Primary Medical Care
Primary Medical Care PA is an independent physician-owned Family Medicine and Sports Medicine practice in Cary, North Carolina, serving insured patients age six and older through a 2-provider team with NCQA-recognized chronic disease and primary care programs.
- Company typePrivate
- Founded1998
- HeadquartersCary, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Primary Medical Care does
Primary Medical Care PA is an independent, physician-owned medical practice founded in 1998 by Dr. Mary MacKenzie and based in Cary, North Carolina. The practice operates as a dual-specialty clinic offering Family Medicine and Sports Medicine services to patients aged six and older, and holds NCQA Patient-Centered Medical Home Recognition and NCQA Diabetes Recognition Program accreditation. Service offerings span general primary care, preventive screenings, chronic disease management (diabetes, hypertension, heart disease), sports medicine for middle and high school athletes, DOT physicals for commercial drivers, mental health assessments, women's health, and on-site diagnostics including EKG, echocardiograms, ultrasounds, nerve conduction studies, and allergy testing.
The clinical team consists of board-certified family physician Dr. Mary MacKenzie and Certified Family Nurse Practitioner Natasha Hofberg (joined October 2008), supported by office manager Sharon. Underlying technology is conventional: an Updox-hosted online patient portal for scheduling and secure messaging, alongside standard in-office diagnostic equipment and lab partnerships with Quest Diagnostics and LabCorp. The practice is a member of Key Physicians Group and maintains co-management referral agreements with UNC Health Care, Duke Health, Wake Med, and Rex Healthcare.
The business model is fee-for-service patient care reimbursed through commercial insurance — Blue Cross & Blue Shield, Cigna, United Healthcare, Aetna, Medcost Preferred, and PHCS — with Medicare accepted case-by-case. The practice explicitly does not accept Medicaid, uninsured patients, worker's compensation, or auto insurance third-party billing. Operating hours are Monday through Friday 8:00am to 6:30pm with occasional Saturday availability, and patient acquisition is driven by insurance network participation, community reputation built over 27 years, and minimal online presence (a Facebook page and patient portal).
Primary Medical Care firmographics
Firmographics- Name
- Primary Medical Care
- Legal name
- Primary Medical Care PA
- Website
- https://primarymedcare.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Primary Medical Care PA is an independent physician-owned Family Medicine and Sports Medicine practice in Cary, North Carolina, serving insured patients age six and older through a 2-provider team with NCQA-recognized chronic disease and primary care programs.
- Ownership category
- akta.pro rank
Primary Medical Care industry classification
Industry- Product category
- Primary Care / Family Medicine Practice
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Independent Primary Care Practices (HLAFAGAA)
Keywords
Where Primary Medical Care is headquartered
LocationHeadquarters
- HQ city
- Cary
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Primary Medical Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Patient Care Services: Fee-for-service medical care reimbursed through commercial insurance, Medicare (case-by-case), and patient co-pays/deductibles.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Primary Medical Care product offering
Product offeringCore offering
Primary Medical Care is a Family Medicine and Sports Medicine primary care practice based in Cary, North Carolina, providing comprehensive primary care to patients age 6 and up. Services include treatment of acute and chronic conditions (acne, diabetes, headaches, heart disease, hypertension), preventive care, women's health, mental health assessments, DOT physicals, and on-site diagnostic testing, delivered under an NCQA-recognized Patient-Centered Medical Home model with insurance-based reimbursement.
Product overview
Primary Medical Care is a dual-specialty medical practice offering Family Medicine and Sports Medicine services through a unified care delivery model. The practice operates as an NCQA-recognized Patient-Centered Medical Home and provides comprehensive diagnostic services including blood work, imaging, and specialty testing. Additional offerings include a patient portal for secure communications, mental health assessments, women's health services, DOT physicals, and diabetes management programs. The practice accepts patients ages 6 and up with commercial insurance and Medicare on a case-by-case basis.
Differentiator
Problem solved
Functional benefit
Products and services
- Family Medicine Services
Companies that use Primary Medical Care
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Primary Medical Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Primary Medical Care partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Blue Cross & Blue ShieldcoreInsurance contracted provider accepting Blue Cross & Blue Shield commercial insurance policies for patient care services.
- CignacoreInsurance contracted provider accepting Cigna commercial insurance policies for patient care services.
- United HealthcarecoreInsurance contracted provider accepting United Healthcare commercial insurance policies for patient care services.
- AetnacoreInsurance contracted provider accepting Aetna commercial insurance policies for patient care services.
- Medcost PreferredcoreInsurance contracted provider accepting Medcost Preferred commercial insurance policies for patient care services.
- PHCS (Private Health Care System)coreInsurance contracted provider accepting PHCS commercial insurance policies for patient care services.
- Quest DiagnosticscoreLab services provider for patient diagnostic testing including blood work and other laboratory analyses.
- LabCorpcoreLab services provider for patient diagnostic testing including blood work and other laboratory analyses.
- UNC Health CareminorReferral partner for specialized care and services. Listed as a recommended healthcare resource for patients.
- Duke HealthminorReferral partner for specialized care and services. Listed as a recommended healthcare resource for patients.
- Wake MedminorReferral partner for hospital and specialized care services. Listed as a recommended healthcare resource for patients.
- Rex HealthcareminorReferral partner for hospital and specialized care services including diabetes education center. Listed as a recommended healthcare resource for patients.
- Key Physicians GroupcorePrimary Medical Care is a member of Key Physicians Group - a physician network for care coordination and quality improvement.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Primary Medical Care competitors and assessment
Company assessmentBroad incumbents
- One Medical (Amazon One Medical): One Medical, now owned by Amazon, operates a membership-based primary care model with NCQA PCMH recognition and digital-first patient experience. Comparable as a tech-enabled PCMH-aligned primary care competitor targeting commercially insured patients, with substantially greater scale and digital infrastructure.
- VillageMD: VillageMD is a value-based primary care platform with extensive Walgreens partnership operating multi-specialty primary care sites nationally. Comparable as a PCMH-aligned primary care operator pursuing value-based contracts, with substantially greater scale and corporate backing.
Emerging players
- CVS MinuteClinic: CVS MinuteClinic operates retail-based primary and preventive care clinics inside CVS pharmacies across the U.S. Comparable as a competing primary care access point for acute care, sports physicals, and basic chronic disease management that could divert walk-in volume from Primary Medical Care's Cary practice.
- MDVIP: MDVIP is a national network of concierge primary care physicians emphasizing personalized, prevention-focused care with smaller patient panels. Comparable as a Family Medicine practice model that monetizes the physician-patient relationship, although MDVIP adds a membership fee layer not present at Primary Medical Care.
- ChenMed: ChenMed is a physician-led primary care group serving Medicare-eligible seniors through value-based contracts with intensive physician-patient relationships. Comparable as a primary care model that monetizes the PCMH framework and chronic disease management expertise, though ChenMed targets Medicare rather than commercial insurance.
Regional players
- UNC Physicians Network: UNC Physicians Network is the primary care affiliate network of UNC Health serving Wake County and the broader Triangle region. Comparable as a regional PCMH-aligned primary care group with referral ties to UNC specialists, competing for the same commercial-insured Cary-area patient panel.
- Duke Primary Care: Duke Primary Care is the outpatient primary care arm of Duke Health operating across the Triangle region including Cary. Comparable as a regional primary care provider with NCQA PCMH recognition, broader institutional resources, and established referral ties to Duke specialists referenced in Primary Medical Care's partnership list.
- WakeMed Primary Care: WakeMed operates primary care clinics across Wake County including Cary. Comparable as a regional health-system-affiliated primary care competitor with referral ties to WakeMed hospital services already referenced by Primary Medical Care.
Direct peers
- Avance Care: Avance Care is a North Carolina-based independent primary care practice group offering family medicine, pediatrics, and behavioral health across multiple Triangle-area locations. Directly comparable as a multi-location NC primary care competitor pursuing a similar commercial-insurance-driven model with NCQA-aligned care coordination.
Others
- Key Physicians Group: Key Physicians Group is the North Carolina physician network of which Primary Medical Care is a member. Listed as a partnership/ecosystem enabler rather than a competitor, providing care coordination and quality improvement infrastructure that supports the practice's PCMH operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Primary Medical Care social profiles
Digital presencePrimary Medical Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primary Medical Care leadership team
Management profileNumber of profiles
Profiles3 records
Primary Medical Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primary Medical Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primary Medical Care
What does Primary Medical Care do?
Primary Medical Care is a Family Medicine and Sports Medicine primary care practice based in Cary, North Carolina, providing comprehensive primary care to patients age 6 and up. Services include treatment of acute and chronic conditions (acne, diabetes, headaches, heart disease, hypertension), preventive care, women's health, mental health assessments, DOT physicals, and on-site diagnostic testing, delivered under an NCQA-recognized Patient-Centered Medical Home model with insurance-based reimbursement.
Is Primary Medical Care a public or private company?
Primary Medical Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Primary Medical Care founded?
Primary Medical Care was founded in 1998. It employs 1 to 10 people.
Where is Primary Medical Care based?
Primary Medical Care is headquartered in Cary, United States, in the North America region.
How does Primary Medical Care make money?
One revenue line is on record: patient Care Services.
Who are Primary Medical Care's main competitors?
Broad incumbents on record are One Medical (Amazon One Medical) and VillageMD. Emerging players are CVS MinuteClinic, MDVIP and ChenMed. Regional players are UNC Physicians Network, Duke Primary Care and WakeMed Primary Care. Avance Care is listed as a direct peer. Key Physicians Group is listed as an others.
Does Primary Medical Care have an API?
No public API is recorded for Primary Medical Care.
What industry is Primary Medical Care in?
Primary Medical Care's product category is Primary Care / Family Medicine Practice. Its primary akta.pro industry code is HLAFAGAA, Independent Primary Care Practices. Its NAICS code is 621111 and its SIC code is 8011.