G2 Films

What G2 Films does

G2 Films (legal entity G2TV Limited) is a private, founder-owned film and animation production agency founded in 2013 by Martin Davey and Martin Wise. The company operates from two offices: a London headquarters in Rickmansworth and a New York office at 106 W 32nd Street, giving it transatlantic coverage of UK, European, and US enterprise clients. Its team of 11-50 employees includes specialized roles such as VFX/Motion Supervisor, Designer/Animator, Filmmaker, Post Production, and Digital/Social Producer, with the two founders contributing over 50 years of combined experience in marcoms, cinematography, and business.

The agency's core offering is end-to-end film and animation production for global brands, spanning brand films, TV commercials, social content, product launches, training videos, event films, and animated explainers. Production capabilities include in-house visual effects, 3D animation, motion graphics, post-production (editing, color grading, VFX compositing), and broadcast delivery including UK Clearcast clearance. The technical stack includes industry-standard cinema equipment and software plus Unreal Engine for immersive digital environments and Web 3.0 retail content. Differentiators highlighted include dual-location operations, in-house animation/VFX, and named experience with blue-chip brands such as Rolls-Royce, British Airways, Cognizant, Cunard, Princess, and United Imaging.

G2 Films generates revenue through bespoke, project-based professional services priced via custom quotes following client submission of a brief. It operates two go-to-market motions: direct to enterprise clients and as a production partner to marketing and creative agencies (Mindworks Marketing, Hemisphere Creative, Collective Content, Zone Digital). Revenue is concentrated in one-time engagements with potential for repeat work; no retainer model, subscription pricing, or AI/ML product layer is evidenced. The company is privately held with no disclosed institutional investment or external ownership.

Name

G2 Films

Legal name

G2TV Limited

Website

https://g2films.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

G2 Films is a private UK- and US-based film and animation production agency founded in 2013 that produces brand films, TV commercials, animation, and VFX content for global enterprise clients including Rolls-Royce, British Airways, and Cognizant, operating on bespoke project-based engagements.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Corporate & Internal Communications Video (MPADAEAC)

akta.pro secondary industry

Animation Production (2D/3D/Stop-Motion) (MPAAAMAD)

Keywords

• Film production services
• Animation and motion graphics
• Brand video content
• TV commercial production
• Post-production services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Film and Animation Production Services: G2 Films generates revenue through bespoke film and animation production projects for clients. They operate on a project-by-project basis with custom quotes tailored to client requirements. Projects range from brand films, TV commercials, social content, training videos, product showcases, and animated explainers. Revenue is primarily one-time professional services revenue with potential for repeat client engagements.
2. Post Production Services: Additional revenue from post-production services including editing, color grading, visual effects compositing, and broadcast delivery (including Clearcast approval for UK TV advertising).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

G2 Films is a film and animation production agency that creates brand films, TV commercials, social content, animated explainers, training videos, and product showcases for global brands. The agency delivers end-to-end production services including creative development, cinematography, in-house animation/VFX, post-production, and broadcast delivery (including Clearcast approval). It operates from offices in London and New York and works both direct-to-client and as a production partner for marketing and creative agencies.

Product overview

G2 Films is an award-winning film and animation production agency with operations in London and New York. The company offers a unified production service combining film production, animation/motion graphics, brand content, and TV commercial production. Their core offering centers on creative film production with in-house animation and VFX capabilities, serving global brands across broadcast, social media, and event channels. The company operates as a single integrated agency under two roofs (London and New York offices), providing end-to-end production from concept through delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Production Award-winning film production services for global brands, including brand films, promotional content, and broadcast-quality productions delivered across multiple distribution channels.
• Animation and Motion Graphics Animation and motion graphics production including 2D/3D animation, VFX, and animated explainer content for marketing and internal communications.
• Brand Content Production Strategic brand storytelling and content creation for multi-channel distribution across broadcast, social media, and events.
• TV Commercial Production Broadcast television commercial production with full-service including creative, production, and regulatory clearance (e.g., Clearcast approval for UK advertising).
• Post-Production Services Post-production services including editing, color grading, visual effects compositing, and broadcast delivery for commercials, brand films, and corporate communications.

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mindworks MarketingcoreStrategic or Co-development PartnerLongstanding partnership for Rolls-Royce projects including Wraith & Ghost B-roll, Phantom vehicle launch, and Moto GP idents for Suzuki. Mindworks provides creative direction while G2 Films handles production.
• Hemisphere CreativecoreStrategic or Co-development PartnerPartnership with Hemisphere Creative for Merz Aesthetics projects including Cellfina brand ad. Hemisphere Creative brings medical/aesthetic industry expertise while G2 Films provides production capabilities.
• Zone DigitalminorChannel Partner/ Reseller/ DistributorZone Digital acted as agency intermediary for Zenb Yellow Pea Pasta TV ad project, bringing the client to G2 Films for production services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Partizan: London, New York and Los Angeles-based director-led commercial and music video production company. Directly comparable to G2 Films on dual UK/US offices, premium brand commercials and creative-driven production model.
• Anonymous Content: US-headquartered production company with commercial, branded and long-form divisions producing campaigns for global brands. Comparable to G2 Films on enterprise commercial work, integrated VFX capability and Fortune 500 brand roster.
• Pulse Films: London-based production company producing commercials, music videos, branded content and feature documentaries for global brands and agencies. Directly comparable on UK base, agency-channel partnerships, and focus on premium brand film and short-form content.
• Smuggler: London and New York-based commercial film production company producing commercials, branded content and music videos for global brands. Directly comparable to G2 Films on boutique scale, dual UK/US footprint and enterprise brand-client roster.
• Stink Studios: London and New York-based creative content studio producing films, animation, interactive and digital content for global brands. Comparable to G2 Films on dual transatlantic presence, animation/VFX capability and enterprise brand focus.
• Ridley Scott Associates (RSA Films): London- and LA-based commercial and long-form production company producing TV ads, branded films and digital content for global brands including luxury and automotive. Comparable to G2 Films on commercial film focus, premium-client mix and integrated live-action/VFX capability.
• Iconoclast: London, New York and Berlin-based production company producing commercials, branded content and feature films. Comparable to G2 Films on global boutique scale, premium brand clients and director-led commercial production.

Broad incumbents

• Hogarth Worldwide: Global production services network within WPP producing brand content, TV commercials, digital and adaptation work for enterprise clients. Overlaps with G2 Films' enterprise commercial production focus but operates at significantly larger scale and as part of a global advertising holding company.
• The Mill: Global VFX, post-production and creative content studio producing commercials, branded content and experiential work for major brands. Comparable to G2 Films on in-house VFX/animation and brand content delivery, but operates at significantly larger scale with global offices.

Others

• Hemisphere Creative: UK creative agency that has partnered with G2 Films on Merz Aesthetics projects including Cellfina. Included as an ecosystem/agency partner rather than direct competitor — illustrates the kind of creative-agency channel through which G2 Films sources production briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/g2films

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G2 Films