ginat

What ginat does

Ginat (Hebrew: רהיטי גינת) is an Israeli office and institutional furniture retailer and small-batch manufacturer founded in 1997 and headquartered in Pardes Hanna. Operated as a sole proprietorship under the legal name 'Ronen Ginat Production and Marketing of Furniture' (רונן גינת ייצור ושיווק רהיט), the company is entirely founder-owned with no institutional investors and no record of M&A or external funding. Its product range spans four categories: (1) office furniture (desks including Roma, Milano, and Matrix lines; chairs across ergonomic, manager, and task models; storage and reception counters); (2) institutional and school furniture (student desks and chairs, metal cabinets, lockers, lab tables, library furniture); (3) ergonomic furniture (electric height-adjustable desks, footrests, monitor arms, LED lamps with wireless charging); and (4) cafeteria and bar furniture. The portfolio combines in-house manufactured lines with distributed international brands such as RAYNOR USA (Ergohuman, Sol, Powerfit), Salli of Finland (saddle chairs), and Wing from Norway (kneeling chairs).

Ginat sells through a dual B2B and B2C motion: a physical showroom at HaOranim 10, Pardes Hanna that serves enterprise and project customers, and a WooCommerce-based e-commerce storefront (ginat.co.il) that reaches SMB and individual buyers. The company offers free initial consultation, on-site design and space planning services, customization in colors and configurations, and nationwide delivery across Israel. Its end customers include tech companies, law firms, medical clinics, accounting offices, schools, and public institutions. Marketing is light-touch — primarily the company website, an organic blog on ergonomics, a Facebook page (ginatfur), and WhatsApp-based consultation — supplemented by word-of-mouth from completed projects. The business is Hebrew-language, Israel-only, and shows no proprietary technology, no AI/ML capability, no API surface, no disclosed patents or trademarks, and no award recognition.

Name

ginat

Legal name

רונן גינת ייצור ושיווק ריהוט

Website

https://ginat.co.il

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Ginat is a founder-owned Israeli office and institutional furniture retailer founded in 1997, based in Pardes Hanna. It sells custom office, school, ergonomic, and cafeteria furniture via a showroom and WooCommerce e-commerce site, serving businesses, schools, and consumers across Israel.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Institutional Furniture Manufacturing (337127)

SIC

Office Furniture (2520), Public Bldg & Related Furniture (2531)

akta.pro primary industry

Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)

Keywords

• Office furniture
• Institutional furniture
• Ergonomic chairs
• School furniture
• Office design services

Headquarters

HQ city

Taiwan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture product sales: Sale of office furniture including chairs, desks, cabinets, storage solutions, and cafeteria/bar furniture. Revenue is generated through one-time product sales with customization options. They also offer design and planning services as part of their offering.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ginat (רהיטי גינת) is an Israeli office furniture company that sells customized office furniture, institutional/school furniture, ergonomic chairs and seating, electric adjustable desks, storage cabinets, and cafeteria/bar furniture. The company also provides office design and space planning services, supported by a physical showroom in Pardes Hanna and nationwide delivery within Israel. Products include both Ginat-manufactured items and branded lines such as RAYNOR USA executive chairs, Salli saddle chairs (Finland), and Wing kneeling chairs (Norway).

Product overview

Ginat (רהיטי גינת) is an Israeli office furniture company offering a comprehensive portfolio of physical furniture products and design services. The product range centers on four main categories: (1) Office Furniture — including desks (desks models Roma, Milano, Matrix, Diamond, Tek, Sigal and more), chairs (ergonomic chairs Ergohuman Plus, Salli Slim, MOON, Matrix, Sprint, Ergohuman, Sol, Powerfit, Tale, Topaz, and manager chairs), storage cabinets, reception counters, and filing drawers; (2) Institutional/School Furniture — student desks, student chairs, lockers, classroom furniture, library furniture, and laboratory tables; (3) Ergonomic Furniture — including ergonomic chairs, standing/sitting electric adjustable desks, footrests, monitor arms, and LED desk lamps with wireless charging; (4) Cafeteria and Bar Furniture — bar stools and cafeteria chairs in various models. The company also provides office design and space planning services for businesses and institutions. The company sources branded chairs from international manufacturers (RAYNOR USA for Ergohuman and Powerfit models, Salli of Finland for saddle chairs, Wing from Norway for kneeling chairs) alongside its own manufactured furniture.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Furniture (ריהוט משרדי)
• Institutional and School Furniture (ריהוט מוסדות ובתי ספר)
• Ergonomic Furniture (ריהוט ארגונומי)
• Office Design and Planning Services (עיצוב ותכנון משרדים)
• Cafeteria and Bar Furniture (ריהוט קפיטריה ובר)
• Electric Adjustable Desks (שולחנות חשמליים מתכווננים)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Herman Miller (MillerKnoll): Iconic office furniture manufacturer (Aeron, Mirra, Embody chairs) and parent of MillerKnoll. Comparable as a premium ergonomic and office furniture incumbent whose brand portfolio overlaps directly with the products Ginat distributes and sells.
• Haworth: Family-owned global office furniture manufacturer with systems furniture, seating, and architectural products. Comparable as a broad incumbent with overlapping product categories and global distribution, though with significantly larger scale than Ginat.
• Steelcase: Global leader in office furniture, workstations, and architectural interiors. Comparable as a broad incumbent serving enterprise offices with seating, desks, storage, and space-planning services overlapping Ginat's product and service categories.

Direct peers

• Vitra: Swiss designer and manufacturer of office chairs, desks, and workplace solutions. Comparable premium office furniture positioning and design-led approach, though operating at a much larger international scale than Ginat.
• HumanScale: Specialist in ergonomic office seating, monitor arms, sit/stand desks, and task lighting. Directly comparable to Ginat's ergonomic furniture category and to the international brands it distributes (Salli, Ergohuman).
• Senator Group: UK-headquartered office furniture manufacturer offering seating, desks, and educational furniture to businesses and institutions. Directly comparable product mix and customer segments (corporate offices, schools) to Ginat's office and institutional categories.

Regional players

• EFG (European Furniture Group): European contract furniture manufacturer offering office and school furniture solutions. Comparable to Ginat in manufacturing office chairs, desks, and institutional furniture, with overlapping customer profiles of businesses and educational institutions.
• Kinnarps: Leading Scandinavian office and school/institutional furniture manufacturer with strong presence across Europe. Comparable product range (office desks, chairs, school furniture) and target segments (businesses and educational institutions) similar to Ginat, though operating in different geographies.
• Ahavat HaTor / Israeli Office Furniture Dealers: Israeli office furniture retailer offering desks, chairs, and workspace solutions. Directly comparable domestic peer competing for the same Israeli B2B customers as Ginat in the office furniture category.

Emerging players

• Fully (now MillerKnoll brand): Online-first ergonomic furniture brand specializing in standing desks and ergonomic chairs. Comparable to Ginat's ergonomic and adjustable desk category, and a competitive threat as a digital-native entrant.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ginatfur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ginat