La Buena Huella

What La Buena Huella does

La Buena Huella, S.L. is a Madrid-based sustainability consultancy founded in 2020 that designs and delivers tailored sustainability projects, training, and certification services for companies, public administrations, tourism operators, academic institutions, and NGOs. Its core intellectual property centers on the proprietary Regenerative Competitive methodology and three branded frameworks: the RSCC (Responsabilidad Social Corporativa Competitiva) corporate social responsibility model, the ARC 360 certification standard (5 spheres, 30 aspects, 416 indicators, and 1250 best practices, externally validated by EQA), and the Territorio Regenerativo Competitivo (TRC) destination-level regeneration framework, with the Agencia de Viajes Regenerativa Competitiva (AVRC) as a tourism-specific application. The firm also operates the Escuela Regenerativa Competitiva training program for professionals in vulnerable situations and the Municipios con Buena Huella 2030 program, which channels university talent from U4IMPACT (25+ universities, 2000+ students) into municipal sustainability projects.

The business model is professional services–led, monetizing through bespoke consulting engagements, paid training programs for corporate and public-sector professionals, and ARC 360 certification services, with pricing held confidential and scoped per client. Distribution is direct: field/enterprise sales to companies and public administrations across Spain, with selected projects in Europe, the Americas, and Mexico via the MY World México alliance. Supporting go-to-market includes content marketing through the "Con Buena Huella" blog, an email newsletter, and earned-media articles from team members and partners.

Operationally, the firm is a privately held Spanish Sociedad Limitada (CIF B01905918), headquartered in Madrid (Avenida del Santuario de Valverde 6) with an operational office in Tres Cantos, a team of 1–10 employees, and 200+ projects completed since inception. Strategic positioning is reinforced by Participant-level membership in the UN Global Compact Spanish Network and participation in the SDG Ambition Accelerator and Tourism Working Group, with reported outcomes including 12,366 positive impacts aligned to UN 2030 Agenda goals across its normalization matrix.

Name

La Buena Huella

Legal name

LA BUENA HUELLA, S.L.

Website

https://labuenahuella.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sustainability Consulting

akta.pro primary industry

Environmental Education, Capacity Building & Community Engagement (BPADALAO)

akta.pro secondary industries

Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK), Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH), Monitoring, Evaluation, Research & Learning (MERL) (BPADAEAB)

Keywords

• Sustainability consulting
• Regenerative strategy
• ESG certification
• Corporate training
• Agenda 2030

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting services for sustainability implementation, corporate social responsibility, and regenerative competitive strategies for companies and public administrations.
2. Training/Capacitation Services: Professional training programs for both vulnerable populations (Escuela Regenerativa Competitiva) and active professionals in corporations and public administration, focused on sustainability and the 2030 Agenda.
3. Certification Services (ARC 360): Certification services based on the proprietary ARC 360 standard, verified by independent external entities, enabling organizations to be certified as assets for the planet.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

La Buena Huella is a sustainability consultancy that designs, develops, and reports tailored projects for companies and public administrations. The firm delivers sustainability consulting, professional training, and certification services based on its proprietary Regenerative Competitive methodology, including the ARC 360 standard for certifying organizations as regenerative assets aligned with the UN 2030 Agenda.

Product overview

La Buena Huella operates as a sustainability strategy and consulting firm offering a portfolio of interconnected proprietary methodologies, certification standards, and training programs. The core offering is the RSCC (Responsabilidad Social Corporativa Competitiva) model, which is complemented by the Norma ARC 360 certification standard (5 spheres, 30 aspects, 416 indicators) for certifying organizations as regenerative competitive assets. The company also delivers specialized services including the Agencia de Viajes Regenerativa Competitiva for tourism operators, the Escuela Regenerativa Competitiva for vulnerable professionals, and Programs for active professionals. All offerings are unified by the company's proprietary methodology focused on making sustainability profitable and measurable, aligned with the UN 2030 Agenda and SDG goals.

Differentiator

Problem solved

Functional benefit

Brands

• ARC 360: Norma para la Actividad Regenerativa Competitiva Integral - A proprietary normalization standard for regenerative competitive activity, comprising 5 spheres, 30 aspects, and 416 indicators.
• RSCC (Responsabilidad Social Corporativa Competitiva)
• AVRC (Agencia de Viajes Regenerativa Competitiva)
• Escuela Regenerativa Competitiva
• Municipios con Buena Huella 2030

Products and services

• Responsabilidad Social Corporativa Competitiva (RSCC) A proprietary model that helps companies integrate corporate social responsibility into their business strategy, positioning sustainability as a competitive advantage that generates economic returns through measuring and maximizing positive impacts while controlling negative ones.
• Norma ARC 360 (Actividad Regenerativa Competitiva Integral) A proprietary certification standard for regenerative competitive activity comprising 5 spheres, 30 aspects, and 416 indicators that enable organizations to measure, control, and certify their positive and negative impacts, positioning them as assets for the planet aligned with the UN 2030 Agenda.
• Agencia de Viajes Regenerativa Competitiva (AVRC) A travel agency service model applying regenerative competitive principles that measures tourism activity impacts, generates diagnostic reports, and executes action plans to achieve certification as a planet asset through verified external validation.
• Escuela Regenerativa Competitiva A training tool designed for professionals in vulnerable situations, functioning as a connector that transforms needs into virtues and problems into solutions, enabling participants to improve their professional competitiveness.
• Programas para Profesionales Professional development programs that empower individuals to incorporate sustainable practices proactively in their daily personal and professional lives, focusing on continuous growth and capacity building.
• Servicios de Consultoría Custom sustainability consulting services for companies and public administrations, including standardization processes, sustainability reporting, and project execution aligned with client-specific objectives using proprietary methodology.
• Servicios de Capacitación Professional training services in sustainability and corporate social responsibility, designed to build capacity in individuals and organizations to implement regenerative competitive practices.
• Municipios con Buena Huella 2030 A national program focused on bringing regenerative competitive methodology to municipalities, integrating university talent through partnerships like U4IMPACT to implement Agenda 2030 aligned projects.

Quantifiable outcome

• 12,366 positive impacts on UN 2030 Agenda goals
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major, secondary and minor.

• U4IMPACTcoreStrategic or Co-development Partner · 7 October 2022Strategic partnership to connect university students with organizations for impact projects. La Buena Huella integrates university talent into its national Municipios con Buena Huella 2030 project. Jointly developed program for degree/masters thesis projects aligned with Agenda 2030, promoting territorial cohesion and ODS 11 implementation.
• EQA (European Quality Assurance)coreImplementation/ SI/ Consulting Partner · 28 April 2022EQA serves as the external independent certification body for verifying and certifying organizations under the ARC 360 standard, ensuring credibility and impartiality in the certification process.
• Luz Solidaria y Fundación Luz SolidariamajorStrategic or Co-development Partner · 15 March 2022Strategic alliance focused on social empowerment and sustainability initiatives, combining La Buena Huella's sustainability expertise with Luz Solidaria's mission-driven approach.
• Universidad Rey Juan CarlosmajorStrategic or Co-development Partner · 9 February 2022Academic collaboration on Circular Economy in the Tourism Sector, integrating university research and education with practical sustainability consulting.
• MY World MéxicomajorStrategic or Co-development Partner · 13 December 2021Partnership for sharing capabilities to support Agenda 2030 and SDGs compliance in the private sector across Mexico, extending La Buena Huella's reach into Latin American markets.
• UN Global Compact Spanish NetworkcoreStrategic or Co-development PartnerParticipant member at highest commitment level. Participation in SDG Ambition program and Tourism working group. Company adheres to 10 principles and contributes to UN 2030 Agenda goals.
• Forum NaturasecondaryStrategic or Co-development PartnerCollaboration on green innovation in enterprises and tourist destinations, focusing on nature-based solutions and bioprocesses for environmental regeneration and sustainable tourism.
• AplanetsecondaryTechnology or IntegrationStrategic alliance for digitalization and sustainable competitiveness of Spanish enterprises, combining La Buena Huella's sustainability methodology with digital solutions.
• Fundación AmásminorOthersSocial enterprise provider - more than a supplier, part of La Buena Huella's ecosystem supporting inclusion of people with disabilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• South Pole Group: Global climate and sustainability consultancy developing proprietary carbon and impact methodologies and offering certification-adjacent services. Comparable as a methodology-led sustainability advisory serving corporates and destinations.
• Anthesis Group: Global sustainability consultancy providing advisory, training, and proprietary frameworks to corporates. Comparable business model — methodology-led ESG advisory with multi-country delivery.
• Forética: Spanish sustainability and CSR membership organization offering advisory, training, and standards work to companies and public administrations. Highly comparable on geography, customer base, and ESG advisory focus.
• EcoAct (Accenture): European climate and sustainability consultancy focused on carbon footprinting, strategy, and certification support. Comparable as a methodology-driven sustainability firm serving mid-market and enterprise.
• B Lab (B Corporation): Operates a proprietary certification standard (B Corp) for businesses meeting social and environmental performance benchmarks. Most direct comparable for La Buena Huella's ARC 360 standards-and-certification play.

Broad incumbents

• Carbon Trust: Established sustainability advisory and certification body with proprietary standards (e.g., Carbon Trust Standard) for corporates and governments. Comparable on standards-and-certification model but at much larger scale.
• Bureau Veritas: Global testing, inspection, and certification firm offering sustainability and ESG certification services. EQA plays a similar independent certifier role for La Buena Huella's ARC 360 standard.
• Sphera: Provider of sustainability software, data, and advisory services for EHS and ESG. Comparable on the integrated sustainability + certification space, though at significantly greater scale and with a software-led model.

Others

• Aplanet: Spanish ESG/sustainability software platform partnered with La Buena Huella for digitalization of sustainability management. Adjacent ecosystem participant rather than direct competitor.

Regional players

• IHOBE (Basque Government environmental agency): Public environmental management agency providing sustainability advisory and capacity-building services to Basque companies and municipalities. Comparable as a regional sustainability-capacity-building player, though publicly funded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/la-buena-huella

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Buena Huella