What GOM&COMPANY does

GOM&COMPANY (formally 주식회사 곰앤컴퍼니, previously Gretech Corp.) is a Seoul-based Korean video technology and media software company founded in 1999. It builds and distributes a portfolio of consumer and enterprise video products, including the GOM Player (a globally distributed video player with users in 220+ countries), GOM Mix and GOM Mix Max (video editing tools with freemium and subscription tiers), GOM Cam (screen and gameplay recording), GOM Audio, and ancillary utilities such as GOM Bridge, GOM Saver, and GOM Remote. The company holds over 11 patents in video processing, ad placement, and content distribution.

Beyond consumer software, GOM&COMPANY operates a content and advertising platform layer through GOMTV (an OTT video service), VRiX (a video advertising SSP delivered via subsidiary PLAT BREAD that optimizes ad placement timing using image analysis), Kocowa (a Korean-drama streaming joint venture with major broadcasters), and Whosfan (a K-POP fan engagement platform developed with HANTEO Global). Customer relationships span major Korean broadcasters (KBS, MBC, SBS, JTBC, CJ ENM) and enterprises including Samsung SDS, LG Electronics, and 11st.

The business model combines free ad-supported consumer software with premium subscriptions and perpetual licenses (GOM Player Plus, GOM Mix Max), quote-based B2B software licensing via the GOM Mix Market platform, and revenue from advertising and ad-tech services through VRiX and GOMTV. AI features are increasingly integrated through partnerships with KT (TTS), Hancom Intelligence (voice recognition and translation), and Blue Dot (image/video AI), with the company pursuing KOSDAQ listing after its K-OTC entry as part of a multi-product growth and AI repositioning strategy.

Name

GOM&COMPANY

Legal name

주식회사 곰앤컴퍼니 (GOM&Company Co., Ltd.)

Website

https://gomcorp.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

GOM&COMPANY is a Seoul-based video technology company founded in 1999 that develops and distributes consumer video software (GOM Player, GOM Mix, GOM Cam) across 220+ countries, operates OTT and ad-tech platforms (GOMTV, VRiX), and serves broadcasters, enterprises, and creators.

Ownership category

akta.pro rank

Product category

Video Software and OTT Streaming

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Billing, Payments & Subscription Management (MPAHAJAC)

akta.pro secondary industries

Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK), Music & Audio Streaming Platforms (BPAMAJAC)

Keywords

• Video playback software
• Video editing software
• OTT streaming platform
• Video advertising SSP
• Screen recording software

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Product Sales: Revenue from selling software products including GOM Player Plus (premium, ad-free), GOM Mix Max (subscription or permanent license), and other productivity tools. The company operates both free and paid tiers, with premium upgrades driving conversion revenue.
2. GOMTV Platform: GOMTV is an OTT video platform providing entertainment content (news, entertainment highlights, drama highlights) updated daily. Revenue derived from advertising, subscriptions, or content licensing on the platform.
3. Video Ad SSP (VRiX): VRiX is a video advertising SSP platform adopted by major Korean broadcasters and portals. The system analyzes video content to schedule optimal ad placements, mediating between advertisers and publishers to maximize fill rates and revenue.
4. B2B Software Licensing: B2B licensing of video editing technology and GOM Mix Market platform for business customers, as well as white-label/ad-tech services to enterprise partners.
5. K-POP Platform (Whosfan): K-POP platform Whosfan provides services for global fan engagement and data analysis around K-content consumption, with revenue from platform services and content partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

GOM&COMPANY develops, distributes, and monetizes a portfolio of video-centric software products (GOM Player, GOM Mix, GOM Cam, GOM Audio, GOM Encoder) and operates the GOMTV OTT platform for content streaming. The company also offers the VRiX video advertising supply-side platform (via subsidiary PLAT BREAD) to Korean broadcasters and portals, the B2B GOM Mix Market for video editing templates, and K-POP/K-content platforms including Whosfan and Kocowa.

Product overview

GOM&COMPANY operates a platform-plus-modules portfolio centered on video technology. The core offerings span four pillars: (1) Video playback software — led by GOM Player (global No.1 video player in 230+ countries) and GOM Player Plus (premium, ad-free); (2) Video creation and editing software — GOM Mix Max (professional), GOM Mix Pro and GOM Mix (beginner/amateur), GOM Cam (screen/webcam/game recording), GOM Encoder (encoding), and GOM Pic (image editing); (3) Audio and broadcast tools — GOM Audio (music player), GOM Recorder, GOM DJ, and GOM Studio (radio broadcasting); and (4) Content platforms and services — GOMTV (OTT platform), GOMTV App (mobile), GOM Box (smart media platform), Ait (new-concept OTT), Kocowa (K-drama streaming), and Whosfan (K-POP fan platform). Supporting utilities include GOM Bridge (cloud file management), GOM Saver (storage optimizer), GOM Remote (smartphone remote), GOM Easy Pass (subscription), GOM Lab Partners (side job platform), and Ade (curation). The company also operates VRiX, a video advertising SSP, and GOMeXP, an e-sports brand. AI capabilities include voice synthesis (TTS) and recognition integrated into GOM Mix Max via KT and Hancom Intelligence, and image/video AI processing through a Blue Dot partnership.

Differentiator

Problem solved

Functional benefit

Brands

• GOM Player: Global No.1 video player with subtitle support and various add-ons, available in over 230 countries
• GOM Mix
• GOM Cam
• GOMTV
• GOM Lab
• GOM Audio
• VRiX
• Whosfan

Products and services

• GOM Player / GOM Player Plus Video player software for PC and mobile available in 230+ countries, supporting 360-degree VR playback, gesture motion controls, and powerful subtitle features. The Plus tier offers an ad-free, premium experience for individual consumers and global users.
• GOM Mix Max Professional-grade video editing software for intermediate and expert users offering unlimited multi-track editing, chroma key compositing, picture-in-picture, and fine effect controls. Distributed via monthly subscription and permanent license.
• GOM Mix Pro Video editing program for beginners and amateurs featuring an easy-to-use interface with filters, templates, and automated effects to enable quick video creation without professional skills.
• GOM Cam Screen and webcam recording program that captures PC screens, webcam feeds, and game screens with audio output recording for creating tutorials, gameplay videos, and dynamic content.
• GOM Encoder

Quantifiable outcome

• GOM Player used in over 220 countries worldwide
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature9 records

Partnerships

21 partnerships are on record, tiered minor, core and moderate.

• National Association of Community Mediacenters (전국미디어센터협회)minorStrategic or Co-development Partner · 1 June 2022Three-party agreement signed in June 2022 with Community Media Foundation and National Association of Community Mediacenters for media education development.
• DJIminorGTM or Marketing Partner · 1 February 2022GOM&COMPANY partnered with DJI for the 'Creator Challenge' event targeting university students during the new semester. The event provided free trial opportunities for creators using GOM Mix products.
• Abec (아베크)minorGTM or Marketing Partner · 1 June 2021Pet health and hygiene product manufacturer Abec signed a strategic partnership with GOM&COMPANY in June 2021. The partnership covers pet-related video content template development, distribution, and joint marketing across their respective platforms.
• Hancom Intelligence (한컴인텔리전스)coreTechnology or Integration · 1 April 2021GOM&COMPANY and Hancom Intelligence signed an MOU for AI voice recognition and automatic translation technology cooperation in April 2021. The partnership aims to develop AI services in the video and content space.
• Innovation Academy (이노베이션 아카데미)minorStrategic or Co-development Partner · 1 November 2020GOM&COMPANY signed an MOU with Innovation Academy for SW human resource development and developer ecosystem activation in November 2020.
• Community Media Foundation (시청자미디어재단)minorStrategic or Co-development Partner · 1 June 2020GOM&COMPANY signed an MOU with the Community Media Foundation for media education activation and social value creation in June 2020. A three-party agreement was also signed in 2022 including the National Association of Community Mediacenters.
• Korea Association of Information and Communication Technology (KAIT, 한국정보통신진흥협회)coreStrategic or Co-development Partner · 1 September 2019GOM&COMPANY and KAIT signed an MOU for the operation of the national Digital Information Ability Test (DIAT) certification at GOM&COMPANY headquarters in September 2019. GOM Mix Pro was selected as a DIAT test software program.
• HANTEO Global (한터글로벌)coreStrategic or Co-development Partner · 1 March 2019GOM&COMPANY and HANTEO Global signed an MOU for K-POP platform development and joint business in March 2019, resulting in the launch of the Whosfan platform for global K-pop fan engagement.
• KocowacoreStrategic or Co-development Partner · 1 November 2016Kocowa was launched in November 2016 as a global platform for Korean drama content, distributed internationally. GOM&COMPANY played a role in its establishment and distribution.
• SMR (SBS Media Holdings)coreChannel Partner/ Reseller/ Distributor · 1 November 2016GOMTV and SMR entered a partnership agreement in November 2015 for content distribution and platform cooperation.
• KBS, MBC, SBS, JTBC, CJ ENMcoreChannel Partner/ Reseller/ Distributor · 1 November 2016Major Korean broadcasters partnered with GOM&COMPANY for content distribution, esports broadcasting, and ad platform services. Listed as key partnership companies on the corporate website.
• LG Electronics, Samsung SDS, KTH, LOEN Entertainment, Lotte, Daewon, 11st, TechnoBlood, ESTsoft, Softonic, Baidu, FileHippomoderateChannel Partner/ Reseller/ Distributor · 1 November 2016Various technology, e-commerce, and platform partners listed as cooperation partners on the GOM&COMPANY corporate website, including LG Electronics, Samsung SDS, KTH, LOEN, Lotte, Daewon, 11st, TechnoBlood, ESTsoft, Softonic, Baidu, and FileHippo.
• WeMakePrice (위메프투)minorGTM or Marketing Partner · 1 February 2014MOU signed with WeMakePrice social commerce platform in February 2014 for strategic partnership.
• MarsTV (China)minorStrategic or Co-development Partner · 1 April 2012Strategic partnership with China's MarsTV in April 2012, marking successful entry into the Chinese market for two consecutive years.
• JCE (USA)minorStrategic or Co-development Partner · 1 April 2012Strategic partnership with JCE in April 2012 as part of international esports broadcasting expansion.
• NeoTV (China)minorStrategic or Co-development Partner · 1 March 2011Strategic partnership with China's NeoTV in March 2011, marking Korea's first esports league advance into China.
• LG ElectronicscoreStrategic or Co-development Partner · 1 March 2011Strategic partnership with LG Electronics on Cinema 3D and GSL-related initiatives, including content and technology collaboration.
• Daewon Broadcasting (대원방송)minorChannel Partner/ Reseller/ Distributor · 1 February 2011Strategic partnership with Daewon Broadcasting for GSL-related broadcasting in February 2011.
• Blizzard EntertainmentcoreStrategic or Co-development Partner · 1 May 2010Exclusive partnership with Blizzard Entertainment on esports broadcasting, covering esports content distribution and live streaming of Blizzard game tournaments.
• PLAT BREAD (플랫브레드)coreOEM/ Whitelabel/ Licensing PartnerPLAT BREAD is GOM&COMPANY's subsidiary through which the VRiX video ad SSP system is offered. VRiX uses image analysis to distribute ads at optimal times and provides mediation features for media companies.
• GRETECH JapancoreOthersGRETECH Japan is the company's Japanese subsidiary, established in October 2004. It handles operations, partnerships, and distribution of GOM products in Japan.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wondershare (Filmora): Wondershare's Filmora is a consumer-friendly video editor competing directly with GOM Mix in the beginner/prosumer segment. Wondershare follows an identical freemium + subscription model with global reach, making it a close comp on GTM, pricing, and target customer base.
• Daum Kakao (PotPlayer): PotPlayer, originally by Kakao, is a Korean-developed desktop video player that competes head-to-head with GOM Player in the Korean market and internationally. Both target the same power-user segment with codec support, customization, and subtitle features.
• Weverse Company (HYBE): Weverse is HYBE's K-POP fan community platform and the most direct competitor to Whosfan. Both target global K-POP fans with engagement, content, and data features, though Weverse has the advantage of HYBE's exclusive artist content.
• CyberLink (PowerDirector): CyberLink is a Taiwanese software company offering PowerDirector, one of the leading consumer/prosumer video editing suites globally. It is the most direct comparable to GOM Mix Max and GOM Mix — competing head-to-head in the same freemium video editing category with similar feature depth and a global distribution model.
• Pandora TV (KMPlayer): KMPlayer is a Korean-origin video player and media platform acquired by Pandora TV, directly comparable to GOM Player. Both originated as Korean freemium PC video players and expanded into adjacent media services, with similar global user bases.
• Bandicam Company (Bandicut, Bandicam): Bandicam is a Korean screen recording software company whose Bandicut and Bandicam products directly compete with GOM Cam. Both target the same creators/gamers/professionals with similar freemium PC recording and editing tools.

Broad incumbents

• ByteDance (CapCut): CapCut is ByteDance's free, AI-powered video editor and the most aggressive free-tier competitor to GOM Mix. Its global scale, mobile-first design, and AI auto-features represent the largest competitive threat to GOM&COMPANY's editing business.
• Adobe (Premiere, Creative Cloud): Adobe's Premiere Pro, Premiere Rush, and Creative Cloud suite compete with GOM Mix Max in the broader video editing category. While Adobe focuses on professional/high-end with subscription pricing, it sets the feature ceiling that GOM Mix Max must match or differentiate against.

Regional players

• Watcha: Watcha is a Korean OTT streaming service explicitly referenced by GOM&COMPANY as a model for personalized content services. It competes in the Korean OTT space where GOMTV also operates, representing a regional OTT peer with comparable content ambitions.
• Wavve (SK Telecom / Korean broadcasters): Wavve is a Korean OTT joint venture of SK Telecom and major broadcasters including some that also partner with GOM&COMPANY. It competes with GOMTV in the Korean streaming market and shares broadcaster relationships, making it a relevant regional platform peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/withGOM
• LinkedInlinkedin.com/company/gretech-gomtv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOM&COMPANY