Mervue Laboratories

Name

Mervue Laboratories

Legal name

Mervue Laboratories

Website

https://mervuelab.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Animal Health Nutraceuticals

NAICS

Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119), Dog and Cat Food Manufacturing (311111), Biological Product (except Diagnostic) Manufacturing (325414)

SIC

Biological Products, (No Disgnostic Substances) (2836), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Veterinary Pharmacy, Vaccine & Biologics Services (AFAEANAK)

akta.pro secondary industries

Livestock & Production Animal Therapeutics (Rx) (HLAMAEAB), Herd Health, Preventive Medicine & Production Medicine (HLAMABAH)

Keywords

• Animal nutraceuticals
• Equine health products
• Livestock supplements
• Pet wellness products
• Veterinary health products

Headquarters

HQ city

Watergrasshill

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Animal Health Products: Sale of nutraceutical health products for production animals, equine, and pets through product categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mervue Laboratories manufactures and sells scientifically formulated nutraceutical health products for animals, spanning three categories: production animals (livestock), equines, and pets. The company develops its own formulations and distributes through veterinary professionals, nutritionists, and agricultural supply channels, with named products including BCAA, Encrypt, Milkshake C-Guard, First Drink, and SuperCoat Dog.

Product overview

Mervue Laboratories offers a unified portfolio of high-performance nutraceutical health products organized across three sub-brands: Mervue Production Animals (for cows, calves, sheep, poultry, and pigs), Mervue Equine (for horses), and Mervue Pets (for dogs and cats). The company provides scientifically formulated products including BCAA for equine muscle recovery, First Drink for cow recovery post-calving, Encrypt and Milkshake C-Guard for farm animal prevention, and SuperCoat Dog for canine skin health. Founded in Ireland with 40 years of experience, the product line is veterinary-led and focused on animal health across production, performance, and everyday wellness segments.

Differentiator

Problem solved

Functional benefit

Brands

• Mervue Production Animals: Scientifically formulated nutraceutical products for production animals including cows, calves, sheep, poultry, and pigs.
• Mervue Equine
• Mervue Pets

Products and services

• Mervue Production Animals Product line of nutritional supplements for production animals such as livestock, designed to support health, performance, and recovery. Marketed to farmers and livestock operators through veterinary and agricultural supply channels.
• Mervue Equine Product line of nutritional supplements for horses, focused on performance, recovery, and joint/skin/coat health. Marketed to equestrian professionals and horse owners.
• Mervue Pets Product line of nutritional supplements for companion animals, focused on general health and wellness. Marketed to pet owners through veterinary and retail channels.
• BCAA Standalone Mervue nutraceutical product for animals, supplying branched-chain amino acids to support recovery and performance.
• Encrypt Standalone Mervue animal health product offered within the company's nutraceutical range.
• Milkshake C-Guard Standalone Mervue product within the production animal range, formulated around milkshake-style delivery with C-Guard functionality.
• SuperCoat Dog Standalone Mervue pet product formulated to support skin and coat health in dogs.
• First Drink Standalone Mervue product within the production animal range, designed for use at first-drink stage for young livestock.

Quantifiable outcome

• Products used by Olympic-level athletes and professional farmers

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Irish Embassy BeijingminorGTM or Marketing Partner · 20 March 2026Mervue Team attended St. Patrick's Day celebration at the Irish Embassy in Beijing, hosting customers at the event for networking and relationship building in the Chinese market.
• Royal Dublin Society (RDS)coreStrategic or Co-development Partner · 1 January 2026Mervue Equine is proud sponsor of the Broodmare Futurity Class at Dublin Horse Show. The Broodmare Futurity was first introduced by the RDS in 2010, making this a long-standing partnership supporting equine excellence in Ireland.

Scale indicators2 records

Broad incumbents

• Dechra Pharmaceuticals: UK-based veterinary pharmaceutical company specializing in animal health products for companion animals and livestock. Comparable to Mervue as a European peer with veterinary-led product development across multiple animal categories.
• Phibro Animal Health: Global animal health and nutrition company offering nutritional specialties, vaccines, and pharmaceuticals for livestock and poultry. Comparable to Mervue in the production animal nutrition and health segment, particularly for cattle and poultry.
• Virbac: Veterinary pharmaceutical company headquartered in France with a broad animal health product portfolio spanning livestock, companion animals, and aquaculture. Comparable to Mervue as a European-based, multi-species animal health products manufacturer targeting veterinary channels.
• Vetoquinol: French veterinary pharmaceutical company with a portfolio of animal health products including nutraceuticals and therapeutics for livestock, equine, and pets. Comparable to Mervue in European veterinary distribution focus and multi-species product range.
• Alltech: Global animal nutrition and health company headquartered in the US with strong European presence. Offers scientifically formulated feed supplements and nutraceuticals across livestock, equine, and pet categories, directly comparable to Mervue's multi-species portfolio and veterinary-led approach.

Direct peers

• Foran Equine: Irish equine nutrition company offering a comprehensive range of nutritional supplements and health products for performance horses. Comparable to Mervue Equine as a direct competitor in equine nutraceuticals, serving professional riders and competition horses in Ireland and Europe.
• Zinpro Corporation: Animal nutrition company specializing in performance trace minerals and nutritional supplements for livestock, equine, and companion animals. Comparable to Mervue as a science-based nutraceutical manufacturer with a multi-species portfolio.
• Protexin Veterinary: UK-based manufacturer of probiotic and nutraceutical supplements for companion animals, livestock, and equine. Closely comparable to Mervue in product category (animal nutraceuticals), veterinary-led positioning, and multi-species approach.

Emerging players

• NutriScience Innovations: Supplier of nutraceutical and functional ingredients for animal health and human nutrition products. Partially comparable to Mervue as a peer in the animal nutraceuticals supply chain, though operating more upstream as an ingredient supplier.

Regional players

• Animed (UK): UK-based retailer and supplier of animal health products including supplements, pharmaceuticals, and nutraceuticals for horses, pets, and livestock. Comparable to Mervue in the animal health products space, though primarily serving UK rather than Irish and EU markets.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MervueLabs
• Facebookfacebook.com/mervuelabs
• LinkedInlinkedin.com/company/mervue-laboratories

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mervue Laboratories