Servo Wealth Management

What Servo Wealth Management does

Servo Wealth Management, LLC is a fee-only Registered Investment Advisor founded in 2012 by Eric Nelson, CFA, and headquartered in Nichols Hills (Oklahoma City), Oklahoma, with a second office in Tulsa. The firm constructs and manages evidence-based "asset class" portfolios built from mutual funds and ETFs issued by Dimensional Fund Advisors, diversified across U.S. and international developed-market equities (with emphasis on small-cap and value stocks) and short-term bonds, and rebalanced on a rule-based 20% drift threshold. Servo serves approximately 80 individuals, families, and retirement-plan households — including doctors, lawyers, engineers, nurses, teachers, small business owners, executives, and retirees across the United States — split between "established wealth" (>$1M) and "emerging wealth" (<$1M) segments. The integrated service bundles financial and retirement planning, investment management, and ongoing advice under a single tiered fee schedule (1.00% on the first $2M, 0.50% on $2M-$10M, 0.25% above $10M), billed quarterly against assets custodied at Charles Schwab (primary) or Betterment (secondary). Distribution is direct-to-client via a three-step Discovery Call → Investment Planning → Ongoing Management funnel, supported by a monthly 'Smarter Investing' educational blog, an email newsletter, and word-of-mouth referrals; as of year-end 2024 the firm managed approximately $149M in AUM. The business is privately held by the founder, with no outside funding, no disclosed acquisitions, and a pending transition toward hiring support staff to offload operations from the principal advisor.

Name

Servo Wealth Management

Legal name

Servo Wealth Management, LLC

Website

https://servowealth.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Servo Wealth Management is a fee-only, SEC-registered RIA in Oklahoma City that builds evidence-based asset-class portfolios using Dimensional Fund Advisors funds for ~80 U.S. individuals, families, and retirement plans with ~$149M in AUM.

Ownership category

akta.pro rank

Product category

Wealth Management and Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Investment Management Advisory (RIA) (FSAEAAAB)

akta.pro secondary industries

Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC), Financial Planning–Led RIAs (FSAAACAB)

Keywords

• Registered investment advisor
• Asset class investing
• Wealth management services
• Retirement planning advice
• Fiduciary financial planning

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Fees: Servo is a fee-only Registered Investment Advisor (RIA) that charges a simple percentage-based fee on assets under management. The fee covers all services including financial planning, investment management, and ongoing advice. There are no hidden commissions, hourly fees, or project-based charges. Fees are assessed quarterly and debited directly from client accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Servo Wealth Management is a fee-only Registered Investment Advisor (RIA) that provides integrated financial planning, asset class-based investment management, and ongoing advisory services to individuals, families, and retirement plans. Portfolios are constructed using institutional-class Dimensional Fund Advisors (DFA) mutual funds and ETFs across US and international stock and bond asset classes, with structured rule-based rebalancing and quarterly client communication.

Product overview

Servo Wealth Management offers a single unified investment advisory service called 'Simply Smarter Investing,' which bundles financial planning, investment management, and ongoing client guidance into one fee-only, fiduciary service. The investment management core is built on asset class portfolios using Dimensional Fund Advisors (DFA) mutual funds and ETFs across US and international stock and bond asset classes (including US Large Cap High Profitability, Large Value, Small Value, International Value, and International Small Value). The service is delivered alongside a monthly 'Smarter Investing' educational blog and regular client communication. Servo serves two client segments: those with 'established wealth' (over $1,000,000) and those with 'emerging wealth' (under $1,000,000), with a tiered fee structure starting at 1% per year.

Differentiator

Problem solved

Functional benefit

Products and services

• Simply Smarter Investing
• Asset Class Investment Management
• Financial and Retirement Planning
• Ongoing Advice and Guidance

Quantifiable outcome

• Servo targets 2-3% per year value from planning, investing, and ongoing advice over time, exceeding their 1% fee
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and secondary.

• Dimensional Fund Advisors (DFA)coreTechnology or IntegrationServo exclusively uses DFA mutual funds and ETFs to implement their asset class investing approach. DFA funds are described as providing the best combination of low costs, broad diversification, and consistent targeted exposure to asset classes. Eric Nelson has used DFA funds for over 20 years and personally invests his own money in the same funds recommended to clients.
• Charles SchwabcoreTechnology or IntegrationCharles Schwab serves as the primary independent brokerage firm and custodian for client accounts. Servo maintains a Limited Power of Attorney on client accounts allowing them to buy and sell investments. Schwab provides custodial services including trade execution, web access to accounts, and quarterly statements.
• BettermentsecondaryTechnology or IntegrationBetterment serves as an alternative independent custodian for client accounts, providing similar services to Charles Schwab for accounts where clients prefer or already have accounts with Betterment.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Buckingham Strategic Wealth: Buckingham is a DFA-affiliated, fee-only RIA that builds asset class portfolios and serves individuals and families nationally. Like Servo, it emphasizes evidence-based investing, fiduciary standards, and advisor-led relationships, making it a close direct peer.
• IronBridge Capital Management: IronBridge is a fee-only RIA that uses DFA funds and academic asset class investing to serve individuals and families. It is a strong direct peer given shared investment philosophy and similar client profile.
• Carson Wealth: Carson is a fee-based RIA serving individuals, families, and business owners with financial planning and investment management. It competes for the same high-net-worth client base and overlaps on holistic planning services.
• Ritholtz Wealth Management: Ritholtz is a fee-only, fiduciary RIA that uses evidence-based indexing and ETF/fund-based portfolios for individual and family clients. Its content-driven marketing and personalized service model closely mirror Servo's approach.

Emerging players

• Facet Wealth: Facet is a tech-enabled, flat-fee RIA that delivers financial planning and investment management digitally. It represents an emerging, lower-fee alternative to traditional advisor-led RIAs like Servo.
• Wealthfront: Wealthfront is a leading automated investment platform offering goal-based planning and low-cost ETF portfolios. It is an emerging, digital-first alternative for clients who might otherwise consider a small RIA like Servo.

Broad incumbents

• Creative Planning: Creative Planning is a large, fee-only RIA offering investment management, financial planning, and tax services nationwide. It is a broad incumbent in the same RIA space, competing for similar high-net-worth households.
• Personal Capital (Empower Advisory): Personal Capital (now Empower Advisory Group) is a tech-enabled RIA managing investment portfolios and offering planning tools to affluent individuals. It competes with traditional RIAs through a hybrid digital-plus-advisor model.
• Vanguard Personal Advisor: Vanguard Personal Advisor is a low-cost, hybrid robo-advisor service that combines digital portfolio management with human advisors. It targets the same mass-affluent and emerging-wealth segments that Servo serves.
• Charles Schwab Wealth Advisory: Schwab Wealth Advisory is the in-house advisory arm of custodian Charles Schwab, offering portfolio management to retail investors. It is a broad incumbent competitor and an existing custodial partner of Servo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/servowealth
• Facebookfacebook.com/ServoWealth
• LinkedInlinkedin.com/company/servo-wealth-mangement

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Servo Wealth Management