IMG

What IMG does

IMG a.s. is a Czech insurance brokerage and business risk management advisory firm headquartered in Prague (Na Florenci 2116/15, Praha 1), serving corporate and private clients across the Czech Republic. The firm has been operating for more than two decades and, since 2019, has operated as a subsidiary of RENOMIA GROUP, the largest insurance brokerage group in Central and Eastern Europe, which spans 13 European countries, employs more than 2,500 collaborators, and manages approximately CZK 28 billion in insurance premiums. Through its parent group and a strategic partnership with Arthur J. Gallagher (a minority shareholder in RENOMIA), IMG a.s. extends its advisory and brokerage services to international placements for clients with cross-border needs.

The company structures its offering around three core service lines: insurance and risk management for businesses, employee benefit insurance programs, and personal insurance for individuals. In addition to placement and advisory services, IMG a.s. provides claims handling (likvidace) and international services delivered through the RENOMIA network. The firm is registered as an insurance distributor under Czech Act No. 170/2018 Coll., is a member of the Association of Czech Insurance Brokers (AČPM), and carries professional liability insurance.

IMG a.s. operates as a privately held Czech limited company (s.r.o./a.s.) with 11–50 employees, led by director Edita Pažoutová. Its revenue is not publicly disclosed and there is no funding history; the firm relies on brokerage commissions on placed premiums and advisory fees. The company's primary distribution channel is direct advisory relationships, augmented by ecosystem reach through RENOMIA GROUP and Gallagher, which provides access to broader carrier relationships and international placement capability than a standalone Czech brokerage of comparable size could achieve.

Name

IMG

Legal name

IMG a.s.

Website

https://img.cz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

IMG a.s. is a Czech insurance brokerage and risk management advisory firm in Prague, serving corporate and private clients domestically and internationally as a subsidiary of RENOMIA GROUP, the largest insurance brokerage in Central and Eastern Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Nusle

HQ country

Czechia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Travel and Health Safety Insurance Products: IMG generates revenue through the sale of travel insurance plans and health safety solutions to individual travelers, groups, and corporate clients. Products include the iTravelInsured Travel LX plan offering medical coverage up to $500,000 per person and medical evacuation benefits up to $1 million per person, as well as the iTravelInsured Choice Cruise plan designed for cruise travelers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

IMG a.s. is a Czech insurance brokerage firm that provides advisory, intermediation, and risk-management consulting services for corporate insurance, employee benefits programs, and personal insurance. The firm also supports clients with claims handling and coordinates international insurance placements through its membership in the Gallagher Global Network, operating as a regulated insurance intermediary within the Czech Republic.

Product overview

IMG (International Medical Group) is a travel and health safety solutions provider offering travel insurance products and services to millions of members worldwide. The company's product portfolio includes travel insurance plans such as iTravelInsured Travel LX and iTravelInsured Choice Cruise, which provide coverage for medical expenses, emergency evacuation, trip cancellation, and other travel-related protections.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Insurance Brokerage (Pro vaši firmu) Insurance advisory, structuring, and intermediation for Czech businesses across corporate lines such as property, liability, fleet, and operational risks, aimed at SMEs and mid-market firms without in-house risk expertise.
• Employee Benefits Insurance (Pro vaše zaměstnance) Design, placement, and servicing of group insurance programs for employees of corporate clients, typically covering life, accident, and health coverages bundled with employer benefits strategies.
• Personal Insurance Mediation (Vaše osobní pojištění) Advisory and intermediation for individuals seeking personal insurance coverage such as life, accident, property, and travel insurance, available directly or via employer relationships.
• Claims Handling Services (Likvidace) Support for clients in filing, tracking, and negotiating insurance claims with carriers, helping corporate and individual policyholders navigate the claims process end to end.
• International Insurance Services (Mezinárodní služby) Coordination of cross-border and international insurance placements for Czech corporate clients and multinational firms, leveraging IMG's membership in the Gallagher Global Network to access local broker partners abroad.

Quantifiable outcome

• Forbes Advisor rated IMG's iTravelInsured Travel LX plan 5.0/5.0 for medical expenses and evacuation benefits, ranking IMG as the #1 Best Travel Insurance Company of 2026 out of 69 policies from 23 companies.
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor, flagship and core.

• School the WorldminorOthers · 1 January 2026IMG conducted its seventh corporate service trip in partnership with School the World, a nonprofit organization, sending seven employees to Guatemala to help build a new school and playground for a local community. The partnership demonstrates IMG's commitment to corporate social responsibility and employee engagement in social impact initiatives.
• Riviera TravelflagshipChannel Partner/ Reseller/ Distributor · 28 October 2025IMG partnered with Riviera Travel, a UK-based river cruise and tour operator, to provide travel and health safety products to U.S. residents booking trips. The partnership aligns with IMG's launch of iTravelInsured Choice Cruise, a travel insurance plan designed specifically for cruise travelers with enhanced benefits. Both companies positioned the collaboration as a strategic growth opportunity within the travel industry.
• Assist AmericacoreTechnology or Integration · 1 January 2025SiriusPoint, through its IMG subsidiary, completed the strategic acquisition of Assist America in 2025. Assist America is a travel assistance company that enhances IMG's capabilities in providing emergency medical assistance and evacuation services to its members worldwide.
• World NomadscoreTechnology or Integration · 1 January 2025SiriusPoint, through its IMG subsidiary, completed the strategic acquisition of World Nomads in 2025. World Nomads is a well-known adventure travel insurance brand, strengthening IMG's position in the travel insurance market for adventure and international travelers.
• International Citizens Insurance (ICI)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2025International Citizens Insurance (ICI) is a strategic distribution partner for IMG, reporting a 74% increase in group sales and double-digit growth in international life insurance and renewal premiums in 2024. ICI achieved a 25% year-over-year team expansion to support growing demand for international insurance solutions and strengthened its partnership with IMG as part of its ongoing growth strategy.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Howden: European-focused insurance broker with growing Central European footprint following the JLT acquisition. Comparable as a similarly-positioned mid-to-large broker competing for corporate and specialty insurance placements in CEE.
• Willis Towers Watson: Global advisory, broking, and solutions firm with operations across CEE. Competes with IMG a.s. for corporate insurance placement and broader risk advisory mandates in the Czech Republic and surrounding markets.
• Lockton: World's largest independent insurance brokerage with European operations. Comparable to IMG a.s. in serving corporate clients with broker-led advisory and risk management services, though at materially larger scale.
• Arthur J. Gallagher: Global insurance brokerage and risk management services firm that is RENOMIA GROUP's minority shareholder and long-term strategic partner. Highly comparable as both a strategic partner to and competitor with IMG a.s.'s parent group.
• Aon Czech Republic: Czech operations of Aon, one of the world's largest insurance and reinsurance brokers. Competes with IMG a.s. for mid-market and large corporate risk advisory and brokerage mandates in the Czech market.
• Marsh Czech Republic: Czech arm of Marsh, a global insurance broker and risk advisor. Competes for the same corporate insurance placements and risk management advisory work as IMG a.s., with significantly larger resources and global reach.

Direct peers

• Broker Consulting: Czech Republic insurance and financial broker serving retail and corporate clients. Directly comparable to IMG a.s. as a domestic Czech insurance intermediary competing in the same local market segments.
• Satra CZ: Czech insurance and financial services group. A directly comparable domestic Czech insurance intermediary competing in the same local market for both retail and corporate insurance brokerage business.
• RENOMIA GROUP: Direct parent and the largest insurance brokerage group in Central and Eastern Europe. Operates in 13 European countries with 2,500+ collaborators and manages ~CZK 27B in premiums. The most directly comparable entity as IMG a.s.'s group structure mirrors its CEE brokerage model.
• GrECo International: Austrian-headquartered insurance broker with strong Central and Eastern European presence across multiple markets. Directly comparable as a mid-sized regional broker competing for the same CEE corporate insurance mandates as IMG a.s.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/renomiagroup
• YouTubeyoutube.com/user/renomiagroup
• Facebookfacebook.com/renomiagroup
• LinkedInlinkedin.com/company/renomia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMG