Propuls Connect

What Propuls Connect does

Propuls Connect is a French operational marketing agency founded in 2011 by Stéphane Wagner and headquartered in Woippy (Metz), France. The company specializes in retailtainment — immersive, event-driven marketing experiences designed for shopping centers and retail real estate operators across France and the Belux region (Belgium, Luxembourg, with coverage extending into Switzerland). Its core proposition addresses the structural challenge of declining physical retail foot traffic through licensed entertainment, custom installations, seasonal activations, and turnkey roadshows that drive engagement and on-site dwell time.

The product surface is organized into four core service lines: Official Licenses (exclusive deployment rights for Monopoly via Hasbro, Stranger Things via Netflix, Fort Boyard via France Télévisions, Koh Lanta via Banijay, Naruto via Warner Bros Discovery, Marsupilami, and Mille Bornes via Dargaud Media), Turnkey Animations (a catalog of deployable packages including Secret Box, Sales animations, and Power Purchasing games), Custom Events (fully bespoke creation such as the Palace Toison d'Or CSR event), and Roadshows (itinerant multi-site concepts such as École de la Sorcellerie, deployed across more than 30 shopping centers). The underlying technology combines large-scale physical scenography (escape rooms, themed environments, VR hardware), licensed IP exploitation, mascot character performances, and operational event production — all executed in-house by integrated multidisciplinary teams spanning Offer, Commercial, Marketing, Production, and Logistics.

The business model is professional services-led, with project-based fees derived from licensing, production, staffing, logistics, and duration components, structured under multi-year contracts with major retail real estate operators (foncières) including listed REITs Mercialys, Carmila, Unibail-Rodamco-Westfield, CODIC, and SCC. Distribution runs through five regional agency offices (Woippy/Metz, Rennes, Toulouse, Luxembourg, Belgium) executing direct enterprise field sales. The company is privately held with no disclosed external funding — registered share capital is €50,000 and ownership remains with the founder. Headcount is in the 11–50 range with case-study-validated outcomes including 14,000 participants in a 10-day Monopoly activation at Shop'in Houdemont, 6,000 visitors in a 6-day Stranger Things deployment at Les 3 Fontaines, and 487 data-qualified leads in a 2-day Secret Box activation at Passy Plaza.

Name

Propuls Connect

Legal name

Propuls Connect S.A.

Website

https://propuls-connect.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Propuls Connect is a French operational marketing agency founded in 2011 that delivers immersive retailtainment experiences — licensed entertainment activations, custom events, and multi-site roadshows — for shopping centers and retail real estate operators across France and Belux.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

akta.pro secondary industry

Decor Props & Themed Set Rentals (HSACAFAK)

Keywords

• Retailtainment marketing agency
• Experiential event marketing
• Shopping center activations
• Licensed brand experiences
• Operational marketing services

Headquarters

HQ city

Flavigny-le-grand-et-beaurain

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Marketing Services: Full-service event marketing agency providing concept development, production, and operational execution of retailtainment campaigns for shopping centers. Revenue derived from project fees, production costs, and service charges.
2. Licensed Entertainment Concepts: Deployment of proprietary and licensed entertainment concepts (Monopoly XXL, Stranger Things immersive experience, Fort Boyard challenges) under exclusive licensing agreements with entertainment property owners.
3. Turnkey Animation Catalog: Pre-designed, deployable animation packages offered from an established catalog covering seasonal events, retail holidays, and themed experiences for shopping centers.
4. Roadshow Orchestration: Multi-site touring event services for shopping center chains, enabling simultaneous or sequential deployment across multiple locations under unified concept and branding.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Propuls Connect is an operational marketing agency that designs, produces, and deploys immersive retailtainment experiences and event animations for shopping centers. Its offering combines exclusive licensed entertainment properties (Monopoly, Stranger Things, Fort Boyard, Koh Lanta, Naruto, Marsupilami, Mille Bornes) with custom-designed physical installations, turnkey animation catalogs, and multi-site roadshows to drive foot traffic, customer engagement, and seasonal activations for retail real estate operators.

Product overview

Propuls Connect is an operational marketing agency for shopping centers, offering four core service lines: Official Licenses (exclusive licensed experiences with brands like Monopoly, Stranger Things, Fort Boyard, Koh Lanta, Naruto, Marsupilami, Mille Bornes), Turnkey Animations (ready-to-deploy catalog of proven concepts), Custom Events (bespoke creation from concept to execution), and Roadshows (itinerant activations replicable across multiple sites). The company serves shopping centers across France and Belux through five regional agencies (Metz, Rennes, Luxembourg, Toulouse, Belgium). Beyond the four main service lines, the portfolio spans seasonal animations (Christmas, Halloween, Easter, Black Friday, Valentine's Day, summer, winter, back-to-school), themed experiences (cinema, dinosaurs, escape games, manga/Japan, eco-responsibility), target audience-specific activations (children, families, teens, seniors), game-based purchasing power mechanics (lucky boxes, safes, magic doors, wheels, plinko, claw machines), creative workshops, mascots, kermesse/fairs, and B2B corporate events. The offering is structured as a full-service agency model covering strategy (PAMO), production and fabrication, original concept creation, and operational deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• Licences Officielles (Official Licensed Experiences)

Quantifiable outcome

• Up to 14,000 participants in 10-day activations
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• HasbrocoreOEM/ Whitelabel/ Licensing PartnerHasbro granted official licensing rights for Monopoly to Propuls Connect, enabling the deployment of the iconic board game as a giant XXL experience in shopping centers across France and Belux.
• NetflixcoreOEM/ Whitelabel/ Licensing PartnerLicensed Stranger Things entertainment property for immersive shopping center experiences, including official pop-up stores with licensed merchandise.
• France TélévisionscoreOEM/ Whitelabel/ Licensing PartnerLicensed Fort Boyard entertainment property for shopping center activations featuring iconic challenges and team-building experiences.
• BanijaycoreOEM/ Whitelabel/ Licensing PartnerLicensed Koh Lanta (Adventure Official) entertainment property for jungle-themed shopping center experiences.
• Warner Bros DiscoverycoreOEM/ Whitelabel/ Licensing PartnerLicensed Naruto anime property for immersive Konoha village experiences in shopping centers.
• Marsupilami EntertainmentcoreOEM/ Whitelabel/ Licensing PartnerLicensed Marsupilami Wild Adventures in Palombie entertainment property for family-themed shopping center experiences featuring the iconic character.
• Dargaud MediacoreOEM/ Whitelabel/ Licensing PartnerLicensed Mille Bornes (70th anniversary edition) card game for giant board game experiences in shopping centers.
• CODICflagshipChannel Partner/ Reseller/ DistributorMajor retail real estate operator (foncière) operating shopping centers in France. Propuls Connect provides ongoing event marketing services including roadshows and custom animations.
• SCCflagshipChannel Partner/ Reseller/ DistributorShopping center operator receiving regular licensed animation services from Propuls Connect with 360° innovative and immersive event deployments.
• MercialysflagshipChannel Partner/ Reseller/ DistributorMajor listed French REIT (Société d'Investissement Immobilier Cotée) operating shopping centers, client for licensed entertainment properties.
• CarmilaflagshipChannel Partner/ Reseller/ DistributorMajor shopping center REIT in France (backed by Carrefour), client for Monopoly licensed roadshow at Shop'in Houdemont.
• URW (Unibail-Rodamco-Westfield)flagshipChannel Partner/ Reseller/ DistributorGlobal shopping center operator, client for Palace Toison d'Or custom event showcasing RSE commitments.

Scale indicators8 records

Expansion highlights5 records

Direct peers

• MKG: French experiential and event marketing agency serving brands and retailers; competes directly with Propuls Connect for live marketing campaigns and brand activations in France.
• Auditoire: French experiential marketing agency under the Havas network specialized in brand experiences and events; competes for similar event-marketing budgets from retail and consumer brands.
• L'événement: French corporate event and experiential agency serving retail, brand, and corporate clients; directly competes with Propuls Connect for live marketing campaigns in France.
• Hopscotch Groupe: Paris-headquartered event, PR, and experiential marketing group with dedicated live and event divisions; offers comparable event-marketing services to retail and consumer brands in France.
• Octagon: Global experiential marketing agency with deep sports, entertainment, and brand activation expertise; competes for licensed-IP activations and large-scale event deployments for retail and consumer brands.

Broad incumbents

• Sparks: Global experiential marketing agency within the Havas/Publicis ecosystem specializing in brand experiences and retailtainment; serves comparable brand and retail clients with broader geographic reach.
• GL Events: Publicly listed French events services group operating venues, exhibitions, and event production; an incumbent in the broader French event-services market with overlapping client base in retail and corporate events.
• Havas Events: Global network-level events and experiential marketing offering through Havas; broader portfolio but addresses the same enterprise retail and brand experiential marketing spend.

Others

• Citadium (event/retail activations): French retailer targeting youth/lifestyle consumer segments that intersects with shopping-center entertainment activations; relevant as a potential client or adjacent ecosystem participant rather than direct competitor.

Regional players

• M Publicité / M Publicité Retail: French advertising and retail-marketing agency with retail-center specialization; regional French competitor focused on point-of-sale and shopping-center campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/propulsconnect
• LinkedInlinkedin.com/company/propulsconseil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propuls Connect