ABC Equipment Rental
- Company typePublic
- Founded1983
- HeadquartersCatonsville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
ABC Equipment Rental firmographics
Firmographics- Name
- ABC Equipment Rental
- Legal name
- Sunbelt Rentals, Inc.
- Website
- https://abceqrental.com
- Company type
- Public
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ABC Equipment Rental industry classification
Industry- Product category
- Equipment Rental Services
- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Lifting & Hoisting Rental & Leasing (IMAHAJAN)
- akta.pro secondary industries
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)
Keywords
Where ABC Equipment Rental is headquartered
LocationHeadquarters
- HQ city
- Catonsville
- HQ country
- United States
- HQ region
- North America
Markets served
ABC Equipment Rental business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Short-term and long-term rental of construction, industrial, and commercial equipment including aerial work platforms, earth moving machinery, generators, HVAC, and specialized tools. Revenue generated through daily, weekly, and monthly rental rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Quote-based rental pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
ABC Equipment Rental product offering
Product offeringCore offering
ABC Equipment Rental offers short-term and long-term rental of construction, industrial, and commercial equipment, including aerial work platforms, earth moving machinery, generators, forklifts, pumps, HVAC, and specialized tools. The company operates through branch locations across North America and an online platform supporting browsing, reservation, pickup, and delivery of rental equipment to commercial, industrial, and government customers.
Product overview
Sunbelt Rentals is a comprehensive equipment and tool rental company offering a broad portfolio of rental solutions across 19 major product categories. The portfolio includes core equipment categories such as aerial work platforms, earth moving equipment, generators, forklifts, pumps, and temporary structures. The company provides an integrated rental experience through its website and mobile app, enabling customers to search, reserve, and track equipment deliveries. Additional service offerings include industry-specific solutions for construction, industrial manufacturing, data centers, government, healthcare, and event industries, as well as safety training services.
Differentiator
Problem solved
Functional benefit
Products and services
- Aerial Work Platforms, Scaffolding and Ladders
Companies that use ABC Equipment Rental
Customer profileSegments6 records
Ideal customer profiles6 records
ABC Equipment Rental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ABC Equipment Rental partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
ABC Equipment Rental competitors and assessment
Company assessmentBroad incumbents
- Manitowoc Company: Manufacturer of cranes and lifting equipment used in construction and infrastructure. Comparable to the subject company's crane and boom truck rental categories, with adjacent customer base in heavy commercial construction.
- Terex Corporation: Global manufacturer of aerial work platforms (Genie), material handling equipment, and specialty lifting products. Comparable to the subject company's aerial and material handling rental categories from an OEM perspective, with rental fleet operations of its own.
- Caterpillar: Largest global OEM of construction, mining, and industrial equipment. While primarily a manufacturer, Caterpillar operates rental and dealer-rental operations and competes with the subject company for customer mindshare and large project rentals.
- McGrath RentCorp: Publicly traded rental company (MGRC) providing modular buildings, portable storage, and electronic test equipment. Overlaps with the subject company's temporary structures and specialty equipment offerings and serves similar commercial and government customers.
- WillScot Mobile Mini: Publicly traded provider of modular space and portable storage solutions (WSC). Overlaps with the subject company's temporary structures, fencing, and site-services categories and serves similar construction and commercial end customers, though its core focus is modular offices and storage.
Direct peers
- H&E Equipment Services: Publicly traded equipment rental and sales company (HEES) specializing in aerial platforms, earthmoving, cranes, and material handling. Comparable to the subject company across core construction and industrial rental categories, with overlapping branch footprint in many US markets.
- United Rentals: The largest equipment rental company in North America, offering aerial work platforms, earthmoving, material handling, and specialty rental across an extensive branch network. It is the most direct comparable to the subject company, competing head-to-head across nearly all product categories and customer segments.
- Herc Holdings: A US-focused, publicly traded equipment rental company (HRI) serving industrial, commercial, and infrastructure customers with aerial, earthmoving, and material handling equipment. Comparable in product mix and customer base, though smaller in scale than the subject company.
- Nesco Holdings: Specialty rental provider serving utility, infrastructure, and rail customers with aerial platforms, specialty equipment, and related services. Comparable business model and customer overlap with the subject company, particularly in the higher-margin specialty rental segments.
Regional players
- Ashtead Group: UK-listed parent company of Sunbelt Rentals historically, now restructured, operating equipment rental across North America and Europe. Comparable to the subject company in business model and equipment categories, but represents the international parent rather than a competitor in the same geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ABC Equipment Rental social profiles
Digital presenceABC Equipment Rental financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABC Equipment Rental leadership team
Management profileNumber of profiles
ABC Equipment Rental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABC Equipment Rental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABC Equipment Rental
What does ABC Equipment Rental do?
ABC Equipment Rental offers short-term and long-term rental of construction, industrial, and commercial equipment, including aerial work platforms, earth moving machinery, generators, forklifts, pumps, HVAC, and specialized tools. The company operates through branch locations across North America and an online platform supporting browsing, reservation, pickup, and delivery of rental equipment to commercial, industrial, and government customers.
Is ABC Equipment Rental a public or private company?
ABC Equipment Rental is a public company. It is classified as unknown and is currently operating.
When was ABC Equipment Rental founded?
ABC Equipment Rental was founded in 1983. It employs 1 to 10 people.
Where is ABC Equipment Rental based?
ABC Equipment Rental is headquartered in Catonsville, United States, in the North America region.
How does ABC Equipment Rental make money?
One revenue line is on record: equipment Rental.
Who are ABC Equipment Rental's main competitors?
Broad incumbents on record are Manitowoc Company, Terex Corporation, Caterpillar, McGrath RentCorp and WillScot Mobile Mini. Direct peers are H&E Equipment Services, United Rentals, Herc Holdings and Nesco Holdings. Ashtead Group is listed as a regional player.
Does ABC Equipment Rental have an API?
No public API is recorded for ABC Equipment Rental.
What industry is ABC Equipment Rental in?
ABC Equipment Rental's product category is Equipment Rental Services. Its primary akta.pro industry code is IMAHAJAN, Lifting & Hoisting Rental & Leasing, with a secondary code of TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks). Its NAICS code is 53241 and its SIC code is 7359.