El Warsha
El Warsha is an Egyptian full-service advertising agency in Giza delivering ATL/BTL media, creative, branding, packaging, events, digital marketing, and marketing consulting to enterprise and SMB clients across real estate, automotive, F&B, finance, and government.
- Company typePrivate
- Founded2011
- HeadquartersGîza, Egypt
- Headcount11–50
- GTM typeB2B
- OfferingServices
What El Warsha does
El Warsha (legal name: Elwarsha for advertisement) is a privately held Egyptian advertising agency founded in 2015 and headquartered at 30 Michel Bakhoum Street in Dokki, Giza. The firm operates as a full-service marketing and communication agency delivering creative, branding, media, and consulting services across both Above-The-Line (ATL) channels — television and radio commercials — and Below-The-Line (BTL) channels — print, outdoor signage, brochures, packaging, photography, digital marketing, and events. It also provides media planning and booking using Excel-based planning tools and offers marketing consulting covering marketing planning, strategy setting, competitive analysis, and brand positioning.
The agency's client base spans enterprise accounts and small/medium businesses across real estate development (Talaat Moustafa Group, Madinaty Golf Club, Golden House Dubai, Eco West, Atrium, San Stefano Mall), automotive (KIA, Renault, SEAT), food and beverage (Four Seasons, Bonjorno Cafe, Fresh Food Market), retail (Metro, Sina, Knockmart, Sun City Mall), finance (SAIB Bank, CPC, CIC), healthcare (Laser Home Clinic), government and international organizations (ILO Entrepreneurship Summit 2016, African Anti-Corruption Forum 2019), and consumer goods (Moods, Gallina, RAW, Shahy, Rich, Sima Lollipop). GTM is sales-led and direct: consultative selling to corporate and SMB clients with no disclosed intermediaries, channel partners, or external investors.
Revenue is generated through professional services engagements (project fees and potentially retainer arrangements) on a quote-based pricing model. The agency has no disclosed funding rounds, no parent company, no subsidiaries, no public financial filings, and no proprietary technology stack or platform; media planning is performed in Excel. Distribution is direct-to-client with geographic scope primarily North Africa (Egypt) plus limited regional reach indicated by a UAE-based client. The firm is small, with headcount reported in the 11-50 employee range, and maintains a basic social media presence on Facebook, LinkedIn, and YouTube.
El Warsha firmographics
Firmographics- Name
- El Warsha
- Legal name
- Elwarsha for advertisement
- Website
- http://www.lwarsha.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El Warsha is an Egyptian full-service advertising agency in Giza delivering ATL/BTL media, creative, branding, packaging, events, digital marketing, and marketing consulting to enterprise and SMB clients across real estate, automotive, F&B, finance, and government.
- Ownership category
- akta.pro rank
El Warsha industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Field Sales & Brand Ambassador Programs (MPAAAJAG)
Keywords
Where El Warsha is headquartered
LocationHeadquarters
- HQ city
- Gîza
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
El Warsha business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Marketing Services: Revenue generated from providing full range of marketing and communication services including creative development, branding, ATL (Above The Line) media production, BTL (Below The Line) marketing, media planning and booking, and marketing consulting engagements. Service-based revenue model typically involving project fees and potentially retainer arrangements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
El Warsha product offering
Product offeringCore offering
El Warsha is a full-fledged Egyptian advertising agency providing end-to-end marketing and communication services. The company offers Above-The-Line (ATL) mass media advertising (TV commercials and radio), Below-The-Line (BTL) direct marketing (print, outdoor, photography, digital), media planning and booking, and strategic marketing consulting including brand positioning, competitive analysis, and marketing strategy development for business clients across multiple industries.
Product overview
El Warsha is a full-fledged Egyptian advertising agency providing a comprehensive range of Marketing and Communication services. The offering consists of two main service delivery structures: (1) ATL (Above The Line) services including TV Commercials and Radio Commercials for mass media; (2) BTL (Below The Line) services covering Print and Photography. These are complemented by Marketing Consulting (strategy, planning, competitive analysis, brand positioning), Media Planning and Booking, and a Clients Experience portfolio showcasing work across Branding, Booklets & Brochures, Outdoors, Posters & POS Materials, Flyers & Ads, Events, Digital Marketing, Photography, Packaging, TVC, and Radio Commercials. The company creates and implements creative and branding solutions tailored to each client's segment-related target audience.
Differentiator
Problem solved
Functional benefit
Products and services
- ATL (Above The Line) Traditional mass media advertising services including TV Commercials (TVC) production with concept, storyboard, post-production, talent, and music composition; and Radio Commercials with script writing, voice-over, recording, editing, jingles, and music composition. Designed for businesses seeking mass-market brand exposure.
- BTL (Below The Line) Direct marketing and promotional services including print (newspaper/magazine ads, outdoor design, brochures, digital/web adaptations) and professional photography (products, venues, events, automotive). Targeted at businesses needing targeted consumer engagement materials.
- Media Planning and Booking Media planning and booking services for purchasing and arranging advertising space across various media channels, supported by Excel-based planning tools. For clients seeking optimal media placement.
- Marketing Consulting Strategic marketing consulting services including Marketing Planning, Strategy Setting, Competitive Analysis, and Brand Positioning to help clients create and implement effective marketing strategies. For business clients seeking strategic marketing direction.
- Branding Logo design and brand identity creation services delivered to business clients seeking to establish or refresh their brand presence.
- Booklets & Brochures Print collateral design services including menus, covers, and inside pages for businesses in food service, retail, real estate, and corporate sectors.
- Outdoors Outdoor advertising and signage services including flags, banners, and large-format displays for businesses across multiple sectors including automotive, retail, and real estate.
- Posters & POS Materials Point-of-sale materials and poster design services for retail and corporate clients seeking in-store promotional materials.
- Flyers & Ads Flyer design and print advertisement services for businesses across food service, retail, healthcare, finance, automotive, and real estate sectors.
- Events Event planning and management services including concerts, corporate events, summits, and forums for businesses, government bodies, and international organizations.
- Digital Marketing
Companies that use El Warsha
Customer profileNamed customers47 records
Segments6 records
Ideal customer profiles3 records
El Warsha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
El Warsha partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
El Warsha competitors and assessment
Company assessmentDirect peers
- FP7 McCann Cairo: Major full-service advertising agency network in Egypt, part of McCann Worldgroup (IPG). Directly competes with El Warsha for enterprise creative, branding, and integrated campaign work across Egyptian and regional clients.
- JWT Cairo: WPP-owned full-service ad agency in Egypt offering creative, branding, and integrated marketing services. Directly competes with El Warsha for the same enterprise and government client mandates in the Egyptian market.
- Leo Burnett Cairo: Publicis-affiliated creative agency in Egypt providing branding, advertising, and digital services. Closely comparable to El Warsha in service mix and target client segments across real estate, automotive, and FMCG.
- Ogilvy Egypt: WPP-owned full-service advertising agency in Egypt covering creative, branding, media, PR, and digital. A direct competitor for El Warsha's enterprise and government clients, with broader service portfolio and global scale.
- VMLY&R Egypt: WPP group advertising agency with Egyptian operations offering brand strategy, creative, and customer experience services. Directly competes with El Warsha for integrated brand campaigns from mid-market and enterprise clients in Egypt.
Regional players
- TBWA\RAAD: Omnicom-affiliated regional advertising network headquartered in the UAE with MENA-wide operations including Egypt. Comparable to El Warsha as a creative-led agency serving regional and enterprise clients across the Middle East and North Africa.
- DDB Mudra Middle East: Omnicom-affiliated regional creative agency network operating across MENA. Comparable to El Warsha as a creative agency serving regional brands with full-service brand and campaign work.
- Serviceplan Arabia: European-headquartered independent agency group with MENA operations providing integrated marketing and creative services. Comparable to El Warsha as a full-service creative partner for regional and multinational brands in the MENA region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
El Warsha social profiles
Digital presenceEl Warsha financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Warsha leadership team
Management profileNumber of profiles
El Warsha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Warsha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Warsha
What does El Warsha do?
El Warsha is a full-fledged Egyptian advertising agency providing end-to-end marketing and communication services. The company offers Above-The-Line (ATL) mass media advertising (TV commercials and radio), Below-The-Line (BTL) direct marketing (print, outdoor, photography, digital), media planning and booking, and strategic marketing consulting including brand positioning, competitive analysis, and marketing strategy development for business clients across multiple industries.
Is El Warsha a public or private company?
El Warsha is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was El Warsha founded?
El Warsha was founded in 2011. It employs 11 to 50 people.
Where is El Warsha based?
El Warsha is headquartered in Gîza, Egypt, in the Africa region.
How does El Warsha make money?
One revenue line is on record: advertising and Marketing Services.
Who are El Warsha's main competitors?
Direct peers on record are FP7 McCann Cairo, JWT Cairo, Leo Burnett Cairo, Ogilvy Egypt and VMLY&R Egypt. Regional players are TBWA\RAAD, DDB Mudra Middle East and Serviceplan Arabia.
Does El Warsha have an API?
No public API is recorded for El Warsha.
What industry is El Warsha in?
El Warsha's product category is Advertising Services. Its primary akta.pro industry code is MPAAAJAG, Field Sales & Brand Ambassador Programs. Its NAICS code is 54181 and its SIC code is 7311.