Humlegrdens Ekolager
Humlegrdens Ekolager is a Swedish specialty retailer founded in 1992, based in Sollentuna, that sells homebrewing and winemaking ingredients, kits, and educational resources to hobbyist consumers in Sweden via its humle.se e-commerce channel.
- Company typePrivate
- Founded1992
- HeadquartersSollentuna, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Humlegrdens Ekolager does
Humlegrdens Ekolager is a privately held Swedish specialty retailer founded in 1992, headquartered in Sollentuna. The company supplies homebrewing and winemaking enthusiasts with ingredients, kits, and educational resources, serving the hobbyist segment of the Swedish market. Its online presence is anchored at humle.se, and it operates with a workforce of 11-50 employees, placing it firmly in the small-business category.
The business model is consistent with a direct-to-consumer e-commerce and likely in-person retail operation serving a long tail of individual hobbyists. The product offering spans consumable inputs (hops, malt, fruit, adjuncts), equipment kits, and educational content, which together represent the full-cycle needs of amateur beer and wine producers. Pricing models, channel mix (own e-commerce vs. marketplace vs. physical store), and supplier relationships are not documented in available sources.
Operationally, the company has demonstrated longevity (over three decades in operation) and is still listed as active, but available data does not include revenue, headcount trend, ownership structure, management team, partnerships, or recent strategic moves. This thin information profile limits deeper analytical conclusions about competitive positioning, growth trajectory, or capital structure.
Humlegrdens Ekolager firmographics
Firmographics- Name
- Humlegrdens Ekolager
- Website
- https://humle.se
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Humlegrdens Ekolager is a Swedish specialty retailer founded in 1992, based in Sollentuna, that sells homebrewing and winemaking ingredients, kits, and educational resources to hobbyist consumers in Sweden via its humle.se e-commerce channel.
- Ownership category
- akta.pro rank
Humlegrdens Ekolager industry classification
Industry- Product category
- Homebrewing and Winemaking Supplies
- NAICS
- Farm Product Raw Material Merchant Wholesalers (4245)
- SIC
- Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Hop Farming (AFAGAGAB)
- akta.pro secondary industry
- Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH)
Keywords
Where Humlegrdens Ekolager is headquartered
LocationHeadquarters
- HQ city
- Sollentuna
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Humlegrdens Ekolager business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Humlegrdens Ekolager product offering
Product offeringCore offering
Humlegrdens Ekolager is a Swedish specialty retailer that supplies homebrewing and winemaking hobbyists with raw ingredients (grains, hops, yeasts, fruit and grape musts), complete brewing and winemaking kits, and educational resources. The company serves individual consumers pursuing beer and wine production as a hobby, operating from Sollentuna, Sweden, and through its website humle.se.
Differentiator
Problem solved
Functional benefit
Products and services
- Homebrewing Ingredients Raw ingredients used in home beer production, including grains, hops, and yeasts, sold to hobbyist brewers in Sweden.
- Winemaking Ingredients Raw materials for home wine production, including fruit and grape musts and yeasts, sold to hobbyist winemakers in Sweden.
- Homebrewing and Winemaking Kits Complete starter kits bundling ingredients and equipment for novice homebrewers and winemakers in Sweden.
- Educational Resources Instructional and learning materials supporting hobbyists in homebrewing and winemaking, supplied to Swedish customers.
Companies that use Humlegrdens Ekolager
Customer profileIdeal customer profiles1 record
Humlegrdens Ekolager technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Humlegrdens Ekolager partnerships and signals
Strategic signalRecent moves1 record
Humlegrdens Ekolager competitors and assessment
Company assessmentOthers
- Brewdog: Large UK-based craft brewery with its own homebrewing/DIY beer product lines and broad consumer brand. Adjacent — operates in craft beer ecosystem that drives downstream homebrewing demand but is not a direct specialty retailer competitor.
Regional players
- The Malt Miller: UK-based homebrewing and winemaking supplies retailer offering ingredients, kits, and equipment. Comparable niche specialty retailer in an adjacent European geography.
- Brouwland: Belgian-based supplier of homebrewing and winemaking ingredients, kits, and equipment, primarily serving the Benelux and broader European hobbyist market. Comparable as a European specialty retailer in the same category.
- GetEr'Brewed: UK online retailer specializing in homebrewing ingredients, kits, and equipment for hobbyists. Comparable in business model and product focus, serving a neighboring European market.
- Brouwmarkt: Dutch online homebrewing and winemaking supplies retailer offering ingredients, kits, and equipment. Comparable European specialty retailer serving a neighboring geographic market.
Direct peers
- MoreBeer: One of the largest US-based homebrewing supply retailers offering hops, ingredients, kits, and educational content. Highly comparable as a multi-format homebrewing supplies specialist serving hobbyist brewers.
- Northern Brewer: Major US homebrewing retailer with hops, ingredient kits, recipes, and educational resources. Directly comparable in product mix (ingredients + kits + education) and hobbyist customer base.
Broad incumbents
- Hopsteiner: Large global hop grower, processor, and merchant supplying brewers worldwide. Comparable as a hop-centric supplier in the upstream value chain that Humlegrdens sits downstream of.
- Yakima Chief Hops: Major US-based hop grower-owned supplier providing hop varieties and products to brewers globally. Comparable as a large incumbent in the hop supply chain relevant to Humlegrdens' core product.
Emerging players
- Brew2Bottle: UK-based homebrew supplies retailer offering ingredients and starter kits. Comparable as a smaller, focused player in the homebrewing ingredients and kits segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Humlegrdens Ekolager social profiles
Digital presenceHumlegrdens Ekolager financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humlegrdens Ekolager leadership team
Management profileNumber of profiles
Humlegrdens Ekolager funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humlegrdens Ekolager M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humlegrdens Ekolager
What does Humlegrdens Ekolager do?
Humlegrdens Ekolager is a Swedish specialty retailer that supplies homebrewing and winemaking hobbyists with raw ingredients (grains, hops, yeasts, fruit and grape musts), complete brewing and winemaking kits, and educational resources. The company serves individual consumers pursuing beer and wine production as a hobby, operating from Sollentuna, Sweden, and through its website humle.se.
When was Humlegrdens Ekolager founded?
Humlegrdens Ekolager was founded in 1992. It employs 11 to 50 people.
Where is Humlegrdens Ekolager based?
Humlegrdens Ekolager is headquartered in Sollentuna, Sweden, in the Europe region.
Who are Humlegrdens Ekolager's main competitors?
Brewdog is listed as an others. Regional players are The Malt Miller, Brouwland, GetEr'Brewed and Brouwmarkt. Direct peers are MoreBeer and Northern Brewer. Broad incumbents are Hopsteiner and Yakima Chief Hops. Brew2Bottle is listed as an emerging player.
Does Humlegrdens Ekolager have an API?
No public API is recorded for Humlegrdens Ekolager.
What industry is Humlegrdens Ekolager in?
Humlegrdens Ekolager's product category is Homebrewing and Winemaking Supplies. Its primary akta.pro industry code is AFAGAGAB, Hop Farming, with a secondary code of EDAAAGAH, Beverage & Mixology (Coffee, Tea, Wine, Cocktails). Its NAICS code is 4245 and its SIC code is 5150.