Groupe 361
Groupe 361 is a Lyon-based independent creative communication agency founded in 1984, employing ~25 staff and serving enterprise clients in pharmaceuticals, home improvement, beverage, real estate, financial services, and personal care through brand strategy, social media, content, and proprietary SaaS platforms (TeamAdvocacy, GEM, Opinion Tracker).
- Company typePrivate
- Founded1984
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Groupe 361 does
Groupe 361 is a Lyon-based independent creative communication agency founded in 1984, operating with approximately 25 employees from headquarters in Lyon (31 rue Gorge de Loup) and a Paris-area office in Neuilly-sur-Seine. The agency delivers full-service communication solutions to enterprise clients across France, spanning brand strategy, social media management, content creation, influence marketing, digital platform development, and media strategy. Its named client portfolio includes Biogaran, Orpi, Monsieur Store, Segafredo Zanetti, San Marco, Schmidt's (Unilever), Or en Cash, Etiaxil, Vitascorbol, Mag2, Insect Écran, and Sofip, distributed across pharmaceutical, home improvement, beverage, real estate, financial services, and personal care verticals.
The company's technology stack rests on three proprietary assets alongside service delivery: TeamAdvocacy, a SaaS employee advocacy platform with content curation, gamification, and real-time analytics; Global E-reputation Manager (GEM), a multi-location e-reputation and local SEO platform; and Opinion Tracker, a social listening and web intelligence tool. Groupe 361 has built AI-generated imagery capability used to produce product catalogs (notably for Monsieur Store without physical photo shoots) and creative campaign assets, applying relighting, perspective shifts, and consistent character generation. The firm holds the RSE Agence Actives certification at the 'Confirmé' level from AACC and Afnor, and is GDPR-compliant with data hosted in France.
Groupe 361 operates a hybrid revenue model combining project-based professional services (campaign production, brand strategy, social media management) with recurring SaaS subscriptions for its proprietary platforms. The business is privately held as a French SAS (société par actions simplifiée) with €100,000 declared capital and Benoit Narbonnet as legal representative. No external investors, parent companies, or institutional backing are disclosed; the agency appears to be founder/management-owned with sales-led direct enterprise engagement as its primary go-to-market motion.
Groupe 361 firmographics
Firmographics- Name
- Groupe 361
- Legal name
- GROUPE 361
- Website
- https://groupe361.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Groupe 361 is a Lyon-based independent creative communication agency founded in 1984, employing ~25 staff and serving enterprise clients in pharmaceuticals, home improvement, beverage, real estate, financial services, and personal care through brand strategy, social media, content, and proprietary SaaS platforms (TeamAdvocacy, GEM, Opinion Tracker).
- Ownership category
- akta.pro rank
Groupe 361 industry classification
Industry- Product category
- Creative & Advertising Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Short-Form Video Advertising & Brand Collaboration Platforms (MPACAHAH)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Groupe 361 is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Groupe 361 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Communication Agency Services: Traditional agency fees for strategy, creative campaigns, social media management, brand development, and advertising production for enterprise clients
- GEM Subscription: SaaS subscription model for e-reputation management platform offered on recurring basis
- TeamAdvocacy Subscription: Employee advocacy platform subscription with content creation services and accompaniment
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Groupe 361 product offering
Product offeringCore offering
Groupe 361 is an independent French communication agency that designs and executes full communication ecosystems for major consumer brands, covering brand strategy, social media management, creative campaign production, influence marketing, digital platform development, and traffic/media strategy. In parallel, it sells two proprietary SaaS platforms — TeamAdvocacy (employee advocacy) and Global E-reputation Manager (local e-reputation) — on subscription, and offers the Opinion Tracker social listening intelligence service. AI-assisted image generation is used to produce catalog and visual content without traditional photo shoots.
Product overview
Groupe 361 is a creative marketing and communication agency that combines multiple forms of intelligence—human and artificial—to create creative and performative strategies. The company operates as a full-service agency offering a platform-plus-services model, with two proprietary SaaS platforms: TeamAdvocacy (employee advocacy and content sharing platform) and Global E-reputation Manager/GEM (local e-reputation management). Core services include Social Listening & Web Intelligence (via Opinion Tracker), Branding, Social Media Management, Brand Content, Influence Marketing, Digital Platform Development, and Traffic Management. The agency serves major brands across pharmaceuticals (Biogaran, Etiaxil, Mag2), home improvement (Monsieur Store), automotive, food/beverage, and financial services sectors.
Differentiator
Problem solved
Functional benefit
Brands
- TeamAdvocacy: A comprehensive Employee Advocacy platform developed by Groupe 361 that transforms collaborators into brand ambassadors, including a platform, mobile application, and content creation strategy.
Quantifiable outcome
- Biogaran contraception campaign: 14.3M contacts, 4.2M people reached, 147,013 website visits
- +2 more outcomes
Companies that use Groupe 361
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Groupe 361 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Groupe 361 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AQUEOSminorWebsite hosting provider for groupe361.com
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Groupe 361 competitors and assessment
Company assessmentBroad incumbents
- Kingcom (part of Dentsu): Paris-based agency within the Dentsu network offering brand, digital, and content services to enterprise clients in France.
- Havas: Global French-headquartered advertising group offering creative, media, and content services — overlaps with Groupe 361's brand and content work for major accounts.
- TBWA\Paris: Major global-network creative agency with a strong French presence, competing for the same enterprise brand campaign mandates across pharma, retail, and FMCG.
- Ogilvy Paris: WPP-owned global creative network with Paris operations serving enterprise clients across pharma, FMCG, and retail — directly comparable campaign mandate.
- Publicis Groupe: Largest French-headquartered global advertising holding group with creative, media, and digital capabilities — competes for the same enterprise clients but with vastly broader scale.
Direct peers
- Heaven: Independent French creative and digital agency with similar scope in brand strategy, social media, and content production for major French brands.
- Rosa Paris: Paris-based independent creative agency with similar brand campaign, content, and digital platform offerings for French enterprise clients.
- Romance: French independent creative agency offering brand strategy, advertising, and digital campaigns for consumer brands — directly comparable in scale and client type.
- Herezie: Independent Paris-based creative agency serving enterprise clients across pharma, retail, and consumer goods — overlapping with Groupe 361's brand and campaign mandate.
- BETC Paris: Independent French creative agency headquartered in Paris, comparable in offering full-service brand, advertising, and digital work for major French and international brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Groupe 361 social profiles
Digital presenceGroupe 361 compliance and trust
Trust signalCompliance2 records
Groupe 361 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groupe 361 leadership team
Management profileNumber of profiles
Profiles1 record
Groupe 361 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groupe 361 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groupe 361
What does Groupe 361 do?
Groupe 361 is an independent French communication agency that designs and executes full communication ecosystems for major consumer brands, covering brand strategy, social media management, creative campaign production, influence marketing, digital platform development, and traffic/media strategy. In parallel, it sells two proprietary SaaS platforms — TeamAdvocacy (employee advocacy) and Global E-reputation Manager (local e-reputation) — on subscription, and offers the Opinion Tracker social listening intelligence service. AI-assisted image generation is used to produce catalog and visual content without traditional photo shoots.
Is Groupe 361 a public or private company?
Groupe 361 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Groupe 361 founded?
Groupe 361 was founded in 1984. It employs 11 to 50 people.
Where is Groupe 361 based?
Groupe 361 is headquartered in Lyon, France, in the Europe region.
How does Groupe 361 make money?
Three revenue lines are on record. Communication Agency Services are the primary driver. The others are GEM Subscription and teamAdvocacy Subscription.
Who are Groupe 361's main competitors?
Broad incumbents on record are Kingcom (part of Dentsu), Havas, TBWA\Paris, Ogilvy Paris and Publicis Groupe. Direct peers are Heaven, Rosa Paris, Romance, Herezie and BETC Paris.
Does Groupe 361 have an API?
No public API is recorded for Groupe 361.
What industry is Groupe 361 in?
Groupe 361's product category is Creative & Advertising Services. Its primary akta.pro industry code is MPACAHAH, Short-Form Video Advertising & Brand Collaboration Platforms, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 541810 and its SIC code is 7311.