What Solarfocus does

Solarfocus (legal entity SOLARFOCUS SRL) is a privately-held Romanian company headquartered in Oradea, Bihor, operating as the exclusive Romanian representative of the Austrian SOLARFOCUS GmbH for over 15 years. The company manufactures and distributes renewable-energy heating systems, with a portfolio spanning CPC parabolic-concentrator and Sunny flat-plate solar thermal collectors, sol-apă and apă-apă heat pumps (produced in-house since 2005), and a full line of pellet, wood, and combined wood/pellet biomass boilers (PELLETTOP, OCTOPLUS, TERMINATOR II touch, Pelletelegance, and Therminator II touch Mixt). It complements its own and SOLARFOCUS Austria products with imports from manufacturers in Austria, Germany, and Italy, distributed through a secondary website (solarfocusromania.ro).

The business operates a direct sales and distribution model with project-based quote pricing, offering design, installation, warranty, and post-warranty service across residential (primary), commercial office, and hospitality segments. Core proprietary technology includes CPC parabolic concentrator collectors with bidirectional absorption, Lambda sensor combustion control patented since 1981, reverse combustion achieving 1200°C+ versus 700-800°C in conventional boilers, and copper absorbers with high-efficiency selective coatings (claimed 95% solar radiation absorption). PELLETTOP is claimed to reach 96.8% efficiency, and the company offers a 10-year warranty covering efficiency, not merely operation. Marketing channels include trade exhibition participation (Romtherm, Ambient Instal Cluj, Expo Arad), an educational article library, an online solar selector tool, and SEO-driven website presence.

The company is micro-scaled at 1-10 employees, single-country (Romania) in operating scope, privately held, and exercises a hybrid manufacturer-distributor role anchored to its Austrian parent brand, with no disclosed revenue, funding, or M&A activity.

Name

Solarfocus

Legal name

SOLARFOCUS SRL

Website

https://solarfocus.ro

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Solarfocus (SOLARFOCUS SRL) is a Romanian manufacturer and distributor of solar thermal panels, heat pumps, and biomass boilers, operating as the exclusive 15-year Romanian representative of Austrian SOLARFOCUS GmbH, serving residential, commercial, and hospitality customers via direct sales, installation, and service.

Ownership category

akta.pro rank

Product category

Renewable Energy Heating Systems

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Solar Thermal & CSP Systems (Collectors, Receivers, Thermal Storage, CSP EPC) (EUAMABAL)

akta.pro secondary industry

Solar Balance-of-System Components (Cables, Combiner Boxes, Switchgear, Transformers) (EUAMABAG)

Keywords

• Solar thermal panels
• Heat pumps
• Biomass boilers
• Renewable energy systems
• Water heaters

Headquarters

HQ city

Oradea

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Solar Thermal Systems: Sale of solar thermal panels (CPC parabolic concentrator and flat Sunny panels), heat accumulators, fresh water modules, and solar stations for residential, commercial, and industrial applications
2. Product Sales - Heat Pumps: Production and sale of heat pumps (sol-apa and apa-apa) since 2005, with own manufacturing line
3. Product Sales - Biomass Boilers: Sale of pellet boilers (PELLETTOP, OCTOPLUS, TERMINATOR II, Pelletelegance), wood boilers, and mixed wood/pellet boilers
4. Product Sales - Water Heaters: Sale of water heaters/boilers including bivalent, plug-in bivalent, and monovalent models with capacities from 200 to 1000 liters
5. Installation and Service: Design, installation, warranty and post-warranty service for all products

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SOLARFOCUS SRL is the exclusive Romanian representative of Austrian SOLARFOCUS GmbH, manufacturing and distributing renewable energy products including solar thermal collectors (CPC parabolic concentrator and flat Sunny panels), ground-source and water-source heat pumps (own production since 2005), pellet and wood biomass boilers, water heaters, heat accumulators, and domestic hot water modules. The company provides complete services from design and installation through warranty and post-warranty support.

Product overview

Solarfocus is a Romanian company (SOLARFOCUS SRL) representing the Austrian SOLARFOCUS GmbH for over 15 years, also producing its own heat pumps since 2005. The product portfolio includes solar thermal collectors (CPC parabolic concentrator panels and Sunny flat panels), heat accumulators (simple and stratification types from 500-5000L), DHW preparation modules, solar charging stations, water heaters (bivalent, bivalent plug-in, and monovalent Ecoline), pellet boilers (PELLET TOP, OCTO PLUS, TERMINATOR II touch, Pelletelegance), wood boilers (TERMINATOR II touch), and combined wood/pellet systems (Therminator II touch Mixt). The company offers products manufactured by partners from Austria, Germany, and Italy alongside its own production.

Differentiator

Problem solved

Functional benefit

Products and services

• PANOURI CU CONCENTRATOR PARABOLIC CPC Solar thermal collectors with parabolic CPC (Compound Parabolic Concentrator) technology, copper absorbers with selective coating, and bidirectional light absorption. Includes 10-year warranty against condensation and operation; designed for residential, commercial, and industrial hot water and space heating applications.
• PANOURI PLANE SUNNY Flat plate solar collectors with aluminium casing and Blu Line selective absorber coating achieving approximately 95% absorption rate with 5% thermal emission. Features 4mm tempered prismatic low-iron solar glass.
• ACUMULATOARE DE CALDURA (Heat Accumulators) Lacquered steel heat storage tanks with capacities from 500 to 5000 liters, maximum working pressure 3 bar, maximum temperature 95°C, with 5-year warranty.
• ACUMULATOARE CU STRATIFICARE (Stratification Heat Accumulators) Stratification heat accumulators with capacities between 500 and 1500 liters, providing optimal heat stratification for efficient use of stored heat.
• MODUL APA CALDA FWM 26-250 (Fresh Water Module) Instantaneous domestic hot water production module with flow rates between 26 and 250 liters/min using flux method technology for continuous and hygienic DHW production without bacterial risk.
• MODUL SOLAR DE INCARCARE SLM 20-150 (Solar Charging Module) Solar charging module for optimal two-level heat accumulator charging, suitable for collector surfaces between 20 and 150 m².
• BOILERE BIVALENTE (Bivalent Water Heaters) Bivalent water heaters made from 3-layer enameled steel with capacities of 200, 300, 400, 500, 750, and 1000 liters. Features two large-surface heat exchangers and 5-year warranty.
• BOILERE BIVALENTE PLUG-IN Plug-in bivalent water heaters with capacities between 300 and 500 liters, pre-equipped with pump group, control panel, safety kit, and expansion vessel.
• BOILERE MONOVALENTE ECOLINE Monovalent water heaters made from 3-layer enameled steel with capacities of 300 and 500 liters, large-surface heat exchanger, 50mm polyurethane insulation, and 5-year warranty.
• PELLET TOP Pellet Boiler Pellet boiler with up to 96.8% efficiency, reverse combustion technology, and Lambda sensor control. Power range: 15, 25, 35, 45, 49, and 70 kW, cascade-connectable up to 420 kW.
• OCTO PLUS Combined Pellet Boiler Combined pellet boiler with integrated 500/800 liter heat accumulator and flanges for direct burner connection. System efficiency over 94%, combustion efficiency 96.5%. Power range: 10, 15, and 22 kW.
• TERMINATOR II touch Pellet Boiler Pellet boiler with reverse combustion, efficiency over 95%, automatic ignition and cleaning. Optional transformation to wood/pellet operation. Features 10-year warranty on combustion chamber.
• Pelletelegance Boiler Pellet boiler available with manual loading (10, 15 kW) or automatic suction (10, 15, 20, 24 kW). Features reverse gasification combustion, automatic cleaning, 94.8% efficiency, and only 0.54 m² installation space requirement.
• TERMINATOR II touch Wood Boiler Wood boiler with efficiency up to 94.4%, 7-inch touchscreen control panel, automatic ignition option. Power range: 18, 27, 36, 45, 49, and 60 kW, with long burn time and high-temperature combustion chamber.
• Therminator II touch Mixt (Combined Wood/Pellet Boiler) Combined wood and pellet boiler with up to 95.4% efficiency on pellet and 94.4% on wood. Features 7-inch touchscreen, patented automatic heat exchanger cleaning, and Lambda sensor technology since 1981.
• Ground-Water and Water-Water Heat Pumps Heat pumps for ground-water and water-water heating systems, produced locally since 2005 with own manufacturing line.

Quantifiable outcome

• PELLETTOP achieves up to 96.8% efficiency - claimed highest in the world
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• RomexpominorStrategic or Co-development Partner · 7 April 2016Exhibition venue partner for Romtherm 2016 international trade fair in Bucharest where Solarfocus Romania showcased their products
• SOLARFOCUS Austria (SOLARFOCUS GMBH)coreStrategic or Co-development PartnerSOLARFOCUS SRL is the exclusive Romanian representative for Austrian company SOLARFOCUS GMBH for more than 15 years. This is the primary partnership representing the core business of distributing Austrian solar thermal technology, heat pumps, and biomass boilers in Romania.
• Various European Manufacturers (Austria, Germany, Italy)minorChannel Partner/ Reseller/ DistributorIn addition to SOLARFOCUS Austria products, the company imports other specific products from reputable manufacturers in Austria, Germany, and Italy. These products are available through the partner website www.solarfocusromania.ro.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Stiebel Eltron: German manufacturer specializing in heat pumps, solar thermal, and DHW heating. Direct overlap in product portfolio and European installer channel focused on renewable heating technologies.
• Vaillant: European heating and renewables manufacturer with strong residential solar thermal and heat pump presence. Comparable product mix (boilers, heat pumps, solar collectors) and distributor-driven go-to-market in CEE markets.
• Solvis: German specialist in solar thermal systems and hybrid heating solutions. Comparable focus on solar thermal collectors and system integration with boilers and heat pumps.
• Viessmann: German-headquartered manufacturer of heating, solar thermal, and heat pump systems. Direct peer in CPC-equivalent flat-plate solar collectors, biomass boilers, and heat pumps; comparable product architecture and European installer channel model.
• NIBE Energy Systems: Swedish heat pump and renewable heating manufacturer with strong European presence. Direct overlap in ground-water and water-water heat pumps complementing Solarfocus's locally produced range.
• Windhager: Austrian biomass boiler and pellet heating manufacturer. Direct peer in pellet and wood boiler technology, sharing the Austrian design heritage with Solarfocus's principal partner SOLARFOCUS GmbH.

Broad incumbents

• Bosch Thermotechnology: Large multinational heating and hot water division of Bosch. Offers overlapping solar thermal, heat pump, and biomass products as part of a broader portfolio serving the same European residential and commercial customers.
• Wolf (Ariston Group): European heating systems manufacturer (now part of Ariston Group) offering boilers, heat pumps, and solar thermal. Comparable end customer profile and installer channel across CEE markets.
• Daikin Europe: Global HVAC leader with growing heat pump presence in Europe. Broad incumbent competing with Solarfocus's heat pump line through mass-market scale and brand recognition.

Emerging players

• Daikin Altherma (heat pump line): Daikin's heat pump sub-brand, rapidly expanding across Europe. Emerging direct competitor specifically to Solarfocus's heat pump portion of the portfolio as European policy shifts toward heat pumps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SOLARFOCUS_int

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solarfocus