What Shopping Del Sol does

Shopping Del Sol is a private shopping mall located at Avenida Aviadores del Chaco esq. Profesora Delia González in Asunción, Paraguay, founded in 1995 and operating for over 30 years. The mall functions as a Class-A retail destination hosting more than 80 storefronts, combining international premium fashion brands (Nike, Adidas, Calvin Klein, Mango, Tommy Hilfiger, Gap, Levi's, New Balance, Forever 21) with local and regional retailers across fashion, accessories, dining, and entertainment. Its primary revenue stream is recurring rental income from these tenants, supplemented by transaction-fee-based income from parking services and large-scale promotional events such as 'Fin de Mitad de Año'.

The company's technology stack is consumer-facing rather than back-office. The proprietary App delSol enables license-plate registration for parking rewards, coupon distribution, and promotional contest entries; the Socios delSol loyalty program returns 20% of purchase value as Soles Recompensa points; and the Solmag digital magazine, distributed via Issuu, publishes monthly trend and promotional content from tenants. In March 2026, the company extended into consumer financial services via a branded credit card partnership (T.C. delSol Atlas), offering 10% reimbursement and up to 12 interest-free installments during promotional events. Marketing is multi-channel, centered on Instagram, email, the app, and large in-mall events.

The go-to-market motion is direct-to-consumer through physical foot traffic, with secondary digital engagement via the app and social channels. The customer base is segmented horizontally between general local consumers in Asunción and surrounding areas and a smaller tourist segment. Pricing is not publicly disclosed because each tenant sets its own prices; Shopping Del Sol monetizes via rent, common-area marketing, and event-driven foot traffic, while consumers benefit from discounts, loyalty credits, and credit-card-linked rewards.

Name

Shopping Del Sol

Legal name

delSol

Website

https://shoppingdelsol.com.py

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Shopping Del Sol is a private Asunción, Paraguay shopping mall founded in 1995, hosting 80+ retail tenants spanning international fashion brands and local stores, serving local consumers and tourists through physical storefronts, a mobile app, a loyalty program, and event-driven promotions.

Ownership category

akta.pro rank

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Space Rental: The shopping center generates revenue by renting retail space to various brands and stores. Tenants include international brands (Nike, Adidas, Mango, Calvin Klein, etc.) and local retailers across fashion, accessories, dining, and entertainment categories.
2. Event Marketing and Promotions: The mall organizes promotional events (e.g., 'Fin de Mitad de Año') featuring discounts up to 30% and credit card reimbursements, driving foot traffic and tenant sales.
3. Parking Services: The mall operates parking facilities with its own app integration, offering parking rewards to customers who register through the delSol app.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Shopping Del Sol operates a single physical shopping mall in Asunción, Paraguay, housing over 80 retail tenants that include international brands (Nike, Adidas, Calvin Klein, Mango, Gap, Levi's, Tommy Hilfiger, New Balance) and local retailers across fashion, accessories, gastronomy, and entertainment. The mall supplements its retail space rental with on-site parking, a mobile app for customer engagement, a digital magazine (Solmag), a loyalty program (Socios delSol / Soles Recompensa), and a branded credit card (T.C. delSol Atlas). Promotional events such as 'Fin de Mitad de Año' drive foot traffic through discounts, cashback, and prize raffles.

Product overview

Shopping Del Sol is a shopping mall in Asunción, Paraguay, offering a unified platform combining physical retail spaces with digital services. The core offering is the delSol Shopping center featuring international and local fashion brands, complemented by the App delSol for mobile engagement, the Solmag digital magazine, the Socios delSol loyalty program, the el Nuevo Sol branded credit card (T.C. delSol Atlas), and parking services. Promotional events like 'Fin de Mitad de Año' drive customer engagement with discounts and raffles.

Differentiator

Problem solved

Functional benefit

Brands

• Solmag: Digital magazine publication featuring shopping trends, launches, and promotions from the delSol shopping center.

Products and services

• delSol Shopping Centre
• App delSol

Quantifiable outcome

• Up to 30% off discounts during promotional events
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• T.C. delSol AtlasminorOthers · 20 March 2026Credit card partnership offering 10% reimbursement and up to 12 interest-free installments for cardholders shopping at the mall. The card provides exclusive benefits during promotional events.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Mariscal Shopping Center: Asunción shopping center whose mid-tier positioning and tenant mix overlap meaningfully with delSol. While delSol is more flagship in scale, both compete for similar middle-class consumers and second-tier international brands in the same metro.

Broad incumbents

• Multiplan Empreendimentos Imobiliários: Brazil's largest shopping-mall operator and a publicly listed retail-real-estate platform. While geographically distinct, Multiplan is the closest scaled LATAM comparable for mall rental economics, percentage-rent structures, tenant-mix curation, and selective asset-refresh strategies employed by delSol.
• Aliansce Sonae Shopping Centers: Brazilian shopping-center REIT (formerly Aliansce, merged with Sonae Sierra BR). Comparable mid-tier mall operating model with similar tenant-mix management, mall-app engagement, and event-driven shopper activation playbook relevant to delSol.
• Parque Arauco: Chile-based retail real-estate company operating a portfolio of regional and flagship malls across Chile, Peru, and Colombia. A useful upper-tier LATAM comparable on multi-format mall operations, tenant relationships with global fashion brands, and event/leasing-driven footfall management.
• IRSA Propiedades Comerciales: Argentina's largest shopping-center operator (controlled by Cresud) with premium urban malls including Alcorta and Paseo Alcorta. While the macro context differs, the operating playbook (anchor-tenant curation, F&B/entertainment mix, loyalty programming) closely mirrors delSol's model in Asunción.
• BR Malls Participações: Brazilian shopping-center company operating a portfolio of regional and flagship enclosed malls. Useful scaled LATAM comparable for enclosed-mall rental dynamics, refurbishment capex cycles, and tenant-rotation strategies comparable to delSol's El Nuevo Sol initiative.

Direct peers

• Patio de Luz: Asunción-area shopping center competing for the same fashion/footwear tenants and consumer wallet share. Operates a similar enclosed-mall format with a multi-category tenant mix and event-driven foot traffic strategy.
• Paseo La Galería: One of Asunción's flagship enclosed malls and delSol's principal head-to-head competitor for international brand tenants and middle-to-upper-middle-class shoppers. Comparable mid-market positioning, similar international fashion/F&B tenant roster, and overlapping events-driven traffic model in the same metro catchment.
• Shopping Villa Morra: Established Asunción mall positioned in a similar mid-tier retail-destination category, competing for comparable fashion, dining, and lifestyle tenants. Comparable size, tenant mix, and shopper demographic make it the most natural same-city benchmark for delSol.
• Multiplaza Paraguay: Major Asunción shopping center anchoring international retail and entertainment brands in a similar mid-to-upper-tier segment. Directly competes with delSol for premium tenant allocations, seasonal event footfall, and tourist spend given overlapping trade area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/shoppingdelsol
• Xx.com/shopping_delsol
• Facebookfacebook.com/shoppingdelsol
• LinkedInlinkedin.com/company/shopping-del-sol--shopping-centers-paraguay-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopping Del Sol