First Financial Investments & Insurance

Financial Advisory Servicesffiiadvisor.com

First Financial Investments & Insurance is a private Lincoln, Nebraska-based independent financial advisory practice founded in 2011 by Rich Morris and Bob Frank, offering retirement, investment, estate, tax, and insurance planning to individual investors through Osaic Wealth, Inc.

Company typePrivate
Founded2011
HeadquartersLincoln, United States
Headcount1–10
GTM typeB2C
OfferingServices

What First Financial Investments & Insurance does

First Financial Investments & Insurance is a private independent financial advisory practice founded in 2011 by Rich Morris and Bob Frank and headquartered at 3201 Pioneers Blvd, Suite 104, Lincoln, Nebraska. The firm delivers personalized retirement, investment, estate, insurance, and tax planning services to individual investors, with particular focus on clients who are retired or approaching retirement and concerned about outliving their assets. Securities and investment advisory offerings are delivered through Osaic Wealth, Inc. (member FINRA/SIPC), which serves as the firm's broker-dealer and registered investment advisor, while insurance products are offered directly through the firm. Both founders hold the Series 7, 63, 65, and 24 securities licenses (Rich Morris) and comparable credentials (Bob Frank, in the industry since 1998), enabling service across a combined 27 U.S. states.

The firm operates on three revenue streams: (1) fee-based investment advisory fees billed annually for managed portfolio services, (2) commissions on transactional products such as variable annuities, bonds, equities, and insurance products (life, disability income, long-term-care), and (3) professional services fees for comprehensive financial planning engagements. The go-to-market is relationship-led, delivered through face-to-face meetings at the Lincoln office with a stated "team approach" emphasizing personalized, proactive client service. There is no proprietary technology product; the firm instead uses an FMG Suite-powered Resource Center containing articles, 40+ calculators, a 200+ term glossary, and tax resources as a top-of-funnel educational and lead-generation channel.

The business is structured as a low-headcount practice (only the two founders are explicitly identified) with indirect scale leverage through the Osaic Wealth broker-dealer infrastructure. Customer concentration is not disclosed and the firm serves an undifferentiated individual investor segment. Compliance posture includes FINRA/SIPC membership through Osaic Wealth and CCPA-aligned privacy disclosures. The firm holds no patents, has not raised institutional funding, has not been acquired, and operates without disclosed revenue, public revenue growth targets, or a technology differentiator that would suggest a venture- or PE-style growth thesis.

First Financial Investments & Insurance firmographics

Firmographics

Name: First Financial Investments & Insurance
Legal name: First Financial Investments and Insurance
Website: https://ffiiadvisor.com
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 1–10 employees
Short description: First Financial Investments & Insurance is a private Lincoln, Nebraska-based independent financial advisory practice founded in 2011 by Rich Morris and Bob Frank, offering retirement, investment, estate, tax, and insurance planning to individual investors through Osaic Wealth, Inc.
Ownership category
akta.pro rank

First Financial Investments & Insurance industry classification

Industry

Product category: Financial Advisory Services
NAICS: Portfolio Management and Investment Advice (523940), Agencies, Brokerages, and Other Insurance Related Activities (5242)
SIC: Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
akta.pro primary industry: Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
akta.pro secondary industries: Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

Keywords

Financial advisory services
Retirement planning
Investment management
Insurance products
Wealth management

Where First Financial Investments & Insurance is headquartered

Location

Headquarters

HQ city: Lincoln
HQ country: United States
HQ region: North America

Offices2 records

Markets served

First Financial Investments & Insurance business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Investment Advisory Fees: Fee-based investment advisory services for managing client portfolios including retirement accounts, brokerage accounts, and wealth management strategies.
Commission-based Products: Commission revenue from selling investment products (bonds, stocks, variable annuities) and insurance products (life insurance, disability income insurance, long-term-care insurance).
Financial Planning Services: Fees for comprehensive financial planning including retirement plans, tax plans, estate plans, and college planning.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Fee-based advisory option
Transaction based/ take rate	Pay-as-you-go	Commission-based option

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

First Financial Investments & Insurance product offering

Product offering

Core offering

First Financial Investments & Insurance is an independent financial advisory firm that provides investment management, financial planning, and insurance products to individual investors and households. Its offerings include stocks, bonds, IRAs, brokerage accounts, treasury securities, and variable annuities; retirement, tax, estate, college, 401(k), 403(b), money purchase, and profit-sharing plan advisory services; and life, disability income, and long-term care insurance. All services are delivered through licensed advisors operating under Osaic Wealth, Inc., member FINRA/SIPC.

Product overview

First Financial Investments & Insurance is a financial advisory firm offering a unified suite of investment, financial planning, and insurance services. The core offerings include Investment Services (Bonds, Stocks, IRAs, Brokerage Accounts, Variable Annuities), Financial Planning (Retirement, Tax, Estate, College Planning), and Insurance Products (Life, Disability, Long-Term-Care). The firm complements its advisory services with digital tools including a Resource Center covering Retirement, Estate, Investment, Insurance, Tax, Money, and Lifestyle topics, over 40 interactive financial calculators, a 200+ term Financial Glossary, and Tax Resources (Calendar, Forms, Publications, Rates). All services are delivered through Osaic Wealth, Inc., member FINRA/SIPC.

Differentiator

Problem solved

Functional benefit

Products and services

Investment Services Comprehensive investment products including bonds, common stock, IRAs (Traditional, Roth, SEP, Simple, Educational), brokerage accounts, treasury bills, government securities, treasury notes, and variable annuities designed to help individual clients pursue their investment objectives.
Financial Planning Services Strategic financial planning covering retirement plans, tax plans, 401(k) planning, 403(b) planning, college plans, estate plans, money purchasing plans, and profit sharing plans to help individual clients achieve their long-term financial goals.
Insurance Services Protection-focused insurance products including disability income insurance, life insurance, and long-term-care insurance to help families protect against unexpected financial consequences.

Companies that use First Financial Investments & Insurance

Customer profile

Segments1 record

Ideal customer profiles1 record

First Financial Investments & Insurance technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

First Financial Investments & Insurance partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Osaic Wealth, Inc.coreTechnology or IntegrationSecurities and investment advisory services offered through Osaic Wealth, Inc., member FINRA/SIPC. Osaic Wealth is a separately owned entity providing the regulatory and custodial infrastructure for securities and investment advisory offerings.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

First Financial Investments & Insurance competitors and assessment

Company assessment

Broad incumbents

Cetera Financial Group:
Edward Jones: Large national broker-dealer/RIA serving individual investors with a network of local branch offices. Edward Jones is highly comparable as an insurance-and-investment-integrated advisory model, but at vastly greater scale and geographic reach than First Financial.
Ameriprise Financial: Public diversified financial services firm offering investment advisory, retirement planning, and insurance products through a large advisor franchise network. Comparable in offering mix (advisory + insurance + retirement planning) and in delivering through independent advisor practices.
Waddell & Reed (now part of Macquarie Asset Management): Long-standing broker-dealer offering investment advisory, mutual funds, and insurance products through a distributed advisor force. Highly comparable in the integrated wealth + insurance retail advisory model and the broker-dealer/RIA dual-registration structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

First Financial Investments & Insurance compliance and trust

Trust signal

Compliance3 records

First Financial Investments & Insurance financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First Financial Investments & Insurance leadership team

Management profile

Number of profiles

Profiles2 records

First Financial Investments & Insurance funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First Financial Investments & Insurance M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Financial Investments & Insurance

What does First Financial Investments & Insurance do?

Is First Financial Investments & Insurance a public or private company?

First Financial Investments & Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was First Financial Investments & Insurance founded?

First Financial Investments & Insurance was founded in 2011. It employs 1 to 10 people.

Where is First Financial Investments & Insurance based?

First Financial Investments & Insurance is headquartered in Lincoln, United States, in the North America region.

How does First Financial Investments & Insurance make money?

Three revenue lines are on record. Investment Advisory Fees are the primary driver. The others are commission-based Products and financial Planning Services.

Who are First Financial Investments & Insurance's main competitors?

Broad incumbents on record are Cetera Financial Group, Edward Jones, Ameriprise Financial and Waddell & Reed (now part of Macquarie Asset Management).

Does First Financial Investments & Insurance have an API?

No public API is recorded for First Financial Investments & Insurance.

What industry is First Financial Investments & Insurance in?

First Financial Investments & Insurance's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions), with a secondary code of FSAEABAH, Annuity & Insurance-Based Retirement Solutions Advisory. Its NAICS code is 523940 and its SIC code is 6282.