FIRST LEGO League

What FIRST LEGO League does

FIRST LEGO League is a global STEM education program for young learners ages 5 to 16, jointly operated as a nonprofit initiative by FIRST (For Inspiration and Recognition of Science and Technology) and the LEGO Group. The program is delivered through three age-tiered divisions — Discover (ages 5-6), Explore (ages 6-10), and Challenge (ages 9-16) — in which students design, code, and present solutions around an annually themed challenge, using LEGO Education hardware (SPIKE Essential, SPIKE Prime, and Computer Science & AI kits). Headquartered in Manchester, New Hampshire, the program is distributed via a network of 95+ regional partners who run 3,700+ events across 110+ countries, reaching roughly 679,000 participants per season. The Core Values framework (Discovery, Innovation, Impact, Inclusion, Teamwork, Fun, Gracious Professionalism, and Coopertition) is a defining element of the program philosophy.

Revenue is generated indirectly via program and team registration fees, LEGO Education kit purchases, and sponsorship, with pricing and operations largely managed by regional partners rather than disclosed centrally. The 2026-2027 BIOGLOW season, launching August 4, 2026, has been announced as the final season of the program under the current FIRST-LEGO Education partnership structure, with the season offering two editions: Founders Edition (SPIKE-based) and Future Edition (CS & AI kit-based). The company has 1-10 central employees, reflecting a lean headquarters team that coordinates a globally distributed ecosystem.

Name

FIRST LEGO League

Legal name

For Inspiration and Recognition of Science and Technology (FIRST) and the LEGO Group

Website

https://firstlegoleague.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

FIRST LEGO League is a global nonprofit STEM education program, jointly run by FIRST and the LEGO Group, that delivers hands-on robotics and coding challenges to approximately 679,000 students ages 5-16 across 110+ countries through 95+ regional partners and 3,700+ events annually.

Ownership category

akta.pro rank

Product category

STEM Education Programs

NAICS

Computer Training (611420)

akta.pro primary industry

Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX) (EDAMADAE)

akta.pro secondary industries

Robotics After-School & Enrichment Clubs (EDAMADAA), LEGO / Block-Based Robotics Programs (EDAMADAD), STEM & Coding Readiness for Early Learners (EDACANAF)

Keywords

• STEM education programs
• Robotics competitions
• Youth engineering education
• LEGO robotics learning
• Science technology education

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Program Registration and Season Materials: Schools, clubs, and teams pay to register for the FIRST LEGO League program and purchase season-specific challenge materials and LEGO Education technology kits.
2. Event Registration Fees: Regional and state-level competitions charge registration fees for participating teams. National and international championship events may have additional participation costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FIRST LEGO League operates a global, season-based STEM education program for students ages 5-16, structured into three age-tiered divisions (Discover, Explore, Challenge) where teams design, code, and operate LEGO Education robots to complete themed missions and present Innovation Projects. Each annual season releases new challenge materials, with the 2026-2027 BIOGLOW season offering two parallel editions built on SPIKE and Computer Science & AI kits, culminating in 3,700+ local, regional, and championship events worldwide.

Product overview

FIRST LEGO League is a global STEM program for young minds ages 5-16, delivered through three age-appropriate divisions: Discover (ages 5-6), Explore (ages 6-10), and Challenge (ages 9-16). The program features themed challenges where students design and code LEGO robots to complete missions, present innovation projects, and compete in events. The 2026-2027 BIOGLOW season is the final season of the program, offering two editions: Founders Edition using LEGO Education SPIKE technology and Future Edition using LEGO Education Computer Science & AI kits. The program operates in 110+ countries with 679,000+ participants globally.

Differentiator

Problem solved

Functional benefit

Brands

• FIRST LEGO League Explore: Division for ages 6-10 focusing on fundamentals of engineering with hands-on problem solving using LEGO Education SPIKE Essential
• FIRST LEGO League Challenge
• FIRST LEGO League Discover
• BIOGLOW Founders Edition
• BIOGLOW Future Edition

Products and services

• FIRST LEGO League Discover Entry-level STEM discovery program for young learners (ages 5-6) introducing science, technology, engineering, and math through fun, hands-on learning experiences using age-appropriate LEGO Education tools.
• FIRST LEGO League Explore Division for students ages 6-10 focused on the fundamentals of engineering through hands-on problem solving, where participants design, code, and discover real-world solutions using LEGO Education SPIKE Essential.
• FIRST LEGO League Challenge Division for students ages 9-16 where teams program a LEGO Education SPIKE Prime robot to autonomously complete missions against a playing field during 2.5-minute matches and present an Innovation Project on the season theme.
• BIOGLOW Founders Edition 2026-2027 season offering for FIRST LEGO League Explore and Challenge teams using LEGO Education SPIKE Essential and SPIKE Prime, focused on a biodiversity theme; includes two-and-a-half minute autonomous robot mission matches and an Innovation Project.
• BIOGLOW Future Edition 2026-2027 season edition using LEGO Education Computer Science & AI kits for grades K-8 (ages 5-16), where teams collaboratively build and code wireless hardware to advance through an interactive alliance-based game centered on biodiversity during two-and-a-half minute matches, plus an Innovation Project.

Quantifiable outcome

• 679,000 participants engaged in hands-on STEM learning annually across 110+ countries

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• LEGO EducationcoreStrategic or Co-development PartnerNearly 30-year strategic partnership between FIRST and LEGO Education to deliver FIRST LEGO League programs globally. LEGO Education provides the hardware platforms (SPIKE Essential, SPIKE Prime, Computer Science & AI kits) and co-develops the annual challenges and curriculum framework. The 2026-2027 BIOGLOW season marks the final season of this partnership.
• FIRST InspirescoreOthersFIRST (For Inspiration and Recognition of Science and Technology) is the parent organization that operates FIRST LEGO League. Provides organizational infrastructure, global network, event frameworks, and Core Values philosophy. Contact: [email protected].
• Regional Partners (Global Network)flagshipChannel Partner/ Reseller/ Distributor95+ regional partners across 110+ countries including: Macquarie University (Australia), LEGO Education (China), Trumptech Digital Education (Hong Kong), ESUN Robot Association (Chinese Taipei), FIRST Japan, Sasbadi (Malaysia), FIRST New Zealand, Coderina (Africa), Zavod Super Glavce (Montenegro), Imagine Association/SangSang (Korea), DEVELOPING INNOVATIVE YOUTH (Singapore), GAMMACO (Thailand), Viet Tinh Anh (Vietnam), Felta Multi-Media (Philippines), FIRST Scandinavia (Norway/Sweden/Iceland), Coding Pirates Denmark, University of Iceland, Hands on Technology (Germany/Austria), SP DDM v CE (Czech Republic), HelloWorld Association (Hungary), Future Minds Foundation (Poland), FLL Slovensko (Slovakia), Stichting Platform Talent (Netherlands), Voka (Belgium), The IET (UK/Ireland), Creative Hut Ireland, Asociacion Ingeniera Soy (Spain), MTÜ Rooboliku (Estonia/Latvia), MTÜ Robootika (Moldova), Robotiikka-ja tiedekasvatus ry (Finland), Scuola di Robotica (Italy), eduACT (Greece), Turgutozal University (Albania), FIRST LEGO League Bulgaria/Macedonia/Cyprus, ASOCIATIA CLUBUL INFORMATICII (Romania), Innovative Education Solutions (Ukraine), Robotiada (Lithuania), Multiple French partners (Educabot, West Side Robot Lab, Archipel des Sciences), Fundacion SparkTalents (Chile), RobotiX (Mexico), Fundación STEAM (Costa Rica), Parque Cientifco de Innovacion Social (Colombia), Plan Ceibal (Uruguay), Honduras STEM Foundation, Espacios de Ser (Paraguay), Tshwane University of Technology (South Africa), Computacion Avanzada (Guatemala), Belize High School, Positivo (Brazil), SESI (Brazil), Fundacion Para el desarrollo de las Ciencias y Tecnologia (Dominican Republic), FEDUDEVH (Haiti), Bahamas FLL Challenge, FIRST Israel, Techno Future Egypt, Jubilee Center for Excellence in Education (Jordan), Fakker For Educational Materials (Palestine), ATLAS Trading (UAE), BİLİM KAHRAMANLARI DERNEĞİ (Turkey), Play Academy (Morocco), Robot Educatief Algerie, EDUROBOT TUNISIA, USTEM Foundation (Kazakhstan), Thaka Holding Co. (Saudi Arabia), Fundacao da Juventude (Portugal).

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FllMacedonia
• Xx.com/firstlegoleague
• LinkedInlinkedin.com/company/grps

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIRST LEGO League