HSK Duschkabinenbau

What HSK Duschkabinenbau does

HSK Duschkabinenbau KG is a privately-held German manufacturer of bathroom solutions headquartered and produced at Olsberg in the Sauerland region, with sales reach into Germany and the United Kingdom. Founded in 2002 and operating as a Kommanditgesellschaft under managing director Joachim Schulte-Lohgerber, the company employs between 251 and 500 people and runs three specialized online shops (Partner Shop, Speedline and Spare Parts) serving a network of registered SHK (sanitary, heating and air-conditioning) tradespeople.

The product portfolio centers on shower enclosures (swing, sliding, pivot and folding configurations), matched shower trays, the RenoDeco seamless waterproof wall cladding system, bathtub attachments and screens, designer radiators, and the Shower & Co fittings range, which incorporates the AquaXPro sub-brand of thermostatic and sensor faucets. Proprietary technology is anchored by TwinSeal, a two-step glass-sealing process that combines a magnetron-applied corrosion protection layer with a hydrophobic nanocoating and carries a 10-year quality guarantee. Supporting digital infrastructure includes a tablet/smartphone measurement app, online configurators for RenoDeco, tile layout and shower sets, and an IDS interface that lets trades quote and order the full range from inside their craft software.

Go-to-market is overwhelmingly B2B2C: HSK does not publish consumer pricing and sells exclusively through its SHK partner network, with end consumers routed to partner craftsmen via the website's contact form. Direct end-consumer inquiries, a dedicated UK sales agent (Gedanisa Limited) and a recurring trade-fair calendar (ARCHITECT@WORK, BAD.DIRECT, GET NORD, BAU, ISH Frankfurt) supplement the partner channel. Revenue is generated through hardware sales under a partner-only pricing model with a 2% online-order discount and a Speedline service tier offering 48-hour ex-works delivery, while marketing relies on the partner area, blog and video content, CleverReach newsletters, Userlike live chat, Facebook and Instagram presence, and YouTube product demonstrations.

Name

HSK Duschkabinenbau

Legal name

HSK Duschkabinenbau KG

Website

https://hsk.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

HSK Duschkabinenbau KG is a German manufacturer of shower enclosures, shower trays, wall cladding, bathroom fittings and designer radiators, sold exclusively through its network of SHK tradespeople in Germany and the United Kingdom.

Ownership category

akta.pro rank

Product category

Bathroom Equipment

NAICS

Plumbing Fixture Fitting and Trim Manufacturing (332913)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

akta.pro secondary industry

Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)

Keywords

• Shower enclosures
• Bathroom fittings
• Shower trays
• Wall cladding systems
• Designer radiators

Headquarters

HQ city

Olsberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Shower enclosure and bathroom product sales: HSK generates revenue through the sale of physical bathroom products including shower enclosures, shower trays, wall claddings, shower fittings, bathtubs, and designer radiators. Products are sold through a partner network of SHK craftsmen, online partner shops, and direct B2C inquiries. The company also operates a Speedline quick-delivery program and spare parts shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

HSK Duschkabinenbau is a German manufacturer of shower enclosures (swing, sliding, pivot, and folding door variants), shower trays, RenoDeco seamless wall cladding, bathtub toppers, Comfort & Care shower accessories, designer radiators, and bathroom fittings under its Shower & Co / AquaXPro product lines. Products are produced at the Olsberg, Germany facility and are sold primarily through a B2B network of certified SHK (skilled trades) craftsmen using dedicated partner online shops, with additional direct-to-consumer inquiries for accessible renovation projects including KfW-subsidy-eligible barrier-free upgrades.

Product overview

HSK Duschkabinenbau is a German manufacturer of bathroom solutions offering a comprehensive portfolio centered on shower enclosures and bathroom products. The core product lines include shower trays and shower cubicles (with swing, sliding, pivot, or folding doors), complemented by wall cladding systems (RenoDeco), bathtub attachments, comfort and care accessories, and designer radiators. The Shower & Co sub-brand encompasses bathroom fittings including the AquaXPro faucet series (with thermostat, mixer, and sensor variants), shower panels (Softcube, Lavida, Lavida Wall, Lavida Plus), hand showers, overhead showers, and accessories. Key product technologies include TwinSeal glass sealant (a two-step corrosion protection and hydrophobic nanocoating system) for shower enclosures. The company also provides professional tools including a Measurement App, configurators (RenoDeco, Tile Mirror, Shower Set), online partner shops, and training services for skilled tradespeople. Products are manufactured in Germany (Olsberg location).

Differentiator

Problem solved

Functional benefit

Brands

• AquaXPro: Trendy faucet series featuring modern bathroom fittings with visual harmonization across shower, bathtub, and washbasin products. Includes safety thermostat with 38°C lock, sensor faucets, and various finishes (Chrome, Brushed gunmetal, Black matte, Brushed copper).
• TwinSeal
• RenoDeco
• Softcube
• Lavida
• Lavida Plus

Products and services

• Shower Cubicles Functional shower enclosures with swing, sliding, pivot, or folding doors, available with the proprietary TwinSeal double glass sealing technology combining corrosion protection and hydrophobic nanocoating, supplied for installation by SHK partner craftsmen at end-consumer sites.
• Shower Trays Shower trays in various sizes, shapes, materials, and installation solutions, optimally matched to HSK shower cabins to support diverse bathroom layouts.
• RenoDeco Wall Cladding Seamless, robust, and waterproof wall covering applied directly over existing walls without a tiler or painter, supporting custom design uploads or gallery selections with specified dimensions and surfaces for quick, clean, and elegant bathroom renovations.
• Shower & Co Bathroom Fittings High-quality bathroom fittings combining craftsmanship, smooth functionality, and durability with sophisticated individual design, encompassing the AquaXPro faucet series, Softcube, Lavida, Lavida Wall, and Lavida Plus shower panels, hand and overhead showers, and accessories such as chrome pop-up waste.
• Bathtub Toppers Bathtub attachments with glass thickness from 5 to 8 mm, various opening options, profile colors, and optional glass coatings, including TwinSeal-treated variants.
• Comfort & Care Shower Accessories Smart and modern storage and organization solutions for shower cabins, suitable for bathrooms of all sizes.
• Designer Radiators Designer radiators combining functionality with modern design, offering flexible connection options, various sizes and colors, and efficient heat output for bathroom installations.
• AquaXPro Faucet Series Modern bathroom faucet sub-brand with visually harmonized shower, bathtub, and washbasin fittings, featuring ergonomic sliding controls, sensor technology for touchless operation, the AquaXPro safety thermostat with 38°C temperature lock and cold-water failover, and the AquaXPro 100 Universal shower set with three-spray hand shower and 2-way diverter in Chrome, Black Matte, Brushed Gunmetal, and Brushed Copper finishes.

Quantifiable outcome

• TwinSeal glass sealing eliminates the need to wipe or dry the shower cabin after each use, significantly reducing cleaning effort while maintaining ultra-clear visibility and hygiene.
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• One Earth – One OceanminorOthersWith every AquaXPro faucet sold, HSK supports the environmental organization 'One Earth – One Ocean' in its mission to free rivers and oceans worldwide from plastic waste. This is described as HSK taking social responsibility.
• Gedanisa LimitedcoreChannel Partner/ Reseller/ DistributorGedanisa Limited is the official UK sales agent for HSK Duschkabinenbau, operating from Staffordshire, Uttoxeter. They represent HSK in the UK market and can be contacted at [email protected].

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Grohe (LIXIL): Grohe, owned by LIXIL, is a global bathroom fittings giant that overlaps with HSK's AquaXPro shower fittings and faucets, with significantly larger scale, R&D, and international distribution.
• Duravit: Duravit is a major international bathroom furniture and ceramics manufacturer that overlaps with HSK in bathtubs, shower trays, and complete bathroom solutions, serving both retail and project/architect channels.
• Hansgrohe: Hansgrohe is one of Europe's largest premium bathroom fittings and shower brands, competing with HSK's AquaXPro and Shower & Co lines in faucets, shower systems, and thermostats with much broader global reach.
• Kaldewei: Kaldewei is a leading German manufacturer of steel-enamel shower trays and bathtubs, directly competing with HSK's shower tray and bathtub lines with a strong premium-brand position in the German trade.

Direct peers

• Novellini: Novellini is a major European (Italian-headquartered) shower enclosure and hydromassage manufacturer that competes with HSK across shower cabins, shower trays, and bathroom enclosures in DACH and broader European markets.
• Hüppe (Roca): Hüppe is a heritage German shower enclosure brand (now part of Roca Group) directly competing with HSK in shower cabins and walk-in solutions, serving the same SHK and bathroom-specialist trade channel.
• Artweger: Artweger is an Austrian manufacturer of shower enclosures, walk-in solutions, and bathroom furniture that competes directly with HSK in the DACH market with comparable product positioning and trade-channel distribution.
• Schulte (home innovation): Schulte (home innovation) is a German shower enclosure and bathroom furniture specialist that competes directly with HSK in shower cabins, bath screens, and bathroom furniture for the German trade and retail channel.
• Kermi (Arbonia): Kermi is a German manufacturer of shower enclosures, shower trays, and radiators and is the most direct German peer to HSK, competing head-to-head in shower cabins, trays, and designer radiators through a similar specialist trade channel.

Regional players

• Roman Showers (Roman PM Group): Roman Showers is a UK-based shower enclosure and bath screen manufacturer, relevant as a regional peer where HSK is building its UK presence via Gedanisa Limited — comparable products, different home geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hskduschkabinenbau
• LinkedInlinkedin.com/company/hsk-duschkabinenbau-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HSK Duschkabinenbau