Youknow
youknow is a Munich-based provider of AI-powered corporate e-learning, combining a scalable LMS, an AI authoring tool (knowtion), AI learning agents, and custom content services for large enterprises and regulated organizations, primarily across the DACH region.
- Company typePrivate
- Founded2009
- HeadquartersMünchen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Youknow does
youknow GmbH (DBA "Youknow") is a Munich-based, founder-led provider of corporate digital learning solutions operating since 2009 with approximately 80 employees. The company serves primarily large enterprises and regulated organizations across the DACH region and beyond, with a stated customer base of 700+ reference customers and 1,000+ organizations served across 10,000+ projects over more than 15 years. Named customers include Lufthansa, Porsche, Roche, BCG, REWE, Sanofi, Adidas, Bosch, Allianz, Deutsche Bahn, BASF, TÜV, PwC, Schaeffler, SIXT, and KKH, alongside public-sector clients such as the Bavarian State Ministry of Justice and E-Control Austria.
The product portfolio centers on two software platforms — the youknow Learning Management System (LMS), a scalable SaaS or on-premise solution with multi-tenant, eCommerce, certification, and TISAX-certified German hosting — and knowtion, an AI-powered authoring tool that generates SCORM/xAPI-compliant e-learning modules from documents with built-in didactics, translation, and text-to-speech. Layered on these are an AI Solutions suite (Knowledge-Hub, AI-Sales-Companion, AI-Reflexionspartner, Avatar-based Salescoach), certified EU AI Act Article 4 training packages, custom e-learning and explainer-video production services, and strategic L&D and AI consulting. The underlying AI is GPT-based, orchestrated through an internal "youknowGPT" environment, and trained on the company's proprietary project corpus.
Revenue is generated primarily through enterprise subscription licenses (LMS and knowtion, sold on annual or multi-year terms based on user count and feature scope), professional services for custom content and video production, and consulting engagements led by a consulting-led enterprise field-sales motion with free readiness checks and demos as entry points. Pricing is predominantly custom and quote-based, with limited disclosed list pricing on the EU AI Act KI-Kompetenz training (EUR 1,990 per 10 users, plus optional coaching). The company is privately held with no disclosed external funding, is led by founder and Managing Director Patrick Hauck, and is supported by an advisory board that includes the CEOs of Collaboration Design and iteratec GmbH.
Youknow firmographics
Firmographics- Name
- Youknow
- Legal name
- youknow GmbH
- Website
- https://you-know.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- youknow is a Munich-based provider of AI-powered corporate e-learning, combining a scalable LMS, an AI authoring tool (knowtion), AI learning agents, and custom content services for large enterprises and regulated organizations, primarily across the DACH region.
- Ownership category
- akta.pro rank
Youknow industry classification
Industry- Product category
- Corporate Learning Management Software (E-Learning / LMS)
- NAICS
- Software Publishers (5132), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Computer Training (61142)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
- akta.pro secondary industries
- Education & Learning Personalization (HDAAAGAL), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where Youknow is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Youknow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Learning Management System (LMS) Licensing: Annual or multi-year license model for the youknow LMS platform. Licensed as enterprise solution based on user count and feature scope.
- knowtion AI Authoring Tool Licensing: Enterprise solution with individual pricing based on planned usage and user count.
- Custom E-Learning Content Production: Full-service content creation from individual micro-nuggets to comprehensive learning journeys. Co-creation model with flexible support levels.
- E-Learning Consulting: Strategic consulting for AI integration in L&D, learning strategy development, and organizational learning transformation.
- EU AI Act Training Packages: Basic package at 1,990 EUR for up to 10 users; Skill-up package includes coaching at additional 1,000 EUR for up to 25 persons. SCORM packages available for LMS integration.
- Explainer Video Production: Professional video production with 20-30 working day timelines. Production in various styles including handmade, iconmade, animade, and custom animations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic E-Learning KI-Grundlagen course for up to 10 users |
| Subscription | Annual | Skill-up Package: E-Learning + 4-hour Live Coaching for up to 25 persons |
| Subscription | Annual | knowtion AI Authoring Tool - Enterprise License |
| Subscription | Multi-year contract | youknow LMS - User-based Enterprise Licensing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Youknow product offering
Product offeringCore offering
youknow develops and sells the youknow LMS (a scalable SaaS/on-premise Learning Management System for corporate training, compliance, partner and customer academies) and knowtion (an AI-powered authoring tool that lets subject-matter experts generate didactically designed, SCORM/xAPI-compliant e-learning modules from documents). Around these software products, the company offers custom e-learning content production (WBTs, microlearnings, serious games, VR, blended learning), explainer videos, certified EU AI Act competency training, AI-powered learning solutions (Knowledge-Hub, AI-Reflexionspartner, Sales-Companion, Avatar Salescoach), webinars, and strategic L&D and AI consulting. All offerings are GDPR-compliant with German/EU data hosting and primarily target enterprise customers in the DACH region.
Product overview
Youknow operates as a corporate digital learning solutions provider with a platform-plus-services portfolio. The core product infrastructure consists of two interconnected software products: the youknow Learning Management System (LMS) — a scalable SaaS or On-Premise platform for managing all forms of corporate learning with built-in AI support — and knowtion, an AI-authoring tool that enables subject-matter experts to generate full E-Learning modules on demand, directly integrable into the LMS via SCORM/xAPI. Around these platforms, Youknow offers a suite of AI-powered learning solutions (AI-Reflexionspartner, Sales-Companion, Knowledge-Hub, Avatar-Salescoach), certified AI competency training for EU AI Act compliance, custom E-Learning content production (including explainer videos, serious games, blended learning), and strategic consulting and webinar services. The product ecosystem is unified by AI integration throughout, SCORM/xAPI interoperability, and German data hosting.
Differentiator
Problem solved
Functional benefit
Brands
- knowtion: AI-powered authoring tool for creating E-Learning content. Enables users to create training materials 90% faster with automatic content generation, translation, and built-in didactics support.
Products and services
- youknow LMS (Learning Management System) A scalable SaaS/On-Premise Learning Management System for corporate learning - covering mandatory compliance training with recertification, customer/partner academies, seminar and eCommerce capabilities, with integrated AI tools, multi-tenant architecture, and German data hosting.
- knowtion AI Authoring Tool An AI-powered authoring tool (Guided Content Creation) that lets subject-matter experts generate full SCORM/xAPI-compliant e-learning modules from uploaded documents or templates in minutes, with built-in AI for content generation, translation, text-to-speech, and BFSG accessibility. Awarded as best authoring tool (eLearning Award 2023) and rated Exzellent (91/100) by eLearning Journal.
- AI Solutions Portfolio (AI-Reflexionspartner, Sales-Companion, Knowledge-Hub, Avatar-Salescoach) A suite of AI-powered learning solutions: AI-Reflexionspartner for leadership development, AI Sales-Companion for 24/7 mobile field-sales support, AI Knowledge-Hub as an interactive company-wide knowledge coach, and Avatar-based Salescoach for realistic sales-dialog simulations with feedback.
- EU AI Act: KI-Kompetenz (AI Competency Training Packages) Certified AI competency training packages (Basic E-Learning and Skill-up with coaching) for organizations to fulfil Article 4 EU AI Act obligations, with certificates from specialized AI law attorneys. Basic: 1,990 EUR for up to 10 users; Skill-up adds coaching for up to 25 persons.
- Individual E-Learning Content (WBTs, Microlearnings, Serious Games, VR, Talking Head) Custom-designed corporate e-learning content - WBTs, microlearnings, serious games, VR, talking head videos, and blended learning journeys - covering regulatory, product, process, and soft-skill topics tailored to the client's brand, culture, and learning objectives.
- Erklärfilme (Explainer Videos) Professionally produced explainer videos (handmade/iconmade/animade styles, talking head, real film, social media formats, including AI-generated video) with project management, scripting, and localization. Production timelines of 20-30 working days.
- AI Consulting & Coaching for L&D Strategic AI consulting for L&D teams including AI-Readiness-Check as an entry point, AI strategy development, team upskilling workshops, and AI-toolkit selection and implementation, led by the Head of AI Innovation.
- E-Learning Consulting Strategic consulting for digital learning transformations, covering learning needs analysis, learning strategy, content creation methodology, and technical implementation.
- Power-Hour Webinare für L&D-Profis Expert-led webinar series (Power-Hour format) for L&D professionals on current digital learning trends, AI adoption, and best practices, with recordings available in the Download Hub.
Quantifiable outcome
- 90% faster content creation with knowtion AI authoring tool
- +6 more outcomes
Companies that use Youknow
Customer profileNamed customers40 records
Segments4 records
Ideal customer profiles3 records
Youknow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Youknow partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Youknow competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Customer concentration
Youknow social profiles
Digital presenceYouknow compliance and trust
Trust signalCompliance4 records
Youknow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Youknow leadership team
Management profileNumber of profiles
Profiles6 records
Youknow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Youknow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Youknow
What does Youknow do?
youknow develops and sells the youknow LMS (a scalable SaaS/on-premise Learning Management System for corporate training, compliance, partner and customer academies) and knowtion (an AI-powered authoring tool that lets subject-matter experts generate didactically designed, SCORM/xAPI-compliant e-learning modules from documents). Around these software products, the company offers custom e-learning content production (WBTs, microlearnings, serious games, VR, blended learning), explainer videos, certified EU AI Act competency training, AI-powered learning solutions (Knowledge-Hub, AI-Reflexionspartner, Sales-Companion, Avatar Salescoach), webinars, and strategic L&D and AI consulting. All offerings are GDPR-compliant with German/EU data hosting and primarily target enterprise customers in the DACH region.
Is Youknow a public or private company?
Youknow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Youknow founded?
Youknow was founded in 2009. It employs 51 to 100 people.
Where is Youknow based?
Youknow is headquartered in München, Germany, in the Europe region.
How does Youknow make money?
Six revenue lines are on record. Learning Management System (LMS) Licensing is the primary driver. The others are knowtion AI Authoring Tool Licensing, custom E-Learning Content Production, E-Learning Consulting, EU AI Act Training Packages and explainer Video Production.
Does Youknow have an API?
No public API is recorded for Youknow.
What industry is Youknow in?
Youknow's product category is Corporate Learning Management Software (E-Learning / LMS). Its primary akta.pro industry code is BPAEANAD, Digital Learning Content Development (eLearning, Labs, Simulations), with a secondary code of HDAAAGAL, Education & Learning Personalization. Its NAICS code is 5132 and its SIC code is 7372.