marketing) — delivered through a small team of 11–50 employees under a leadership group comprising CEO Georges Slim, Managing Partner Joumana Micaelian, Chief Growth Officer Madona Zeidan, and Founder Alex Slim. There is no disclosed proprietary technology platform, no API, no AI/ML capability, and no patent or trademark activity; the value proposition rests on creative reputation, regional incumbency, and relationship depth rather than technology differentiation.

Commercially, PIMO operates a B2B professional services model with revenue generated through project-based engagements and likely retainer relationships with enterprise clients, distributed directly via account management and creative teams. A dedicated sub-brand, 'My Networking Agency', internalizes its social media and influencer capability. The firm is privately held with no disclosed funding rounds, parent company, or external investors, and no public revenue, ARR, or financial disclosures are available.

Name

PIMO

Legal name

PIMO Lebanon

Website

https://pimogroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

PIMO is an independent, Beirut-based full-service advertising agency founded in 1985, serving enterprise CPG and institutional clients across Lebanon, Jordan, and Iraq with brand creation, ad campaigns, media planning, digital/influencer marketing, and experiential activations.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Advertising agency services
• Brand creation services
• Media planning buying
• Digital influencer marketing
• Experiential brand activations

Headquarters

HQ city

Achrafieh

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: PIMO generates revenue through providing comprehensive advertising and marketing services to corporate clients, including brand creation, ad campaigns, media planning and buying, digital and influencer marketing, PR events, and corporate identity/branding projects. Revenue is likely project-based or retainer-based for ongoing client relationships.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

PIMO is a full-service advertising and communications agency that delivers integrated marketing services including brand creation, advertising campaigns, media planning and buying, digital and influencer marketing, PR events, and experiential activations. The agency serves enterprise clients across consumer goods, technology, nonprofit, and government sectors, primarily in Lebanon, Jordan, and Iraq, with a focus on authentic, impact-driven communications under the 'Age of Real' positioning.

Product overview

PIMO is a creative advertising and marketing agency operating across Lebanon, Jordan, and Iraq. The agency offers a unified suite of professional services organized around three core pillars: Real Insight (strategic foundation and brand planning), Real Experience (consumer engagement through workshops and activations), and Real Impact (campaign execution and brand buzz creation). The service portfolio encompasses ten interconnected offerings: Vision Engineering, Creative Insight Generation, Strategic Planning, Creative Workshops/Experiences, Social Experiments/Activations, PR Events and Media Relations, Brand Creation, AD Campaigns, Media Planning and Buying, and Digital and Influencer Marketing. The agency serves a diverse client base including major consumer brands such as LUX, TRESemmé, Unilever, Sunsilk, Bio-Oil, and Lipton, among others. Additionally, the portfolio showcases extensive branding and campaign work completed for clients across various sectors including F&B (coffee, chocolate, snacks, beverages), fitness, events, and personal care.

Differentiator

Problem solved

Functional benefit

Brands

• My Networking Agency: Social media arm of PIMO

Products and services

• Vision Engineering
• Creative Insight Generation Service dedicated to generating creative insights and intelligence that inform brand strategy and communication approaches. Offered to enterprise clients.
• Strategic Planning Comprehensive strategic planning services that establish the roadmap for brand growth and market positioning. Offered to enterprise clients.
• Creative Workshops and Experiences Immersive workshop experiences designed to build meaningful relationships between brands and consumers through firsthand emotional engagement. Offered to enterprise clients.
• Social Experiments and Activations Interactive social experiments and brand activations that create memorable impressions and drive consumer engagement. Offered to enterprise clients.
• PR Events and Media Relations Public relations events and media relations services that manage brand communication and press interactions, including exclusive soirees and media engagement. Offered to enterprise clients.
• Brand Creation End-to-end brand creation services including corporate identity, logo design, and comprehensive branding solutions. Offered to enterprise clients.
• AD Campaigns Advertising campaign development and execution across multiple channels including TVC, prints, and digital formats. Offered to enterprise clients.
• Media Planning and Buying Strategic media planning and purchasing services to optimize brand visibility across various media channels. Offered to enterprise clients.
• Digital and Influencer Marketing Digital marketing services encompassing social media, influencer partnerships, and online brand promotion, supported by the My Networking Agency social media arm. Offered to enterprise clients.

Quantifiable outcome

• 65% of Lebanese respondents saw the cup half full in Lipton Tea campaign, demonstrating successful mood-lifting campaign impact

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• My Networking AgencycoreGTM or Marketing PartnerMy Networking Agency operates as PIMO's dedicated social media arm, handling organic social presence and community engagement for the agency's clients and internal marketing.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Europe's largest independent owner-operated agency group offering integrated advertising and digital services; comparable to PIMO on independent ownership model and full-service scope despite a different geographic anchor.
• MullenLowe MENA: IPG-owned integrated marketing communications network operating across MENA, comparable to PIMO in offering creative, digital, media and PR services to global and regional brands.
• VMLY&R: WPP-owned global brand and customer experience agency with MENA presence; competes with PIMO on integrated brand creation, digital and influencer-led campaigns for major multinational clients.
• Leo Burnett MENA: MENA operations of Leo Burnett (Publicis), one of the largest networked creative agencies competing for the same global brand briefs served by PIMO, including Unilever and P&G portfolios across the Levant.
• J. Walter Thompson (JWT) MENA: WPP-owned global agency with significant MENA operations and a similar focus on large multinational brand campaigns; competes with PIMO for Unilever-class retainer work across Lebanon, Jordan and broader region.
• Saatchi & Saatchi MENA: Publicis-owned global creative network active across MENA and offering comparable brand strategy, creative and digital services to FMCG majors; competes with PIMO for tier-one regional brand mandates.

Direct peers

• Impact BBDO: Long-established Beirut-headquartered creative advertising agency within the BBDO Worldwide (Omnicom) network, serving similar regional FMCG and consumer brands with full-service advertising, brand creation and campaign execution.
• Horizon FCB: Beirut-based integrated advertising agency within the FCB (IPG) network with deep MENA reach; competes directly with PIMO for regional FMCG accounts and offers overlapping creative, digital and influencer services.
• FP7 McCann: MENA-focused creative agency within the McCann Worldgroup (IPG) network, recognized for high-profile regional campaigns; comparable to PIMO in target client base (Unilever, FMCG multinationals) and full-service scope.
• TBWA\RAAD: TBWA's regional MENA operation (Disruption-by-design creative agency) headquartered in the UAE with strong Levant presence; competes for similar consumer brand creative briefs and disruptive campaign mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/GSlimo
• Facebookfacebook.com/PimoLebanon
• LinkedInlinkedin.com/company/pimo-lebanon

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIMO