CasaTua

What CasaTua does

CasaTua Italia S.R.L. (società a socio unico) is an Italian furniture retailer operating under the direction and coordination of EuroGroup S.p.A., part of the 37-year-old diversified Gruppo Paterno. Headquartered in Trento at Via Innsbruck 43-45, the company sells curated, made-in-Italy residential furniture across nine product categories — kitchens, living rooms, sofas, bedrooms, children's rooms, tables, chairs, bed accessories (including four branded mattress lines), and bathroom furniture — alongside five bundled services: custom design consultation with in-store arredatori, professional transport and assembly, on-site measurement verification, customized installment financing (for purchases ≥ €500), and old-furniture disposal.

The core technology layer is non-proprietary: CasaTua runs a standard e-commerce storefront at casatuaitalia.it (catalog browsing, registered-user accounts, multi-payment checkout via UniCredit SSL, PayPal, and bank transfer), a phone-ordering inside-sales line (0461 1610179), and cookie consent management through Cookiebot. Supplier-held FSC, ISO 14001, OEKO-TEX, and ISO 45001 certifications plus 100% recyclable PET PVC green kitchen materials provide the sustainability narrative; no AI/ML capabilities, proprietary software, or app products are disclosed.

The business model is direct-to-consumer retail with no subscription revenue. Customers transact through one of three channels — six physical showrooms across Northern Italy (Rozzano, Lainate, Trento, Ferrara, Torri di Quartesolo, Padova), the e-commerce site, or the phone line — on a one-time-purchase basis. Ancillary service revenue (transport/assembly at a fixed €100 fee below €700 order value, or 14% of purchase value above €700; financing intermediation) supplements product margin. Pricing ranges from entry items around €149 (tables) to premium modular kitchen and living-wall systems exceeding €2,000, with monthly promotional offers and an Italian 50% IRPEF (bonus mobili) tax deduction of up to €5,000 marketed to renovation-driven buyers. The primary customer segment is individual homeowners furnishing Italian residences; a secondary segment comprises professional / B2B buyers (artisans, businesses) served under distinct commercial warranty terms. Geographic scope is exclusively Italian territory, with showroom coverage concentrated in Northern Italy and nationwide reach through e-commerce.

Name

CasaTua

Legal name

CASATUA ITALIA S.R.L. - società a socio unico

Website

https://casatuaitalia.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

CasaTua is an Italian furniture retailer under Gruppo Paterno that sells curated made-in-Italy residential furniture — kitchens, living rooms, sofas, bedrooms, children's rooms, tables, beds, and bathrooms — through six showrooms across Northern Italy, an e-commerce storefront, and a phone-ordering line, serving individual homeowners and secondary professional B2B buyers.

Ownership category

akta.pro rank

Product category

Home Furnishings Retail

NAICS

Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Kitchen Island & Custom Storage Solutions (HSAPAAAH)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.) (HSAGAHAA)

Keywords

• Italian furniture retail
• Home furnishings store
• Modular kitchen furniture
• Sofa and bedroom collections
• Made in italy furniture

Headquarters

HQ city

Trento

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. In-Store Product Sales: CasaTua generates revenue primarily through the sale of furniture and home furnishings directly to consumers at its 6 physical retail locations across Northern Italy. Customers work with in-store arredatori (furniture consultants) who help configure modular furniture solutions. Products include kitchens, living rooms, sofas, bedroom furniture, children's rooms, tables, chairs, bathroom furniture, and bedding accessories. All sales are on a one-time purchase basis (no subscription).
2. Online E-Commerce Sales: CasaTua operates an online storefront at casatuaitalia.it where registered users purchase products directly. The website supports product search, shopping cart, and multiple payment methods including credit card, PayPal, and bank transfer. Products are shipped via courier to customers throughout Italy. Delivery is at street level with no appointment scheduling.
3. Phone-Based Sales: CasaTua accepts telephone orders for a selection of ready-stock products. Operators guide customers through the purchase process. Payment is processed over the phone using the same methods available in-store and online.
4. Ancillary Services: CasaTua offers supplementary paid services including transport and assembly (at a fixed fee of €100 for orders under €700, or 14% of purchase value for orders above €700), and customized financing plans. These services are bundled with product purchases and represent an additional revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

CasaTua is an Italian furniture retailer that sells made-in-Italy residential furniture — kitchens, living rooms, sofas, bedrooms, children's rooms, tables, chairs, bathroom furniture, and mattresses — through 6 physical showrooms across Northern Italy and an e-commerce storefront. The offering bundles the furniture products with paid ancillary services including in-store design consultation by professional arredatori, on-site measurement verification, transport and assembly, installment financing, and old furniture disposal.

Product overview

CasaTua is an Italian furniture retailer offering a comprehensive portfolio of residential furniture organized into two core areas: home room collections and ancillary services. The room collections span nine product categories — Cucine (kitchens), Soggiorni (living rooms), Salotti (sofas), Camere da Letto (bedrooms), Camerette (children's rooms), Tavoli e Tavolini (tables), Sedie e Sgabelli (chairs), Complementi Letto (bed accessories including mattresses), and Arredo Bagno (bathroom furniture) — all presented as made-in-Italy offerings with modular customization options. Within the bed accessories line, CasaTua carries several named mattress sub-brands: NEW TAYLOR (climatized with memory foam and pocket springs), NEW ANNIE (polyurethane with memory foam and hypoallergenic fibers), NEW EMILY (support foam climatized mattress), and SENSOVEL (multi-zone intelligent pocket spring). Complementary to the furniture collections, CasaTua bundles service modules including custom home design consultation, professional transport and assembly, on-site measurement verification, flexible financing plans, and old furniture disposal. The company operates six physical retail stores across northern Italy supplemented by an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Cucine (Kitchens) Modular and fixed kitchen furniture collections including Aran brand kitchens, available in customizable configurations for the Italian home. Sold to residential consumers across Italy through CasaTua showrooms and online.
• Soggiorni (Living Rooms) Fixed and modular living room wall units, bookcases, and zone elements including named collections Saturnia, Taormina, Capalbio, Oristano, and Volterra. Sold to residential consumers.
• Salotti (Sofas) Sofa collections including standard sofas, sofa beds, armchairs, and relaxation armchairs, along with cushion and cleaning kit accessories. Sold to residential consumers.
• Camere da Letto (Bedrooms) Fixed and modular bedroom furniture including wardrobes, walk-in closets, beds, and night zone elements, designed for customization. Sold to residential consumers.
• Camerette (Children's Rooms) Modular children's and teens' bedroom furniture with customizable configurations for kids and teenagers. Sold to residential consumers.
• Tavoli e Tavolini (Tables) Dining tables and coffee tables including fixed and extendable models. Named collections include Ibisco, Fiordaliso Black Gold, Orchidea, Iris Vulcano, Pervinca, and Gelso Arabescato. Sold to residential consumers.
• Sedie e Sgabelli (Chairs and Stools) Chairs and kitchen stools available in various styles to complement dining and kitchen furniture. Sold to residential consumers.
• Complementi Letto (Bed Accessories) Bed accessories including mattresses, XBIO mattresses, bed frames, and pillows. Named mattress lines include NEW TAYLOR, NEW ANNIE, NEW EMILY, and SENSOVEL. Sold to residential consumers.
• Arredo Bagno (Bathroom Furniture) Fixed and modular bathroom furniture collections for residential bathroom spaces. Sold to residential consumers.
• Custom Home Design Consultation In-store furniture design consultation service provided by qualified interior designers (arredatori) to help customers plan personalized home furnishing projects. Free appointment booking available through the CasaTua website.
• Transport and Assembly Service Delivery and professional assembly service for all purchases made in store or by phone, carried out by specialized technicians. Fixed fee of €100 for orders under €700; 14% of purchase value for orders above €700.
• Home Measurement Verification Service Free on-site measurement verification service for modular kitchens to ensure accurate dimensions before furniture production and delivery.
• Customized Payment Plans (Financing) Flexible financing and installment payment options for purchases made at physical store locations, with personalized payment plans available for purchases of €500 or more. Processed through financial partners.
• Old Furniture Disposal and Collection Removal and proper disposal service for old furniture when new CasaTua furniture is purchased.
• NEW TAYLOR Mattress Climatized mattress with winter side in memory foam and summer side in open pore system, featuring independent pocketed springs with differentiated zones. Available in single, queen, and double sizes. Priced from €229.00.
• NEW ANNIE Mattress High-density non-deformable polyurethane mattress with dual padding: winter memory foam side and summer hypoallergenic fiber side, covered in silver antimicrobial and anti-odor fabric. Priced from €197.00.
• NEW EMILY Mattress Support Foam high-density non-deformable mattress with dual seasonal sides: winter memory foam and summer hypoallergenic fibers, featuring highly breathable fabric covering.
• SENSOVEL Mattress Pocket spring mattress with innovative multi-zone intelligent spring system for adaptive ergonomics, featuring independent pocket springs, memory foam, and open-pore wave system for breathability.

Quantifiable outcome

• 50% IRPEF tax deduction (bonus mobili) available up to €5,000 for furniture purchased alongside home renovation work

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Gruppo Paterno (EuroGroup S.p.A.)coreOthersCasaTua Italia is one of the brands under Gruppo Paterno, a 37-year-old diversified business group based in Trentino, Italy. Gruppo Paterno comprises multiple companies including Eurobrico (home products), Xlam Dolomiti (sustainable construction), Paterno Innovazione Immobiliare, Funivie Lagorai, and Melagorai. CasaTua is subject to the direction and coordination of EuroGroup S.p.A. (P.IVA 02116160306). The group pursues ESG principles including 13 of the 17 UN Sustainable Development Goals.
• Financial Partners (Financing)minorOthersCasaTua partners with financial institutions to provide installment financing options for customers purchasing at point of sale. Customers present identity documents, tax code, last pay slip, and last utility bill at the 'punto accoglienza clienti' in-store, and the financing request is processed through these partners.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• IKEA Italia: Global home furnishings giant with multiple large-format stores across Northern Italy (Milan, Brescia, Bergamo, Padova area). Competes with CasaTua on kitchen systems, modular furniture, and showroom-led sales but at much lower price points and broader category coverage including accessories and textiles.
• Leroy Merlin Italia: French home-improvement giant with large Northern Italian stores carrying kitchen and bathroom furniture lines alongside DIY products. Overlaps with CasaTua on kitchen and bathroom furniture retail but in a broader home-renovation context, often capturing the same bonus-mobili-driven customer.
• Conforama Italia: European furniture and home furnishings retailer with multiple stores across Northern Italy. Competes on multi-category furniture retail (sofas, bedrooms, dining, kitchens) at value price points, with similar reliance on showrooms but larger assortment and lower pricing than CasaTua.
• Maisons du Monde Italia: French lifestyle furniture retailer with Italian stores positioned in mid-to-premium home furnishings. Overlaps with CasaTua on dining, living and bedroom categories with comparable Made-in-Europe styling, but with stronger brand awareness, more frequent new collections, and a broader omnichannel proposition.
• Bricoman Italia: Italian home-improvement and renovation retailer (part of Adeo Group) with kitchen and bathroom furniture offerings targeted at the professional and prosumer segment. Comparable to CasaTua's B2B professional customer track and the bonus-mobili-driven renovation customer, but as part of a broader hardware-led assortment.

Direct peers

• Aran Cucine: Italian kitchen manufacturer with its own retail showroom network across Italy. Aran is CasaTua's flagship kitchen brand partner and a direct competitor in the kitchen retail space, offering similar modular kitchen systems with in-store design consultation.
• Mondo Convenienza: Italy's largest furniture retailer by store count, operating a chain of large-format showrooms selling kitchens, living rooms, bedrooms and mattresses. Directly competes with CasaTua across all major product categories at a lower price point, with significantly greater scale and geographic coverage.
• Scavolini: Vertically integrated Italian kitchen manufacturer with an extensive network of mono-brand stores (Scavolini Store) across Italy. Directly comparable to CasaTua on modular kitchen offerings, in-store design consultation, and Made-in-Italy positioning, but with the added advantage of in-house production.
• Lube Cucine: Major Italian kitchen manufacturer with hundreds of branded retail stores across Italy. Competes head-to-head with CasaTua on modular kitchens, Made-in-Italy positioning, and design-consultation-led sales, but operates a much larger retail network and benefits from proprietary production economics.
• Stosa Cucine: Italian kitchen manufacturer with retail showrooms throughout Italy. Comparable to CasaTua on modular kitchen assortment, in-store design service, and Made-in-Italy narrative; serves the same value-conscious but design-driven Italian homeowner segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8T6M6-bEkQrRvarrsHe_UA
• Facebookfacebook.com/CasatuaItalia
• LinkedInlinkedin.com/company/casatuaitalia
• Instagraminstagram.com/casatuaitalia
• TikToktiktok.com/@casatuaitalia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CasaTua