Macroworks

What Macroworks does

Macro Works is an Ireland-based landscape and visual impact consultancy, headquartered in Blackrock, Dublin. The firm specializes in Landscape and Visual Impact Assessment (LVIA) and provides photomontage, 3D CGI visualization, visibility analysis, glint and glare assessment, and landscape design services. It serves energy developers, infrastructure developers, commercial and residential developers, and government clients. The firm is described as the only dedicated LVIA practice in Ireland, with 20+ years of operating history.

The firm's core technology stack combines GIS-based spatial analysis, 3D modeling, and in-house photography with a proprietary Glint and Glare Assessment software co-developed with an NUI Maynooth Physics Professor, which is stated to be the only such tool available in Ireland. This proprietary tool, combined with the in-house team of photographers, GIS specialists, and landscape architects, supports technical assessment on renewable energy projects and has been applied on over 100 solar projects.

Macro Works operates a project-based B2B consulting model, with revenue generated from per-engagement fees for LVIA, visualization, and glint and glare studies. Customers named in case studies include Jennings O'Donovan & Partners, Terra Solar, and Golder, indicating a mix of engineering consultancies, energy developers, and broader infrastructure developer clients. The firm was acquired by APEM Group in June 2023, becoming a subsidiary within a larger environmental services platform, and now sits within the new Environmental Services Division following APEM's acquisition by Applus+ in February 2026.

Name

Macroworks

Legal name

Macro Works

Website

https://macroworks.ie

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Macro Works is a Dublin-based landscape consultancy specializing in Landscape and Visual Impact Assessment, photomontage, 3D CGI, and proprietary glint and glare analysis for energy developers, infrastructure developers, commercial/residential developers, and government, operating as a subsidiary of APEM Group (now part of Applus+).

Ownership category

akta.pro rank

Product category

Environmental Consulting

NAICS

Landscape Architectural Services (54132), Landscape Architectural Services (541320), Environmental Consulting Services (541620)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Landscape impact assessment
• Visual impact analysis
• Photomontage services
• Glint glare analysis
• Landscape architecture

Headquarters

HQ city

Dún Laoghaire

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Consultancy Services: Macro Works provides landscape and visual impact assessment services on a project basis. Services are delivered across all stages of development, from feasibility studies through to planning and decommissioning, to public and private sector clients in Ireland and abroad. Revenue is generated through consulting fees for LVIA, photomontages, landscape design, GIS analysis, and glint/glare assessments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Macro Works is a specialist landscape consultancy providing Landscape and Visual Impact Assessment (LVIA) and related visualization services for energy, infrastructure, and commercial developments. The firm delivers end-to-end LVIA consultancy from feasibility through planning and decommissioning, supported by Verified Photomontages, 3D CGI, GIS-based Visibility Analysis, Landscape Design, and a proprietary Glint and Glare Assessment for solar and high-rise projects.

Product overview

Macro Works is a specialized landscape consultancy providing a unified suite of Landscape and Visual Impact Assessment (LVIA) related services for energy, infrastructure, and commercial developments in Ireland and internationally. The core offering centers on LVIA consultancy, supported by specialized visualization and analysis services including Verified Photomontages, 3D CGI (Static and Animated), Visibility Analysis, Landscape Design, and Glint and Glare Assessment. The company operates across all project stages from feasibility studies through planning completion, serving both public and private sector clients. Notably, Macro Works has developed proprietary technology including Ireland's only dedicated Glint and Glare analysis software. The company was acquired by APEM Group in June 2023, becoming part of a global environmental consultancy group.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape and Visual Impact Assessment (LVIA)

Quantifiable outcome

• Employed on over 100 solar projects for glint and glare analysis
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• APEM GroupcoreStrategic or Co-development Partner · 1 June 2023Macro Works was acquired by APEM Group in June 2023 as part of APEM's strategic expansion into landscape and visual consultancy services. Macro Works became part of APEM Group, gaining access to a wider pool of expertise and services, while contributing its specialized LVIA capabilities to complement APEM Group's environmental consulting offerings. The acquisition reinforces APEM Group's position as a leading player in the global environmental consultancy sector.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Scott Cawley: Ireland-based environmental consultancy offering ecology, LVIA, and planning support services to renewable energy, infrastructure, and development clients. Directly comparable due to overlap with Macro Works' LVIA-led Irish planning practice.
• McCarthy Keville O'Briens (MKO): Irish planning and environmental consultancy delivering LVIA, ecology, and EIA services to renewables and infrastructure developers. Closest direct Irish peer in planning-stage environmental services.

Broad incumbents

• Jacobs: Global professional services firm offering environmental planning, landscape, and visual impact services across renewables, infrastructure, and built environment. Comparable through LVIA work for similar clients and geographies.
• AECOM: Global infrastructure and environmental consultancy providing landscape architecture, visual impact assessment, and planning services across energy and infrastructure. Comparable as an incumbent with broader portfolio including LVIA.
• WSP: International professional services firm with significant landscape, planning, and environment capabilities serving UK and Ireland renewable/infrastructure markets. Competes for similar LVIA tenders as part of its wider EIA offer.
• Mott MacDonald: Global engineering and environmental consultancy with established LVIA, landscape architecture, and renewable planning offerings. Comparable via overlapping Irish and UK planning work but much broader scope.
• RPS Group: Global consultancy with large Irish presence delivering planning, environmental impact, and landscape services across renewables, infrastructure, and development. Competes with Macro Works on large-scale energy and infrastructure LVIA commissions but operates across many other service lines.
• SLR Consulting: Environmental and advisory consultancy providing planning, EIA, landscape, and visual impact services to energy and infrastructure clients worldwide. Overlaps with Macro Works in LVIA delivery but operates as a broader environmental practice.

Emerging players

• The Environmental Dimension Partnership (EDP): UK-based environmental planning consultancy delivering LVIA, ecology, and EIA support for renewables and development. Closest specialist competitor to Macro Works' niche outside Ireland.
• Aspect Ecology: Sister company within the APEM Group portfolio providing ecology services that complement LVIA offerings. Internally comparable within the same group and could be co-pitched on combined environmental planning tenders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/macro-works

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macroworks