Windlass Steelcrafts
- Company typePrivate
- Founded1943
- HeadquartersDehra Dun, India
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Windlass Steelcrafts does
Windlass Steelcrafts is a family-owned Indian manufacturer founded in 1943 by Ved Prakash Windlass, headquartered in Dehradun, Uttarakhand with distribution operations in Atlanta, USA. The company specializes in historical reproductions and licensed replicas — primarily military ceremonial swords, historical swords/knives/daggers, helmets and armor, period costumes, and decorative collectibles — produced under ISO 9001:2015 certified manufacturing facilities employing 500+ skilled craftspeople with 60+ years of accumulated craftsmanship experience. Its core product lines include regulation-compliant military swords supplied to governments on six continents (including a long-standing relationship with British Gurkha Regiments dating to 1943), licensed movie and TV props for franchises such as Gladiator, Pirates of the Caribbean, Batman Begins, HBO's Rome, and Spartacus, and a broad consumer-facing catalog of museum-quality historical reproductions.
The business operates a hybrid go-to-market combining enterprise field sales to governments and film studios with direct-to-consumer e-commerce across multiple branded storefronts. Revenue is generated through five streams: hardware sales of military supplies and collectibles, licensing royalties on film/TV prop replicas, period costume hardware sales, and professional services revenue from custom manufacturing partnerships with artists and design studios. Distribution is handled through wholly owned subsidiaries Atlanta Cutlery Corp. and Museum Replicas Ltd. (acquired 1995), affiliated brands BattleCry by Windlass, Costumes and Collectibles, and Cobra Steel, and regional partner Marto.es for European customers. Pricing is not publicly disclosed, with US and Canada customers directed to subsidiary sites for purchases. Windlass holds registered brand identities including its core mark and the Cobra Steel product line, and operates an exclusive sword refurbishment service as a niche capability.
Windlass Steelcrafts firmographics
Firmographics- Name
- Windlass Steelcrafts
- Legal name
- Windlass Steelcrafts
- Website
- https://windlass.com
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Windlass Steelcrafts industry classification
Industry- Product category
- Historical Weapons and Armor Manufacturing
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Jewelry and Silverware Manufacturing (33991), Leather and Allied Product Manufacturing (316), Apparel Knitting Mills (3151)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Costume Jewelry & Novelties (3960), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Historical & Military Collectibles Retail (CRALAGAM)
- akta.pro secondary industry
- Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)
Keywords
Where Windlass Steelcrafts is headquartered
LocationHeadquarters
- HQ city
- Dehra Dun
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Windlass Steelcrafts business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Military Supplies Sales: Supply of military swords, kukris, combat knives, dress sabers, personal regalia, and army-grade textiles to governments on six continents. Primary revenue stream with long-standing government contracts.
- Collectibles and Replicas: High-end collectibles including swords, knives, daggers, helmets, armor, and decorative items for collectors. Both historical reproductions and licensed replicas.
- Licensed Movie and TV Props: Design and supply of props, clothing and accessories to film and television productions. Includes iconic pieces from productions like Gladiator and A Knight's Tale.
- Period Costumes and Clothing: Contemporary and period wear for men and women, including Renaissance, medieval, and historical costumes for re-enactments and renaissance fairs.
- Custom Manufacturing: Custom manufacturing partnerships with artists, design studios, and companies to create tailor-made products according to specifications.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels4 records
Windlass Steelcrafts product offering
Product offeringCore offering
Windlass Steelcrafts manufactures and sells historical weapon reproductions (military swords, kukris, knives, daggers, axes), medieval armor (helmets, chain mail, shields), period costumes for men and women, and licensed movie/TV prop replicas. The company also provides custom manufacturing, sword refurbishment, clothing manufacturing, weapons designing, and military-grade supply services to governments on six continents and major motion picture studios.
Product overview
Windlass Steelcrafts is a manufacturer of historical replicas and licensed movie props offering a diverse portfolio of products and services. The core product lines include Military Swords (ceremonial blades for US, UK, and international military branches), Swords/Knives/Daggers (historical reproductions and functional weapons), Axes (battle axes, LARP-safe weapons), and Helmets/Armor (chain mail, helmets, shields, gambesons, suits of armor). Supporting product categories encompass Men's and Women's Period Clothing (tunics, gowns, costumes), Decor/Care Collectibles, and Licensed Movie Prop Replicas (Star Wars, Marvel, Game of Thrones, Lord of the Rings). The company operates subsidiaries including Atlanta Cutlery Corp., Museum Replicas Ltd., Battle Cry by Windlass (LARP products), Costumes and Collectibles, and Cobra Steel (tactical knives). Services include custom manufacturing, military spec supplies, clothing manufacturing, weapons designing with historical research, sword refurbishment, and motion picture/TV prop services. The company holds ISO 9001:2015 certification and manufactures products for governments on six continents.
Differentiator
Problem solved
Functional benefit
Brands
- Atlanta Cutlery: Wholly owned subsidiary and e-commerce brand specializing in swords, knives, and historical replicas for the US market.
- Museum Replicas
- BattleCry
- Costumes and Collectibles
- Cobra Steel
Products and services
- Atlanta Cutlery Corp. Wholly-owned subsidiary in Atlanta, USA, operating a dedicated e-commerce platform that serves US and Canadian customers with swords, knives, and historical replicas.
- Museum Replicas Ltd. Wholly-owned subsidiary serving US and Canadian customers with a dedicated e-commerce platform focused on high-quality historical replicas and museum-quality collectibles.
- Battle Cry by Windlass Sub-brand and separate website selling LARP-safe weapons and costumes made from latex and foam materials for live-action roleplaying and historical re-enactment.
- Costumes and Collectibles
- Cobra Steel
- Custom Manufacturing Service
- Military Spec Supplies Service Supply of military-grade products including kukris, combat knives, dress sabers, personal regalia, and army-grade textiles to governments on six continents.
- Motion Pictures and TV Props Service Design and supply of props, clothing, and accessories for film and television productions including Gladiator, Pirates of the Caribbean, Batman Begins, HBO's Rome, A Knight's Tale, and Indiana Jones: Kingdom of the Crystal Skull.
- Clothing Manufacturing Service
- Weapons Designing Service
- Sword Refurbishment Service
- Classic Medieval Sword
- American Revolution Saber
- Airship Pirate Axe - Latex
- Anjou Gown
- The Cardinal's Guard Tabard
- Sword of St. Maurice
- Sword of Tancred
- Lionheart Helmet
- Bosworth Axe - Children
- Infantry Sword with Scabbard
- Grenadier Guards Sword with Scabbard
- Spartacus Arena Sword
- Blackened Mail Shirt
Quantifiable outcome
- Available in every part of the world with distribution across six continents
- +1 more outcomes
Companies that use Windlass Steelcrafts
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Windlass Steelcrafts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Windlass Steelcrafts partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, regional and minor.
- Atlanta Cutlery Corp.coreWholly owned subsidiary based in Atlanta, USA serving US and Canada customers. Operates as primary North American retail channel for Windlass products.
- Museum Replicas Ltd.coreWholly owned subsidiary serving US and Canada customers with focus on museum-quality replicas and collectibles.
- Marto.esregionalEuropean distribution partner handling sales to customers in Europe on behalf of Windlass Steelcrafts.
- Battlecry by WindlassminorAffiliated brand and separate website selling Windlass products under the Battlecry line.
- Costumes and CollectiblesminorAffiliated brand and separate website for costumes and collectible products.
- Cobra SteelminorAffiliated brand and separate website for Cobra Steel product line including survival knives and tools.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Windlass Steelcrafts competitors and assessment
Company assessmentDirect peers
- Cold Steel: US-based manufacturer of knives, swords, and edged weapons with strong collector and tactical market presence. Direct peer in functional edged weapons and knives, overlapping with Windlass's Cobra Steel product line.
- Hanwei (Paul Chen / CAS Iberia): Leading manufacturer of functional swords and historical weapons serving the collector, martial arts, and reenactment markets. Direct competitor in the historical replica swords category with similar product breadth and global distribution.
- Darksword Armory: Manufacturer of historical medieval swords, armor, and weapons. Direct peer in the historical replica market with comparable product offerings across medieval and Renaissance periods.
- United Cutlery: Manufacturer of swords, knives, and licensed movie/TV replicas (Lord of the Rings, Game of Thrones, etc.). Competes directly with Windlass in both the historical replica and licensed movie prop categories.
- Deepeeka: Indian manufacturer of historical replicas, swords, armor, and helmets. Direct competitor with overlapping manufacturing location (India) and similar product range serving global collectors and reenactors.
- Albion Swords: Premium manufacturer of museum-quality historical sword reproductions. Direct competitor in the high-end collector segment with similar emphasis on historical accuracy and craftsmanship.
- Marto: Spanish historical sword and replica manufacturer offering swords, daggers, armor, and decorative weapons. Direct peer in historical edged weapons manufacturing with Windlass, and serves as Windlass's European distribution partner through Marto.es.
- Legacy Arms: Manufacturer and retailer of historical replica weapons, armor, and medieval-themed goods. Direct peer in the historical reenactment and collector market with overlapping product categories.
Emerging players
- Atlantean Forge: Boutique custom sword and historical replica maker. Emerging player in the niche of premium custom reproductions, partially overlapping with Windlass's custom manufacturing services.
- Calimacil: Canadian manufacturer of high-quality LARP-safe weapons (latex foam construction). Emerging player competing with Windlass's BattleCry sub-brand in the LARP and reenactment community.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Windlass Steelcrafts social profiles
Digital presenceWindlass Steelcrafts compliance and trust
Trust signalCompliance2 records
Windlass Steelcrafts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Windlass Steelcrafts leadership team
Management profileNumber of profiles
Windlass Steelcrafts subsidiaries and ownership
Company hierarchySubsidiaries5 records
Windlass Steelcrafts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Windlass Steelcrafts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Windlass Steelcrafts
What does Windlass Steelcrafts do?
Windlass Steelcrafts manufactures and sells historical weapon reproductions (military swords, kukris, knives, daggers, axes), medieval armor (helmets, chain mail, shields), period costumes for men and women, and licensed movie/TV prop replicas. The company also provides custom manufacturing, sword refurbishment, clothing manufacturing, weapons designing, and military-grade supply services to governments on six continents and major motion picture studios.
Is Windlass Steelcrafts a public or private company?
Windlass Steelcrafts is a private company. It is classified as family owned and is currently operating.
When was Windlass Steelcrafts founded?
Windlass Steelcrafts was founded in 1943. It employs 501 to 1,000 people.
Where is Windlass Steelcrafts based?
Windlass Steelcrafts is headquartered in Dehra Dun, India, in the Asia region.
How does Windlass Steelcrafts make money?
Five revenue lines are on record. Military Supplies Sales are the primary driver. The others are collectibles and Replicas, licensed Movie and TV Props, period Costumes and Clothing and custom Manufacturing.
Who are Windlass Steelcrafts's main competitors?
Direct peers on record are Cold Steel, Hanwei (Paul Chen / CAS Iberia), Darksword Armory, United Cutlery, Deepeeka, Albion Swords, Marto and Legacy Arms. Emerging players are Atlantean Forge and Calimacil.
Does Windlass Steelcrafts have an API?
No public API is recorded for Windlass Steelcrafts.
What industry is Windlass Steelcrafts in?
Windlass Steelcrafts's product category is Historical Weapons and Armor Manufacturing. Its primary akta.pro industry code is CRALAGAM, Historical & Military Collectibles Retail, with a secondary code of IMABAHAG, Ammunition Manufacturing (Small-, Medium- & Large-Caliber). Its NAICS code is 332994 and its SIC code is 3480.