Mervue Laboratories
- Company typePrivate
- Founded1986
- HeadquartersWatergrasshill, Ireland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Mervue Laboratories firmographics
Firmographics- Name
- Mervue Laboratories
- Legal name
- Mervue Laboratories
- Website
- https://mervuelab.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Mervue Laboratories industry classification
Industry- Product category
- Animal Health Nutraceuticals
- NAICS
- Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119), Dog and Cat Food Manufacturing (311111), Biological Product (except Diagnostic) Manufacturing (325414)
- SIC
- Biological Products, (No Disgnostic Substances) (2836), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Veterinary Pharmacy, Vaccine & Biologics Services (AFAEANAK)
- akta.pro secondary industries
- Livestock & Production Animal Therapeutics (Rx) (HLAMAEAB), Herd Health, Preventive Medicine & Production Medicine (HLAMABAH)
Keywords
Where Mervue Laboratories is headquartered
LocationHeadquarters
- HQ city
- Watergrasshill
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Mervue Laboratories business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Animal Health Products: Sale of nutraceutical health products for production animals, equine, and pets through product categories.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Mervue Laboratories product offering
Product offeringCore offering
Mervue Laboratories manufactures and sells scientifically formulated nutraceutical health products for animals, spanning three categories: production animals (livestock), equines, and pets. The company develops its own formulations and distributes through veterinary professionals, nutritionists, and agricultural supply channels, with named products including BCAA, Encrypt, Milkshake C-Guard, First Drink, and SuperCoat Dog.
Product overview
Mervue Laboratories offers a unified portfolio of high-performance nutraceutical health products organized across three sub-brands: Mervue Production Animals (for cows, calves, sheep, poultry, and pigs), Mervue Equine (for horses), and Mervue Pets (for dogs and cats). The company provides scientifically formulated products including BCAA for equine muscle recovery, First Drink for cow recovery post-calving, Encrypt and Milkshake C-Guard for farm animal prevention, and SuperCoat Dog for canine skin health. Founded in Ireland with 40 years of experience, the product line is veterinary-led and focused on animal health across production, performance, and everyday wellness segments.
Differentiator
Problem solved
Functional benefit
Brands
- Mervue Production Animals: Scientifically formulated nutraceutical products for production animals including cows, calves, sheep, poultry, and pigs.
- Mervue Equine
- Mervue Pets
Products and services
- Mervue Production Animals Product line of nutritional supplements for production animals such as livestock, designed to support health, performance, and recovery. Marketed to farmers and livestock operators through veterinary and agricultural supply channels.
- Mervue Equine Product line of nutritional supplements for horses, focused on performance, recovery, and joint/skin/coat health. Marketed to equestrian professionals and horse owners.
- Mervue Pets Product line of nutritional supplements for companion animals, focused on general health and wellness. Marketed to pet owners through veterinary and retail channels.
- BCAA Standalone Mervue nutraceutical product for animals, supplying branched-chain amino acids to support recovery and performance.
- Encrypt Standalone Mervue animal health product offered within the company's nutraceutical range.
- Milkshake C-Guard Standalone Mervue product within the production animal range, formulated around milkshake-style delivery with C-Guard functionality.
- SuperCoat Dog Standalone Mervue pet product formulated to support skin and coat health in dogs.
- First Drink Standalone Mervue product within the production animal range, designed for use at first-drink stage for young livestock.
Quantifiable outcome
- Products used by Olympic-level athletes and professional farmers
Companies that use Mervue Laboratories
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Mervue Laboratories technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mervue Laboratories partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Irish Embassy BeijingminorMervue Team attended St. Patrick's Day celebration at the Irish Embassy in Beijing, hosting customers at the event for networking and relationship building in the Chinese market.
- Royal Dublin Society (RDS)coreMervue Equine is proud sponsor of the Broodmare Futurity Class at Dublin Horse Show. The Broodmare Futurity was first introduced by the RDS in 2010, making this a long-standing partnership supporting equine excellence in Ireland.
Scale indicators2 records
Mervue Laboratories competitors and assessment
Company assessmentBroad incumbents
- Dechra Pharmaceuticals: UK-based veterinary pharmaceutical company specializing in animal health products for companion animals and livestock. Comparable to Mervue as a European peer with veterinary-led product development across multiple animal categories.
- Phibro Animal Health: Global animal health and nutrition company offering nutritional specialties, vaccines, and pharmaceuticals for livestock and poultry. Comparable to Mervue in the production animal nutrition and health segment, particularly for cattle and poultry.
- Virbac: Veterinary pharmaceutical company headquartered in France with a broad animal health product portfolio spanning livestock, companion animals, and aquaculture. Comparable to Mervue as a European-based, multi-species animal health products manufacturer targeting veterinary channels.
- Vetoquinol: French veterinary pharmaceutical company with a portfolio of animal health products including nutraceuticals and therapeutics for livestock, equine, and pets. Comparable to Mervue in European veterinary distribution focus and multi-species product range.
- Alltech: Global animal nutrition and health company headquartered in the US with strong European presence. Offers scientifically formulated feed supplements and nutraceuticals across livestock, equine, and pet categories, directly comparable to Mervue's multi-species portfolio and veterinary-led approach.
Direct peers
- Foran Equine: Irish equine nutrition company offering a comprehensive range of nutritional supplements and health products for performance horses. Comparable to Mervue Equine as a direct competitor in equine nutraceuticals, serving professional riders and competition horses in Ireland and Europe.
- Zinpro Corporation: Animal nutrition company specializing in performance trace minerals and nutritional supplements for livestock, equine, and companion animals. Comparable to Mervue as a science-based nutraceutical manufacturer with a multi-species portfolio.
- Protexin Veterinary: UK-based manufacturer of probiotic and nutraceutical supplements for companion animals, livestock, and equine. Closely comparable to Mervue in product category (animal nutraceuticals), veterinary-led positioning, and multi-species approach.
Emerging players
- NutriScience Innovations: Supplier of nutraceutical and functional ingredients for animal health and human nutrition products. Partially comparable to Mervue as a peer in the animal nutraceuticals supply chain, though operating more upstream as an ingredient supplier.
Regional players
- Animed (UK): UK-based retailer and supplier of animal health products including supplements, pharmaceuticals, and nutraceuticals for horses, pets, and livestock. Comparable to Mervue in the animal health products space, though primarily serving UK rather than Irish and EU markets.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mervue Laboratories social profiles
Digital presenceMervue Laboratories financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mervue Laboratories leadership team
Management profileNumber of profiles
Profiles2 records
Mervue Laboratories funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mervue Laboratories M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mervue Laboratories
What does Mervue Laboratories do?
Mervue Laboratories manufactures and sells scientifically formulated nutraceutical health products for animals, spanning three categories: production animals (livestock), equines, and pets. The company develops its own formulations and distributes through veterinary professionals, nutritionists, and agricultural supply channels, with named products including BCAA, Encrypt, Milkshake C-Guard, First Drink, and SuperCoat Dog.
When was Mervue Laboratories founded?
Mervue Laboratories was founded in 1986. It employs 51 to 100 people.
Where is Mervue Laboratories based?
Mervue Laboratories is headquartered in Watergrasshill, Ireland, in the Europe region.
How does Mervue Laboratories make money?
One revenue line is on record: animal Health Products.
Who are Mervue Laboratories's main competitors?
Broad incumbents on record are Dechra Pharmaceuticals, Phibro Animal Health, Virbac, Vetoquinol and Alltech. Direct peers are Foran Equine, Zinpro Corporation and Protexin Veterinary. NutriScience Innovations is listed as an emerging player. Animed (UK) is listed as a regional player.
Does Mervue Laboratories have an API?
No public API is recorded for Mervue Laboratories.
What industry is Mervue Laboratories in?
Mervue Laboratories's product category is Animal Health Nutraceuticals. Its primary akta.pro industry code is AFAEANAK, Veterinary Pharmacy, Vaccine & Biologics Services, with a secondary code of HLAMAEAB, Livestock & Production Animal Therapeutics (Rx). Its NAICS code is 31111 and its SIC code is 2836.