discoverize

What discoverize does

discoverize GmbH is a German SaaS company founded in 2011 that provides a purpose-built portal software platform for creating industry-specific directories, comparison portals, and business listings. The product is a multi-tenant SaaS stack distinct from WordPress-based alternatives, offering an integrated feature set including SEO-optimized HTML architecture with automated landing pages, interactive maps with industry-specific filters, a proprietary DatenScout tool for scraping entry data from Google Maps, multi-language support, a reviews/ratings system, an availability calendar, a token-based fair-rotation system for search result visibility, and a comprehensive API surface (Entry, Premium, Base Data, Rating, Trigger Changes, WebHooks). The platform includes an intuitive web-based administration dashboard accessible across devices, designed to be operated without technical expertise.

The company operates a two-tier revenue model. discoverize earns recurring SaaS subscription fees from portal operators, while portal operators in turn monetize their own portals via an integrated Premium Subscription Model with automated invoicing and renewals — a system the company reports achieves ~95% premium-customer retention. Approximately 4,700 premium customers are distributed across all deployed portals. Go-to-market is sales-led, targeting industry experts and insiders seeking a "second pillar" business, online marketers and agencies, and industry associations. The company is headquartered in Emmingen-Liptingen with a sales/customer-care office in Berlin, and is privately held by founder Andrej Telle (Managing Director) with Anke Telle handling customer care and marketing. discoverize has been bootstrapped since founding with no disclosed funding rounds and continues monthly product development into 2026.

Name

discoverize

Legal name

discoverize GmbH (haftungsbeschränkt)

Website

https://discoverize.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

discoverize is a German SaaS company providing purpose-built portal software for SMB operators to create industry directories, comparison portals, and business listings, with an integrated premium subscription model and SEO-optimized architecture.

Ownership category

akta.pro rank

Product category

Industry Portal Software

NAICS

Software Publishers (513210), Web Search Portals and All Other Information Services (519290)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAMAAAG

Recommendation & Discovery Engines (content/product)

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

SECONDARYBPAMAAAJ

Comparison Shopping & Price Discovery Portals

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

Keywords

• SaaS portal software
• Industry directory platform
• Comparison portal builder
• Business listing software
• Branch portal solutions

Headquarters

HQ city

Emmingen-liptingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Portal Software): Monthly subscription fees for using the portal software. Low monthly costs with no installation or maintenance effort required. Risk-free rental model for long-term planning.
2. Premium Listings: Companies pay for premium packages to increase visibility in the portal. The integrated premium business model generates long-term growing revenues. Around 4,700 premium customers across all portals. Premium increases attention by factor 5-8.
3. Automated Invoicing: System automatically creates and sends invoices for premium bookings with automated renewals. Portal operators can set individual prices and terms.
4. Affiliate/Partner Revenue: Additional revenue opportunities through affiliates or other partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

discoverize develops and rents a SaaS portal software platform (discoverize Branchenportal Software) that lets portal operators create industry-specific portals, comparison portals, and business directories with no installation or maintenance effort. The platform includes an integrated premium subscription business model with recurring automated invoicing, a DatenScout tool for importing entry data from Google Maps, SEO-optimized landing pages, multi-language support, and APIs for integrations.

Product overview

discoverize is a SaaS-based Branchenportal (industry portal) software platform enabling users to create industry-specific portals, comparison portals, and business directories. The core product consists of the discoverize Branchenportal Software with integrated Premium-Geschäftsmodell (Premium Subscription Model) for monetization. The platform includes web-based administration dashboard, multiple APIs (Eintrags-API, Premium-API, Basisdaten-API, Bewertungs-API, Trigger Changes API), and add-on modules such as Availability Calendar, Blog System, Multi-language Support, Questions and Answers, Visitor Photos, Token System for fair search result rotation, Performance E-Mails, and Spam Protection. A proprietary DatenScout tool enables data scraping from external sources.

Differentiator

Problem solved

Functional benefit

Products and services

• discoverize Branchenportal Software Core SaaS portal platform that lets portal operators create industry-specific portals, comparison portals and business directories, with no installation or maintenance effort, integrated SEO architecture and built-in monetization.
• discoverize Portal Dashboard Web-based administrative dashboard for portal operators to manage settings, properties, entries and monitor statistics across all configured portals they operate on the platform.
• DatenScout Proprietary data-scouting tool from discoverize that allows portal operators to scrape entry data from Google Maps and import it directly into their portal in the correct import format, including phone numbers, addresses, opening hours, and contact emails.
• Premium-Geschäftsmodell (Premium Subscription Model) Integrated monetization system embedded in the Branchenportal Software that lets portal operators sell premium listings to listed companies with configurable pricing, recurring automated invoicing, automatic renewals, and a stated ~95% customer retention rate.

Quantifiable outcome

• Premium customers achieve 95% retention rate
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature13 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yelp: Yelp is a broad directory/reviews incumbent in the same local-business-discovery category as the portals discoverize customers build; it represents the platform-scale alternative to discoverize-powered vertical portals.
• Wix: Wix is a broad website-builder incumbent that includes directory/listing capabilities and serves the same SMB customers discoverize targets, but as part of a much wider horizontal product portfolio rather than a niche specialization.
• WordPress.com: WordPress.com (and the wider WordPress ecosystem) is the default low-cost platform where many SMBs build directory sites with plugins; discoverize explicitly positions against WordPress, making it the most relevant broad incumbent competitor.

Direct peers

• eDirectory: eDirectory is a long-standing SaaS solution for building online directory and membership-based portals; it competes head-to-head with discoverize for SMB and association customers seeking turnkey directory software with monetization features.
• HivePress: HivePress is a WordPress-based directory and listings plugin/theme that competes with discoverize for operators building niche business directories — particularly attractive to WordPress-comfortable SMBs.
• GeoDirectory: GeoDirectory is a leading WordPress directory plugin that powers location-based business directories and competes with discoverize on the same SMB operator segment, especially for map-driven listings.
• Yclas: Yclas is a SaaS platform for building classifieds, directory, and listing portals — directly comparable to discoverize's portal-building software in functionality and target customer (non-technical operators launching niche sites).
• ListingPro: ListingPro is a premium WordPress theme purpose-built for directory and listing websites with built-in monetization — a direct alternative for SMBs weighing discoverize against a self-hosted WordPress stack.

Emerging players

• ProvenExpert: ProvenExpert is a German SMB-focused reputation and directory platform that overlaps with discoverize-powered portals in the DACH reviews/directory niche, though it sells a hosted service rather than portal-building software.

Regional players

• golocal: golocal is a German local business directory and reviews platform; it competes regionally with the kind of portals built on discoverize in the DACH market but does not provide the underlying SaaS tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/discoverize
• YouTubeyoutube.com/@DiscoverizeNow
• Facebookfacebook.com/discoverize
• LinkedInlinkedin.com/company/discoverize-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about discoverize