VibeLube

What VibeLube does

VibeLube Inc. is a Canadian-based predictive maintenance services and certification training company headquartered in Thornhill (Toronto), Ontario, founded in 2012 by CEO Iraj (Roy) Zarieh. The firm specializes exclusively in two tightly related disciplines: machinery vibration analysis (rotating equipment condition monitoring, dynamic balancing, troubleshooting, acceptance testing) and machinery lubrication. It serves industrial plants, manufacturing facilities, and commercial building operators across Canada and the United States.

The company's offering has two integrated service lines. The training line delivers CMVA (Canadian Machinery Vibration Association) and ICML (International Council for Machinery Lubrication) approved certification courses, including ISO 18436-2 compliant Vibration Analysis Categories I, II, and III, Machinery Lubrication MLT-I and MLT-II, and shorter elective modules such as a 4-hour virtual Bearing Lubrication class. Courses are priced from $380 to $3,900 CAD and are delivered in-person at the Toronto facility, live online, or in hybrid format, with proctored certification exams administered at completion. The field services line provides on-site vibration analysis and in-place dynamic balancing of rotating equipment (fans, blowers, motors, compressors, pumps, gearboxes, turbines) at normal operating speed and load, performed by certified Category III/IV analysts. Named customers include IKO Brampton, Rockwool (plant CM contractor since 2018), Sumitomo Canada, Ampro Electric, Air Stream Inc., TC Energy, and Interpipeline.

VibeLube is founder-owned and privately held, with no external investors, parent company, or subsidiaries disclosed. The firm operates with 1-10 employees and a sales-led, event-augmented go-to-market motion: self-service course registration through the company website, direct phone/email sales for private in-house training and field services, and presence at CMVA exhibitions and industry conferences. The underlying technology is conventional vibration and lubrication engineering expertise, with no proprietary software, API, or AI/ML components disclosed.

Name

VibeLube

Legal name

VibeLube Inc.

Website

http://www.vibelube.com/

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

VibeLube Inc. is a Canadian-based predictive maintenance firm founded in 2012 that delivers CMVA/ICML-compliant certification training and on-site vibration analysis and dynamic balancing services to industrial, manufacturing, and commercial clients across Canada and the United States.

Ownership category

akta.pro rank

Product category

Industrial Predictive Maintenance Services

NAICS

Testing Laboratories and Services (54138), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Condition Monitoring & Reliability Services (Vibration/Oil Analysis/RCM) (IMAIACAL)

akta.pro secondary industries

Vibration Analysis & Rotating Equipment Reliability (EUAEAKAB), Rotating Equipment Inspection & Vibration Diagnostics (Turbines, Compressors, Pumps) (EUAEAHAJ), Rotating Equipment Start-up & Performance Testing (EUAEAJAE)

Keywords

• Vibration analysis services
• Machinery lubrication training
• Predictive maintenance consulting
• Rotating equipment monitoring
• Certification training courses

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Certification Training Courses: Public and private training courses in Vibration Analysis (Categories I, II, III) and Machinery Lubrication (MLT I, II). Courses include certification exam fees. Revenue is course registration fees ranging from $380 to $3,900 CAD per course. 10% corporate discount available for 3+ registrants.
2. Certification Exams: Proctored certification exams for CMVA (Vibration Analysis) and ICML (Machinery Lubrication). Exam fees are optional add-ons to training courses.
3. On-Site Field Services: Vibration analysis services and dynamic balancing performed at client facilities. Services cover troubleshooting, diagnosis, acceptance testing, and condition monitoring for rotating equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

VibeLube provides predictive maintenance services and ISO 18436-2 compliant certification training courses in Machinery Vibration Analysis (Categories I, II, III) and ICML-aligned Machinery Lubrication (MLT I, II). Field services include on-site vibration analysis, troubleshooting, acceptance testing, condition monitoring, and dynamic balancing for rotating equipment such as motors, fans, compressors, pumps, and gearboxes in industrial plants and commercial buildings across Canada and the United States.

Product overview

VibeLube is a Canadian-based predictive maintenance services and training company founded in 2012, specializing in Machinery Vibration Analysis and Machinery Lubrication. Their portfolio consists of two primary service lines: (1) Vibration Analysis Training and Services, encompassing ISO 18436-2 compliant Category I/II/III certification courses with associated CMVA certification exams, plus on-site vibration analysis and dynamic balancing services; and (2) Machinery Lubrication Training, covering ICML-compliant MLT-I and MLT-II certification courses with ICML certification exams. Courses are delivered through multiple formats (in-person at their Toronto facility, live online, and hybrid) and are complemented by private in-house training options and condensed virtual classes. The company serves industrial and commercial clients across Canada and the United States, providing both certification training and technical field services for rotating equipment reliability.

Differentiator

Problem solved

Functional benefit

Products and services

• Vibration Analysis Training (CAT I, II, III) ISO 18436-2 compliant certification training courses in Machinery Vibration Analysis at three proficiency levels: Category I (4-day foundational course for data collection), Category II (5-day intermediate course for diagnosis and predictive maintenance), and Category III (5-day advanced course for program leadership and advanced diagnostics). Offered as in-person, live-online, and hybrid formats with CMVA certification exams at course completion. For maintenance personnel, vibration analysts, reliability engineers, and predictive maintenance technicians.
• Machinery Lubrication Training (MLT I, II) ICML (International Council for Machinery Lubrication) compliant certification training courses covering lubrication best practices at two levels: MLT-I (3.5-day foundational course on lubricant selection, contamination control, and oil analysis) and MLT-II (3.5-day advanced course on lubricant troubleshooting, optimization, and predictive maintenance). Physical classes held in Toronto with virtual options and ICML certification exams administered at course completion. For maintenance personnel, lubrication technicians, and reliability engineers.
• CMVA Certification Exams (Cat. I, II, III) Canadian Machinery Vibration Association (CMVA) certification exams administered at the end of each Vibration Analysis training course. Includes remote proctoring for Category I exams. Optional add-on to the corresponding training course.
• ICML Certification Exams (MLT-I, MLT-II) International Council for Machinery Lubrication (ICML) certification exams offered on the final day of machinery lubrication training courses to validate competency in lubrication technician and analyst skills.
• Machinery Vibration Analysis Services On-site and periodic vibration analysis services for rotating equipment including troubleshooting, diagnosis, acceptance testing, condition monitoring, and vibration control. Services performed by certified Category III vibration analysts with extensive industry experience for industrial and commercial clients operating motors, fans, blowers, compressors, chillers, pumps, mills, mixers, conveyors, and gearboxes.
• Dynamic Balancing Services On-site, in-place dynamic balancing of rotors for industrial and commercial rotating equipment including fans, spindles, turbines, and generators. Equipment is balanced at normal operating speed and load without requiring disassembly or removal to a shop.
• Private/In-House Training Courses Customized training delivered at client facilities covering maintenance and reliability topics including Dynamic Balancing (1-day), Rolling Bearings Maintenance (2-day), Electromotor Lubrication (0.5-day), and Vibration Analysis for Managers (0.5-day). Available for multiple employees with corporate pricing and 10% discount for 3+ registrants from the same company.
• A-Z of Bearing Lubrication 4-hour Virtual Class A condensed 4-hour live online virtual training course titled A-Z of Bearing Lubrication: Oil & Grease Best Practices, covering bearing lubrication fundamentals. Private in-house options available for corporate groups.

Quantifiable outcome

• Reduced downtime of rotating machinery through effective vibration analysis and lubrication practices
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• CMVA (Canadian Machinery Vibration Association)coreStrategic or Co-development PartnerVibeLube is an approved trainer for CMVA certification courses. All Vibration Analysis certification exams are administered by CMVA. Roy Zarieh collaborates with CMVA as a certification course instructor. The partnership enables delivery of ISO 18436-2 compliant vibration analysis training (Categories I, II, III) with CMVA-recognized certification.
• ICML (International Council for Machinery Lubrication)coreStrategic or Co-development PartnerVibeLube is an ICML-certified training partner authorized to deliver Machinery Lubrication (MLT I and MLT II) training courses aligned with ICML Body of Knowledge. ICML certification exams are administered at course completion. Roy collaborates with ICML as a certification course instructor.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mobius Institute: Global provider of ISO 18436-2 compliant vibration analysis and condition monitoring training and certification, competing head-to-head with VibeLube in the CAT I/II/III course market and serving similar reliability engineers and PdM technicians worldwide.
• Reliability Maintenance Solutions Ltd. (RMS): Condition monitoring and vibration analysis services and training provider that overlaps with VibeLube on both the field-services and certification-training sides of the business, targeting similar industrial and manufacturing customers.

Broad incumbents

• IRD Inc. (Roper Technologies): Long-established provider of vibration monitoring instruments, balancing equipment, and condition-monitoring services for rotating machinery, serving the same industrial reliability customers as VibeLube but at much larger scale and with hardware/software product lines.
• SPM Instrument: Global supplier of condition monitoring instruments, software, and services for rotating equipment, including vibration analysis and lubrication monitoring — a broader portfolio player competing with VibeLube for the same industrial asset-reliability wallet.
• SKF Condition Monitoring: Major bearing and rotating-equipment manufacturer with a dedicated condition monitoring and reliability services arm, providing vibration analysis and predictive maintenance offerings that overlap with VibeLube's industrial customer base.
• Brüel & Kjær / HBK: Global leader in sound and vibration measurement instruments and condition monitoring solutions, addressing the same rotating-equipment reliability market as VibeLube from a hardware, software, and service-platform perspective.
• Emerson (CSI / AMS): Emerson's CSI/AMS Machinery Health portfolio provides vibration analysis instruments, software, and services for rotating equipment, competing with VibeLube for industrial plant reliability budgets at much larger scale.

Emerging players

• ADash Engineering: Smaller specialist in vibration analyzers and condition monitoring equipment with overlapping services and training offerings, comparable to VibeLube as a focused, niche vibration-focused player serving industrial customers.

Regional players

• DLI Engineering Corp. US-based provider of vibration analysis training, field services, and reliability consulting that directly overlaps with VibeLube's service lines but is primarily focused on the US market rather than Canada.
• Axiom Alignment Services: Field-services provider specializing in laser alignment, vibration analysis, and balancing for industrial rotating equipment, comparable to VibeLube's on-site service line and competing for similar plant-maintenance customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/VibeLubeInc
• Facebookfacebook.com/vibelube
• LinkedInlinkedin.com/in/vibelubeinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VibeLube