GrowthBrainery

What GrowthBrainery does

GrowthBrainery is an Austrian digital-skills training and education company headquartered in Hagenberg (Upper Austria) with a secondary location in Vienna, operating under the legal entity digitalbrains.at e.U. (sole proprietorship of Dominik Pühringer). The company delivers hands-on, practitioner-led training programs covering the full digital marketing and growth stack — including SEO, SEA, webtracking, content marketing, social media, performance marketing, UX design, e-commerce, influencer marketing, and digital business models. Its proprietary TCG (Think-Create-Grow) methodology structures every offering into a pre-course diagnostic phase, a hands-on training phase, and a post-course implementation support phase, positioning the company around the "learn-apply-optimize" cycle rather than one-off course delivery.

The product portfolio is organized across three flagship intensive programs — GrowthWeekend (3-day, €1,500), GrowthMonth (4-week, €2,900), and the Lehrgang "Growth Marketing" certification (100 hours) — plus more than 20 individual 6–12 hour course modules priced between €1,800 and €3,600 per participant. All cohorts are capped at 8 participants (10 for the Lehrgang), reflecting a deliberately high-touch, low-throughput model. Delivery is available both in-person at Hagenberg and Vienna and online via live video.

The business model is direct sales to enterprise teams (voestalpine, KTM, Primetals, Stabilo, Land OÖ, WIFI are listed as references), SMEs, startup founders, and individual professionals, with sales handled through a HubSpot-backed inbound funnel, free initial consultation, and an active government-subsidy facilitation channel (up to 60% coverage via WKO OÖ, QBN, Qualifizierungsverbund). The company is bootstrapped, with no external funding, and relies on a bench of 13+ active practitioner-instructors as its primary differentiating asset.

Name

GrowthBrainery

Legal name

digitalbrains.at e.U.

Website

https://growthbrainery.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GrowthBrainery is an Austrian hands-on digital-skills training provider headquartered in Hagenberg with a Vienna office, delivering cohort-based programs (GrowthWeekend, GrowthMonth, 100-hour certification) and 20+ course modules in SEO, growth marketing, UX, and analytics under a proprietary TCG methodology for enterprise teams, SMEs, founders, and individuals.

Ownership category

akta.pro rank

Headquarters

HQ city

Hagenberg

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Course Modules (Kursbausteine): GrowthBrainery sells individual 6–12 hour course modules in digital competencies (SEO, Omnichannel Growth Hacking, Webtracking, Podcasting, etc.) priced at €1,800–€3,600 per course. These are sold as one-time, per-person fees for professional development and training. Course seats are capped at 8 participants to maintain quality.
2. GrowthMonth Intensive Program: A 4-week intensive cohort-based program priced at €2,900 per participant. Includes 40 hours of live instruction plus 11 hours of individual coaching sessions. Limited to 8 participants per cohort. Revenue is recognized per cohort enrollment.
3. GrowthWeekend Intensive: A 3-day (24 hours live + 1 hour intake + 1 hour closing + 3 hours post-weekend follow-up) intensive workshop priced at €1,500 per participant. Limited to 8 participants per cohort.
4. Lehrgang Growth Marketing (100-Hour Certification): A 100-hour professional certification program comprising 90 hours of instruction and 10 hours of individual one-on-one coaching sessions. Runs on Fridays and Saturdays. Enrollment limited to 10 participants. This is the most comprehensive and highest-priced program offering, serving as the flagship full-stack digital marketing qualification.
5. Government Training Subsidies (Förderungen): GrowthBrainery assists customers in securing government training subsidies (up to 60% of course costs) through Austrian programs including Qualifizierungsförderung for WKO OÖ members (Innovative Skills), QBN for eligible employees, and Qualifizierungsverbund Digitale Kompetenz. This effectively reduces net price to the customer and incentivizes employer-sponsored enrollment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

GrowthBrainery is a hands-on training and education company that sells cohort-based digital growth programs delivered through its proprietary TCG (Think-Create-Grow) methodology. Offerings span a 100-hour certification program (Lehrgang Growth Marketing), intensive month-long and weekend formats (GrowthMonth, GrowthWeekend), and 20+ individual 6-12 hour course modules covering SEO, omnichannel growth hacking, webtracking, podcasting, UX design, content marketing, performance marketing, social media, and digital business models. All programs are capped at 8-10 participants and sold directly at premium per-participant prices ranging from €1,500 to €3,600.

Product overview

GrowthBrainery is a Hands-On education and training provider specializing in digital growth competencies, not a traditional SaaS software product. The company offers a structured portfolio of educational programs including the Lehrgang „Growth Marketing" certification program (100 hours), GrowthMonth intensive month-long training (40 hours), GrowthWeekend accelerated weekend format (24 hours), and individual course modules (6-12 hours each). Products are organized around the proprietary TCG (Think-Create-Grow) model, with course modules covering Omnichannel Growth Hacking, SEO, Website Development, Webtracking, Podcasting, Social Media, Performance Marketing, Content Marketing, E-commerce, Mobile Marketing, UX Design, Email/Messenger Marketing, Creative Writing, Personal Branding, Digital Business Models, Social Campaigning, SEA, Pitch Training, and Influencer Marketing. The company operates from locations in Hagenberg and Vienna, Austria.

Differentiator

Problem solved

Functional benefit

Brands

• GrowthMonth: Intensive 4-week digital growth training program with 40 hours live instruction and 11 hours individual coaching sessions, priced at €2,900.
• GrowthWeekend
• Lehrgang Growth Marketing
• TCG-Modell

Products and services

• Lehrgang „Growth Marketing" A comprehensive 100-hour professional certification program comprising 90 hours of instruction plus 10 hours of individual one-on-one coaching. Covers Business Development, Sales, Marketing & Growth. Runs on Fridays and Saturdays, limited to 10 participants per cohort, targeting professionals and teams seeking the most in-depth, full-stack digital marketing qualification in the curriculum.
• GrowthMonth An intensive 4-week cohort-based program priced at €2,900 per participant, delivering 40 hours of live instruction plus 11 hours of individual coaching. Limited to 8 participants per cohort. Teaches practical growth hacking strategies and digital business acceleration using frameworks including the OPENS omnichannel model.
• GrowthWeekend An accelerated 3-day weekend program priced at €1,500 per participant, delivering 24 hours of live expertise, 1-hour initial intake interview, 1-hour closing interview, and 3 hours of post-event individual support. Limited to 8 participants per cohort, designed for time-constrained professionals and founders seeking rapid-entry growth training.
• Omnichannel Growth Hacking A 12-hour course module (2h Think + 8h Create + 2h Grow) priced at €3,600 per participant, taught in-person or online, and limited to 8 participants. Teaches holistic omnichannel marketing, customer journey analysis, target audience personas, growth hacking strategies, and sales funnel development using the OPENS framework.
• SEO – Gezielte Ranking Strategien A 12-hour SEO course module (2h Think + 8h Create + 2h Grow) priced at €3,600 per participant. Teaches On-Page SEO, Off-Page SEO, technical optimization, keyword analysis, and Google Search Console usage. Backed by a 15-day money-back guarantee.
• Der Weg zur erfolgreichen Website A 12-hour course module priced at €3,600 per participant, teaching website creation, CMS selection, WordPress implementation, web strategy, and website design best practices for sales-optimized online presence.
• Webtracking A 6-hour course module priced at €1,800 per participant, teaching Google Analytics, KPI creation, heatmap tools, and Google Tag Manager for measuring website behavior and conversion optimization.
• Erfolgreiches Podcasting A 6-hour course module priced at €1,800 per participant, covering podcast conception, production, post-production, target audience definition, and podcast growth strategies.
• Personal Branding A course module teaching social media positioning, content strategy, LinkedIn optimization, and personal brand establishment on professional networks for individuals and executives.
• Kreatives Schreiben A course module covering creative writing techniques, text structures, content creation for social media, and advertising copywriting following the sales funnel approach.
• E-Mails, Messenger & Bot Marketing A course module teaching email marketing, messenger marketing, automation, lead scoring, and omnichannel crossover strategies.
• UX Design Hacking – Kompakt An 8-hour course module priced at €2,400 per participant, covering UX design principles, Google Material Design, color psychology, branding, visual storytelling, and A/B testing for customer experience optimization.
• Content Marketing A 6-hour course module priced at €1,800 per participant, covering social listening, channel strategy, content creation, tools, editorial planning, and content performance monitoring.
• Onlineshops A 6-hour course module priced at €1,800 per participant, teaching e-commerce development, online shop optimization, Facebook/Instagram Shop integration, Google Shopping campaigns, and ROAS measurement.
• Mobile Marketing A 6-hour course module priced at €1,800 per participant, covering mobile marketing campaigns, landing page optimization, iOS and Google Play app promotion, and mobile social campaign setup.
• Performance Marketing A 6-hour course module priced at €1,800 per participant, teaching sales funnel creation, customer journey phases (Top, Middle, Bottom of Funnel), measurement strategies, and income scaling techniques.
• Digitale Geschäftsmodelle A course module teaching business model transformation using the Business Canvas Model, covering key activities, key partners, value propositions, customer relationships, key resources, channel strategy, and revenue/cost structures for scaling digital business models.
• Social Campaigning An 8-hour course module priced at €2,400 per participant, teaching Facebook marketing, campaign setup, ad creation, audience targeting, tracking pixel integration, and campaign optimization.
• Social Media für B2B An 8-hour course module priced at €2,400 per participant, covering LinkedIn marketing, content evaluation and creation, LinkedIn Sales Navigator, B2B sales funnels, and social media targeting strategies for business audiences.
• SEA – Werbung bei Suchmaschinen A 6-hour course module priced at €1,800 per participant, teaching Google Ads campaign development, tracking implementation, conversion measurement, audience targeting, and search advertising optimization.
• Suchmaschinenmarketing A combined SEO and SEA course module teaching keyword strategy development, on-page and off-page optimization, and integrated search engine marketing implementation.
• Der perfekte Pitch A course module teaching storytelling, presentation structure, PSI and RTB methods, and pitch deck creation for confident business presentations.
• Influencer Marketing A 6-hour course module priced at €1,800 per participant, covering influencer marketing strategy, channel selection, market analysis, format evaluation, and holistic implementation across marketing campaigns.

Quantifiable outcome

• Companies achieve in 4 weeks (GrowthMonth) what typically takes 6–12 months of independent effort
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Udemy: Global marketplace for on-demand courses across digital marketing, SEO, social media, and adjacent topics. Comparable as a low-cost alternative for the same individual learner demand, but without cohort-based live delivery or post-course implementation support.
• LinkedIn Learning: Mass-market subscription learning library integrated into the LinkedIn platform, covering marketing, SEO, social media, and content topics. Comparable as a competing channel for the same learner demand, but offers self-serve video content rather than live cohort programs.
• Coursera: Large MOOC platform with university and company-led marketing and business courses, including specializations and certificates. Comparable in selling structured, certificate-bearing digital marketing curricula to professionals, but at much lower price points and without GrowthBrainery's hands-on live coaching.

Regional players

• Bitkom Akademie: German digital industry association's training arm, offering seminars and certifications on digital business, marketing, and technology. Comparable in targeting DACH professionals and corporate teams with applied digital training, anchored to a recognized industry brand.

Direct peers

• WEKA Akademie: German provider of professional development and corporate training, including digital marketing and management topics. Comparable because it sells modular, cohort-based, and certification programs to corporate buyers in the DACH region through a similar direct sales and seminar model.
• BrainStation: Digital skills training provider offering short courses and bootcamps in marketing, design, and technology, with corporate training programs. Comparable in instructor-led, cohort-based, premium-priced digital upskilling for professionals and enterprise teams.
• General Assembly: Global digital skills training company offering short, intensive, cohort-based bootcamps and workshops in marketing, data, and coding. Comparable in its premium, time-boxed, hands-on format targeting professionals and corporate teams, though it operates at significantly larger scale.
• Haufe Akademie: A major German-speaking professional and management training provider with a broad catalogue of courses, in-person formats, and corporate clients. Directly comparable in offering tiered workshops, certifications, and employer-funded programs, but operating at much larger scale across Germany, Austria, and Switzerland.
• CareerFoundry: Online provider of mentored, project-based digital marketing and tech training programs. Comparable in its emphasis on hands-on, mentor-supported outcomes rather than pure self-serve content, targeting career-changers and upskillers.
• Springboard: Online learning provider offering mentor-supported, career-focused courses in data, cyber, and design, including marketing analytics tracks. Comparable in combining self-paced curriculum with 1:1 mentorship, targeting working professionals and career switchers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/growthbrainery
• LinkedInlinkedin.com/company/growthbrainery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrowthBrainery